Speaker Guidelines: MDM Summit Europe

2021 Call For Speakers
The deadline for submissions is 23 April 2021
This is going to be a virtual conference

The call for speakers for the virtual MDM Summit Europe is now open.

The conference will be live streamed and we will be asking all speakers to either pre-record their presentations or present them live on the day remotely.

The Master Data Management Summit Europe, which, this year, will be co-located with the Data Governance Conference, Enterprise Data Conference and Business Intelligence & Analytics Conference, will focus on all aspects of Master Data Management – from beginning an MDM initiative, improving and sustaining an existing MDM program to extending your MDM program to prepare for next-generation data domains such as Big Data, Social, Mobile and Real-Time Information.

We are interested in proposals for introductory as well as advanced sessions that focus on case studies, lessons learned, success stories, strategies and methodologies relating to MDM and its related fields of customer data integration (CDI), product information management (PIM), reference data management (RDM) and master data governance (MDG). We encourage novice presenters as well as veteran presenters to submit proposals for this event.

Speaker Benefits Include:

  • Establish yourself as a thought leader in the MDM field and at your own company
  • Free attendance at the conference
  • Receive a registration discount for your colleagues
  • Great networking opportunity with your peers and share your thoughts and experiences with a qualified and motivated audience.
  • Learn from the valuable feedback provided by attendees and fellow speakers
  • Positioning yourself to build excellent professional relationships
  • Discover the joy of sharing your expertise and teaching others
  • Create new business opportunities for yourself and your organisation

We are looking for proposals in the following categories:

  • 30 minute conference sessions (plan for 45 minutes speaking time, to allow for questions)
  • Pre and Post Conference Workshops (3 hours or 6 hours)
  • Keynotes (plan for 45 minutes speaking time, to allow for questions)

Suggested topics include, but are not limited to, the following:

Starting (or re-starting) master data management

  • Demonstrating the value of data quality and MDM
  • Building the business case and gaining executive support for MDM
  • Selling MDM internally and getting acceptance
  • Best practices for MDM (start-up, justification, course correction, re-start)

Master data management strategy

  • Developing and implementing an MDM strategy
  • MDM strategies for global organisations
  • MDM strategies for highly centralised/decentralised organisations
  • “Data Quality as a Service” strategies for MDM
  •  MDM as a component of enterprise information management (EIM) strategies

Master data management implementation

  • Getting started with MDM
  • Case studies & MDM success stories
  • Pitfalls and roadblocks to avoid in MDM deployments
  • Approaches & methodologies for MDM implementation
  • Best-of-breed single domain MDM (CDI, PIM) vs. multi-domain MDM
  • Role of communications in successful MDM initiatives
  • Metrics & measurements for evaluating economic success of MDM and data quality programmes

Supporting and sustaining MDM

  • Agile deployment strategies for on-premise, cloud & hybrid MDM tooling
  • Cloud-based reference data management
  • Cloud implications for MDM (deployment, integration, storage, processing)
  • Cloud-based MDM as catalyst for filling master data governance gaps
  • Tools for MDM such as accelerators, frameworks, name & address cleansing, etc.
  • Provisioning MDM for sustainability via appropriate MDM architectures
  • Governing reference data via the cloud
  • Architecture for reference data management
  • Architecture for master data management

Use cases

  • Driving data quality with MDM
  • Strategies for Customer 360° & social network data
  • Omni-channel commerce enablement via Product 360°
  • Omni-channel commerce enablement via 360° Supplier
  • MDM and data-profiling
  • Supporting the shift from B2B marketing to B2C via MDM
  • Applying cloud MDM to drive integration, execution & analytics
  • Using MDM for customer centricity & retention
  • MDM of customer/citizen, product, supplier/vendor & reference data
  • Using MDM to reduce the cost of ownership in IT
  • Using MDM to effectively deal with IT complexity
  • Governance of reference data in the large or global enterprise
  • Governing business rules in an MDM environment for matching, merging, transformations, and other requirements


  • Achieving compliance with GDPR in MDM environments
  • Ensuring MDM meets legal, privacy, and compliance requirements

Emerging areas and trends

  • AI and MDM
  • MDM for mobile, social, IoT and other next-generation data domains
  • Applying machine learning to better deliver master data stewardship
  • Future trends in MDM (& CDI, PIM, RDM or MDG)
  • Big Data and MDM

Please read the following Speaker Guidelines below before submitting your abstract using the link at the bottom of this page:

Speaker Guidelines

Please read the following guidelines below before submitting your proposal using the submission form link at the bottom of this page.  You may submit more than one proposal.

Experience has shown us that delegates have expressed a preference for how-to topics and case studies rather than theoretical or abstract topics. We would particularly like practitioners with interesting and real experiences to share – success stories, lessons learnt, challenges that have been overcome, pitfalls to avoid. If you are from a software, service provider or consulting firm, please include a speaker that is an end-user. We value your industry expertise.  However, delegates are looking for an end-user experience.

Your proposal should be written in 3rd person and should be kept to the limit of 150 words, clearly outlining your content.  You should also include 3-5 bullet points summarising the key takeaways from your session.  Please bear in mind that your proposal needs to be sufficiently polished for inclusion in the conference brochure and website and must achieve the following objectives:

  • Provide enough information for us to evaluate your submission relative to others. To aid the evaluation you can include additional relevant information in section 3C of the submission form.
  • Be attractive to conference attendees and help them to select the sessions most valuable to them, given their interests and level of maturity in the subject matter.

Based on previous conference feedback and programme assessments, here are some tips to help you maximise your chances of being selected.


  • Be specific and concrete about what you will be presenting and how the audience will benefit from it. Use the bullet points to highlight the key ‘takeaways’.
  • Demonstrate real-world achievements, showing examples of content if possible, and describing outcomes from applying it.
  • Push the envelope.  Aim to stretch the audience with fresh insights and the benefit of your own experience. Or present a topic that would fully engage people at the CIO level.
  • Ensure that your presentation is really relevant to this conference. If your talk majors on a specialised topic (e.g. Information architecture or software), you should position it clearly in the overall conference theme.


  • ‘Pitching’ specific products.
  • Exceeding the word count limit.
  • Trying to cover too much ground in the time available.
  • Putting forward unsubstantiated theories or opinions.
  • Using vague abstractions and jargon.

If you have presented recently at other conference on similar subject matter, we suggest that you use section entitled Additional Comments on the submission form to indicate how this presentation is different from what you have presented before.

If you are not sure whether your idea is suitable or not, please feel free to contact us to discuss it before making your submission.

You will be notified whether your submission has been accepted by end of May 2021.

Please direct any questions regarding submissions to shane@irmuk.co.uk

Sponsorship opportunities are available, including sponsored speaking sessions.  Please contact Shane McGlynn at shane@irmuk.co.uk.

Click here to submit your proposal by completing the Application Form