Yasemin Kural

Yasemin is an all-round data leader with deep hands-on experience and strong foundations on core data disciplines such as data strategy, data architecture, data modelling, data warehousing, master data management and data governance. She has 20+ years of experience of driving business value and strategic direction across industries such as banking, insurance, pharmaceuticals, retail and e-commerce.

Last year, she joined SMBC EMEA data governance organization as Master and Reference Data Lead and previously she worked for Moody’s Analytics as Data Strategy Director and Farfetch as Senior Head of Data Architecture.