Irina Iozefson-Schneider

Irina Iozefson Schneider is a board member, advisor, and mentor with deep roots in digital ecosystems and extensive experience leading business transformation at scale. She began her career in telecommunications before developing her core expertise in digital ecosystem businesses across multiple models – including search, social networks, marketplaces, classifieds, ride-hailing, and food delivery. She worked hands-on on scaling digital business models, driving platform growth, and shaping new customer habits, gaining deep exposure to startup culture, technology, data, innovation, and rapid execution.
She was later invited to join a private equity fund to drive value creation across retail assets through technology enablement and digital transformation. In this role, she worked closely with shareholders, CEOs, boards, and executive teams, navigating both the successes and setbacks of large-scale change. Over the last six years, Irina has supported transformation across three retail groups operating in the UK (Holland&Barrett), Europe, LATAM, and the CIS.
Today, Irina advises boards and executive teams and mentors leaders and founders, sharing what truly works in practice – not in theory.