Agenda Highlights

Keynote: Leaders and Entrepreneurs of the Future
Maggie Philbin, Presenter and 2016 Digital Leader of the Year

Keynote: (Not) Just a BA!
Richard Knight, Deputy Director, Business Change, Department for Work and Pensions (DWP)

Keynote: Fulfilling Your Business Potential in 2017 and Beyond
Miles Hilton-Barber, Blind Adventurer and International Motivational Speaker

The Challenges and Benefits of Aligning Architecture and Business Analysis within the Bank of England
Tazeem Wafa, Business Analysis Manager & James Devereux, Business Analysis Manager, Bank of England

How to Leave Your Stakeholders with an Unforgettable Experience
Kaja Kurowska, Business Analyst & Yasmin Halahan, Business Analyst, Harrods

Becoming an Agile BA: Bridging the Gap Between the Theory and the Practice
Alex Cottrell, Senior Business Analyst, Zurich Insurance

The Agile BA: A Journey of Conflict
Amardeep Sirha, Agile Business Analyst, Sky

Bringing Order from Chaos (and How to Not Cause a National Electricity Blackout)
Graham Newton, Business Analyst, National Grid

 

Just a few of the Case Studies include:

Keynote & Featured Speakers

Testimonials

Sponsors

Partners

Fees

  • 3 Days
  • £1495
  • Early Bird (register by 30 June) - £1,495 plus VAT (£299) = £1,794
  • 2 Days
  • £1145
  • Early Bird (register by 30 June) £1,145 plus VAT (£229) = £1,374
  • 1 Day
  • £695
  • Early Bird (register by 30 June) £695 plus VAT (£139) = £834
Group Booking Discounts
Delegates
2-3 10% discount
4-5 20% discount
6 + 25% discount

Venue

  • Central Hall Westminster
  • Storey's Gate
  • Westminster
  • London SW1H 9NH

Join the conference group

Agenda

Monday 25 September 2017: Pre-Conference Workshops
09:30 - 13:00
BCS Foundation Certificate in Business Analysis Part 1
BCS Foundation Certificate in Business Analysis Part 1

AssistKD and BCS present an intensive workshop covering the syllabus for the BCS Foundation Certificate in Business Analysis. Delegates will be able to sit the examination at the end of the workshop and get their results on the same day. Pre-workshop personal study, is strongly recommended. Pre-registration is required for this workshop and examination.

The Foundation Certificate in Business Analysis covers the breadth of concepts, approaches and techniques relevant to Business Analysis. It provides a foundation for the range of modular certificates provided by BCS in the areas of Business Analysis, Consultancy and Business Change. In addition, it provides foundation–level Business Analysis knowledge for specialists in other disciplines. Topics covered include:

  • The role and competencies of a Business Analyst
  • Strategy analysis
  • Business system and business process modelling
  • Stakeholder analysis
  • Investigation and modelling techniques
  • Requirements engineering
  • Business case development
  • Implementation of business change

BCS will be providing and running the examinations. The exam takes 1 hour and will take place at 17:00 on the workshop day.

Please note only delegates who have signed up for all 3 days of this event will be entitled to attend this workshop and be certified. A fee of £100 will be added to your invoice for the certification. Places are limited to 20.

Martin Maya, Director, AssistKD

Martin Maya

Director, AssistKD

Experienced as an internal & external consultant and provided management & training services over many years in the telecommunications and financial services sectors. Martin Maya’s specialist areas include business analysis (BA Dip), business intelligence (CBIP) & business architecture. He authors training material in all these areas and is an oral examiner for the BCS International Diploma in Business Analysis.

BCS Foundation Certificate in Business Change Part 1
BCS Foundation Certificate in Business Change Part 1

AssistKD and BCS present an intensive workshop covering the syllabus for the BCS Foundation Certificate in Business Change. Delegates will be able to sit the examination at the end of the workshop and get their results on the same day. Pre-workshop personal study, is strongly recommended. Pre-registration is required for this workshop and examination.

The BCS Foundation Certificate in Business Change covers the landscape of concepts, life cycle and techniques relevant to Business Change. It provides a foundation for the range of modular certificates provided by BCS in the areas of Business Analysis, Consultancy and Business Change. In addition, it provides foundation–level Business Change knowledge for specialists in other disciplines. Topics covered include:

  • Overview of Business Change
  • Business Change Techniques
  • Business and IT Alignment
  • Business Improvement Definition
  • Business Change Design
  • Business Change Implementation
  • Benefits Realisation

BCS will be providing and running the examinations. The exam takes 1 hour and will take place at 17:00 on the workshop day.

Please note only delegates who have signed up for all 3 days of this event will be entitled to attend this workshop and be certified. A fee of £100 will be added to your invoice for the certification. Places are limited to 20.

James Cadle, Director, AssistKD

James Cadle

Director, AssistKD

James has been involved in business analysis and project management for nearly forty years, as a practitioner, consultant and, latterly, trainer. He is the co-author of five books, including the best-selling Business Analysis and Business Analysis Techniques, both published by BCS, The Chartered Institute for IT. He is a Chartered Fellow of BCS and an oral examiner for the BCS International Diploma in Business Analysis.

Exploring New Techniques and Creativity as a Business Analyst
Exploring New Techniques and Creativity as a Business Analyst

This session will cover why it is important to be more visual and creative in the way you work and why it is important as Business Analysts to explore new techniques and adapt your approach in order to work with a wide range of stakeholders and achieve better outcomes.

As Business Analysts we have a wide toolkit available to us when it comes to analysing and presenting our findings but does always sticking to the tried and tested methods get our message across in the best way? Ali and Hayley will explore ways in which techniques not automatically associated with Business Analysts such as sketchnotes and infographics can transform your outputs and the way in which people view them. They will go into sketchnoting in more detail providing an overview of the technique and approach, following on with a group exercise to put learning into practice. What delegates will takeaway

  • New approaches and ideas to presenting information and results
  • How to approach solving problems visually
  • Inspiration to learn more (and be provided with the details of where to find support)

Ali Jurowski, Lead Business Analyst, Department for Work and Pensions (DWP)

Hayley Goldthorpe, Lead Business Analyst, Department for Work and Pensions (DWP)

Hayley Goldthorpe

Lead Business Analyst, Department for Work and Pensions (DWP)

Hayley has experience working in both waterfall and agile project environments on a range of projects. She has been involved in building the BA Community within the DWP, helping to raise awareness of the role and promoting the profession. Her biggest success to date has been the involvement in the delivery of a mobile working solution. The project transformed the way in which services are delivered to users, providing a more effective way of working for customer facing employees. When asked, what is her favourite part of the role she stated, “the feeling of delivering something of real value and benefit both to our users and the business”.

Adapting Agile Analysis Techniques for Data-Driven Projects
Adapting Agile Analysis Techniques for Data-Driven Projects

Data-driven projects (financial trades processing, user behaviour analysis for marketing, logistics, etc..) are normally getting the most resistance when speaking about Agile development, while in reality these projects could gain a real benefit from the short feedback loop offered by the Agile process. Normally, it’s because of the perception that Agile artefacts like user stories even accompanied by acceptance criteria are not suitable for documenting requirements about data processing and modelling. But if we look at traditional requirement documents created for data-driven projects, we can see that often the documents either represent technical solutions or just provide vague business requirements with not enough details for developers to come up with proper solutions. The goal of this workshop is to share practical tools for documenting solution agnostic requirements for data-driven projects. These are suitable for use within an Agile development process and include user stories, example based acceptance criteria and decision models for business rules modelling.

Key Learning Outcomes after attending this workshop:

  • Have understanding of how Agile analysis artefacts can be combined and used for data-driven projects to produce solution agnostic but specific requirement documents
  • Learn why and how spec by example tools can be used to write clear and unambiguous acceptance criteria
  • Have basic understanding of The Decision Model (TDM) and how it can be used to complement the acceptance criteria for user stories requiring business rules modelling

Lia Petrosian, Founder, Business Analysis with Sense

Lia Petrosian

Founder, Business Analysis with Sense

Lia is a Business Analyst and Certified Product Owner with experience of work in top European companies. Her last corporate role was Lead Business Analyst for Deutsche Bank Treasury, where she successfully led analysis of multi-million projects in Liquidity Risk and Portfolio Management domains getting huge exposure to different ways of running data-driven projects. In DB she also led BA process transformation initiatives, training and coaching BAs during transition to Agile. As an active contributor to the Bank’s Agile and BA communities of practice, she also ran workshops for other teams in the Bank interested in adopting BDD/spec by example. Last summer she left DB to be able to spend more time with her son and to start her own project “Business Analysis with Sense” doing what she enjoys most – helping BAs to develop and evolve their toolkit to build elegant and efficient business-oriented solutions while using their key strengths and enjoying the process.

Unlocking the Value of Modelling Within Business Analysis
Unlocking the Value of Modelling Within Business Analysis

Are you interested in unlocking the value of modelling for the delivery of information system requirements? Then this highly interactive workshop is for you.

Modelling, often overlooked and undervalued as an analysis skill is a means of reducing ambiguity, promoting correctness, completeness and consistency in business requirements.

During the workshop the facilitators will use an interactive case study to demonstrate how models can be used. Delegates will have the opportunity to practice constructing key UML models such as use case models; class models; activity models; state machine and sequence diagrams.

After this workshop delegates will better understand:

  • The value of modelling within business analysis
  • The set of UML models to use to drive forward analysis
  • How models help technical teams to realise the requirements
  • How models enable the business to visualise the requirements
  • The relevance of modelling in an agile environment

Fraser Morris, Principal Consultant, Sophia Works Ltd

Fraser Morris

Principal Consultant, Sophia Works Ltd

Fraser Morris is a consultant and trainer in business analysis and solution development. Over the past 20 years, Fraser has worked in both private and public sector organisations embedding business analysis capability and delivering service improvement through business change. Fraser is also a mentor and senior oral examiner for BCS in both business analysis and solution development diplomas.

Terri Lydiard, Consultant Business Analyst, Teal Business Solutions Ltd

Terri Lydiard

Consultant Business Analyst, Teal Business Solutions Ltd

Terri Lydiard has over 30 years experience in Business Analysis. During this time she has worked for numerous major UK and International Companies, across a range of industry sectors. She is always keen to explore new topics and challenge conventional wisdom. She currently works as a consultant and trainer in Business Analysis.

The Smart BAs Guide to Requirements' Approval
The Smart BAs Guide to Requirements' Approval

Ever had any problems getting requirements approved?

Yes – then come and join us at this workshop where we will explore what can be one of the most difficult parts of the requirements process.

No – then we would love to hear from you and find out your secrets!

Whether your experience is from agile or more traditional approaches, we know that you will have valuable insights.

The end goal of this workshop is to develop a number of solutions that we can all deploy. The structure of the workshop will be loosely based around the Google Ventures Sprint Process (developed by Designer Jake Napp) which has been used to help hundreds of start-ups and entrepreneurial ventures. It is gaining popularity to solve problems across many industries particularly Marketing and Product Development. Whilst it can be seen as a design process, it has many similarities to the agile frameworks we see on software development and business change projects. We will use some new and improved techniques that could help business analyst professionals expand their BA tool kit. We will look at the techniques, why we chose them and you will get a taste of how to apply them.

What’s more, delegates at the workshop will generate an eBook which we will distribute after the session.

The key takeaways are:

  • Exposure to new and improved BA techniques in the areas of problem definition, root cause analysis and solution generation
  • When and how to use the techniques
  • New and improved ways of managing requirements approval captured in an eBook

Vicky Di Ciacca, Business Analyst, Be Positive

Vicky Di Ciacca

Business Analyst, Be Positive

Vicky has been a Business Analyst for over 15 years. She started as a programmer on big old IT systems that were older than she was. She soon realised that working with people was far more interesting than working with lines of code and after getting a taste of analysis on a data modelling course, managed to move into a BA role. As a BA she has worked in a range of industries including Life and Pensions, Insurance, Banking, Pharmaceuticals and IT Consultancy. She has written requirements, introduced new methodologies to customers, designed and set up BA Practices and trained hundreds of fellow BAs. She established Be Positive twelve years ago as a way to continue focusing on Business Analysis and developing the BA profession. She still has a secret hankering for data modelling, though, and gets very excited about opportunities to sketch out the occasional class diagram.

Using Assertiveness and the Power of Saying No to Improve Stakeholder Relationships
Using Assertiveness and the Power of Saying No to Improve Stakeholder Relationships

Assertiveness is a key leadership skill that anyone can learn to use. These days everything seems to be about putting the customer first, but is it always the right thing to do?

  • Learn the difference between assertive, aggressive and non-assertive behaviour.
  • Learn why it is important to be assertive. For instance, assertive people have been found to be less stressed, find common ground easier and are better problem-solvers.
  • Learn specific techniques for being more assertive including how to say no, using the right words and body language, keeping emotions in check and active listening.

The workshop includes examples, stories and anecdotes from 35 years of working experience, what has worked, what didn’t.

Key message: Assertiveness is a skill that can be learned and does improve with practice

Key take-away: Tips for saying no in a way that improves relationships

Almarie Meyer, Consultant, AlmeyInsights

Almarie Meyer

Consultant, AlmeyInsights

Almarie Meyer is a recovering YESaholic who has learned how to overcome the urge to do everything a customer asks for. She now uses better communication techniques to improve outcomes for both herself and her stakeholders at all levels. She loves teaching others how to avoid being overworked and stressed out, while still delivering over and beyond customer expectations. One of the best things a recent client has said to her is “The guys were nearly in tears when they heard you were leaving”. Her career started as an Operational Researcher in Johannesburg, South Africa in 1980 and has since moved across the Indian Ocean to Perth, Australia. She has worked in semi-government and private organisations, ranging from 30 to 150 000 employees, mostly in financial services, transport and utilities. She is also a keen Toastmaster and has a handful of degrees including an MBA .

