Becoming AI-Empowered: Why the Future of Data & AI Still Belongs to Humans By 9:12 a.m., your model has eaten three quarters of the data warehouse and asked for seconds. Impressive. But it still can’t decide what matters. It can’t...

Unlocking Business Growth with Analytics in Revenue Operations by Nihan Yami, Data Scientist, SAS Institute Revenue Operations (RevOps) is a discipline designed to align different business functions to drive sustainable growth. At its core, RevOps breaks down silos between revenue-generating...

Inside the Model Factory: Nihan Yami on Scaling AI with Business Impact What does it take to move AI from isolated experiments to enterprise-wide impact? At the Business Analysis Conference Europe 2025, Nihan Yami—Data Scientist at SAS Institute—will explore just...

Mind The Gap! Behind every effective model lies a careful balance between clarity and constraint—what’s shown, what’s left out, and what it all means. For Danny Kalkhoven, Business Analyst and trainer at ilionX, this act of modelling has surprising parallels...

Turn Resistance into Advocacy: How Business Analysis Can Become a Technical Customer’s Strongest Ally By Nataliia Petryshak, Product Manager, Selecto When people think of customers in a project, they often picture end users or business stakeholders. But there’s another critical group...