Speaker Guidelines: Enterprise Architecture Conference Europe

2021 Call For Speakers

The deadline for submissions has been extended to 9 April 2021

This is going to be a virtual conference

The conference will be live streamed and we will be asking all speakers to either pre-record their presentations or present them live on the day remotely.

Section 1: Celebrating and Growing Enterprise Architecture’s Contribution and Influence

Presentation proposals are now being accepted for our virtual Annual Enterprise Architecture Conference Europe 2021, 11-14 October. The conference is produced by IRM UK and will again be co-located with the Business Process Management Conference Europe 2021.

Do you or any of your team have a formal presentation to contribute to this conference? Speakers will be entitled to attend the conference days (12-13 October) free of charge.

There will also be a Business Architecture Track at the conference so we also invite you to submit proposals around this topic as well using the same link at the bottom of this page.

IRM UK’s Enterprise Architecture Conference is the premier independent gathering for everyone involved in the EA community. It provides a unique and popular forum for sharing practical perspectives and valuable insights on Enterprise Architecture. Presenters and delegates typically attend from all over Europe, with a good representation from the rest of the world, to explore each other’s experiences of what works (and what doesn’t), and to share their thoughts and ideas on how Enterprise Architecture will develop in the future. It is both a celebration of Enterprise Architecture’s business contribution and influence, and a stimulating look at how we can impact the strategic direction of our organisations.

Our delegates have expressed a preference for how-to topics and case studies rather than mostly theoretical or abstract topics. We would particularly like practitioners in the field to respond to this call for papers, and encourage new speakers to apply. Success stories where investing in Enterprise Architecture has resulted in measurable business benefits are very much appreciated.

Case Studies

Case study proposals involving participants engaged in EA efforts associated with the topics listed below will be given preference in the selection process. If you are a consultant or technology vendor, your selection will be greatly aided by co-presenting with a client from an operational business or non-profit agency. Real experiences from practitioners in real organisations are always received positively.

If you have a great EA-related story to tell, we would love to hear from you. People want to know how Enterprise Architecture works best in all kinds of business with inspirational stories and real-world case studies from all types of enterprise – corporations, SMEs, charities, public sector, national and local government.

We will be choosing keynotes, conference sessions and workshops on the following examples of themes and topics. If you have something we’ve not covered below, please tell us anyway.

Themes & Topics

The following outlines the themes for the virtual Enterprise Architecture Conference Europe 2021. The topics shown will be a guide for the selection of speakers. Topics similar to or related to those shown will be considered as well if they support the overall message of the event. You can also submit for the Business Architecture track at the event which is shared with the Business Process Management conference.

Enterprise Architecture and the ‘Big Picture’

These sessions will focus on how your Enterprise Architecture has responded to the social, technological, environmental, economic, and political turbulence of the last few years.

  • Has the Business Model and Operating model and the consequent Architecture of your business changed due to the pandemic? Is this a foundational, long lasting or interim change?
  • Our organisations’ ecosystems are in turmoil. How are you adapting your EA to the external challenges?
  • Mergers, Acquisitions and Divestments have been running at record levels in recent years, have you prepared for it, or experienced the changes M.A.D can make to your EA overnight?

Enterprise Architecture’s Contribution, Influence and Business Leadership

These sessions will focus on the contribution EA makes to the strategic direction of the organisation.

  • What have you found to be effective management strategies for Enterprise Architecture? How do you choose the most relevant Enterprise Architecture proposition, scope, and interventions, and build working relationships with business leaders to manage economic and political uncertainty.
  • Enterprise Architects have the breadth of skills and organisation knowledge to stimulate and influence business innovation, design change, guide investments, and govern project portfolios. How are you contributing to business innovation, enterprise design, and investing in change?

Developing Your Organisation’s Enterprise Architecture Capability

These sessions will focus on how you build and maintain an EA capability in an organisation.

  • Does Enterprise Architecture include Business Architecture or are they two different teams in your organisation? Do you have domain specialist Enterprise Architects? Let’s assume there is no right answer, and organisation context plays a major part in deciding what works. How has your organisation structured its architecture work and why?
  • Are you evolving your Enterprise Architecture team to grow the capabilities needed for success?
  • Is Enterprise Architecture integrating with your business organisation and culture?
  • Is the importance of the Enterprise Data Architect increasing with the growth in analytics, machine learning and AI?
  • Has the process of Enterprise Architecture adapted to meet the changing project approaches for Agile development?

Evolving and Transforming EA Tools, Frameworks, Methods and Techniques

These sessions will focus on how we deliver the activities of Enterprise Architecture.

