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London, UK , 16 – 18 September 2024

Join us at the Business Analysis Conference Europe. This three-day event promises a transformative experience, reshaping the future of Business Analysis and its impact

16th Annual Business Analysis Conference 2024



Please read the below before you submit your paper

We are excited to invite visionary thought leaders, seasoned experts, and industry trailblazers to join us as speakers at the ‘Business Analysis Conference Europe 2024.’ This prestigious event, taking place from the 16-18 September 2024 in the vibrant heart of London, promises to be a pivotal moment in the ever-evolving landscape of business analysis.

Speaker Benefits Include:

  • Establish your profile in the Business Analysis Community
  • Attend the 3-day conference without charge
  • Registration discounts for your colleagues
  • Network with peers and build excellent professional relationships
  • Share thoughts and experiences with a qualified and motivated audience
  • Discover the rewards of sharing your expertise and informing others
  • Create new business opportunities for yourself and your organisation

We’re seeking a diverse array of session styles, from engaging interactive workshops to informative standard conference sessions. Our goal is to ensure a well-rounded balance across all tracks, encompassing various styles, topics, experiences, and compelling case study examples.

  • Workshops will run on the 16 September and should last for three hours;
  • Conference presentation sessions take place on 17-18 September and should last 45 minutes. We are also looking for 20-minute sessions on these two days.
  • We encourage all presentation skill levels (foundation, intermediate, advanced).

What We’re Looking For:

Experience has shown us that delegates have expressed a preference for how-to topics and case studies rather than theoretical or abstract topics.

We would particularly like practitioners with interesting experiences to share including success stories, lessons learned, challenges that have been overcome, and pitfalls to avoid.

Delegates also like to hear from industry experts who can provide fresh insights, current trends, management advice, and discussions of future directions.

Please submit a description of the talk you would like to present.

We need a title that reflects the content of the presentation, a description in a paragraph or two, and 3-5 bullet points setting out the key messages. Tell us something about yourself, your role, and the enterprise you represent. If you have previous experience as a conference speaker, provide a summary of this experience. If you don’t have previous experience speaking at conferences, then please make this clear. We’re happy either way and just need to know.

We’re looking for submissions on Business Analysis such as:

Frameworks, techniques, insights, and case studies relating to:

  • Business Analysis
  • Product Analysis
  • Strategic Analysis
  • Stakeholder Engagement and Collaboration
  • Business Service Design
  • User-Centered Design
  • Digital Business Analysis
  • Data Analysis/Analytics
  • BA Leadership
  • Emerging Technologies Relevant to Business Analysis
  • Business Architecture
  • Business Analysis Career Development
  • Personal and Professional Growth

If you can offer a presentation on a topic or theme we haven’t covered, and you feel the conference would benefit from this presentation, please submit it for consideration.

We’ll be choosing conference sessions and workshops that concern the above examples of themes and topics.

If you can offer a presentation on a topic or theme we haven’t covered, and you feel the conference would benefit from this presentation, please submit it for consideration.


Speaker Guidelines

Please read these guidelines carefully before you make your submission, and ensure it reaches us by Friday 15 March 2024, Midnight.

Proposals should be focused, adheres to the conference guidelines, and offers something engaging and useful.

We are looking for:

  • 45-minute conference sessions
  • 20-minute sessions
  • 3-hour workshops
  • Ideas for roundtables/panels and networking sessions

Please submit your abstract directly on our website using the submission form below. You may submit more than one abstract.

Your abstract should be kept to the 150-word limit, clearly outlining your content plus 3-5 bullet points at the end to summarise your key messages as to what delegates will learn. Copy must be written in 3rd person. Bear in mind that your abstract needs to be sufficiently polished for inclusion on the website and in the conference brochure and must achieve the following objectives:

Provide enough information for us to evaluate your submission relative to others. To aid the evaluation you can include additional relevant information in the ‘additional notes’ section of the submission form.
Be attractive to conference attendees and help them to select the sessions most valuable to them, given their interests and level of maturity in the subject matter.
Based on previous conference feedback and program assessments, here are some tips to help you maximize your chances of being selected.


  • Be specific and concrete about what you will be presenting and how the audience will benefit from it. Use the bullet points to highlight the key ‘takeaways’.
  • Demonstrate real-world achievements, showing examples of content if possible, and describing outcomes from applying it.
  • Push the envelope. Aim to stretch the audience with fresh insights and the benefit of your own experience.
  • Ensure that your presentation is relevant to this conference. If your talk majors on a specialised topic, you should position it clearly in the overall conference theme.


  • ‘Pitching’ specific products.
  • Exceeding the word count limit.
  • Trying to cover too much ground in the time available.
  • Putting forward unsubstantiated theories or opinions.
  • Using vague abstractions and jargon.

If you have presented recently at another conference on a similar subject matter, we suggest that you use the ‘additional notes’ of the submission form to indicate how this presentation is different from what you have presented before.

If you are not sure whether your idea is suitable or not, please feel free to contact us to discuss it before making your submission.

Please direct any questions about submissions to Andrew Morris at

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