Gennadii Armashula

Gennadii Armashula is the CEO and Head of Growth of Accton, where he helps organisations turn scattered analytics into decision-ready insight. With over 30 years of experience across IT, business development, and strategic management, Gennadii has seen first-hand how often companies invest heavily in analytics without creating the foundations for trust, discoverability, and adoption.

A serial entrepreneur and founder of five companies, he has led initiatives in
data warehousing, business intelligence, and digital transformation for
enterprises across industries. Today, his focus is on building systems that
ensure analytics supports decision-making, rather than sending leaders on a
search for “the right number.”

At Accton, Gennadii and his team developed Insight Hub — a multi-platform
analytics portal that provides a single point of access to reports, dashboards, metrics, and business terms. By combining governance with usability, the platform helps organisations escape analytics sprawl and build a culture where data truly drives action.