14:00 - 17:30
BCS Foundation Certificate in Business Analysis Part 2
BCS Foundation Certificate in Business Analysis Part 2

AssistKD and BCS present an intensive workshop covering the syllabus for the BCS Foundation Certificate in Business Analysis qualification. Delegates will be able to sit the examination at the end of the workshop and get their results on the same day. Pre-workshop personal study, is strongly recommended. Pre-registration is required for this workshop and examination.

The Foundation Certificate in Business Analysis covers the breadth of concepts, approaches and techniques relevant to Business Analysis. It provides a foundation for the range of modular certificates provided by BCS in the areas of Business Analysis, Consultancy and Business Change. In addition, it provides foundation–level Business Analysis knowledge for specialists in other disciplines. Topics covered include:

  • The role and competencies of a Business Analyst
  • Strategy analysis
  • Business system and business process modelling
  • Stakeholder analysis
  • Investigation and modelling techniques
  • Requirements engineering
  • Business case development
  • Implementation of business change

BCS will be providing and running the examinations. The exam takes 1 hour and will take place at 17:00 on the workshop day.

Please note only delegates who have signed up for all 3 days of this event will be entitled to attend this workshop and be certified. A fee of £100 will be added to your invoice for the certification. Places are limited to 20.

BCS Foundation Certificate in Business Change Part 2
BCS Foundation Certificate in Business Change Part 2

AssistKD and BCS present an intensive workshop covering the syllabus for the BCS Foundation Certificate in Business Change qualification. Delegates will be able to sit the examination at the end of the workshop and get their results on the same day. Pre-workshop personal study, is strongly recommended. Pre-registration is required for this workshop and examination.

The BCS Foundation Certificate in Business Change covers the landscape of concepts, life cycle and techniques relevant to Business Change. It provides a foundation for the range of modular certificates provided by BCS in the areas of Business Analysis, Consultancy and Business Change. In addition, it provides foundation–level Business Change knowledge for specialists in other disciplines. Topics covered include:

  • Overview of Business Change
  • Business Change Techniques
  • Business and IT Alignment
  • Business Improvement Definition
  • Business Change Design
  • Business Change Implementation
  • Benefits Realisation

BCS will be providing and running the examinations. The exam takes 1 hour and will take place at 17:00 on the workshop day.

Please note only delegates who have signed up for all 3 days of this event will be entitled to attend this workshop and be certified. A fee of £100 will be added to your invoice for the certification. Places are limited to 20.

From the Battlefield to the Boardroom: What BAs can utilise from the ‘Dark Art’ of Interrogation
From the Battlefield to the Boardroom: What BAs can utilise from the ‘Dark Art’ of Interrogation

Business Analysts and Military interrogators have more in common than initially meets the eye. Both must achieve successful outcomes through extracting critical information from stakeholders in highly pressurised, time sensitive environments. Asking questions that cannot, or will not, be answered is useless.

Dominic and Phillip will present a proven methodology developed through extensive experience and empirical study in the most critical of environments, such as Iraq and Afghanistan, specifically adapted for the business world.

This workshop will involve hands on practice where attendees broaden their mindset and learn:

  • Effective Intelligence: – the importance of researching and understanding your stakeholders as groundwork for elicitation
  • Rapport & Empathy Building: – how to open up your stakeholders within time critical situations to enable effective elicitation
  • Enhanced Critical Questioning Techniques: – how to question difficult stakeholders, recognise deception, and overcome conflict to obtain the right answers.

Dominic Powell, Managing Director, Heimdall Group Ltd

Dominic Powell

Managing Director, Heimdall Group Ltd

Dominic Powell – Dominic has served in both the British and Australian Army’s in a variety of specialist roles including Intelligence. He formed Heimdall Group Ltd in July 2016 with the specific aim of developing human rights compliant debriefing training for nation states. From this initial aim this skillset has been translated to the corporate world.

Phillip Lawrence, Training Director, Heimdall Group Ltd

Phillip Lawrence

Training Director, Heimdall Group Ltd

Phillip Lawrence – British Army retired after 25 years of Service. During the latter part of his career, he transferred from the Royal Tank Regiment to the Army Intelligence Corps. After various overseas deployments, he spent the last four years of his career teaching civilians and military personnel, including UK Special Forces, specialist debriefing, elicitation and interpreter training.

Top Trumps - Top Techniques!
Top Trumps - Top Techniques!

The BA tool kit is wide and keeps expanding. But which techniques are crucial for good business analysis, which do our stakeholders really value and which are overrated or underutilised?

In this session Christina and Debbie will use the famous Top Trumps format (30 cards, 5 categories) to develop a pocket-sized reference guide to the most valuable BA techniques. This will provide an engaging training tool for new BAs or a great icebreaker game for groups of stakeholders!

They will use the BCS book “Business Analysis Techniques: 99 Essential Tools for Success” as an input, plus other sources and most importantly your knowledge, opinions and experience.

Why join this workshop:

  • Engage in lively debate with enthusiastic BAs to discuss and agree the most valuable techniques
  • Learn about the 5 components of usability, and how injecting fun and play into business analysis leads to positive results
  • Contribute to the production of a unique BA resource

Debra Paul, Managing Director, AssistKD

Debra Paul

Managing Director, AssistKD

Debra Paul is the Managing Director of Assist Knowledge Development, a professional development and consultancy company specialising in business analysis, business change and solution development. Debra has extensive experience in business analysis and the development of business analysis teams. Debra jointly edited and wrote the best-selling publication, Business Analysis and is also the co-author of Agile and Business Analysis, Business Analysis Techniques and The Human Touch. Debra is a regular speaker at business seminars and industry events. She was a keynote presenter at the BA Conference Europe in 2013 delivering a presentation on the future of business analysis, entitled ‘Business Analysis: The Third Wave’. Debra helped to establish the IIBA UK chapter and is a founder member of the BA Manager Forum, a networking organisation for senior BAs and BA managers.

Christina Lovelock, BA Manager, University of Leeds

Christina Lovelock

BA Manager, University of Leeds

Christina is an experienced BA practice manager and has worked in various public sector organisations at a local and national level. She is currently the BA Manager at the University of Leeds. She holds the BCS Diploma in Business Analysis and is a BCS Oral Examiner.  Christina is committed to the development of the BA profession, in particular entry routes into the profession. She has championed entry level BA roles and contributed to the development of the National BA Apprenticeship standard. Ask her about it!

Lawrence Darvill, Director, UK BA Manager Forum & Business Consultant, AssistKD

Lawrence Darvill

Director, UK BA Manager Forum & Business Consultant, AssistKD

Lawrence is a Director with both Assist Knowledge Development and the UK BA Manager Forum.  Lawrence has a background in HR and staffing and has completed on development initiatives within the BA field that includes: research into the higher level capabilities of BA’s working as internal consultants and helping to establish both the Expert BA Award and BA apprenticeship scheme.  Lawrence provides guidance on developing BA capability frameworks and career planning with a number of organisations.

Sandra Leek, Senior Lead Business Analyst, Lloyds Banking Group

Sandra Leek

Senior Lead Business Analyst, Lloyds Banking Group

Sandra Leek is currently working as a Senior Lead BA for Lloyds Banking Group. She has worked in analysis for 20 years, specialising in financial services.  Starting her career as a Programmer she has sampled roles such as Project Manager but has decided on the dark art of analysis.  She was BA of the Year in 2014 and was one of the first people to achieve Expert BA status. As well as her day job she is also a BCS oral examiner and a magistrate on her local bench, utilising her analysis skills within her community.  In her sparse spare time Sandra likes to scuba dive, go to gigs and read – not necessarily at the same time. She also runs a Blues Music club in her local community.

Change, Influence, and Cultural Awareness – Critical Skills and Techniques for Today’s Business Analyst
Change, Influence, and Cultural Awareness – Critical Skills and Techniques for Today’s Business Analyst

Today’s most successful and valued BAs are seen less as “elicitors of requirements” and more as “agents of change,” helping their organisation envision, design, and implement a compelling future state. That’s why the “Business Analyst” job title is often replaced with “Business Change Designer,” and even “Business Synthesist.”

Our traditional BA tools are still invaluable, but we need more to navigate the minefield of organisational change. This workshop will introduce practical frameworks, methods, tips, and techniques that have been fundamental over many years of introducing organisational change – new systems, new processes, new structures, and even new business models. All will be backed up with real-life examples. Wherever they are on the journey to Business Change Agent, BAs will learn proven tools they can immediately incorporate into their practice. Highlights include:

  • People want to be heard – the value of “venting” in discovery sessions
  • Understanding “how things get done” – frameworks for organisational and national culture
  • Avoiding unanticipated consequences – a structured approach to assessing specific changes

Alec Sharp, Sr. Consultant, Clariteq Systems Consulting

Alec Sharp

Sr. Consultant, Clariteq Systems Consulting

Alec Sharp has managed his consulting and education business, Clariteq Systems Consulting Ltd., for 35 years. Serving clients worldwide, Alec’s expertise includes business architecture, data modelling, project recovery, and, of course business process change. In addition to his consulting practice, he conducts top-rated workshops and conference presentations on four or five continents a year. Alec is the author of “Workflow Modeling, second edition” (Artech House, 2009,) which is widely used as a consulting guide and university text, and is a best seller in the field with a “5 star” Amazon.com rating. He was also the sole recipient of DAMA’s 2010 Professional Achievement Award, a global award for contributions to the Data Management field.

Facilitating Innovation: Think-Shape-Try your Idea with the Innovation Canvas
Facilitating Innovation: Think-Shape-Try your Idea with the Innovation Canvas

Innovation is hard. Ideas are cheap and plentiful, but execution often falls short and few ideas lead to valuable results within reasonable time and budget.

In this workshop, we will use the innovation canvas and corresponding validation driven approach (think — shape — try) to guide idea development. Some of the challenges this approach tackles:

  • Shift from product thinking to customer thinking
  • Turn a “we believe” mindset into a “what are our assumptions & how can we validate them” mindset
  • Connect with the established organisation’s way of working, engaging more conservative stakeholders without hindering creativity

The approach helps BAs facilitate their organisation’s innovation process, from ideation to value creation. It enables BAs to take a validation driven approach, building customer feedback and agility into the process right from the start.

The approach’s practical application and results in Euroconsumers’ five consumer organisations in five countries will be shared.

Filip Hendrickx, Busines Architect Meets Innovator, Altershape

Filip Hendrickx

Busines Architect Meets Innovator, Altershape

After almost 10 years in business consulting and a prior 10 years in software engineering and research, Filip Hendrickx founded altershape to help established organisations become corporate startups. Filip helps customers define and establish their long-term vision through short term improvements and innovations. To do this, he follows a structured yet pragmatic approach, bridging BA with lean start-up and innovation techniques. Filip is also an active member of the IIBA Brussels chapter. You can follow Filip on Twitter @filiphdr.

Improving Your Presentation Skills
Improving Your Presentation Skills

The art of presenting information in an engaging and memorable way is one that all good BAs should master. A Business Analyst is presenting information on a regular basis either in small workshops or important stakeholder meetings and a foundation in good presentation skills is integral to other talents such as facilitation and negotiation. If you can’t present with clarity, professionalism and confidence you will not make an effective and memorable impact on your customers. Drawing on his experience as a Business Analyst and Sports Coach, and using historical examples, David will discuss several key aspects of this key skill and share his learnings derived from presenting at previous European Business Analysis Conferences, coaching children and adults at fencing, and MC’ing several Corporate events. The topics will range from the basics of presentation to more advanced matters such as developing your own style and telling a story with authenticity. During this workshop, you will learn:

  • The basic structure of presenting
  • How to prepare for a successful presentation
  • How to deal with the fear of presenting
  • How to use other media in your presentation
  • How to make sure your content doesn’t overwhelm your message

You will also have the opportunity to examine several case studies from history which will reveal some more of the secrets of great speakers which you can add to your toolkit

David Beckham, Senior Business Analyst, Aviva

David Beckham

Senior Business Analyst, Aviva

David Beckham has spent his career working at Aviva and has been a Business Analyst in different guises since the mid-90’s. He was a founder member of the Business Analysis Practice when it was formed within Aviva IT and has had two terms as the Practice Lead. He has worked on numerous large change programmes and has been heavily involved in building the capability of Business Analysis within his organisation over the last few years. He has presented at the European BA Conference on a regular basis and has had several articles on Business Analysis topics published through various media. Despite being diagnosed with Parkinson’s Disease in 2010 at the age of 43 David continues to relish his role as a Business Analyst and is a passionate advocate of the profession and the benefits it gives to organisations everywhere and regularly speaks on the positive power of change both on a professional and personal basis.

Tuesday 26 September 2017: Conference Day 1 & Exhibits
08:15 - 08:45
Breakfast Briefing on the BA Apprenticeship Scheme
Breakfast Briefing on the BA Apprenticeship Scheme

This half hour briefing will provide outline details of the new business analysis apprenticeship scheme. The talk will include information on:

  • Programme development
  • Learning objectives
  • The challenges associated with operating a successful scheme

Time will be made available for Q&A.

09:00 - 09:10
Welcome
09:10-09:55
Keynote: Leaders and Entrepreneurs of the Future
Keynote: Leaders and Entrepreneurs of the Future

What does it means to be a really effective leader in a digital and fast changing world? How do you identify, nurture and retain the talent you need to develop and build your organisation?Maggie will share her experiences of innovative leadership including the way you can both learn from young people and make a very real difference to their future . In theory, it’s now so much easier to take good ideas forward and commercialise them but in reality there are tripwires which hold many potentially brilliant thinkers back.

