Vipul Parmar

My two-decade career in data is driven by a passion for unlocking its potential to drive business performance and enhance customer experiences. As a leader in analytics, governance, and data management, I’ve successfully navigated intricate mergers and acquisitions, seamlessly transitioning millions of customers to new billing and service systems. My expertise encompasses establishing robust data governance and quality frameworks, ensuring compliance and optimizing revenue streams. Notably, I spearheaded forensic data analysis during a high-profile cyber-attack, actively collaborating with authorities in their investigations. Seeking a fresh, data-centric challenge in a new industry, I was drawn to WPP’s vision. Here, I lead data management initiatives centred on discovery, communities, and innovation, fostering data-driven creativity through a foundation of connected knowledge.