Turn Resistance into Advocacy: How Business Analysis Can Become a Technical Customer’s Strongest Ally
By Nataliia Petryshak, Product Manager, Selecto
When people think of customers in a project, they often picture end users or business stakeholders. But there’s another critical group – often overlooked – whose pushback can make or break delivery: the technical stakeholder.
This includes developers, architects, and sometimes even leadership – like a CEO with a developer background. The latter is especially interesting: someone who speaks both business and code, yet often scrutinises proposals through a deeply technical lens. Their resistance is rarely about being difficult. It’s a signal – a sign of care. It reflects concerns about system performance, feasibility, technical debt, or something else.
Too often, Business Analysts respond by translating business requests and relaying them across the table—without deeper context or dialogue. The result? Misalignment, growing frustration, and solutions that miss the mark.
At the Business Analysis Conference Europe 2025, Nataliia Petryshak will invite participants to view this dynamic differently. Her session explores how BAs can move beyond and start becoming trusted allies to often (or sometimes) sceptical technical stakeholders.
Drawing from real experience, she’ll share what has helped her navigate complex stakeholder relationships – and what BAs should focus on today. Expect practical insights into developing technical literacy: not learning to code, but building a working understanding of architecture, constraints, and system-level thinking.
This kind of literacy allows BAs to grasp technical nuances earlier in the process, ask better questions, and spot limitations before they become blockers. It sharpens the quality of BA work and fosters deeper, more effective collaboration.
This isn’t about learning to code. It’s about learning to decode the language of technical priorities—and building trust in the process.
You don’t have to break down resistance—you can transform it. And when you do, those who once challenged your requirements may become your most powerful advocates.
Join Nataliia Petryshak at the Business Analysis Conference Europe 2025
🗓 Tuesday 16 September 2025 | 🕥 10:25 to 11:10 BST
📍 Convene 133 Houndsditch, London, EC3A 7DB
🎤 Turn Resistance into Advocacy: How Business Analysis Can Become a Technical Customer’s Strongest Ally
Not every technical customer is immediately sold on Business Analysis. Some see it as too rigid or non-essential. But what if BAs could shift that view completely?
In this session, Nataliia Petryshak will explore how Business Analysts can become trusted partners for CTOs, founders and developers by speaking their language, understanding their challenges and providing real value from day one. It’s about connection competence and confidence.
This is a must-attend for BAs and POs who want to win trust and create lasting impact in technical and outsourced environments.