  • How to remove the tripwires which inhibit innovation
  • How to Improve communication and engagement within your company
  • How to identify the key qualities needed in a dynamic and diverse workforce

09:55 - 10:10
BA of the Year 2017 Award
10:10 - 10:40
Networking Break & Exhibits
Track 1: How to do Business Analysis (Building Your Business Analysis Core Skillset)
Track 2: Pushing the Boundaries of Business Analysis (Building On Your BA Core Skillset)
Track 3: The Evolving Business Analyst (Expanding Your BA Toolkit)
Track 4: Stakeholder Engagement (Developing Your Behavioural Skills)
Track 5: Fresh Perspectives (Expanding Your BA Mindset)
10:40 - 11:30
Business Analysis: Keeping an Overview and Connecting the Dots
Business Analysis: Keeping an Overview and Connecting the Dots

Business Analysis covers a wide range of domains, tasks, activities, skills, etc … , which makes it often difficult for people not (yet) so familiar with BA to understand the profession. But even experienced BA’s, being absorbed by their day-to-day business, might have lost the overview of what their profession is all about. And what about organisations wanting to adopt BA and/or increase the maturity?

Stefan will help you to take a step back and get a clear overview of what Business Analysis is all about. He will show you the different levels on which a BA can be active, the different types of requirements, the different types of scope, the different types of stakeholders, etc … but he will also show how they are all connected. The presentation will:

  • Take you a step back and give you a clear overview of what the BA profession is all about
  • Show you the different levels on which a BA can be active
  • Show you different important concepts that are part of the BA’s world and their connections

Stefan Bossuwé, Senior Business Analyst, Stef BOSS Coaching & Consulting

Stefan Bossuwé

Senior Business Analyst, Stef BOSS Coaching & Consulting

Being passionate about business analysis for many years, Stefan Bossuwé founded together with a small group of other business analysis enthusiasts the IIBA® Brussels Chapter (covering Belgium and Luxembourg) in January 2009, where he got appointed as Chairman (renewed in 2014). He firmly believes in the importance of business analysis and spends much of his time in promoting the business analysis profession. He has followed several trainings on business analysis, including the indispensable ‘Mastering the Requirements Process’ workshops (Volere), given by Suzanne and James Robertson. Stefan became in 2012 the first Certified Business Analysis Professional™ (CBAP®) in Belgium and Luxembourg, one of the most important business analysis certificates with a worldwide recognition. As a consultant, he has got more than 20 years of experience in various roles and a wide range of different business domains.

Business Analysis - A Change Opportunity?
Business Analysis - A Change Opportunity?

Looking at Business Analysis through the lens of Change Management, this session explores ways the profession can help maximise success from change.

Successful organisational change occurs when every individual impacted makes a personal transition from how they work today to how they need to be working in the future state the change seeks to achieve, and Change Management facilitates these transitions through a range of coordinated engagement activities.

But…The success of Change Management depends on having the right information available to engage people at each stage, and evidence suggests that many organisational changes lack such information inputs with consequential negative impacts on change success.

This change management challenge represents a great opportunity for Business Analysts to support change in very specific and visible ways through applying their skills to the development of the specific information inputs on which change management depends.

The key takeaways from this session will be:

  • The knowledge that successful Organisational Change depends on change at an individual level, and that Change Management is concerned with facilitating such individual transitions.
  • Awareness of key research findings on intrinsic motivation and how these shape the type of analytical outputs that form the critical information inputs to change management
  • An understanding of the Prosci ADKAR change management model and the 5 specific Business Analysis outputs needed to support it.

Stephen Ragg, Managing Consultant, CMC Partnership UK Ltd

Stephen Ragg

Managing Consultant, CMC Partnership UK Ltd

Steve studied Psychology and Anthropology at Durham University, and on graduation had ambitions to apply what he had learned to organisational change, ambitions that were toned down when it became clear that nobody was interested in hiring a management Anthropologist! Steve’s early career was spent in the UK Cable Communications industry, first in logistics and then in customer service and operational roles. He then became a business analysts specialising in ERP requirements definition and implementation, moving on to manage delivery of a broad range of IT enabled change initiatives in the Mobile Communications, Broadcasting and Defence sectors. While Steve has always had a keen interest in the people side of change, it is in the last six years that Change Management has become the exclusive focus of his career. He currently works for CMC Partnership in the UK and Europe helping organisations build change management capability

Agile and Business Analysis - a Perfect Combination
Agile and Business Analysis - a Perfect Combination

More and more organisations are adopting Agile techniques and approaches. Agile adoption brings about changes to processes, approaches and roles, and some BAs can be left wondering where they fit into this new world. Lynda will discuss what it means to be an Agile BA and how as an Agile BA you can bring value to your organisation through having the right mindset and a comprehensive toolkit that includes using visual models. In the talk Lynda will discuss:

  • What is an Agile BA?
  • Lean, system and service thinking
  • Shortening the loop from requirement to delivery
  • How to use agile models to visualise and understand ‘just enough’
  • How Agile business analysts add value and contribute to development teams

Lynda Girvan, BA Consultant and Trainer, AssistKD

Lynda Girvan

BA Consultant and Trainer, AssistKD

Lynda has over 25 years’ experience in business and systems development as a consultant, professional trainer and practitioner in both the public and private sector. She has worked at different levels in organisations, from enterprise to operational. She has undertaken strategic modelling and analysis, product level consultancy and agile coaching. Lynda developed the Agile business analysis training portfolio for AssistKD and was a key member of the team that created and developed the Advanced BA Diploma scheme. Lynda has extensive experience of adding value to organisations through her business analysis work and is keen that business analysis is utilised much wider than just IT solution development. Lynda is the co-author of the book ‘Agile and business analysis’ which was published by the BCS, Chartered Institute for IT in Feb 2017.

Who are Business Analysts 'Really' Engaging With: A Peek into 'Being Human'
Who are Business Analysts 'Really' Engaging With: A Peek into 'Being Human'

Business Analysts are like catalysts or enablers for creating and delivering business value. Engaging with people from senior management, various business & project teams to end users, BAs constantly interact with people and navigate the initiative in line with the identified strategy. As BAs move into senior positions, the challenge is more to deal with difficult people and tricky situations. In a quest to understand what it takes to be a successful BA in every project, Bindu attended trainings, obtained certifications, learned the tools and techniques, only to find one common factor across, which is crucial for success or failure of any initiative and that is ‘people – human relationships and emotions’ and hence this became the fundamental reason for her research. Are we engaging with stakeholders with the understanding of what makes them ‘human’?

In this interactive session, Bindu gives a peek into her study and extensive research on the underlying layers of human behaviour which completely changed her perspective on seeing stakeholders and people in general and how she harnessed the human potential by being aware of human emotions and behaviours whilst engaging with stakeholders and thereby building good rapport. You’ll have an opportunity to:

  • Dissect a real project situation to understand the human emotions
  • Learn how to tap into human potential and bring creativity into BA activities
  • Discuss practical techniques to empower stakeholder engagement

Bindu Channaveerappa, Senior Business Analyst, British Standards

Bindu Channaveerappa

Senior Business Analyst, British Standards

Bindu Channaveerappa is a senior business analyst with 20 years of experience in IT industry and over 10 years specialising in business analysis across various business domains. Being an enthusiastic business analysis professional She is always trying new ideas to bring innovation to her BA activities and shares her learnings through blogs, articles, workshops, training & mentoring. Bindu has been mentoring in the IIBAUK mentoring scheme since its inception and presented the mentor learnings from pilot, at one of the London events. She is an exam writer for the new ‘IIBA Exams and is currently in the process of presenting webinars through IIBA headquarters. Bindu believes in continuous learning, which enabled her to perform extensive research to understand “what it takes to be a successful BA” by experimenting human emotions and behaviours whilst engaging with stakeholders in her day-to-day BA activities.

Are You Thinking What You Think You're Thinking?
Are You Thinking What You Think You're Thinking?

So, you’re a Business Analyst. You know how to elicit requirements and analyse them. You are objective about your stakeholders’ needs, understand the project scope, can determine the cost benefit and still things don’t turn out as expected. It seems that our brains are working against us. It’s called Cognitive Bias.

  • Why aren’t people coming up with new ideas in your workshops? It’s the anchoring bias, compounded by bandwagon bias.
  • Are your problem-solving sessions reaching the right solutions? If not, maybe it’s the curse of knowledge or loss aversion bias – Why is estimating seen as a black art? Blame the planning fallacy and optimism bias.

This session will examine these questions and others by drawing on the fields of psychology, neuroscience and behavioural economics and applying them to Business Analysis. We’ll also look at ways to overcome biases and help counter the natural tendencies of our brains. You will take away from this session:

  • What Cognitive Biases are
  • How they affect both you, as a Business Analyst, and your stakeholders
  • Approaches for overcoming biases, or even using them to your advantage

Liz Calder, Director, Blue Raccoon

Liz Calder

Director, Blue Raccoon

Dr Liz Calder is a Business Analyst with over 20 years experience working with cross functional and global teams in blue chip organisations. She has recently crossed the great divide into the digital sector and is now working in the field of User Experience and Web Design. She is passionate about making sure that all stakeholders get the most out of a new system or website and believes that both the traditional and digital sectors have a great deal to offer each other, if only they knew it was there! She is part of the IIBA’s mentoring scheme where she mentors 2 fellow business analysts. Liz is Director of Blue Raccoon Ltd, a Business Analysis consultancy, and blogs regularly at her site blueraccoon.co.uk/articles.

11:40 - 12:30
Requirements Come in Many Shapes
Requirements Come in Many Shapes

There has been a change in the way Business Analyst’s elicits requirements, business requirements can now be presented in a number of ways:

  • Traditional requirement’s documents
  • User Stories
  • Customer Journeys.

Even though the world of documenting requirements is changing, using user stories and customer journeys etc, the elements of a business requirement still stands true, they should still be clear, understandable, unambiguous, traceable and testable.

Continuous Improvement Service - a Journey from Inception to Reality in 18 Months
Continuous Improvement Service - a Journey from Inception to Reality in 18 Months

“If you have a problem, if no one else can help, and if you can find them….maybe you can hire….The CI-Team.”

Two years ago Sheffield Hallam University’s BA team recognised an increase in requests for support on local change initiatives and process improvements in addition to work on corporate projects. Their skills were in demand to provide objectivity and challenge, critical thinking, and techniques to enable and facilitate improvements and organisational change. Recognising and leveraging this opportunity is how their journey began. They now operate a fully functional Continuous Improvement (CI) service within their BA team. They have high demand across the business for our skills on varied improvement initiatives and for their bespoke training courses.

This session will take you through their journey with an honest portrayal of what worked and what didn’t, identifying how to create a successful CI service. Key Takeaways:

  • An understanding of adapting industry BA, Lean and CI tools to provide simple and effective ways to enable and empower teams to improve ways of working and processes.
  • An understanding of how to build CI capability and culture at all levels in a complex business
  • Ideas on how to apply our journey to their organisation formulated through discussion about where CI would be valuable and how BA skill sets could be utilised in their business

Claire Ward, Business Improvement Manager, Sheffield Hallam University

Claire Ward

Business Improvement Manager, Sheffield Hallam University

Claire Ward has worked at Sheffield Hallam University since 2013 as a Senior Business Analyst and then as a Business Improvement Manager. She has worked in the field of Continuous Improvement and business analysis for over 9 years in the supply chain and logistics industry. Previous employees include Cadburys, Stanley Tools and the Food and Environment Research Agency.

Lauren Wagstaff, Senior Business Analyst, Sheffield Hallam University

Lauren Wagstaff

Senior Business Analyst, Sheffield Hallam University

Lauren Wagstaff is a Senior Business Analyst and has worked at Sheffield Hallam University in a process improvement environment since 2010. She accidentally became a BA after completing degrees in Biomedical Science and Crime Scene Management but feels that her love of all things science is the reason for her success.

Making the Chaos Visible (and then Solving It)
Making the Chaos Visible (and then Solving It)

When as BAs we move into the Process Analysis/Service Design areas of our practice we are faced with uncovering chaos in processes, running into overlapping silos, our exceptions have exceptions, and the edge cases multiply.

Often when faced with this we do everything we can to simplify the view of the world – make it pretty. Then we try to get the buy-in from everyone to change this.

This talk suggests we should show the chaos, all the chaos, in a messy hand drawn way – and then work to unravel and resolve that piece by piece into the new world.

It is a way of working forward with the business – by making them revel in the mess of their world, to the point where the ridiculousness of current processes are perfectly clear to the point of giggles – then getting buy-in to the new ways of working is so much easier. This presentation covers:

  • Why chaos is useful
  • Laughing in the face of it all
  • Getting the business to SEE the cost of the current process
  • Walking out with buy-in to any changes

Dr J Harrison, Business Analyst, ThoughtWorks

Dr J Harrison

Business Analyst, ThoughtWorks

Dr J joined ThoughtWorks as a Lead Business Analyst from their work in Call Centres, building service teams for Symbian and then Nokia, they then spent 4 years working in Design Agencies and installing Taleo for an Engineering firm. They are most fired up by getting businesses to make the changes they need to get process software and people aligned. They are also a champion for diversity and inclusion, most recently they were a panelist at the LGBTech event at Mobile World Congress, bringing Queer theory into Technology.

Georgia Barker, Business Analyst, ThoughtWorks

Georgia Barker

Business Analyst, ThoughtWorks

Georgia joined ThoughtWorks as a Graduate Business Analyst 6 months ago building on the research she had already done on the Effects of Authority in an Agile working environment as part of her university dissertation. She is most passionate about getting non-technically minded people understanding the benefits and the working ways of an agile team and mindset. Friendly and engaging she enjoys enhancing and learning new skills for client engagement and problem solving.

Emem Amana, Business Analyst, ThoughtWorks

Emem Amana

Business Analyst, ThoughtWorks

Emem joined ThoughtWorks as a Graduate Business Analyst building on her previous work in central government as well as in the private sector as an Educational Consultant. She is passionate about organisational transformation and using technology for societal benefit. Self-motivated and adaptable, Emem enjoys learning new approaches to solving problems and delivering business value.

