Inside the Model Factory: Nihan Yami on Scaling AI with Business Impact What does it take to move AI from isolated experiments to enterprise-wide impact? At the Business Analysis Conference Europe 2025, Nihan Yami—Data Scientist at SAS Institute—will explore just...

Mind The Gap! Behind every effective model lies a careful balance between clarity and constraint—what’s shown, what’s left out, and what it all means. For Danny Kalkhoven, Business Analyst and trainer at ilionX, this act of modelling has surprising parallels...

Turn Resistance into Advocacy: How Business Analysis Can Become a Technical Customer’s Strongest Ally By Nataliia Petryshak, Product Manager, Selecto When people think of customers in a project, they often picture end users or business stakeholders. But there’s another critical group...

Stop Gathering, Start Discovering: What Business Analysis Really Takes By Daniel Grist, Senior Consultant, CMC Partnership Consultancy Ltd When people talk about “requirements gathering,” I always picture someone strolling through an orchard, basket in hand, picking apples. It sounds easy...