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16 – 19 June 2025, London, UK

Join us at the Service Design Conference Europe 2025, co-located with the Business Change & Transformation Conference Europe and the Enterprise & Business Architecture Conference Europe. This unique trio of events offers a transformative experience, redefining your understanding of Enterprise Architecture, Business Architecture, Service Design, Design strategies, and Business Change & Transformation.

Three Co-located Conferences on Architecture, Design, and Transformation.

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Service Design Conference 2025

Join us in London from 16–19 June 2025 for the Service Design Conference Europe—the ultimate event for professionals, innovators, and leaders seeking to redefine strategies and drive real-world impact.

This year’s conference provides a unique opportunity to explore the latest trends in service design, customer experience/ user experience and technology innovation; offering unparalleled insights into the methodologies, tools, and strategies shaping the future of businesses.

Whether you’re a seasoned expert or just beginning your journey, this conference offers something for everyone.

Why Attend?

Diverse Tracks & Topics

Choose from multiple focused tracks covering service design, enterprise architecture, business change, Artificial Intelligence (AI), and leadership.

Inspiring Keynotes

Hear from industry experts on topics including strategy as a service, making services relational not transactional and designing for omnichannel experiences..

Real-World Case Studies

Learn from leading organisations who are spearheading Service Design such as HMRC, Police Scotland, Medway Council, Lenovo and ClearScore.

Actionable Insights

Gain hands-on strategies to drive business transformation, improve agility, and lead change effectively.

Peer-to-Peer Networking

Connect with over 250+ professionals, thought leaders, and solution providers during dedicated networking sessions in our exhibitor hall.

Industry Best Practice Awards

Celebrate the achievements of your peers who are transforming data strategy in their organisations.

    Case Studies and Contributions from: 

  • Aire Logic Limited
  • Aldi Süd
  • Aon
  • Arctic Fox Adaptive
  • AssistKD
  • Avrolabs, Inc.
  • Bankdata
  • Bank of England
  • Benefact Group
  • BPP
  • Cambridge University Press & Assessment
  • Camden Council
  • Capgemini Invent
  • Centre for Leadership Psychology
  • ChuDo Consulting
  • De Voil Consulting
  • EA Fellows
  • Envista Consulting
  • Feldspar Consulting Limited
  • Flutter
  • Fresh by Friska
  • Gen Z @ Work
  • Gerstbach Business Analyse GmbH
  • Girlguiding
  • Hiscox
  • HMRC
  • ilionx
  • Janus Henderson Investors
  • L.E.K. Consulting
  • Lenovo
  • Lloyds Banking Group
  • Medway Council
  • Nationwide Building Society
  • NHS England
  • NN Bank
  • Passion Pioneers
  • Perform Partners
  • Process Renewal Group
  • Redgate Software
  • Riot Games
  • ROCKWOOL A/S
  • Royal London
  • S2E Inc
  • Saxo Bank
  • SDC
  • Semperit AG Holding
  • Staun & Stender
  • The Kings Trust
  • The unFIX Company
  • Thoughtworks
  • TreeHive Strategy
  • Unboxed
  • Vestas A/S
  • WVE.Digital – Diaphanum-NL
  • Zurich Insurance

Key Themes  in 2025

Enterprise Architecture for Business Transformation

Strategies to align enterprise architecture with business goals and drive organisational success.

Service Design & Customer Experience

Innovative approaches to improving service delivery, customer engagement, and user experience.

Leadership & Change Management

Developing resilient teams, fostering psychological safety, and navigating organisational change.

AI & Digital Innovation

Harnessing AI, data analytics, and emerging technologies to accelerate transformation.

Measuring Success & ROI

Proven frameworks for tracking digital transformation impact and business value.

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