Why Thought-Leadership Webinars?

1. Credibility & Authority: Thought-leadership webinars emphasise quality content, delivered by industry experts. This establishes trust and positions both the host and the sponsor as thought leaders in the field.

2. Targeted Engagement: Instead of merely showcasing a product, thought-leadership discussions focus on solutions, challenges, and innovations in the industry. This attracts a more engaged and solution-focused audience.

3. Extended Reach: These webinars can be promoted and repurposed across various channels such as blogs, social media, and podcast episodes, thus increasing their reach and lifespan.

4. Enhance Brand Image: Associating your brand with top-notch content and respected experts reflects positively on your brand’s reputation and integrity.

Benefits 

1. Targeted Audience Exposure: Get your brand in front of an audience genuinely interested in learning and finding solutions within the industry.

2. Networking Opportunities: Directly engage with thought leaders, decision-makers, and potential customers in a meaningful manner.

3. Brand Visibility: Your logo and brand message will be prominently displayed throughout the webinar’s promotions, slides, and follow-up materials.

4. Lead Generation: Access to the webinar’s attendee list, which includes potential leads who are already interested in the content of the webinar.

5. Exclusive Content Rights: Ability to use the content of the webinar in your own marketing materials, newsletters, and other channels.

Standard Format

All our webinars adhere to a proven format to maximize engagement and deliver value:

• • Duration: 60 minutes of insightful discussion and audience interaction.
  • Participants:

    • • 2 Industry Experts: Leading figures who share insights, challenges, and future trends in the industry.
    • • 1 Moderator: A seasoned professional who facilitates the discussion, ensuring a smooth flow and audience engagement.
    • • 1 Expert Partner Seat: This is reserved for our sponsor. It’s a unique opportunity for you to share your perspective, aligning your brand with the industry’s best.
      • Audience Q&A: A segment dedicated to audience interaction, allowing direct engagement with panelists and the Expert Partner.
      •  

• • 1 Seat on an upcoming webinar in the IRM UK calendar

• • Logo placement in promotions & webinar slides

• • Mention as a sponsor at the start of the webinar

• • Access to post-webinar attendee data