Speaker Guidelines: Enterprise Architecture Conference Europe

Call For Speakers

Enterprise Architecture Conference Europe 2020
26-29 October 2020, London

The Deadline for Submissions has been extended to 6 May 2020


Celebrating and Growing Enterprise Architecture’s Contribution and Influence

Presentation proposals are now being accepted for our Annual Enterprise Architecture Conference Europe 2020, scheduled for 26-29 October 2020 at The Tower Hotel, London.  The conference is produced by IRM UK and will again be co-located with the Business Process Management Conference Europe 2020.

Do you or any of your team have a formal presentation to contribute to this conference?  Please note we limit two speakers per submission. The first speaker will be entitled to attend the first 3 days (26-28 October) of the conference free of charge. The second speaker would have to pay a highly reduced fee (80% reduction) to attend the first 3 days (26-28 October) of the event.

We will be live streaming and recording all the Conference Sessions and Keynotes.  This will be a face to face conference with the option of attending via live streaming.

There will also be a Business Architecture Track at the conference so we also invite you to submit proposals around this topic as well using the same link at the bottom of this page.

IRM UK’s Enterprise Architecture Conference is the premier independent gathering for everyone involved in the EA community. It provides a unique and popular forum for sharing practical and diverse perspectives on Enterprise Architecture. People typically attend from all over Europe, and the rest of the world, to explore each other’s experiences of what works (and what doesn’t), and to share their thoughts and ideas on how Enterprise Architecture will develop into the future. It is both a celebration of Enterprise Architecture’s business contribution and influence, and a stimulating look at how we can grow these even further.

Delegates have expressed a preference for how-to topics and case studies rather than theoretical or abstract topics. We would particularly like practitioners in the field to respond to this call for papers, and encourage new speakers to apply.  Success stories where investing in Enterprise Architecture has resulted in measurable business benefits are very much appreciated.

Case Studies

Case study proposals involving participants engaged in EA efforts associated with the topics listed below will be given preference in the selection process. If you are a consultant or technology vendor, your selection will be greatly aided by co-presenting with a client from an operational business or nonprofit agency. Real experiences from practitioners in real organisations are always received positively.

If you have a great EA-related story to tell, we would love to hear from you. People want to know how Enterprise Architecture works best in all kinds of business with inspirational stories and real-world case studies from all types of enterprise – corporations, SMEs, charities, public sector, national and local government.

We will be choosing keynotes, conference sessions and workshops on the following examples of themes and topics. If you have something we’ve not covered below, please tell us anyway.

Themes & Topics

The following outlines the themes for the Enterprise Architecture Conference Europe 2020. The topics shown will be a guide for the selection of speakers. Topics similar to or related to those shown will be considered as well if they support the overall message of the event. There will also be a Business Architecture track at the event and you can also submit on this topic here.

Enterprise Architecture and the ‘Big Picture’

  • Our organisations’ ecosystems are in turmoil. How are you adapting your EA to the ecological, environmental, economic, and political turbulence significantly impacting organisations, business models and supply chains?
  • Mergers, Acquisitions and Divestments have been running at record levels in recent years, have you prepared for it, or experienced the changes M.A.D can make to your EA overnight?

Enterprise Architecture’s Contribution, Influence and Business Leadership

  • What have you found to be effective management strategies for Enterprise Architecture? How do you choose the most relevant Enterprise Architecture proposition, scope, and interventions, and build working relationships with business leaders to manage economic and political uncertainty.
  • Enterprise Architects have the breadth of skills and organisation knowledge to stimulate and influence business innovation, design change, guide investments, and govern project portfolios. How are you contributing to business innovation, enterprise design, and investing in change.

Developing Your Organisation’s Enterprise Architecture Capability

  • Does Enterprise Architecture include Business Architecture or are they two different teams in your organisation? Do you have domain specialist Enterprise Architects? Let’s assume there is no right answer, and organisation context plays a major part in deciding what works. How has your organisation structured it’s architecture work and why?
  • Are you evolving your Enterprise Architecture team to grow the capabilities needed for success? Is Enterprise Architecture integrating with your business organisation and culture? Is the importance of the Enterprise Data Architect increasing with the growth in analytics, machine learning and AI? Has the process of Enterprise Architecture adapted to meet the changing project approaches for Agile development?

Evolving and Transforming EA Tools, Frameworks, Methods and Techniques

  • Selecting, investing in, and leveraging the tools-of-the-trade for modelling and design can be a major challenge for an EA team. What software, alternative frameworks, best-practice methods, and essential techniques would you recommend to your peers? How have the methods and tools evolved in your organisation and in your time as an Enterprise Architect?
  • Are you using the new machine learning and process automation capabilities to create the “Augmented EA”, acquiring and analysing more data, spotting patterns and trends, producing faster decisions?