Psychology and the Business Analyst
Psychology and the Business Analyst

Having the unique background of a Psychology degree & 10 years BA experience, Ryan will discuss the importance of “people over processes”. He will talk about the impact of behaviour on product development & help people understand why certain patterns happen and what they can do about them. For example, he will talk about:

Elements of group dynamics – how groups develop and the importance of their dynamics on assigning roles and identity to individuals

  • Heuristics and examples of fallacies. How they lead to common – but avoidable – problems
  • The impact of organisational culture on the individual. How organisational culture affects our behaviour and can be changed
  • How motivation works & feeds into emergent thinking about holocracy

Attendees will come away with:

  • An understanding of key Psychology concepts
  • A recognition of why certain behaviour occurs in teams
  • An understanding of how to change behaviour

Ryan Hewitt, Lead Business Analyst, Department for Work and Pensions (DWP)

Ryan Hewitt

Lead Business Analyst, Department for Work and Pensions (DWP)

Ryan has a degree in Psychology plus a diploma in NLP. Combined with 10 years Business Analyst experience working on Scrum, Kanban & Waterfall projects. He has worked on major projects like the London Olympics and small start-up projects. He has Hands-on experience at clients including: the BBC, government, Ernst & Young, Tesco and more. He is a Certified ScrumMaster & Product Owner. 20+ BA publications. Blogs about BA and Agile: www.rthewitt.com. Ryan is interested in agile development, new ways of working & changing people’s behaviour.

11:40-12:00: The Socratic Method: Death by Business Analysis? 12:10-12:30: The Agile BA: A Journey of Conflict
11:40-12:00: The Socratic Method: Death by Business Analysis? 12:10-12:30: The Agile BA: A Journey of Conflict

11:40-12:00: The Socratic Method: Death by Business Analysis?
Thamer Miles, easyJet

Socrates (469-399 BC) used two metaphors to describe how he engaged in philosophical debate: he is a gadfly, who provokes his interlocutors with persistent questioning; and a midwife, who helps others give birth to the ideas that lie within them.

Does that sound familiar? As business analysts, it often feels as though our stakeholders want us to reach inside their brains and draw out what they need in order to address a particular business problem. It can also sometimes – let’s face it – feel as though they wish we would stop pestering them with endless queries.

This presentation takes a light-hearted look at the parallels between business analysis and the method Socrates used to discuss topics such as ‘What is virtue?’ with his fellow Athenians. You’ll hear:

  • It’s not what you know but the questions you ask
  • Stakeholders do not always know what they think they know
  • Sometimes you just need to back off (spoiler: Socrates died a nasty death)

12:10-12:30: The Agile BA: A Journey of Conflict
Amardeep Sirha, Sky

So, you’ve adopted the agile mind-set. And you’re ready to take on a project…now what?

An agile mind-set is just the beginning for a Business Analyst. There are a number of conflicts that rear their head once the mind-set has been adopted – that’s in addition to the normal change fears. How do organisations foster an environment where just in time analysis is supposed to be the norm, but still require a business case for finance approval?

This session will help the audience explore a number of conflicts which surface once the Agile Business Analyst mind-set has formed. We will cover some key conflicts:

  • Can a Business Analyst really be a proxy Product Owner?
  • Up front discovery for finance sign off
  • Is JIT analysis really a thing?

The three key points the audience will take away:

  • What it means to be part of the cross functional team
  • Conflicts within the role of an Agile Business Analyst
  • Some solutions to help overcome these conflicts

12:30 - 13:55
Lunch & Exhibits
13:00 - 13:55
Perspective Sessions & Open Space Sessions
13:00 - 13:25
Aligning Business Analysis and EA: Business-friendly models and visualizations to gain insight and ensure strategic alignment
Aligning Business Analysis and EA: Business-friendly models and visualizations to gain insight and ensure strategic alignment

Aligning business analysis and enterprise architecture is a prerequisite for successful business and IT transformation, but it’s easier said than done. In this presentation, I will show how business analysts can benefit from the linkage to Enterprise Architecture and Strategy, and how this all can be achieved using a number of business friendly models and visualizations.

By using these models, one can gain additional insights, such as:

  • How does a process contribute to the business capabilities and business outcomes?
  • Which business process improvement initiatives should be prioritised to meet strategic objectives?
  • What is the impact of strategic initiatives on the processes?
  • What is the impact of retiring a business system on the process landscape?
  • Where is the data used in business stored, and who has access to it? This is a question that will become very important with the new General Data Protection Regulation (GDPR).

What delegates will learn:

  • The importance and positioning of business analysis in Business and IT Transformation
  • How business analysis can be linked to Enterprise Architecture and Strategy using business friendly viewpoints
  • How adding enterprise architecture elements to process models can increase visibility and ability to analyse

Jonas Hulstaert, Principal Consultant, Orbus Software

Jonas Hulstaert

Principal Consultant, Orbus Software

Jonas has more than 10 years’ experience in EA and BPA in various organizations in Europe. He started his career in Business Process Outsourcing and later Banking and Insurance where he was responsible for EA and BPA tools and standards implementation.

Jonas is currently a Principal Consultant at Orbus Software, the leading software vendor of the iServer Business and IT Transformation Suite, because he believes that there is no EA and BPA without a tool. In this position he has assisted tens of customers, predominantly large, blue chip organizations across the globe, in their EA and BPA initiatives.

13:30 - 13:55
The BA as Knowledge Curator
The BA as Knowledge Curator

BAs have always used models. They bring precision, re-usability and clarity to the work we produce. But our business stakeholders don’t share our enthusiasm for complex diagrams and elaborate models.

In this session Ian will look at the reasons why BAs need to become ‘Knowledge Curators’, and some techniques on how to do it. He’ll use examples – good and bad – from some recent projects, and show why it’s no longer about the tools we use, but the knowledge those tools contain, and how we present it to people that counts. We’ll look at how to:

  • Select your knowledge – based on knowing your audience
  • Organise it – to take them on a journey of discovery
  • Present it – in a compelling way, to engage the them

Ian Mitchell, (a.k.a. The Artful Modeller), Prolaborate

Ian Mitchell

(a.k.a. The Artful Modeller), Prolaborate

Ian has been a BA for more than 20 years, and has taught, mentored and led teams of BAs in many industries. He’s written and taught courses on UML and BPMN, Sparx Enterprise Architect and team modelling, and is an enthusiastic, entertaining and engaging speaker. See his blog: The Artful Modeller – https://theartfulmodeller.com/

14:00 - 14:45
Keynote: You Can Take It With You
Keynote: You Can Take It With You

Graeme Simsion’s career has taken him from computer operator, to programmer, DBA, data modeller, data manager, business process designer, IT and business strategist, consultancy manager, facilitator, researcher and educator and, more recently, Hollywood screenwriter and best-selling novelist. Graeme will talk about the generic skills in design, management and consulting that have helped him make the transitions and continue to be at the core of his work.   You will learn:

•    How to extend your analysis and design skills into other domains
•    The key strategies for winning support and engaging stakeholders
•    The most valuable skills to invest in – no matter what you plan to do next

14:45 - 15:15
Networking Break & Exhibits
15:15 - 16:05
How to Analyse and Manage Stakeholders
How to Analyse and Manage Stakeholders

Stakeholder management is critical to the effectiveness of your business analysis delivery. It is also essential for your professional development. This session will highlight the key attributes to identify during stakeholder analysis. From stakeholder analysis, this session then covers mapping of stakeholders, required to make the business analysis a success. The outputs of stakeholder analysis and stakeholder mapping will then be worked through to develop a stakeholder communication plan. This session concludes with a quick fire register of different stakeholder traits and approaches that have proved successful in managing these types. Within this session, Sarah will present the following key discussion points:

  • Stakeholder Identification and Analysis
  • Stakeholder Mapping
  • Stakeholder Communication and Management Techniques

Sarah McGuinness, Business Analysis Practice Lead, Dunelm

Sarah McGuinness

Business Analysis Practice Lead, Dunelm

Sarah McGuinness is Business Analysis Practice Lead at Dunelm. Sarah’s love of business analysis was first declared to the nation live on air to Eamonn Holmes in 1990 and she is still feeling the love today. Previous to leading the business analysis practice at Dunelm, Sarah has worked as a Business Analyst at Apple, Sopra Steria and Alliance Boots. She has worked internationally across the retail, technology and consultancy sectors.

Using BDD as a Communication Tool Between the Business and Technology
Using BDD as a Communication Tool Between the Business and Technology

Have you ever seen that Project Cartoon, the Project Construction Cycle with the tree swing? There are many different variations of the swing in the tree depending on who was describing it and how it was understood. How many projects have you been on where this is the case? More than ever we need a way to explain the requirements that is understandable and clear for all parties on a project. This is where Behaviour Driven Development (BDD) can fit in.

This talk will explore how BDD can be used as a communication tool between the business and the technology team. It will cover how the BA is instrumental in extracting the requirements of the business providing clear specifications for the delivery team real examples.

  • Understand how BDD improves communication
  • Discover why we need examples to illustrate specifications
  • Learn the critical role of the BA in BDD

Letitia Fearon, BA Team Manager , Lloyd's of London

Seb Rose, Director, Cucumber Limited

Seb Rose

Director, Cucumber Limited

Seb has been a consultant, coach, designer, analyst and developer for over 30 years. Seb has been involved in the full development lifecycle with experience that ranges from Architecture to Support, from BASIC to Ruby. He’s a partner in Cucumber Limited, who help teams adopt and refine their agile practices, with a particular focus on collaboration and automated testing. Regular speaker at conferences and occasional contributor to software journals. Contributing author to “97 Things Every Programmer Should Know” (O’Reilly) and lead author of “The Cucumber for Java Book” (Pragmatic Programmers). He blogs at cucumber.io and tweets as @sebrose.

Systems Thinking: A Crucial BA Skill in an Uncertain World
Systems Thinking: A Crucial BA Skill in an Uncertain World

It has often been said that we live in an increasingly volatile, complex and ambiguous world.   The external business environment is complex and fast-moving, yet often our stakeholders are blindsided by ‘silver-bullet’ solutions that assume a neat linear relationship between cause and effect.

In reality, things are rarely neat and linear. More often we’ll find that situations are devilishly difficult, requiring us to understand and engage with a whole range of messy interconnected issues and perspectives.

In this practical presentation, Adrian Reed discusses the importance of systems thinking in business analysis. During the presentation you will hear:

  • What systems thinking ‘is’, why it matters, and the conditions in which it can be relevant in an analysis environment
  • A range of practical techniques from the world of systems thinking that have direct applicability in the BA world
  • How systems thinking and systems practice, when embraced by a range of complementary practitioners and stakeholders, can help an organisation ‘learn’

Adrian Reed, Principal Consultant/Business Analyst, Blackmetric Business Solutions Limited

Adrian Reed

Principal Consultant/Business Analyst, Blackmetric Business Solutions Limited

Adrian Reed is a true advocate of the analysis profession. In his day job, he acts as Principal Consultant and Director at Blackmetric Business Solutions where he provides Business Analysis consultancy and training solutions to a range of clients in varying industries. Adrian is Immediate Past President of the UK chapter of the IIBA and he speaks internationally on topics relating to Business Analysis and business change. You can read Adrian’s blog at http://www.adrianreed.co.uk. Follow Adrian on Twitter @UKAdrianReed.

How to Leave Your Stakeholders with an Unforgettable Experience
How to Leave Your Stakeholders with an Unforgettable Experience

All Business Analysts would agree that effective stakeholder management is a skill much in demand. At Harrods BAs have the opportunity to work across an exciting breadth of projects including implementing a new beauty clinic, enhancing e-commerce solutions, and improving the Christmas Grotto experience for its Customers. The variety of projects leads to a diverse set of stakeholders, all with very different needs. In these scenarios we need more than some of the common toolkit techniques.

In this session with Kaja and Yasmin you’ll experience:

  • Real life examples of managing stakeholders in the luxury sector
  • Techniques that proved invaluable for efficient stakeholder management
  • Methods for identifying the stakeholders with the most influence to support project delivery
  • How to build rapport and manage stakeholder conflict in a fast paced environment

15:15-15:35: Blue Lights to BA 15:45-16:05: T-Shaping - How the BA can get Closer to Their Team
15:15-15:35: Blue Lights to BA 15:45-16:05: T-Shaping - How the BA can get Closer to Their Team

15:15 – 15:35
Blue Lights to BA
Philip Radford, Higher Business Analyst, NHS Digital

Listen. Analyse. Act.

Philip’s route to becoming a BA has been built on a foundation of clinical training. Two and a half years ago he embarked on a career change from Paramedic to Business Analyst. He will share with you the journey he took. He will explain why he decided to change career, how he did it and what attracted him to business analysis. He will discuss the experiences he has gained, both good and bad during this transition and what can be learned from them.

Philip believes that business analysis can learn from other professions. By encouraging people to join from different backgrounds we are exposed to alternative outlooks and new approaches to the work we do. His session will encourage delegates to think more widely about what makes a good BA.

The key learning points for delegates will be:

  • The core skills of a paramedic that translate to good business analysis
  • The differences between the professions and the challenges this presented
  • What the BA profession can learn from my experience

15:45 – 16:05
T-Shaping – How the BA can get Closer to Their Team
Simon Lynch, Senior Business Analyst, Aviva Health

In the current shift towards Agile delivery of projects the traditional Business Analyst function of up-front requirements analysis and build is becoming extinct – fast-paced, Agile delivery requires immediate decision making, and to do this Business Analysts need a better understanding of the people they work with, the work these people do and how they do it. T-shaping is the art of expanding your knowledge to increase understanding, and this presentation will focus on how a BA can become more T-Shaped to serve their customers more effectively.

  • The key messages to be taken away are:
  • What is T-Shaping and why is it important?
  • The pros, cons and barriers to T-Shaping
  • What a BA can do to be T-Shaped in an Agile environment.

