Speaker Guidelines: Business Analysis Conference Europe

2022 Call for Speakers

This is going to be an In-Person Conference, to be held in London, 19-21 September

The Conference is organised by IRM UK and the Conference Advisory Board which includes representatives from Assist Knowledge Development Ltd , BCS, The Chartered Institute for IT  and the UK Chapter of the International Institute of Business Analysis® (IIBA®).

Please note that the call for speakers for the 2022 Conference has officially closed. 

We are looking for a range of session stylesincluding interactive workshops and standard conference sessions. We aim to offer a good balance across all the tracks of styles, topics, experiences and case study examples. Presentation skill level: foundation, intermediate, advanced, all levels. Workshops run on 19 September and should last for three hours; standard conference presentation sessions take place on 20-21 September and should last for 45 minutes.

Presentation Proposals

Proposals are now being accepted from potential speakers. The Conference Advisory Board is looking for speakers who can provide information, insights and experiences on topics related to business analysis. Do you have a subject you wish to discuss with an informed audience? Is there a member of your team who has some interesting experiences to share? Could you or anyone in your team offer a presentation that would provide an interesting contribution to the conference? If so, we invite you to submit a presentation proposal.

We anticipate that there will be a large volume of submissions this year.  As such, it’s important that your proposal is focused, adheres to the conference guidelines and offers something engaging and useful; this way you can ensure it has the best chance of being selected.

We asked some of our previous speakers about their experiences. While they all found the experience rewarding, they commented that preparing a polished presentation takes time. The BA Conference Europe is a community driven conference so you don’t need to be a professional presenter. However, you do need to ensure that you will have time available to design and practice your presentation before the day. Our speakers tell us that this often takes longer than they had originally thought so please only put a proposal forward if you are confident that you will have sufficient time available.  Throughout the process, members of the Conference Advisory Board will provide feedback on proposed presentations and will be available to assist you should you have any questions or require support.

If you are provisionally selected, we will ask you for a one-page synopsis of your presentation; this synopsis should offer an outline of the storyline.  Once the synopsis has been reviewed and accepted, we will confirm you as a speaker.  To ensure that we treat all proposals fairly, we may also ask follow-up questions once you have submitted your submission and possibly ask you to attend a short interview via phone. During the period leading up to the conference, your slides will be reviewed and you may be asked to make changes in order to ensure that they are of a good standard. Members of the Conference Advisory Board will provide ongoing support, collaboration and advice to all selected speakers.

Presentations should help delegates to understand the nature of the Business Analyst role in different contexts and should provide information that can be used by delegates to help educate and inform people in their own organisations and when considering the development of their own careers.

We are looking for submissions on Business Analysis such as:

Frameworks, techniques, insights and case studies relating to:
• Business analysis
• Business transformation
• Stakeholder engagement and collaboration
• Business Service Design
• Digital business analysis
• Data analysis/analytics
• Emerging technologies relevant to business analysis
• Business analysis professionalism/business analysis as a profession
• Business analysis career development

And more!

Speaker Guidelines

If you have any questions about submissions, please direct them to Andrew Morris at andrew@irmuk.co.uk.

Presentation Styles

We are looking for the following presentation styles:

  1. 3 hour conference workshops.
  2. 45 minute conference sessions

Submissions: We expect to receive a large number of submissions for this conference and we take a wide range of factors into account in making selections, in particular the need to provide a balanced programme. A shortlist of the most promising abstracts is sent to the Advisory Board for review before a final decision is made.

Please submit your abstract directly on the IRM UK website using the submission form. You may submit more than one abstract and you can do this across tracks. Your abstract should be between 120 and 150 words and should describe clearly the presentation content. Please also add three to five bullet points at the end to summarise what attendees will learn from attending your session. You will also be required to submit a short biography of up to 150 words.

Bear in mind that your abstract needs to be sufficiently polished for inclusion in the conference brochure and must achieve the following objectives:

  • Provide enough information for us to evaluate your submission relative to others.
  • Be attractive to conference attendees and help them to select the sessions most valuable to them, given their interests and the level of maturity of their business analysis experience.

Your biography will also be included on the conference website.

You can view the 2021 agenda here where you will be able to view session copy and speaker biographies by clicking on the appropriate links

Achieving selection

Based on previous conference feedback and programme assessments, here are some tips to help you maximise the chances of your proposal being selected.


  • Be specific and concrete about what you will be presenting and how the audience will benefit from it. Use the bullet points to highlight the key ‘takeaway’ messages.
  • Demonstrate real-world achievements, showing examples of business analysis work/experience if possible and describing relevant outcomes.
  • Aim to engage and challenge the audience with fresh insights and ideas.
  • Ensure that your presentation is really relevant to this conference and the particular track.


  • Submitting a presentation proposal that is a means of selling your products, services or organisation. This is not well-received by conference audiences so the Advisory Board will exclude such presentations.
  • Exceeding the word count limit.
  • Trying to cover too much ground in the time available.
  • Putting forward unsubstantiated theories or opinions.
  • Using vague abstractions and jargon.

If you have presented recently at another conference on a similar subject matter, we suggest that you indicate this on the submission form (under additional comments) and indicate how this presentation is different from the earlier presentation.

If you are not sure whether your presentation is suitable, please contact Andrew Morris, Conference Producer at andrew@irmuk.co.uk to discuss your ideas before making your submission.

Please note that abstracts that are longer than the specified length may be shortlisted, but will be edited down by us to fit the brochure and presented back to you for approval.

You will be notified whether your submission has been provisionally accepted by April 2022.

Click here to submit your proposal by completing the Application Form.

Sponsorship and Exhibit opportunities

There are sponsorship and exhibit opportunities available at the conference. If you wish to discuss these further, please contact Shane McGlynn, Managing Director at shane@irmuk.co.uk.