Your submission can also help influence the design of the conference!  We finalise the conference themes and tracks based on what potential speakers tell us is happening in the real world of EA.

The Deadline for Submissions has been extended to 6 May 2020

Please read the Speaker Guidelines below carefully before preparing your abstract, and submit your proposal in the Application Form Section accessed at the bottom of this page.

Please direct any questions regarding submissions to Jeremy.hall@irmuk.co.uk &  Shane Mcglynn at shane@irmuk.co.uk

Sponsorship Opportunities Are Available
Please contact Shane Mcglynn at shane@irmuk.co.uk.

SECTION 2: Speaker Guidelines:

Speaker Guidelines for the Enterprise Architecture Conference Europe 2020

Please read these guidelines carefully before you make your submission, and ensure it reaches us by 24 April 2020.

We are looking for:

  • Fifty minute conference sessions (plan for 45 minutes speaking time, to allow for questions)
  • Pre & Post Conference Workshops (3 hours or 6 hours)
  • One hour conference Keynotes (plan for 50 minutes speaking time, to allow for questions)

We’re always delighted by the number and diversity of submissions we receive.  In designing the programme and choosing submissions we take a wide range of factors into account, including feedback from previous conferences and the need  to provide an independent, diverse and balanced event.

A shortlist of the most promising abstracts is sent to an advisory panel, drawn from EA specialists and corporate practitioners, for comment before a final decision is made on the programme.

Please submit your abstract directly on our website using the submission form accessed at the bottom of this page.  You may submit more than one abstract.

Your abstract should keep strictly to the limit of 120 -150 words, clearly outlining your content. Please also add 3 bullet points at the end to summarise your key messages on what delegates will learn.  Abstracts that are consistent with this requirement are much more likely to be considered seriously so please take care in writing your description.

Prepare your abstract ready for inclusion in the conference brochure, if we choose it.  Make sure it achieves the following objectives:

  • Provide enough information for us to evaluate your submission relative to others. To aid the evaluation, you may include additional relevant information in section 3C of the submission form.
  • Be attractive to conference attendees and help them to select the sessions most valuable to them, given their interests and level of maturity of their architecture experience.

Based on previous conference feedback and programme assessments, here are some tips to help you maximise your chances of being selected.


  • Be specific and concrete about what you will be presenting and how the audience will benefit from it. Do use the bullet points at the end to highlight the key ‘takeaways’.
  • Demonstrate real-world achievements, showing examples of EA content if possible, and describing outcomes from applying it.
  • Highlight critical success factors and key learning points.
  • Push the envelope. Aim to stretch the audience with fresh insights and the benefit of your own experience. Or present a topic that would fully engage people at the CIO and CXO level.
  • Ensure that your presentation is really relevant to this conference. If your talk majors on a specialised topic, you should position it clearly in an overall enterprise architecture context.
  • Choose a title for the talk that clearly conveys the content of it.


  • Pitching specific products
  • Stating messages that are obvious
  • Exceeding the word count limit
  • Trying to cover too much ground in the time available.
  • Putting forward unsubstantiated theories or opinions
  • Using vague abstractions and jargon.

If you have presented recently at this conference on similar subject matter, we suggest that you use section 3C of the submission form to indicate how this presentation is different from what you have presented before. We welcome the opportunity to show how EA efforts are progressing over time or how ideas are evolving.

If you feel your submission is suitable for both EAC and the co-located BPM event, please indicate this. We will then decide where to slot it in, if it is selected.

If you are not sure whether your idea is suitable or not, please feel free to contact us to discuss it before making your submission. We can also help you refine your abstracts, and also can review your presentation decks when the time comes for you to produce them, provided that you do this well ahead of the deadline dates. A shortlist of the most promising abstracts is sent to an advisory panel, drawn from EA specialists and corporate practitioners, for comment before a final decision is made on the programme.

Please note that abstracts which are longer than the specified length will be edited down by us to fit the brochure and presented back to you for approval.  However, we do recommend that you keep within the 120-150 word limit.  It is also important to write your abstract in 3rd person, as it is this copy that we will include on our website and brochure.

You will be notified whether your submission has been accepted by the beginning of May 2020.

Please direct any questions regarding submissions to Jeremy.hall@irmuk.co.uk &  Shane Mcglynn at shane@irmuk.co.uk

Jeremy Hall
IRM UK Strategic IT Training

Sponsorship Opportunities Are Available 
Please contact Shane McGlynn at shane@irmuk.co.uk.

The Deadline for Submissions has been extended to 6 May 2020

Click here to submit your proposal by completing the Application Form