Philip Radford, Higher Business Analyst, NHS Digital

Philip Radford

Higher Business Analyst, NHS Digital

Philip began his paramedic training with the London Ambulance Service in May 2009. Two and a half years later he became a registered paramedic. Seeking new experiences he later spent a year in Canada on a working holiday visa. This inspired him to embark on a career change on returning to the UK. Wanting to remain within the health sector but in a technological role he joined NHS Digital in an entry-level business analyst role in November 2014. Since then he has been promoted to a more experienced business analyst role. During his time at NHS Digital he has worked on several internal change projects and is now assigned to a major programme of work aiming to bring IT benefits to maternity and child health. He is currently working towards the BCS Diploma in Business Analysis.

Simon Lynch, Senior Business Analyst, Aviva Health

Simon Lynch

Senior Business Analyst, Aviva Health

As a Process, Business and Systems Analyst Simon has over seventeen years of experience in using the tools and methodologies required to analyse processes, define software requirements and to recommend and implement improvements. His work within Aviva Health, GAME Stores Group, Office for National Statistics, Aviva Europe and in previous roles demonstrate a proven track record of successful analysis delivery on high profile project implementation, delivering a wide variety of business analysis artefacts using Agile, Waterfall and UML methodology. Most recently his experience has been delivering through Agile, and the concept of T-shaping across Agile scrum teams to deliver solutions, has had a major impact in his role as a Business Analyst in one of the Feature Teams for UK Health.

16:15 - 17:05
Value for Money - The Importance of Benefits Realisation
Value for Money - The Importance of Benefits Realisation

Business change no longer happens in isolation but is set to compete over restricted budgets, skills and delivery schedules within large project portfolios. There is an increasing focus on getting ‘value for money’ when committing to change projects. However, detailed business benefits are not always captured. Business cases often only describe high-level benefits without making any effort to base-lining the initial status quo, defining acceptance criteria, measuring key performance indicators and performing benefits reviews throughout the project lifecycle.

This session examines the importance of benefits realisation for project success at B&CE. It introduces a proven multi-step model on how to incorporate successful benefits realisation throughout the end-to-end project lifecycle. Attendees will learn:

  • A ‘hands-on’ multi-step model for benefits realisation
  • The importance of a ‘value for money’ approach to justify project expenditure
  • How to ensure benefits realisation after project closure.

Claudia Michalik, Lead Business Analyst, B&CE

Claudia Michalik

Lead Business Analyst, B&CE

Claudia Michalik is a BCS certified Business Analyst, accredited PRINCE2 Practitioner and Lean Sigma Green Belt with over 15 years’ experience in various industries. Usually delivering major Finance transformation programmes, she is working as Lead Business Analyst at B&CE, a not for profit pension provider that is currently introducing previously lacking tools and techniques within its Business Analysis capability. She is especially interested in exploring the value that properly executed benefits realisation can add to the full life cycle project delivery. Claudia holds masters degrees in Business Economics and Business Science and a PhD in Innovation & Technology from international alma maters.

Panel: Everything You Wanted to Know About Business Architecture but were Afraid to Ask
Panel: Everything You Wanted to Know About Business Architecture but were Afraid to Ask

Have you ever wondered what Business Architecture really is and how it interacts with Business Analysis to effect transformational change? Are you hearing conflicting messages from this relatively new profession and want some clear answers? Well this is your chance to quiz a panel of Business Architecture thought leaders to gain an insight into their profession and how they perceive their profession’s contribution to Business Transformational Change.

Sandra Leek, Senior Lead Business Analyst, Lloyds Banking Group

Filip Hendrickx, Busines Architect Meets Innovator, Altershape

Martin Maya, Director, AssistKD

Martijn Moerbeek, Head of Group Business Architecture, Legal & General

Martijn Moerbeek

Head of Group Business Architecture, Legal & General

Martijn is a board-level operating corporate strategist, service designer and business architect with the rare ability to make the complex simple, as evidenced through an impressive record of defining corporate strategies, customer experiences and target operating models whilst using service design, service blueprints and business architecture to create customer focussed operating models.

Michael Noonan, Director of Business Design and Head of Profession, Capita Transformation

Michael Noonan

Director of Business Design and Head of Profession, Capita Transformation

Michael is the Director of Business Design at Capita Transformation. He has held senior positions previously in Visa Europe as Head of Business Architecture and IBM.  As Director of Business Design and Head of Profession, he has provided leadership and a coherent focus to develop the business architecture profession. He works hard to educate senior management of the value that the profession and the value it can bring to businesses as a whole. It is from this experience he will share some of the challenges that he faced in selling Business Architecture and the different approaches that he has used to make the profession more understandable to the board and senior managers who thought that Business Architecture was an IT discipline

Are BAs Relevant in an Agile Team?
Are BAs Relevant in an Agile Team?

As most organisation move towards a Dev Ops and SCRUM delivery, BAs find it hard to stay relevant within a SCRUM team. Questions frequently arise am I needed anymore? What is my role within this team? The presentation will talk you through:

  • Importance of a BA in an Agile team
  • Skills that you need to develop
  • Tools and techniques that make you invaluable to the team.

After this session, the audience will have a working knowledge of their purpose in an agile team and more importantly tangible next steps on actions they will take. I shall be running a mini objective/goals setting during the presentation that the audience can then take away with them and implement into their professional life.

 

Bhavesh Vaghela, Digital Product Owner, TSB

Bhavesh Vaghela

Digital Product Owner, TSB

Bhavesh is an agile digital professional with 12 years experience in strategy, product development and digital transformation. He is skilled in managing and influencing across generation and enjoys connecting people, deas to inspire, innovate and co-create solutions. Bhavesh professional interest includes mobile, cloud capabilities, biometrics, digital payments, digital customer experience and disruptive technology. With a BCS International Diploma in Business Analysis, Certified SCRUM master, Certified Product Owner he enjoys blogging on finextra and on www.swiftlyagile.com.

10 Ways Your Business Customer Can Damage Your Project - and What to do About Them
10 Ways Your Business Customer Can Damage Your Project - and What to do About Them

How ironic is it that an IT project can be broken by a Business customer who is too motivated for success? Benedicta Makin looks at specific problems created by inexperienced or over-ambitious Business customers which she has spotted over the years, with practical recommendations on how to address them.

Sponsors often assume that an operational leader can dive straight in and shape the Project from the Business side because they’re an experienced manager, right? But a Business customer who doesn’t understand what is reasonable to expect from an IT project can threaten the project’s success. There are inexperienced ones, indecisive ones and greedy ones, and you handle them all in different ways. Takeaways:

  • The different problems an inexperienced Business Customer can cause
  • The likely consequences
  • The likely impact on your project

Benedicta Makin, Senior Business Analyst, Digital Mammoth Ltd

Benedicta Makin

Senior Business Analyst, Digital Mammoth Ltd

Benedicta Makin has been a Business Analyst for over 15 years and has an MSc in Strategic Management. She has worked in England, Scotland, Scandinavia and Germany, for organisations as diverse as the University of Glasgow, Franklin Templeton Investments, Capita and BT. Ben believes a BA should help the Business get the most value from their IT projects by ensuring clear communications among all stakeholders including IT. Outside work, she is publishing 650 letters online which were written by her grandfather and his brothers during the First World War.

The Role of a Business Analyst with Robotic Process Automation (RPA) and Artificial Intelligence (AI)
The Role of a Business Analyst with Robotic Process Automation (RPA) and Artificial Intelligence (AI)

In a rapidly changing world where Robotic Process Automation (RPA) and Artificial Intelligence (AI) will be disruptive technologies over the next 5 years, Business Analysts have to embrace these opportunities and grow and evolve to play a pivotal role in their application.

From his experience, in the early stages it was felt there was no need for a business analyst, but it has been realised by our clients that business analysts (not pseudo developers performing this role) are required in order to avoid sub-optimal business outcomes. Kalvinder will demonstrate Business Analysts can use the full spectrum of their toolkit (and more) to deliver the required business outcomes.

The 3 key messages that Business Analysts will take away will be:

  • What is Robotic Process Automation?
  • What is Artificial Intelligence?
  • Business Analysts have a pivotal role as this technology matures and evolves to deliver required business outcomes

Kalvinder Nijjar, Senior Business Analyst, Capgemini

Kalvinder Nijjar

Senior Business Analyst, Capgemini

Kalvinder has gained extensive business analysis and project management experience over the past 15 years with a variety of top tier consultancies including Capgemini. He is currently a senior consultant in Capgemini’s RPA and AI Centre of Excellence, where he has used his business analysis tool kits to shape and frame a key role for business analysts to fulfil in delivering automation capabilities to clients. Kalvinder is experienced in Agile, Waterfall and RUP methodologies for delivery. One of his key recent achievements has been to build a Robotic Process Automation capability where business analysts play a pivotal role in an Agile delivery model, where there is a culture of collaboration and co-operation between the IT delivery function and the business divisions to deliver real value and build a culture of continuous improvement.

17:05 - 18:30
IIBA UK Drinks Reception Sponsored by AssistKD
Wednesday 27 September 2017: Conference Day 2 & Exhibits
09:00 - 09:10
Welcome: Andrew Turner, President, IIBA UK Chapter
09:10 - 09:55
Keynote: (Not) Just a BA!
Keynote: (Not) Just a BA!

The role of the Business Analyst is regularly misunderstood, misused and is often seen as a catch all for anything that doesn’t fit into other roles. It is recognised as critical within a project, but often unrecognised for successful project outcomes. As Head of Business Analysis in the Department for Work and Pensions, Richard will show how, in order to attract new talent and retain existing, he was responsible for driving the definition of the BA role.

Getting an organisation to recognise the role and value it brings was always going to be hard and when that organisation is the Civil Service it often seemed insurmountable. Richard will explain how he worked with BAs and function leads across Government to create the framework for the BA. He will address how he has driven both the awareness of Business Analysis and the increase in BA capability within both DWP and across other Government Departments.

What you will learn:

  • How Government is recognising the BA role
  • Ideas for raising awareness of the profession in your own organisations

09:55 - 10:25
Networking Break & Exhibits
10:25 - 11:15
Becoming an Agile BA: Bridging the Gap Between the Theory and the Practice
Becoming an Agile BA: Bridging the Gap Between the Theory and the Practice

Many Business Analysts from a traditional background can struggle to understand whether their skillset is still relevant for Agile project and be clear on how it should be deployed, especially when the focus is often so strongly put on the roles of the Scrum Master and Product Owner. It may make the most experienced BA question where they fit in and make them feel like they need to abandon many of the normal critical processes to align to the new methodology.

The presentation gives practical examples of where trusting standard best practice Business Analysis techniques is essential to the success of an Agile project and demonstrates how having a professional BA will provide unique benefits to the team. The presentation includes:

  • Examining the role of a Scrum Master and their traditional responsibilities to the Product Owner and the organisation. Challenging areas of the role that sit more naturally and more effectively with the Business Analyst
  • Using the V model to demonstrate how the Business Analyst’s responsibilities fundamentally do not (and must not) change in an Agile project
  • Demonstrating the direct relationship of eliciting requirements using a Waterfall approach (Use Cases) and an Agile approach (User Stories)

Experiment to Liberate: Revolutionary Development for Evolutionary Delivery
Experiment to Liberate: Revolutionary Development for Evolutionary Delivery

In a world where tech superstars like Google, Facebook and Apple tell us the Engineer rules, where does it leave the Business Analyst? Specifically, the Business Analyst in John Lewis.

At John Lewis they are working towards Organisational Agility; new ways of working to deliver outcome-based value, over projects and programmes. This has required a whole new set of skills in each of their toolkits, not least the BAs’.

This session will take you on the John Lewis BA road trip from domain and system specific analysts, to professional Business Analysts, and along their path to flexible, self-organising engineering teams.

You’ll hear…

  • How an evolutionary delivery approach required revolutionary professional development
  • How business analysis enabled teams to experiment
  • How the practice model was central to supporting and coaching BAs in developing their T-shape

Matt Thompson, Business Analysis Manager, John Lewis

Matt Thompson

Business Analysis Manager, John Lewis

Matt’s a community builder, an experimenter, a breaker of boundaries. A changer of perceptions? He hopes so.  More formally, he is a Business Analysis Manager at John Lewis, and his job goes something like this… “I’m accountable for business analysis value in all our eCommerce channels; leading, managing and developing business analysis leaders and our community of practice”.

‘Help me R2D2 – You’re My Only Hope’ – How Robotics Can Help the BA
‘Help me R2D2 – You’re My Only Hope’ – How Robotics Can Help the BA

Let’s face it, when you set out to optimise your organisational processes, how many Jedi masters do you know that you can turn to? I’m guessing none, so is it time to turn to the robots?

Robotic process automation (or RPA) is a form of clerical process automation technology based on the notion of software robots or Artificial Intelligence (AI) workers. RPA can work on Front-End and Back-End processes mimicking repetitive work more quickly, accurately and tirelessly than humans. This results in optimised resource utilisation, increased quality and a reduction in costs.

This session will explore:

  • RPA – what it is and how it works
  • How the BA and BPM (Business Process Management) skillset fits with RPA
  • How can a BA prepare to come into the RPA world?
  • What RPA tools are out there and how they can help your organisation
  • Examples where utilisation of RPA has helped achieve optimisation benefits

Melanie Byrne, Head of Business Analysis, SQS Ireland

Melanie Byrne

Head of Business Analysis, SQS Ireland

Melanie Byrne is Head of Business Analysis in SQS Ireland where she brings a focus on the importance of business analysis to the strategy and operation of an organisation as well as to the full end to end lifecycle quality of technical projects. With over 19 years’ experience in business analysis and the consultancy industry, she has gained a wealth of experience in a number of business sectors resulting in her presenting at the 2016 Business Analysis Conference Europe regarding how the BA can prepare for the agile world. She is passionate about bringing a consistent understanding and practice to the Business Analysis arena and empowering BAs within their careers.

