Event Details

Successful projects rely on effective stakeholder engagement. We must understand various stakeholder types, perspectives and attitudes to ensure they are fully engaged and willing to work with us. It is critical to build rapport and trust, while avoiding conflict and misunderstanding. While there are many tools and techniques we can use to use to plan, analyse and monitor stakeholder engagement, we must also analyse the mindset of our stakeholders – a deeper level of analysis – to understand how they might view various situations, and how we can best respond to them.

This practical, interactive workshop explores tools and techniques that enable greater understanding and connection with our stakeholders including the ‘Stakeholder Engagement Canvas’. The canvas is a new tool that examines our stakeholders’ needs and mindset in depth to enable better planning and monitoring of the engagement process. Kathy will present key principles of effective stakeholder engagement that allow a more insightful level of stakeholder analysis, along with how we can be more mindful working with them.

Training Outline

Stakeholders and engagement principles

  • Defining stakeholders and stakeholder types
  • The stakeholder engagement process
  • Stakeholder identification
  • Classifying and categorising stakeholders
  • Stakeholder engagement planning Stakeholder analysis
  • Common stakeholder management tools: o Mendelowmatrix
  • RACI
  • Using personas
  • Empathy mapping
  • Introducing the ‘Stakeholder Engagement Canvas’

Creating connection and rapport

  • Barriers to stakeholder engagement
  • Building rapport and trust
  • The importance of mindfulness and empathy
  • Communication styles and effective communication techniques
  • Mindful listening and remaining present

Plan and practice

  • Using the ‘Stakeholder Engagement Canvas’ to plan successful stakeholder engagement
  • Monitoring and reviewing stakeholder engagement
  • Managing conflict
  • Practices to maintain connection and awareness
Who Is It For?

This course is for anyone who works with stakeholders, as well as anyone involved in organisational, project, product or business change. Typical participants include:

• Business Analysts
• Project / Program Managers
• Scrum Masters / Iteration Managers
• Product Owners / Product Managers
• Delivery Leads
• Agile Coaches
• Consultants

Event Details