Speaker Guidelines: Business Change and Transformation Conference Europe

2021 Call for Speakers

 The deadline for submissions is 12 February 2021

This is going to be a virtual conference.

The conference will be live streamed and we will be asking all speakers to either pre-record their presentations or present them live on the day remotely.

The call for speakers for the virtual Business Change and Transformation Conference Europe, which will be held on 17-19 May 2021, is now open. This unique and multidisciplinary conference is for anyone working in business change and transformation roles; from COO to Project Manager, from finance to business analysis. The conference enables people to to share ideas and experiences, exploring how organisations turn great ideas into beneficial business outcomes. The conference programme will encompass how business change professionals enable the delivery of effective solutions to the opportunities and challenges that organisations and individuals face, in today’s high-paced world of almost infinite possibilities.

Speaker Benefits Include:

  • Establish your profile in the Business Change and Transformation community
  • Attend the conference without charge (if two speakers have been put forward for the session, the second speaker will be charged a highly discounted rate).
  • Gain registration discounts for your colleagues
  • Network with peers and build excellent professional relationships
  • Share thoughts and experiences with a qualified and motivated audience
  • Discover the rewards of sharing your expertise and informing others
  • Create new business opportunities for yourself and your organisation

What We Are Looking For:

We require presentations about your experiences in enabling organisational success through Business Change and Transformation. We are looking for speakers who can share their stories, stimulate the audience’s imagination, and offer practical answers to real-life challenges. Which approaches, techniques and tools have proved to be most useful or which ones did not deliver?

Experience has shown us that delegates have expressed a preference for how-to topics and case studies rather than theoretical or abstract topics. We would particularly like practitioners with interesting experiences to share including success stories, lessons learnt, challenges that have been overcome, pitfalls to avoid. If you are from a software company, service provider or consulting firm, please include a speaker who represents one of your client organisations. We value your industry expertise. However, delegates want to hear about the experiences of those impacted by business changes.

Delegates also like to hear from industry experts who can provide fresh insights, current trends, management advice and discussions of future directions.

Please submit a description of the talk you would like to present. We need a title that reflects the content of the presentation, a description in a paragraph or two, and 3-5 bullet points setting out the key messages. Tell us something about yourself, your role and the enterprise you represent. If you have previous experience as a conference speaker, provide a summary of this experience. If you don’t have previous experience of speaking at conferences, then please make this clear. We’re happy either way and just need to know.

Themes and Topics:

We will be choosing keynotes, conference sessions and workshops that concern the following examples of themes and topics.

  • Creating or finding the best ideas for change
  • Investing in the most valuable changes
  • Making the most of transformational trends – such as Digitisation, Enterprise Agility, Industry 4.0, AI, and Sustainability
  • Co-ordinating multiple business changes and outcomes
  • Designing change, from small-scale enhancements to wholescale transformations
  • Choosing methods for defining, delivering and deploying business change
  • Integrating changes into organisations and markets
  • Transforming organisations at pace and under pressure
  • Delivering the benefits of change, while managing the impacts and minimising the risks
  • Future of Change and Transformation

If you can offer a presentation on a topic or theme we haven’t covered, and you feel the conference would benefit from this presentation, please submit it for consideration. This conference is for the Business Change and Transformation community – we are always keen to hear your ideas.

As this is a virtual conference, the conference will be live streamed and we will be asking all speakers to either pre-record their presentations or present them live on the day remotely.

Please read the Speaker Guidelines below carefully before preparing your abstract and submitting your proposal via the link at the bottom of this page

Speaker Guidelines

Please read these guidelines carefully before you make your submission, and ensure it reaches us by 12 February 2021.

Proposals should be focused, adheres to the conference guidelines and offers something engaging and useful.

We are looking for:

  • 50-minute conference talks plus 10-minute Q&A
  • Pre-conference workshops (3 hours or 6 hours)
  • Keynotes (45 minutes – 1 hour)

We expect to receive a large number of submissions for this conference, and take a wide range of factors into account in making selections, including the need to provide a balanced programme.  Please submit your abstract directly on our website using the submission form below. You may submit more than one abstract.

Your abstract should be kept to the 150 word limit, clearly outlining your content plus 3-5 bullet points at the end to summarise your key messages as to what delegates will learn.  Copy must be written in 3rd person.  Bear in mind that your abstract needs to be sufficiently polished for inclusion on the website and in the conference brochure and must achieve the following objectives:

  • Provide enough information for us to evaluate your submission relative to others. To aid the evaluation you can include additional relevant information in section 3C of the submission form.
  • Be attractive to conference attendees and help them to select the sessions most valuable to them, given their interests and level of maturity in the subject matter.

Based on previous conference feedback and programme assessments, here are some tips to help you maximise your chances of being selected.


  • Be specific and concrete about what you will be presenting and how the audience will benefit from it. Use the bullet points to highlight the key ‘takeaways’.
  • Demonstrate real-world achievements, showing examples of content if possible, and describing outcomes from applying it.
  • Push the envelope. Aim to stretch the audience with fresh insights and the benefit of your own experience. Or present a topic that would fully engage people at the CIO level.
  • Ensure that your presentation is really relevant to this conference. If your talk majors on a specialised topic (e.g. EA, information architecture or software), you should position it clearly in the overall conference theme.


  • ‘Pitching’ specific products.
  • Exceeding the word count limit.
  • Trying to cover too much ground in the time available.
  • Putting forward unsubstantiated theories or opinions.
  • Using vague abstractions and jargon.

If you have presented recently at other conference on similar subject matter, we suggest that you use section 3C of the submission form to indicate how this presentation is different from what you have presented before.

If you are not sure whether your idea is suitable or not, please feel free to contact us to discuss it before making your submission.

You will be notified whether your submission has been accepted by the end of February.

Click here to submit your proposal by completing the Application Form

Please direct any questions about submissions to Jeremy Hall jeremy.hall@irmuk.co.uk and Shane McGlynn at shane@irmuk.co.uk

Sponsorship opportunities are available including speaking opportunities.  Please contact Shane McGlynn at shane@irmuk.co.uk