Yolanda Martin

Yolanda Martin is a Product & Design Executive, platform strategist, and team coach with over 20 years of experience leading and transforming product, design, and service teams across fintech, marketplaces, media, energy, and platform businesses.

She currently works as a fractional Chief Product Officer and advisor to scale-ups, helping organisations design resilient service ecosystems, coach elite teams, and integrate AI into real operating models, not slide decks. Her work focuses on the intersection of service design, organisational systems, and leadership under pressure.

Yolanda is also a regular guest lecturer and speaker on product, design leadership, and platform strategy, and is currently researching a book on coaching elite product and design teams.