Roger Ashwood, Head of Quality Engineering, SQS Ireland

Roger Ashwood

Head of Quality Engineering, SQS Ireland

Roger Ashwood is an SQS Principal Consultant with 15+ years of Quality Assurance management and testing experience. He has managed multiple teams across a range of technologies in several business sectors. As Head of Quality Engineering in Ireland, Roger manages a team of 35+ dedicated Test Automation, RPA, Performance and Environments professionals. Roger has been focused on building SQS Irelands RPA capability from the ground up working closely with the Business Analysis Service. This includes all phases of delivery including Pre-sales, Prototyping, Designing, Building, and Executing/Maintaining. Roger actively champions innovation including RPA, AI, Tooling and Mobile Automation.

The 7 Habits of the Highly Effective Business Analyst (After Stephen Covey)
The 7 Habits of the Highly Effective Business Analyst (After Stephen Covey)

Stephen Covey’s book has sold over 25 million copies and is widely regarded as one of the most influential business management books of all time.

This presentation explores the foundational concepts, each of the habits themselves and their application.   Jonathan will share personal insights into the use of the habits and offer practical advice for their adoption by business analysis professionals.

You will learn:

  • The foundational concepts behind the 7 habits and an explanation of each
  • How the 7 Habits can be used by Business Analysts
  • How the 7 habits can be used be used to support your development

Jonathan Hunsley, Principal Consultant, AssistKD

Jonathan Hunsley

Principal Consultant, AssistKD

Jonathan Hunsley is an experienced BA who has worked in a number of different sectors and organisations. One of his chief interests is researching models frameworks and techniques that can be applied in Business Analysis. He currently works for Assist Knowledge Development where he focuses on coaching, consultancy and formal training delivery in Business Analysis including: Agile, Business Architecture and Requirements Engineering. His past experience includes roles across consultancy, business architecture, capability development and business analysis.

Unlock your BA Potential - Grow Your Career
Unlock your BA Potential - Grow Your Career

We are often reminded to take ownership of our own career development.

We are often told “your career is your responsibility”.

Sound familiar?

Unfortunately…aside from maybe a 30min careers talk from the school Careers Counsellor at high school, we have not been schooled, coached or mentored in personal and career development.

Most of us follow our intuition and if we are lucky, we find ourselves in the roles we enjoy. Sometimes we do not even realise it when we are in that role!

  • What if we approached it a little more structured and planned our development and our careers?
  • What is the role of our managers and leaders?
  • What does the literature say? What is your experience?

Take control and Unlock your Potential

Join Michael as he shares his international case study experiences

You will learn:

  • Simple techniques to craft a career development plan
  • What a good development plan looks like
  • How to get un-stuck in one’s career

Michael Augello, IIBA Global Board Director, IIBA

Michael Augello

IIBA Global Board Director, IIBA

Michael is an influential leader in Business Analysis. His passionate involvement in building successful professional communities has led him to his current board director role on the global board of IIBA where he has had a central role in developing strategy. After joining the board in 2010, Michael served as Chair from 2014 to 2016. Michael has a strong entrepreneurial style which brings energy to all of his undertakings. He is an entertaining and experienced international speaker. After a career in Project Delivery spanning many different delivery and general management roles, Michael co-founded a successful consulting company OptimiseIT in 2004. This led to a merger and public listing of Ingena Group Limited (IGL) in 2007 on the Australian Stock Market. IGL was later acquired by UXC / CSC. In recent years, Michael has returned to Business Analysis leadership roles through coaching, mentoring and leading capability uplift programs.

11:25 - 12:15
The Value of Conceptual Data Modelling
The Value of Conceptual Data Modelling

Conceptual data modelling can prove to be instrumental in making valuable discoveries about the true essence of an organisation’s business: what are the “things of importance” and how do these things “flow through the business”?

This case study will show how conceptual data modelling offers an invaluable tool for the business analyst to:

  • Provide the “glue” for business colleagues to have an intelligent discussion about how to develop the business across functional silos
  • Facilitate the discovery of which activities act on which “things” leading to an understanding of how these “things” tie the business together
  • Create a shared semantic foundation for discussing and agreeing solution requirements

Tom Uotila, Business Analyst, European Chemicals Agency

Tom Uotila

Business Analyst, European Chemicals Agency

Tom Uotila has worked with more than ten different organisations over the past twenty years. These represent a broad range of industry domains including high tech, telecommunications, manufacturing and government. With a strong focus on the WHAT before the HOW, his passion is to help others discover the essence of whatever they are dealing with before jumping to solutions. He currently works as a business analyst at the European Chemicals Agency in Helsinki, Finland.

The Challenges and Benefits of Aligning Architecture and Business Analysis within the Bank of England
The Challenges and Benefits of Aligning Architecture and Business Analysis within the Bank of England

This presentation will provide delegates with an overview of the challenges faced and the resulting benefits from aligning Business Analysis more closely with Architecture.

This presentation will tell you how we approached this problem at the Bank of England and the benefits from moving to a revised working model.

The presentation will explain the different viewpoints from the Architects and how this information can be used by a Business Analyst, we will highlight the nuances between each group and how they can be resolved in order to have a true joined up service offering.

Overall, delegates will learn:

  • The challenges and benefits associated with BAs aligning more closely with architects.
  • How can we continue to build these relationships?
  • Overview of lessons learned at Bank of England

Tazeem Wafa, Business Analysis Manager, Bank of England

Tazeem Wafa

Business Analysis Manager, Bank of England

Tazeem Wafa is an experienced Business Analyst who specialises in business change and BA team development. Tazeem is currently working as the BA Manager at the Bank of England, responsible for a team of BAs, comprising both permanent and contract staff. Tazeem has spent 20 years working as a BA and has worked across the entire project lifecycle with a particular emphasis on initially feasibility assessments, business cases and business change related disciplines. Tazeem has spent the majority of his career working on large scale transformation projects and programmes predominantly within the public sector. As such Tazeem has an appreciation of how various businesses operate and the nuances that need to be addressed. Tazeem has recently started to look at the more holistic side of business issues and has started to acquire the skills of a Business Architect in order to aid strategy development from a technology perspective.

James Devereux, Business Analysis Manager, Bank of England

How to Split User Stories
How to Split User Stories

User story splitting is an established practice on agile delivery teams. But in Tony’s experience, it’s really difficult to do well. In this session Tony will cover the basics (what, why and when) but he’ll also deep-dive into more advanced topics. In particular Tony will show that story splitting is an iterative process and that different techniques apply at different levels.

Key takeaways:

  • Why splitting user stories is more important than you thought
  • When to do it
  • What vertical story slicing really means
  • Cockburn’s named “goal levels” and why they are relevant
  • The various techniques, and what order to apply them in

Tony Heap, Business Analyst Designer, its-all-design.com and Equal Experts

Tony Heap

Business Analyst Designer, its-all-design.com and Equal Experts

Tony Heap is a freelance agile business analyst / agile coach / trainer based in the UK. He has worked for a variety of clients including HMRC, ASDA, Morrisons, NHS, RWE nPower, Arcadia, BT, Barclaycard and Egg. In his spare time, he likes to share his experiences and ideas on his blog www.its-all-design.com, and he is also an associate BA with Equal Experts, an award-winning agile consultancy specialising in simple software solutions for big business challenges. He is particularly interested in agile approaches and how they apply to business analysis. He is a requirements denier. Follow Tony on Twitter @tonyheapuk.

Cardiff University: A New Student Digital Experience Created for Students, Designed with Students
Cardiff University: A New Student Digital Experience Created for Students, Designed with Students

At Cardiff University they have taken up the challenge to modernise the Student Digital experience. They have been working to create a central place for students to access all the services they need during their time with us at Cardiff University.

They have combined Agile business analysis and traditional requirements gathering techniques with a strong focus on user research to create a digital landscape that works for students and enhances their time at Cardiff.

Computer Science Masters Students have been given the Student Digital project as the topic for their group project. The outputs of their efforts have then informed the real Student Digital development.

They have run student workshops and pop-up sessions around the campus to collect student views. Use of wire-frame prototype screens and iterative requirements gathering has enabled them design a system with the students that works for them and enhances their time at Cardiff University.

What you will learn from the presentation:

  • How to work collaboratively with your customers, using their input to create a product that they can own
  • How building prototypes enables you to understand what works for users and delivers business benefits. Feeding this collaborative learning back into subsequent iterations adds value. This allows you to address any risks early and maximise business benefits
  • How Agile story mapping combined with business focus of the service oriented architecture can give you a good visual map of user journeys which results in a product that will work for your customers.

Gill Kent, Senior Business Analyst, Cardiff University

Gill Kent

Senior Business Analyst, Cardiff University

Gill Kent, is a UK based IT Professional, with 20 years experience in requirements gathering and software development for organisations in both private and public sectors. She is currently a Senior Business Analyst at Cardiff University.

Nick Crane, Senior Business Analyst, Cardiff University

Nick Crane

Senior Business Analyst, Cardiff University

Nick Crane, is a UK based IT Professional, with 20 years experience in requirements gathering and software development for organisations in both private and public sectors. He is currently a Senior Business Analyst at Cardiff University.

Why Should I Care About Pretty Pictures?
Why Should I Care About Pretty Pictures?

There’s a stereotype of people who work in IT. And there is a stereotype in how people in IT work. Black and white spreadsheets. Grey diagrams. Monochrome and monotone.

However, the stereotype is far from true. There is a wave of change as analysts are realising that to be heard, they must first be seen. And to be seen, work is moving from grey scale and excel, to exciting new frontiers of data visualisations and infographics.

You’re invited to look at the work of an analyst through the eyes of an artist. Replace tables with pictures to help make decisions faster, bring solutions to life, and get your stakeholders emotionally attached.

In this presentation, we’ll explore why you should care about pretty pictures:

  • The science behind why visual communication is part of our DNA
  • How you can start to be more visually creative with your work
  • What we’re doing at John Lewis to make this possible

Josh Hart, Business Analyst, John Lewis

Josh Hart

Business Analyst, John Lewis

Josh Hart works at John Lewis as a business analyst in the Online space. With a passion for visual communication and data visualisation he leads the visual communication initiative across John Lewis IT. Previous experience includes work in the Retail Sector and Public Relations. He is passionate about communication, creativity and technology.

12:15 - 13:45
Lunch & Exhibits
12:45 - 13:40
Perspective Sessions & Open Space Sessions
12:45 - 13:10
IIBA UK - Collaborating to Represent the BA Community
IIBA UK - Collaborating to Represent the BA Community

Business Analysis as a role has been around for longer than most people realise, and IIBA UK has been one of the key players that has guided the development of the profession for just over a decade. The business landscape has changed significantly in that time, with IIBA UK evolving to meet the needs of members and the broader profession. We will bring this to life in this short talk, and look to the future.

Learn more about:
• The breadth of work undertaken by IIBA UK to develop individual BAs and the BA profession
• The changing environment in which BAs operate
• What opportunity does the future hold?

Andrew Turner, President, IIBA UK Chapter

Andrew Turner

President, IIBA UK Chapter

Andrew Turner has been working as a Business Analyst since 1994, and is the current President of IIBA UK. His career has spanned permanent and consulting roles with companies such as Aviva, Hiscox, RBS Insurance and BUPA International, applying business analysis skills, leading teams and building communities of practice. Andrew’s passion for business analysis led to his election to the IIBA UK board of directors 5 years ago, where he has worked to impart his knowledge and grow the UK business analysis community.

13:45 - 14:30
Keynote: Fulfilling Your Business Potential in 2017 and Beyond
Keynote: Fulfilling Your Business Potential in 2017 and Beyond

Blind Adventurer and international motivational speaker Miles Hilton-Barber keynote will outline a radical yet simple set of life principles that will enable companies, individuals and organizations to become more successful today, despite facing unprecedented global change, wrapped up in a fast-moving, colorful and humorous presentation with photos and video clips from his many expeditions and adventures.

He will challenge you to look again at who you are, and how you can achieve so much more than you think you can in both your personal and business life, because “The only limits in your life are those you accept yourself”…

Some key life principles Miles will be seeking to convey during his presentation will include:

  • Our quality of life and potential for fulfilment, happiness and success in both our business and personal lives is not dependant on external circumstances (such as the economy, Brexit etc), but on our internal mental response to them.
  • Many things in our life and business not impossible- we just haven’t done them yet!
  • Focus on your goals and not your challenges or barriers.
  • Embrace positive change.
  • Persevere in challenging times- it’s just part of life.
  • Have fun- enjoy your work.
  • Teamwork and good personal relationships essential for growth.
  • The only limits in your life are those you accept yourself.

14:30 - 15:00
Networking Break & Exhibits
15:00 - 15:50
Its 'Business Analysis', Spock - Just Not As We Know It
Its 'Business Analysis', Spock - Just Not As We Know It

This fun, interactive presentation will cover:

  • ‘Foot Surveys’, which show graphically how the industry is approaching the big problems of managing requirements, requiring delegates to physically walk to a corner that represents their answer to questions appearing on the projected screen.
  • Real world and amusing ‘horror stories’ from the instructor’s own 30 years of front-line experience building technologies for the banking, automotive and eGovernment sectors.
  • A participative game in which we will build a ‘Human Traceability Matrix’ with the help of delegates

Manoj Phatak, ArtRatio & Senior BA Instructor, Twenty Eighty Strategy Execution

Manoj Phatak

ArtRatio & Senior BA Instructor, Twenty Eighty Strategy Execution

As Senior Business Analyst Instructor & Examiner at Twenty Eighty, Manoj has delivered over 130 training / workshop sessions to 1500 people in 16 countries for end-clients including Credit Suisse, Barclays, Adidas, Qatar Petroleum, HSBC and SwissRe. His main specialisms include: business and systems analysis, stakeholder management, data modelling, requirements engineering, CASE tools and UML business modelling. Manoj is a Chartered Engineer at the UK Engineering Council and holds degrees in Electronics Engineering from Southampton University and in Software Engineering from Oxford University.

