Turn Resistance into Advocacy: How Business Analysis Can Become a Technical Customer’s Strongest Ally By Nataliia Petryshak, Product Manager, Selecto When people think of customers in a project, they often picture end users or business stakeholders. But there’s another critical group...

Stop Gathering, Start Discovering: What Business Analysis Really Takes By Daniel Grist, Senior Consultant, CMC Partnership Consultancy Ltd When people talk about “requirements gathering,” I always picture someone strolling through an orchard, basket in hand, picking apples. It sounds easy...

Antifragile Confidence: A New Super-Skill for Business Analysts: Interview with Donovan Grant, Business Analyst, UAL As part of our speaker spotlight series for the Business Analysis Conference Europe 2025, we caught up with Donovan Grant to explore the thinking behind...

By Dr. John Gøtze, Chair of the awards jury As Service Design Lead at UK Research & Innovation (UKRI), Damien Hatton led a transformation that aligned digital delivery with the organisation’s strategic objectives, improved user experience, and unlocked significant efficiency...