Paul Spiers, founder, The New P&L Brand Purpose Institute & ‘The New P&L – Principles & Leadership in Business’ podcast series “An insightful and passionate advocate for a ‘New P&L’ for business – one based on Principled Leadership and Powerful Purpose” Paul is focused on helping leaders to solve one of the today’s big business challenges: how to rediscover and re-engage Purpose in their business, then use it to underpin and drive its commercial, strategic and operational arteries - the critical cornerstones of any successful business.