Why Thought-Leadership Webinars?
1. Credibility & Authority: Thought-leadership webinars emphasise quality content, delivered by industry experts. This establishes trust and positions both the host and the sponsor as thought leaders in the field.
2. Targeted Engagement: Instead of merely showcasing a product, thought-leadership discussions focus on solutions, challenges, and innovations in the industry. This attracts a more engaged and solution-focused audience.
3. Extended Reach: These webinars can be promoted and repurposed across various channels such as blogs, social media, and podcast episodes, thus increasing their reach and lifespan.
4. Enhance Brand Image: Associating your brand with top-notch content and respected experts reflects positively on your brand’s reputation and integrity.
Benefits
1. Targeted Audience Exposure: Get your brand in front of an audience genuinely interested in learning and finding solutions within the industry.
2. Networking Opportunities: Directly engage with thought leaders, decision-makers, and potential customers in a meaningful manner.
3. Brand Visibility: Your logo and brand message will be prominently displayed throughout the webinar’s promotions, slides, and follow-up materials.
4. Lead Generation: Access to the webinar’s attendee list, which includes potential leads who are already interested in the content of the webinar.
5. Exclusive Content Rights: Ability to use the content of the webinar in your own marketing materials, newsletters, and other channels.
Standard Format
All our webinars adhere to a proven format to maximize engagement and deliver value:
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- Duration: 60 minutes of insightful discussion and audience interaction.
- Participants:
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- 2 Industry Experts: Leading figures who share insights, challenges, and future trends in the industry.
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- 1 Moderator: A seasoned professional who facilitates the discussion, ensuring a smooth flow and audience engagement.
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- 1 Expert Partner Seat: This is reserved for our sponsor. It’s a unique opportunity for you to share your perspective, aligning your brand with the industry’s best.
- Audience Q&A: A segment dedicated to audience interaction, allowing direct engagement with panelists and the Expert Partner.
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Our Commitment
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- Quality Control: We vet all our speakers to ensure top-tier expertise, relevance, and professionalism.
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- Promotion: We utilise all our channels – email, social media, and partnerships – to ensure a broad yet targeted outreach.
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- Technical Excellence: Our technical team ensures a smooth experience for both attendees and sponsors, from registration to post-webinar analytics.
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- Customisation: We work closely with our sponsors to understand their goals and customize the experience accordingly, without compromising the integrity of the content.
Sponsorship Packages
Gold Package:
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- 1 Seat on a webinar with a topic of your choosing
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- Prime logo placement in promotions & webinar slides
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- Mention as the main sponsor at the start and end of the webinar
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- Access to post-webinar attendee data
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- Option to provide a short pre-recorded message (non-promotional) at the start or end of the webinar
Silver Package:
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- 1 Seat on an upcoming webinar in the IRM UK calendar
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- Logo placement in promotions & webinar slides
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- Mention as a sponsor at the start of the webinar
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- Access to post-webinar attendee data