Speaker Guidelines: MDM Summit Europe

MDM Summit Europe 2019, 13-16 May 2019, London, UK

2019 Call For Speakers

Presentation proposals are now being accepted for the 14th Annual Master Data Management Summit, Europe scheduled for 13-16 May 2019 at the Radisson Blu Portman Hotel, London, UK . The conference is produced by IRM UK. This event will be co-located with the Annual Data Governance Conference Europe 2019

The extended deadline for submissions is 30 November 2018

The Master Data Management Summit, Europe will focus on all aspects of master data management (MDM)– from beginning an MDM initiative, improving and sustaining an existing MDM program to extending your MDM program to prepare for next-generation data domains such as Big Data, Social, Mobile and Real-Time Information.  “More Digital Transformation Programs Get Their Direction from the MDM Summit than Anywhere Else”

We are interested in proposals for introductory as well as advanced sessions that focus on case studies, lessons learned, success stories, strategies and methodologies relating to MDM and its related fields of customer data integration (CDI), product information management (PIM), reference data management (RDM) and master data governance (MDG). We encourage novice presenters as well as veteran presenters to submit proposals for this event.

Presentations may be proposed in the following categories:
  • Conference Sessions (45 Minutes)
  • Special Interest Groups which include facilitating and leading a discussion (45 hour duration)
  • Panels (45 hour duration)
  • Pre- and Post-conference workshops (3 hours or 6 hours)
  • Keynotes
Suggested topics include, but are not limited to, the following:
  • Getting started with MDM
  • Best practices for MDM (start-up, justification, course correction, re-start)
  • Case studies & MDM success stories Approaches & methodologies for MDM
  • Best-of-breed single domain MDM (CDI, PIM) vs. multi-domain MDM
  • Developing and implementing an MDM Strategy
  • MDM strategies for global organisations
  • Establishing Data Governance for MDM
  • Achieving compliance with GDPR in MDM environments
  • MDM strategies for highly decentralised organisations
  • Agile deployment strategies for on-premise, Cloud & hybrid deployment
  • Business-led master data governance
  • Master data governance strategies for highly decentralised organisations
  • MDM for Mobile, Social, IoT and other next-generation data domains
  • AI and MDM
  • Graph Technologies for MDM
  • Applying Cloud MDM to drive integration, execution & analytics
  • Master data governance for Big Data Analytics
  • Applying Machine Learning to Better Deliver Master Data Stewardship
  • Strategies for Customer 360° & social network data
  • Omni-channel commerce enablement via Product 360°
  • Omni-channel commerce enablement via 360° Supplier
  • Cloud-based Master Data Governance
  • Cloud-based Reference Data Management
  • Cloud-based MDM as catalyst for filling Master Data Governance gaps
  • “Data Quality as a Service” strategies for MDM
  • Future trends in MDM (& CDI, PIM, RDM or MDG)
  • Tools for MDM, e.g. accelerators, frameworks, name & address cleansing, etc.
  • Building the business case & gaining executive support for MDM
  • Metrics & measurements for evaluating economic success of MDM programs
  • Role of communications in successful MDM initiatives
  • Selling MDM Internally & getting acceptance
  • MDM & data governance
  • MDM & data profiling
  • Provisioning MDM for sustainability via appropriate MDM architectures
  • MDM as a component of enterprise information management (EIM) strategies
  • Big Data & MDM
  • Supporting the Shift from B2B Marketing to B2C via MDM
  • Cloud implications for MDM (deployment, integration, storage, processing)
  • Governing Reference Data via the Cloud
  • Data quality & MDM
  • Pitfalls & roadblocks to avoid in MDM deployments
  • Using MDM for customer centricity & retention
  • MDM of customer/citizen, product, supplier/vendor & reference data
  • Using MDM to reduce the cost of ownership in IT
  • Using MDM to effectively deal with IT complexit
  • Governance of Reference Data in the Large or Global Enterprise
  • Ensuring MDM meets legal, privacy, and compliance requirements
  • Governing MDM for legal, privacy, and compliance needs
  • Governing business rules in an MDM environment for matching, merging, transformations, and other requirements
  • Architecture for RDM
  • Architecture for MDM

Please read the following Speaker Guidelines below before submitting your abstract using the link at the bottom of this page:

Speaker Guidelines

Please read these guidelines carefully before you make your submission, and ensure it reaches us by 30 November 2018.

We are looking for:

  • Conference Sessions (45 Minutes)
  • Special Interest Groups which include facilitating and leading a discussion (45 hour duration)
  • Panels (45 hour duration)
  • Pre – and Post-conference workshops (3 hours or 6 hours)
  • Keynotes

We expect to receive a large number of submissions for this conference, and take a wide range of factors into account in making selections, including the need to provide a balanced programme. A shortlist of the most promising abstracts is sent to a programme committee for review before a final decision is made.

Please submit your abstract directly on our website using the submission form link at the bottom of this page. You may submit more than one abstract.

Your abstract should keep to the limit of 150 words, clearly outlining your content.  You should also include 3 bullet points at the end to summarise your key messages as to what delegates will learn.

Bear in mind that your abstract needs to be sufficiently polished for inclusion in the conference brochure and must achieve the following objectives:

  • Provide enough information for us to evaluate your submission relative to others. To aid the evaluation you can include additional relevant information in additional comments section of the submission form.
  • Be attractive to conference attendees and help them to select the sessions most valuable to them, given their interests and level of maturity in the subject matter.

Based on previous conference feedback and programme assessments, here are some tips to help you maximise your chances of being selected.


  • Be specific and concrete about what you will be presenting and how the audience will benefit from it. Use the bullet points to highlight the key ‘takeaways’.
  • Demonstrate real-world achievements, showing examples of content if possible, and describing outcomes from applying it.
  • Push the envelope. Aim to stretch the audience with fresh insights and the benefit of your own experience. Or present a topic that would fully engage people at the CIO level.
  • Ensure that your presentation is really relevant to this conference. If your talk majors on a specialised topic (e.g. EA, information architecture or software), you should position it clearly in the overall conference theme.


  • ‘Pitching’ specific products.
  • Exceeding the word count limit.
  • Trying to cover too much ground in the time available.
  • Putting forward unsubstantiated theories or opinions.
  • Using vague abstractions and jargon.

If you have presented recently at other conference on similar subject matter, we suggest that you use section entitled Additional Comments on the submission form to indicate how this presentation is different from what you have presented before.

If you are not sure whether your idea is suitable or not, please feel free to contact us to discuss it before making your submission.

Please note that abstracts which are longer than the specified length may be shortlisted, but will be edited down by us to fit the brochure and presented back to you for approval.

You will be notified whether your submission has been accepted by the end of  December 2018

Click here to submit your proposal in the Application Form Section

Please direct any questions regarding submissions to jeremy.hall@irmuk.co.uk and shane@irmuk.co.uk

Sponsorship Opportunities, including speaking sessions, are available – Please contact Shane McGlynn at shane@irmuk.co.uk.