by Harshita Sharma, Business Analyst, People’s Partnership
Bridging Product and Experience – Why UI/UX Designers and BAs need to work together for a project?
Project success depends not only on processes and tools but also on strong partnerships across roles. Like Project Manager & Business Analyst, Business Analyst & Stakeholders, Project Manager & Product Owner, Business Analyst and Developers & Testers, Business Analyst and UX/UI Designer, etc. One of them, which is very important and I am going to cover as a conference topi,c is Business Analyst and UX/UI designers.
In today’s digital age, business analysts are no longer just requirements gatherers – they help shape solutions that are not only functional but intuitive, engaging, and user-centric.
These stats aren’t just numbers—they’re a wake-up call.
- 70% of new products do not meet initial expectations of customers
- 42% of new products fail due to inadequate market understanding
This tells there is a big disconnect when stakeholders say – “This is not what I meant”. Here, it is clear that human experience is missing.
- 88% of users are less likely to return to a platform after a bad experience
- 75% of users judge a website’s credibility based on how it looks and works
Poor user experience can derail even the most well-planned business solution.
That’s why both BA and UX designers must collaborate closely with each other. When these two roles truly come together, magic happens—not because of better tools, but because of empathetic design informed by analytical insight. It’s a partnership that brings solutions to life.
Few BA Tools –
Visio – Professional diagramming. Good for process flows, system architecture, and stakeholder presentations
Jira – Agile project management and requirement tracking
Few UX/UI Design Tools –
Figma – Collaborative interface design and prototyping
Miro – Online whiteboarding and collaboration
Hybrid Tools for BA + UX Collaboration
1. Axure RP
- Purpose: Advanced prototyping with logic and conditions.
- Why it’s great: Ideal for BAs who want to simulate complex user interactions.
2. Notion
- Purpose: Knowledge management and documentation.
- Why it’s great: Flexible workspace for requirements, research, and design notes.
Why is a BA+UX designer partnership important in the AI age?
We live in an AI-accelerated age. Data can guide us, but it can’t feel. Prototypes and personas help—but only if they’re grounded in real human motivations and business logic. That’s where the BA+UX synergy shines.
I look forward to connecting with fellow business analysts at the conference and sharing practical ways to embed UI/UX thinking into our BA practice
Good design isn’t just about aesthetics — it’s about creating seamless, human-centred journeys that balance business goals with user needs. When Business Analysts and UX/UI designers collaborate effectively, the results are solutions that don’t just work but truly resonate with people.
If you want to explore practical strategies, real-world examples, and the evolving partnership between BA and UX, don’t miss this session at BA2025:
🗓 Tuesday, 16 September 2025 | ⏰ 11:20 AM – 12:05 PM BST
📍 Convene 133 Houndsditch, London, UK
🎤 UX/UI in Business Analysis with Harshita Sharma, Business Analyst, People’s Partnership and Luke Baldwin, Senior UX Designer, People’s Partnership
🎟️ Secure your place today: Business Analysis Conference Europe 2025 Tickets