Business Leaders Know us and Trust Us: the Old Mutual BAs Journey to Being Seen as Strategic Partners with Senior Leaders
Business Leaders Know us and Trust Us: the Old Mutual BAs Journey to Being Seen as Strategic Partners with Senior Leaders

Many BAs complain that their business doesn’t know what they are capable of. In stark contrast, at Old Mutual, the Business Analysis practice is building up credibility from the board down. Senior leaders in the business know the names of key BAs and what they can do. In this presentation, we share how these BAs offer support at a strategic level, helping department heads and their teams to articulate strategy. Through this involvement, Old Mutual BAs find out about potential projects early, meaning that they can help the business to consider strategic fit, and to explore options and ensure the business case is clear before projects start. Facilitation skills are key to this involvement and have helped the BAs to build credibility. You will leave understanding:

  • The strategic work taken on, and the skills required;
  • How Old Mutual got this started (which involved Finance)…
  • What is working well, and what hasn’t;
  • Progress on widening the core group of BA facilitators.

Vanessa Adamson, Principal Business Analyst, Old Mutual Wealth

Vanessa Adamson

Principal Business Analyst, Old Mutual Wealth

Vanessa Adamson is a Principal Business Analyst at Old Mutual Wealth and has 20 years’ experience of analysis, projects and business change in the financial services industry.   In that time, Vanessa has earned a reputation as an engaging and effective professional who delivers results. Vanessa is motivated by working closely with the business with a focus on providing a facilitation service and supporting them to define strategic initiatives. Facilitation is critical to her role and she is currently working on developing skills within the Business Change team to promote this as a discrete service offering to the wider organisation. For the last 4 years Vanessa has also been leading the analysis on a huge business transformation project and shaping the future target operating model of the organisation with particular focus on end to end processes and customer journeys.

Penny Pullan, Director, Making Projects Work Ltd

Penny Pullan

Director, Making Projects Work Ltd

Dr Penny Pullan works with people in multinational organisations who are grappling with tricky projects: uncertain, with ambiguous requirements, stakeholders who need to be engaged and teams dispersed around the world. Penny hosts the annual, virtual BA Summit ( www.basummit.com ) and mentors BAs, especially in facilitation skills and leadership. Penny’s books include “Virtual Leadership” and “Business Analysis and Leadership”, which was co-edited with James Archer. Penny is a Director of Making Projects Work Ltd. Follow Penny on Twitter @pennypullan.

Business Analysis in an Agile World -- Delivering Value, not Just Software
Business Analysis in an Agile World -- Delivering Value, not Just Software

The full potential of agile development is only realised when it delivers a solution that solves the real business problem. The problem is that we don’t always know what the problem is. All too often, teams deal in solutions, and nobody is looking to see if they solve the real problem.

This talk is about how to integrate business analysis with agile development. It shows a better way of doing business analysis by identifying the customer segments and their value propositions. It demonstrates how to use safe-to-fail probes to reveal the viability of proposed solutions, and how to design the solution for optimal use of information and convenience. Naturally the talk shows how to write the right stories and feed the development team by using a story map.

This is a practical demonstration of working in an agile way. It works through examples that show agile business analysts how to ensure they are solving the right problem and delivering the right value to the right customers.

  • Integrate business analysis and agile
  • A practical way to be an agile business analyst
  • Solving the right problem and delivering the right value

James Robertson, Principal, the Atlantic Systems Guild

James Robertson

Principal, the Atlantic Systems Guild

As a principal and founder of The Atlantic Systems Guild, James Robertson is known for his work in implementing systems engineering principles that link business specialists with solution specialists. James is a consultant, lecturer, author, project leader whose area of concern is the requirements for software, and the contribution that good business analysis makes to successful projects. James is co-author of 5 books including Mastering the Requirements Process and Requirements-Led Project Management. He is also co-creator of the Volere requirements techniques, and presenter of the 13 hour Live Lessons Video series on requirements and business analysis. His training as an architect has led to his work on good design principles and to his focus on how innovation can be integrated with business analysis.

Impeccable Stakeholder Skills for Conducting a Drugs Warrant - Stakeholder Insights from a Police Officer turned Business Analyst
Impeccable Stakeholder Skills for Conducting a Drugs Warrant - Stakeholder Insights from a Police Officer turned Business Analyst

Have you ever had to spring a ‘surprise’ on a stakeholder and you are not entirely sure how their response is going to be? How do you catch someone off guard and still maintain the best chances for a successful outcome? Insights from a former police officer who spent 2 years on a high performing proactive drugs unit. Charlie will take you through the stakeholder lessons learned from the perspective of executing a drugs warrant and cover essential skills on de-escalation in highly charged environments that make the board room battles look like child’s play.

This presentation will provide you with fresh perspectives on helping you to think through stakeholder engagements and challenge you to apply the following principles:

  • All about the game plan
  • Your mouth piece is your best tool
  • Woosah works

Disrupt & Thrive: Design Thinking & You
Disrupt & Thrive: Design Thinking & You

Someone’s disruption is another’s success. But how do you harness the latent ability of people to be disruptors rather than disrupted? Design Thinking is a catalytic agent empowering people to innovate. Join us for an introduction to Design Thinking and discover how it empowers organisations to create valued experiences and profitable outcomes. In todays fast moving and ever complex world doing things the same way will inevitably lead to disruption, especially if you cannot move or react both creatively and with agility. Learn how a new focus on the “Why?” is quite possibly the most important aspect of any future activity. What impact could this have on Business Analysis? You might already understand the importance of Why, but face   barriers to adoption. Design Thinking just might be the change agent you long for and so desperately need.

Learning points:

  • Understanding of Design Thinking
  • Examples of how it has made a difference to people
  • Why its growing in importance to organisations
  • The potential impact on Business Analysis
  • Approaches to overcoming barriers to adoption

Ian Huke, Consultant, Build-BA

Ian Huke

Consultant, Build-BA

Ian started his professional life as a Litigation Lawyer, before quickly moving to work in technology and change.  He now provides interim management and consulting services, focused on leading and developing organisation’s change capability.  He is an advocate of business analysis and its key role in leading the design of valued experiences and valuable outcomes.  His focus is developing people, culture and governance that can meet the demand for fast and flexible change.  His experience covers a wide variety of organisations ranging from ftse100 companies to start up software houses, predominantly in the financial services sector.

Paul Fletcher, Design Thinker & Photographer, Through

Paul Fletcher

Design Thinker & Photographer, Through

 

Paul is a Design Thinker and Photographer.  A Fellow of the Royal Society for the Encouragement of Arts, Manufacturers and Commerce, in recognition of his design thinking approach. Previously as a national Councillor of the Royal Institute of British Architects he instigated instigated the creation of a holistic building and organisation lifecycle introducing and linking “Strategic Definition” and “In Use” and promoted the role of Client Adviser to enable this.. Paul now works with organisations within and outside the construction sector, providing strategic disruption and thought leadership – catalysing and facilitating change.  He is passionate about the importance of shaping the necessary questions to achieve the best outcomes.  Alongside Design Thinking Paul is forging a reputation as a documentary Photographer for the creative industries, his portfolio includes London Fashion Week and promotional material for independent films.

16:00 - 16:50
Bringing Order from Chaos (and How to Not Cause a National Electricity Blackout)
Bringing Order from Chaos (and How to Not Cause a National Electricity Blackout)

Dealing with chaos is business as usual for a Business Analyst, as we manage and implement change projects and initiatives. However, the fear and chaos of a particular problem often prevents us from realising the possible, and needed, outcomes and benefits.

With lots of examples from Graham’s background in engineering and current IS projects at National Grid, this presentation will provide you with some fresh perspectives and ideas on using BA tools and techniques in a chaotic environment, specifically:

  • Levels of problem magnification and abstraction
  • Selecting the right problem detectors and tools
  • Dealing with and managing stakeholders.

In this presentation Graham will explain how to find order in both literal and figurative plane wrecks, build your own electricity network, and leave you equipped with more confidence that we need not fear the chaos that so often surrounds the work of a Business Analyst.

Graham Newton, Business Analyst, National Grid

Graham Newton

Business Analyst, National Grid

Graham is a Lead Business Analyst at National Grid, currently working on a large upgrade of a critical national infrastructure system. He joined both the company and the profession 3 years ago, previously working as a nuclear metallurgist. He is also an Educational Ambassador for National Grid, working to promote STEM subjects and the IT profession among local schools. In November 2016 he was awarded the BCS young IT professional of the year.

Audience Analysis - a Technique to Help With Business Change Implementation
Audience Analysis - a Technique to Help With Business Change Implementation

A timely and appropriate audience analysis is crucial to plan the right interventions for embedding business change. Audience Analysis helps to identify who is impacted by the change, to understand their reaction towards it and to ensure that impacted audiences are ready, willing and able for business change. Any business implementation approach based on just feedback from a few key stakeholders, and without any detailed audience analysis is bound to create issues/problems whilst embedding the business change.

The key take away from this presentation:

  • Why Audience Analysis is important
  • How to perform Audience Analysis
  • How it contributes to business change implementation

Ravi Kumar, Business Analyst/Consultant, Nityasoft Ltd

Ravi Kumar

Business Analyst/Consultant, Nityasoft Ltd

Ravi is an independent business analyst/consultant currently working HSBC Bank since March 2016. He has over 17 years of experience in the financial services industry with special domain knowledge in retail banking. Prior to HSBC, Ravi has worked for many other organizations (Barclays, Lloyds Bank, Barclaycard, co-operative Bank, First Data, ANZ Bank, Kanbay and 123 Money Ltd) in different countries (UK, Ireland, India, Australia, USA, Greece, Germany  and Turkey).  Ravi, a Certified Business Analyst Professional, also accomplished the International Diploma in Business Analysis and Solution Development, BCS (UK).  Ravi has been practicing business analysis for last 13 years.

Seeing is Believing: Prototyping with Visio
Seeing is Believing: Prototyping with Visio

‘We set them up – you knock them down’ – mocking up a straw man engages users and inspires them to think about the practical use of a system during requirements gathering. Even if their first reaction is to tell you what’s wrong with the mock up, this can still provide a wealth of detail.

Requirements by nature are not sexy, and it is sometimes difficult to get stakeholders to participate and have the vision/knowledge to think creatively when presented with a blank piece of paper.

At Sheffield Hallam University, they’ve had success in engaging users with complex requirements by creating simple Microsoft Visio prototypes. This helped them avoid many of the common pitfalls of requirements gathering, such as ambiguity, stakeholder conflict, poor engagement and difficulty achieving sufficient detail needed.

In this interactive session Clinton and Kathryn identify where a simple Visio prototype adds value to requirements. Using examples of past projects and facilitating a group activity, they’ll demonstrate how this easy and accessible approach can provide benefits and flexibility to the modern BA.

Key takeaways:

  • Examples of different approaches we’ve taken to prototyping using Visio, and how/ when to apply them
  • Benefits of using Visio for prototyping to gather requirements
  • Practical examples and a Visio stencil containing useful “prototyping” shapes

 

Kathryn Roughton, Senior Business Analyst, Sheffield Hallam University

Kathryn Roughton

Senior Business Analyst, Sheffield Hallam University

Kathryn Roughton is a Senior Business Analyst and has worked at Sheffield Hallam University since 2014. She previously worked as a Business Analyst and in a Process Improvement capacity at Sheffield City Council, Aon and Capita for the 10 years before joining the Sheffield Hallam Team. When not tinkering with processes and requirements, Kathryn likes to go running and climb obstacles in mud.

Clinton Nobrega, Senior Business Analyst, Sheffield Hallam University

Clinton Nobrega

Senior Business Analyst, Sheffield Hallam University

Clinton Nobrega joined Sheffield Hallam University as a Business Analyst in 2012 having previously worked as an MI Reporting Analyst at Aviva UK. As a Senior Business Analyst, he is involved in all aspects of business analysis and enjoying the struggle of juggling the demands of two small, incredibly overactive children.

Business Analysts in a Dispersed Team
Business Analysts in a Dispersed Team

Geographically dispersed teams have proved themselves as a good and stable yet flexible and productive approach to staffing. More than that, such a team today is rather a rule than an exception. Observable and evident progress in communication tools allows significant cost reduction via organising “virtual” teams. Being a BA means deep and personal involvement into the process, product ownership and extensive collaboration with the stakeholders. Still, business analysts, customers, managers, implementation team members can be easily spread all over the world – located in the different offices, countries or even continents. All that brings lots of cultural, political and geographical gaps between key players, which can give a rise to communication and organisational challenges. We are going to share our experience in building efficient work for the team of business analysts as a part of a bigger “virtual” team.

Delegates will learn:

  • Common issues in a dispersed team and the ways of dealing with them
  • How to build trust-based relations with stakeholders over a distance
  • How to organize planning and monitoring in a virtual team of business analysts

Denys Gobov, Senior Business Analyst, Co-head of BA Practice, DataArt

Denys Gobov

Senior Business Analyst, Co-head of BA Practice, DataArt

Denys Gobov has more than fifteen of experience in the area of system and business analysis. He has taken part as a senior/lead business analyst in a number of large projects in different domains: finance, transport, HR, e-goverment, etc. He has been playing active role as a member of Kiev IIBA chapter. Denys is the first Ukrainian analyst who passed certification exams from leading organizations in business analysis and requirement engineering areas: CBAP (IIBA), PMi-PBA (PMI), CPRE (IREB). Denys was recognized as the best professional in area “Business analysis” in All-Ukrainian independent award “Ukrainian IT Awards” in 2013 and 2016.

Julia Falaleeva, Senior Account Director, Solution Designer, DataArt

Julia Falaleeva

Senior Account Director, Solution Designer, DataArt

Being on a Senior Account Director role Julia Falaleyeva manages up to 10 accounts from number of industries and with completely different ideas behind their solution. Such a variety in clients personas, development teams, solution designs, etc. always requires her to be focused, well self-managed and highly-skilled to address all the issues along the way. With her accounts, she gains stability and well-maintained projects’ health. Which for Julia means to set up a good and productive process, establish efficient communications between clients and teams as well as required testing coverage and stable delivery. Julia is passionate about good and up-to-date approaches in IT and try to catch any opportunity to participate in building a trending yet robust software starting from idea expansion to timely and good quality delivery.

