Thinking About BA2026? Here’s Why This Conversation Is Worth 30 Minutes
Attending a conference is an investment.
It’s an investment of your time, your organisation’s budget and, often, a conversation with your manager about why taking time away from the day-to-day is worthwhile.
So, if you’re considering the Business Analysis Conference Europe 21-23 September 2026, there’s one question that really matters:
What will I actually get from being there?
On Wednesday 26 August at 12:00 pm BST, we’re bringing together four leading voices from the Business Analysis community for a free 30-minute webinar to explore exactly that.
Why attend a Business Analysis conference in 2026?
The BA profession is changing.
AI is influencing how analysis is carried out. Product and agile ways of working continue to reshape traditional roles. Organisations are asking for greater strategic influence, stronger stakeholder engagement and clearer demonstrations of value.
At the same time, Business Analysts are thinking about their own development.
What skills should you be building now? Where is the profession heading? How do you increase your influence? What can you learn from BAs working in other organisations? And how do you make sure the time you spend developing yourself translates into something valuable when you return to work?
These are bigger questions than any single conference session can answer.
And they’re part of the reason we wanted to have this conversation.
Hear from the BA community itself
Rather than simply telling you why we think you should attend the Business Analysis Conference Europe, we’re handing the conversation over to people working within and alongside the profession.
Joining us will be:
Moderator: Jonathan Hunsley, Chief Executive Officer, AssistKD
Christina Tan, Managing Consultant, AtkinsRéalis & President of IIBA UK
Victoria Banner, Business Architect, Royal London
Nicola Pinkney, Senior Business Analyst, Herd Consulting
Together, they’ll explore what makes attending an event like the Business Analysis Conference Europe 2026 valuable, what they believe BAs should be looking for when choosing where to invest their development time, and what attendees can expect from this year’s conference.
We’ll also look beyond the agenda itself.
Because a conference isn’t only about which sessions you attend.
It’s about the ideas you encounter, the conversations you have, the people you meet and, crucially, what you take back with you afterwards.
Still trying to make the case for attending?
This webinar is also for you.
If BA2026 is on your radar but you need to understand the value before making a decision, or before asking your organisation to invest in your attendance, join us.
We won’t give away the conversation here.
You’ll have to come along for that.
But if you want a clearer picture of why BA2026 could be worth your time, what you can expect when you arrive in London and what you could take back to your role and organisation, give us 30 minutes of your lunch break.
Join us live 👇
Why Attend the BA Conference Europe 2026?
📅 Wednesday 26 August 2026
⏰ 12:00pm BST
💻 Online
⏱️ 30 minutes
🎟️ Free to attend
Register now and bring your questions.