  • The pandemic accelerated adoption of the digital tools for remote working and forced everyone to understand how they could work differently. How has responding to the pandemic changed the way you do architecture and design processes for your organisation?
  • Has enforced remote working changed the activities and balance of analysis, design, and review
  • Selecting, investing in, and leveraging the tools-of-the-trade for modelling and design can be a major challenge for an EA team. What software, alternative frameworks, best-practice methods, and essential techniques would you recommend to your peers? How have the methods and tools evolved in your organisation and in your time as an Enterprise Architect?
  • Are you using the new machine learning and process automation capabilities to create the “Augmented EA”, acquiring and analysing more data, spotting patterns and trends, producing faster decisions?

Your submission can also help influence the design of the conference! We finalise the conference themes and tracks based on what potential speakers tell us is happening in the real world of EA.

Speaker Benefits Include:

  • Establish your profile in the Enterprise Architecture and BPM community
  • Attend the conference without charge
  • Gain registration discounts for your colleagues
  • Network with peers and build excellent professional relationships
  • Share thoughts and experiences with a qualified and motivated audience
  • Discover the rewards of sharing your expertise and informing others
  • Create new business opportunities for yourself and your organisation

The Deadline for Submissions has been extended to 9 April 2021

Please read the Speaker Guidelines below carefully before preparing your abstract, and submit your proposal in the Application Form Section accessed at the bottom of this page.

Section 2: Speaker Guidelines

We are looking for:

  • 30 minute conference sessions (plan for 45 minutes speaking time, to allow for questions)
  • Pre and Post Conference Workshops (3 hours or 6 hours)
  • Keynotes (plan for 45 minutes speaking time, to allow for questions)

We’re always delighted by the number and diversity of submissions we receive.  In designing the programme and choosing submissions we take a wide range of factors into account, including feedback from previous conferences and the need  to provide an independent, diverse and balanced event.

A shortlist of the most promising abstracts is sent to an advisory panel, drawn from EA specialists and corporate practitioners, for comment before a final decision is made on the programme.

Please submit your abstract directly on our website using the submission form at the bottom of this page.  You may submit more than one abstract.

Your abstract should be kept to the 150 word limit, clearly outlining your content plus 3-5 bullet points at the end to summarise your key messages as to what delegates will learn. Copy must be written in 3rd person.  Abstracts that are consistent with this requirement are much more likely to be considered seriously so please take care in writing your description.  Bear in mind that your abstract needs to be sufficiently polished for inclusion on the website and in the conference brochure and must achieve the following objectives:

  • Provide enough information for us to evaluate your submission relative to others. To aid the evaluation, you may include additional relevant information in section 3C of the submission form.
  • Be attractive to conference attendees and help them to select the sessions most valuable to them, given their interests and level of maturity of their architecture experience.

Based on previous conference feedback and programme assessments, here are some tips to help you maximise your chances of being selected.


  • Be specific and concrete about what you will be presenting and how the audience will benefit from it. Do use the bullet points at the end to highlight the key ‘takeaways’.
  • Demonstrate real-world achievements, showing examples of EA content if possible, and describing outcomes from applying it.
  • Highlight critical success factors and key learning points.
  • Push the envelope. Aim to stretch the audience with fresh insights and the benefit of your own experience. Or present a topic that would fully engage people at the CIO and CXO level.
  • Ensure that your presentation is really relevant to this conference. If your talk majors on a specialised topic, you should position it clearly in an overall enterprise architecture context.
  • Choose a title for the talk that clearly conveys the content of it.


  • Pitching specific products
  • Stating messages that are obvious
  • Exceeding the word count limit
  • Trying to cover too much ground in the time available.
  • Putting forward unsubstantiated theories or opinions
  • Using vague abstractions and jargon.

If you have presented recently at this conference on similar subject matter, we suggest that you use section 3C of the submission form to indicate how this presentation is different from what you have presented before. We welcome the opportunity to show how EA efforts are progressing over time or how ideas are evolving.

If you feel your submission is suitable for both EAC and the co-located BPM event, please indicate this. We will then decide where to slot it in, if it is selected.

If you are not sure whether your idea is suitable or not, please feel free to contact us to discuss it before making your submission. We can also help you refine your abstracts, and also can review your presentation decks when the time comes for you to produce them, provided that you do this well ahead of the deadline dates.

You will be notified whether your submission has been accepted by end of April.

Please direct any questions regarding submissions to shane@irmuk.co.uk

Sponsorship opportunities are available.  Please contact shane@irmuk.co.uk 

The Deadline for Submissions has been extended to 9 April 2021

Click here to submit your proposal by completing the Application Form