The Dojo of Collaboration
The Dojo of Collaboration

In martial arts the dojo is a respected training facility for the art. Everyone has to be respectful to the instructor and their fellow classmates. In the dojo the students are there to learn the techniques, with precision, so it can be applied if there is ever a need to use it for self protection. The students have to work together to sharpen their techniques and skills, and rely on each other to help grow in the art. The ultimate goal is that everyone is developing their techniques and skill sets to perform the art to perfection when needed.

The same is needed to effectively collaborate. In order to transform businesses with powerful solutions individuals must work together. The powerful solutions come from the diversity of the team. However, with diversity can come challenges as you are interacting with different personalities, perspectives and mindsets. However, you must find a way to work together to ultimately reach the goal at hand. By working with each other, such as you do in the dojo, you are sharpening each other and leveraging each other’s skills to transform your business.

This interactive session will leverage martial arts, videos and exercises to demonstrate how to effectively collaborate to build powerful solutions for your organization.

Objectives:

  • The Foundation – Building the relationship
  • The Culture – How to foster a collaborative environment
  • Maintenance – How to maintain the collaborative environment and partnerships built

                                   

 

 

 

 

 

 

                                                     

 

Paula Bell, CEO, Paula A Bell Consulting, LLC

Paula Bell

CEO, Paula A Bell Consulting, LLC

Paula Bell is a Business Analyst and Leadership/Career Development mentor, coach, speaker and author with 20 years in project roles to include business analyst, requirements manager, business process quality manager, technical writer, project manager, developer, test lead and implementation lead. Paula has experience in a variety of industries to include media, courts, manufacturing and financial. Paula has lead multiple highly-visible multi-million dollar technology and business projects to create solutions to transform businesses as either a consultant, senior business analyst or manager. Paula is originally from Brooklyn, NY.  She graduated with a Bachelors of Science in Management Information Systems from Oral Roberts, University located in Tulsa, OK.  Paula is currently married and resides in Iowa with her husband and twins (boy/girl).  Paula is extremely active in her community as she is the President of the Rev. Dr. Martin Luther King Jr. Scholarship Fund which provides scholarships to minorities attending Iowa institutions as well as volunteers for many different community events.  Paula studies martials arts and achieved her black belt designation in April of 2016.  Follow Paula on Twitter @BAMartialArtist

17:00 - 17:10
Conference Close

View a PDF of the agenda here or switch to a larger screen to browse the full agenda, including comprehensive session details and speaker information.

Fees

  • 3 Days
  • £1495
  • Early Bird (register by 30 June) - £1,495 plus VAT (£299) = £1,794
  • 2 Days
  • £1145
  • Early Bird (register by 30 June) £1,145 plus VAT (£229) = £1,374
  • 1 Day
  • £695
  • Early Bird (register by 30 June) £695 plus VAT (£139) = £834
Group Booking Discounts
Delegates
2-3 10% discount
4-5 20% discount
6 + 25% discount

Early Bird Discount – Register By 30 June

£1,495 plus VAT (£299) = £1,794
£1,145 plus VAT (£229) = £1,374
£695 plus VAT (£139) = £834

Fees After 30 June

£1,595 + VAT (£319) = £1,914
£1,245 + VAT (£249) = £1,494
£795 + VAT (£159) = £954

IIBA Discount:

15% discount to all IIBA UK Chapter members
10% discount to all other IIBA members

BCS, The Chartered Institute for IT Discount:

15% discount to all BCS Members

UK Delegates: Expenses of travel, accommodation and subsistence incurred whilst attending this IRM UK conference will be fully tax deductible by the employer company if attendance is undertaken to maintain professional skills of the employee attending.

Non-UK Delegates: Please check with your local tax authorities

Cancellation Policy:

Cancellations must be received in writing at least two weeks before the commencement of the seminar and will be subject to a 10% administration fee. It is regretted that cancellations received within two weeks of the seminar date will be liable for the full seminar fee. Substitutions can be made at any time.

Cancellation Liability:

In the unlikely event of cancellation of the seminar for any reason, IRM UK’s liability is limited to the return of the registration fee only. IRM UK will not reimburse delegates for any travel or hotel cancellation fees or penalties. It may be necessary, for reasons beyond the control of IRM UK, to change the content, timings, speakers, date and venue of the seminar.

Venue

  • Central Hall Westminster
  • Storey's Gate
  • Westminster
  • London SW1H 9NH

In Collaboration With

Founding Sponsor

Gold Sponsors

Standard Sponsors

Supported By

Association of Enterprise Architects   

The Association of Enterprise Architects (AEA) is the definitive professional organization for Enterprise Architects. Its goals are to increase job opportunities for all of its members and increase their market value by advancing professional excellence, and to raise the status of the profession as a whole.

BA Manager Forum

Since 2009 the BA Manager Forum has provided a means for anyone with managerial responsibility for Business Analysis to engage with their peers and share information at a strategic level. The management of BA resources is a relatively new and unique role and the Forum provides an opportunity to build common understanding and advance the BA profession as a whole.

BCS Data Management Specialist Group (DMSG)

The BCS Data Management Specialist Group (DMSG) helps Data Management professionals support organisations to achieve their objectives through improved awareness, management, and responsible exploitation of data.
We run several events each year whose focus areas include:
•    The benefits of managing data as an organisational asset
•    Skills for exploitation of data
•    Data governance as a ‘Business As Usual’ activity
•    Compliance with legislation, particularly that relating to data protection, data security and ethical usage of data
Our audience is anyone with an interest in the benefits to be gained from data. This includes: Chief Data Officers (CDO); Senior Information Risk Officer (SIRO); data managers/stewards; data governance officers; data protection/security advisors; data scientists; and business/data/database analysts.

DAMA UK

The drive for the future is to successfully focus on providing quality support to core members whilst guaranteeing sufficient financial income to ensure sustained activity.   The four areas which DAMA UK recommends addressing over the next two years are:
Academic – to survey UK organisations to understand their Data Management skill set needs and then induce academic institutions to supply them.
Data Quality (DQ) – to benchmark data quality standards in the UK and encourage development of business awareness of the importance of DQ and help develop DG metrics.   Government regulations versus data – to increase awareness of the legal implications of data management, assist organisations in reducing their legal liabilities and support ETA (and others) lobby for “data clever” legislation.   Data Standards – survey requirements then work with other organisations (eg BCS) to develop effective data standards.

DAMA International

DAMA International is a not-for-profit, vendor-independent association of technical and business professionals dedicated to advancing the concepts and practices for data resource management and enterprise information. The primary purpose of DAMA International is to promote the understanding, development, and practice of managing data and information to support business strategies.   As Data Management becomes more relevant to the business, DAMA is keeping pace with new products and services such as the 2nd edition of the DAMA Data Dictionary, the DAMA BOD (Body of Knowledge) and several new certification exams.  We are participating on the Boards of many academic and standards bodies and sharing our knowledge with other organizations.
DAMA International is pleased to announce that a new chapter is forming in Turkey which will join the 8 other European chapters as part of DAMA International.   DAMA International and its affiliated chapters have grown year after year with chapters operating in Australia, China, India, North America, South America, Japan, and South Africa and DAMA is facilitating the formation of new chapters in many other countries.
As a DAMA member you receive the benefits of your local or global chapter’s activities and all the benefits of DAMA International’s products and services. You can network with other professionals to share ideas, trends, problems, and solutions. You receive a discount at DAMA International conferences and seminars, and on associated vendor’s products and services. To learn more about DAMA International, local chapters, membership, achievement awards, conferences and training events, subscriptions to DM Review and other publications, discounts, job listings, education and certification, please visit the DAMA International web page at www.dama.org.  Both the DAMA UK chapter and DAMA International will have a meeting during the conference.  We invite interested parties to join this vital and growing organization.  More information can be found at www.dama.org or you can email me at president@dama.org.

ABPMP

The Association of Business Process Management Professionals International (ABPMP) is a non-profit, vendor independent organization dedicated to the advancement of BPM concepts and practices. ABPMP is practitioner-oriented and practitioner-led. Visit www.abpmp.org
The mission of ABPMP International is:
•    to engage in activities that advance the practice of Business Process Management
•    to promote and evolve a Common Body of Knowledge of BPM
•    to foster the development and advancement of skills and competencies of BPM practitioners
•    to validate professional qualifications and certify BPM practitioners
ABPMP developed the BPM Common Body of Knowledge (BPM CBOK®), and oversees the Certification program for BPM practitioners (CBPP®).

ECCMA

Formed in 1999; the Electronic Commerce Code Management Association (ECCMA) has brought together thousands of experts from around the world and provides a means of working together in a fair, open and extremely fast internet environment to build and maintain global, open standard dictionaries used to unambiguously label information without losing meaning. ECCMA works to increase the quality and lower the cost of descriptions through developing International Standards.   ECCMA is the original developer of the UNSPSC, the project leader for ISO 22745 (open technical dictionaries and their application to the exchange of characteristic data) and ISO 8000 (information and data quality), as well as, the administrator of US TAG to ISO TC 184 (Automation systems and integration), TC 184 SC4 (Industrial data) and TC 184 SC5 (Interoperability, integration, and architectures for enterprise systems and automation applications) and the international secretariat for ISO TC 184/SC5. For more information, please visit www.eccma.org.

Media Partners

Analysts Anonymous

Analysts Anonymous contains interesting articles, notices and general updates from contributors around the business world.

Future Strategies Inc.

Future Strategies Inc. (www.FutStrat.com ) publishes unique books specializing in all areas of  business process management, workflow and electronic commerce and produces several annual book series in print and digital editions including Excellence in Practice (award-winning case studies) and the BPMN Handbook and BPM Handbook series in collaboration with WfMC.

WfMC

Founded in 1993, the WfMC is a global organization of adopters, architects, analysts and academics engaged in Workflow and Business Process Management. The only standards organization focused purely on process, the WfMC is the creator of XPDL, used in over 80 BPM solutions, as well as Wf-XML, Workcast, and Business Process Analytics Format (BPAF).
WfMC publishes process thought-leadership books and papers through Future Strategies Inc., (FutStrat.com) including the annual BPM Handbook and Excellence in Practice series. WfMC sponsors two prestigious awards programs; Global Awards for Adaptive Case Management and the Global Awards for Excellence in BPM and Workflow.

IT-LATINO.NET

IT-latino.net is the most important online Hispanic IT Media Network. With more than 120,000 registered users we have become an important online IT Business Forum organizing daily webinars and conferences on different Technology issues. We inform regularly a strong IT community from both sides of the Atlantic: Spain and Latin America.

Modern Analyst

ModernAnalyst.com is the premier community and resource portal for business analysts, systems analysts, and other IT professionals involved in business systems analysis. Find what you need, when you need it. The ModernAnalyst.com community provides Articles, Forums, Templates, Interview Questions, Career Advice, Profiles, a Resource Directory, and much more, to allow you to excel at your work. From junior analysts to analysis managers, whether you integrate off-the-shelf products, perform systems analysis for custom software development, or re-engineer business processes, ModernAnalyst.com has what you need to take your career to the next level.

Technology Evaluation Centers

Technology Evaluation Centers (TEC) helps organizations choose the best enterprise software solutions for their unique needs—quickly and cost effectively. With detailed information on over 1,000 solutions in the world’s largest vendor database, TEC delivers a broad range of evaluation and selection resources to help ensure successful software selection projects. As impartial software evaluators since 1993, TEC’s expert team of analysts and selection professionals are involved in thousands of software selection projects every year. The TEC newsletter goes out to 920,000 subscribers and is available in 4 languages.  Visit TEC: www.technologyevaluation.com.  
Subscribe to the TEC Newsletter: http://www.technologyevaluation.com/newsletter-subscribe/

Silicon UK

Silicon UK  is the authoritative UK source for IT news, analysis, features and interviews on the key industry topics with a particular emphasis on IoT, AI, cloud and other transformative technologies.   The site is your guide to the business IT revolution, offering other resources such as jobs, whitepapers and downloads alongside its coverage.   Stay informed, register to the newsletters.

Via Nova Architectura

A number of thought leaders in the area of business – and IT architectures have set up a digital magazine on architecture: Via Nova Architectura. Although started as an initiative within the Netherlands, the magazine should reach all those interested in the area of architecture, where-ever they live. Via Nova Architectura aims to provide an accessible platform for the architecture community. It is meant to be the primary source of information for architects in the field. The scope of Via Nova Architectura is “digital” architecture in the broadest sense of the word: business architecture, solution architecture, software architecture, infrastructure architecture or any other architecture an enterprise may develop to realize its business strategy.

analyst.by

analyst.by (Belorussian Community of Business Analysts and Systems Analysts) — professional community of people who works in, would like to work in or just interested in Business Analysis, systems analysis and close to these fields.

Business Analyst Mentor

Business Analyst Mentor has a simple(!) goal of tapping into the network of experienced, professional BA’s to accelerate the professional development of inexperienced BA’s.  It currently supports inexperienced Business Analysts through one to one mentoring with hand-picked experienced BA mentors and has a number of other professional development options in the pipeline.  It also provides free and paid eBooks and eLearning on Business Analysis at www.businessanalystamentor.com It was founded by Alex Papworth, an experienced freelance Business Analyst and President of the UK Chapter of IIBA in 2009.

Business Bullet

Business Bullet is dedicated to the field of Business Analysis and promoting its benefits. The aim is to share useful strategies to common practical problems a business analyst may come across and demonstrate the value of their role.  The articles are written by Helen Winter who has 20 years’ experience in business analysis.  She runs a boutique consultancy advising clients on change management and transformation.