Speaker Guidelines: Enterprise Architecture Conference Europe

Enterprise Architecture Conference Europe 2018 – London UK – 22-25 October 2018 – Call For Speakers 

The deadline for submissions is 27 April 2018


Celebrating and Growing EA’s Contribution and Influence

Presentation proposals are now being accepted for the Annual Enterprise Architecture Conference Europe 2018, scheduled for 22-25 October 2018 at the Radisson Blu Portman Hotel, London, UK. The conference is produced by IRM UK and will again be co-located with the Business Process Management Conference 2018.

Do you or any of your team have a formal presentation to contribute to this event? Please note we limit two speakers per submission. The first speaker will be entitled to attend the first 3 days of the event free of charge. The second speaker would have to pay a highly reduced fee (80% reduction) to attend the event

There will also be a Business Architecture Track at the conference so we also invite you to submit proposals around this topic as well.

This is Europe’s premier independent gathering for everyone involved in the EA community. It provides a unique and popular forum for sharing practical and diverse perspectives on EA. People typically attend from all over Europe, and the rest of the world, to explore each other’s experiences of what works (and what doesn’t), and to share their thoughts and ideas on how EA will develop into the future. It is both a celebration of EA’s business contribution and influence, and a stimulating look at how we can grow these even further.

Delegates have expressed a preference for how-to topics and case studies rather than theoretical or abstract topics. We would particularly like practitioners in the field to respond to this call for papers, and encourage new speakers to apply.  Success stories where investing in EA has resulted in measurable business benefits are very much appreciated.

The extended deadline for submissions is 27 April 2018.

If you have a great EA-related story to tell, we would love to hear from you. People want to know how EA works best in all kinds of business – corporations, SMEs, charities, public sector, national and local government.

We will be choosing keynotes, conference sessions and workshops on the following examples of themes and topics. If you have something we’ve not covered, please tell us anyway.

  • Inspirational Stories from the World of EA
    Real-world case studies from all types of enterprise – on-the-ground examples of EA’s involvement in business decision-making, and positive impacts on business performance.
  • EA’s Contribution, Influence and Business Leadership
    Effective management strategies for EA – choosing the most relevant EA proposition, scope, and interventions; mastering uncertainty; and working with business leaders.
  • Adapting and Growing Your Organization’s EA Capability
    Designing the EA team, growing the capabilities needed for success, integrating EA with business culture, using the optimum mix of in-house and external skills. Adapting to changing project approaches for Agile development.
  • EA Tools, Frameworks, Methods and Techniques
    Selecting, investing in, and leveraging the tools-of-the-trade – modelling and design software, alternative frameworks, best-practice methods, and essential techniques. Evolving the methods and tools to work with Agile software development processes.
  • EA, Business Innovation, Enterprise Design, and Investing in Change
    Stimulating and influencing business innovation, designing change, guiding investments, and governing projects.
  • EA and ‘Big Picture’ Business Trends
    Harnessing the architectural opportunities of ‘big picture’ business trends – such as connected consumers, personalized experiences, platform versus linear business models, digital and post-digital business, internet of things, fintech, blockchain, artificial intelligence, robotics, virtual reality.
  • EA and Business Architecture
    How business leaders weigh-up the benefits of investing in Enterprise Architecture, Business Architecture, or a combination of the two.

Your submission can also help influence the design of the conference!  We finalise the conference themes and tracks based on what potential speakers tell us is happening in the real world of EA.

The deadline for submissions is 27 April 2018.

Please read the Speaker Guidelines below carefully before preparing your abstract, and submit your proposal in the Application Form Section accessed at the bottom of this page.

Please direct any questions regarding submissions to Jeremy.hall@irmuk.co.uk &  Shane Mcglynn at shane@irmuk.co.uk

Sponsorship Opportunities Are Available
Please contact Shane Mcglynn at shane@irmuk.co.uk.

SECTION 2: Some Speaker Guidelines:

Speaker Guidelines for EAC2018

Please read these guidelines carefully before you make your submission, and ensure it reaches us by 22 April 2018.

We are looking for:

  • Fifty minute conference sessions (plan for 45 minutes speaking time, to allow for questions)
  • Pre & Post Conference Workshops (3 hours or 6 hours)
  • One hour conference Keynotes (plan for 50 minutes speaking time, to allow for questions)

We’re always delighted by the number and diversity of submissions we receive.  In designing the programme and choosing submissions we take a wide range of factors into account, including feedback from previous conferences and the need  to provide an independent, diverse and balanced event.

A shortlist of the most promising abstracts is sent to an advisory panel, drawn from EA specialists and corporate practitioners, for comment before a final decision is made.

Please submit your abstract directly on our website using the submission form. You may submit more than one abstract.

Your abstract should keep strictly to the limit of 120 -150 words, clearly outlining your content. Please also add 3 bullet points at the end to summarise your key messages on what delegates will learn.

Prepare your abstract ready for inclusion in the conference brochure, if we choose it.  Make sure it achieves the following objectives:

  • Provide enough information for us to evaluate your submission relative to others. To aid the evaluation, you may include additional relevant information in section 3C of the submission form.
  • Be attractive to conference attendees and help them to select the sessions most valuable to them, given their interests and level of maturity of their architecture experience.

Based on previous conference feedback and programme assessments, here are some tips to help you maximise your chances of being selected.


  • Be specific and concrete about what you will be presenting and how the audience will benefit from it. Do use the bullet points at the end to highlight the key ‘takeaways’.
  • Demonstrate real-world achievements, showing examples of EA content if possible, and describing outcomes from applying it.
  • Highlight critical success factors and key learning points.
  • Push the envelope. Aim to stretch the audience with fresh insights and the benefit of your own experience. Or present a topic that would fully engage people at the CIO and CXO level.
  • Ensure that your presentation is really relevant to this conference. If your talk majors on a specialised topic, you should position it clearly in an overall enterprise architecture context.
  • Choose a title for the talk that clearly conveys the content of it.


  • Pitching specific products
  • Stating messages that are obvious
  • Exceeding the word count limit
  • Trying to cover too much ground in the time available.
  • Putting forward unsubstantiated theories or opinions
  • Using vague abstractions and jargon.

If you have presented recently at this conference on similar subject matter, we suggest that you use section 3C of the submission form to indicate how this presentation is different from what you have presented before. We welcome the opportunity to show how EA efforts are progressing over time or how ideas are evolving.

If you feel your submission is suitable for both EAC and the co-located BPM event, please indicate this. We will then decide where to slot it in, if it is selected.

If you are not sure whether your idea is suitable or not, please feel free to contact us to discuss it before making your submission. We can also help you refine your abstracts, and also can review your presentation decks when the time comes for you to produce them, provided that you do this well ahead of the deadline dates.

Please note that abstracts which are longer than the specified length will be edited down by us to fit the brochure and presented back to you for approval.

You will be notified whether your submission has been accepted by the beginning of May 2018.

Please direct any questions regarding submissions to Jeremy.hall@irmuk.co.uk &  Shane Mcglynn at shane@irmuk.co.uk

Jeremy Hall
IRM UK Strategic IT Training

Sponsorship Opportunities Are Available 
Please contact Shane Mcglynn at shane@irmuk.co.uk.

Click here to submit your proposal by completing the Application Form