Outstanding Service Design Initiative Award

Hosted at the Service Design Conference

We are delighted to welcome submissions for the Outstanding Service Design Initiative Award, recognising exceptional work that has led to meaningful, user-centred improvements in services, systems, or experiences.

This award celebrates individuals, teams, or organisations who have used service design principles to deliver innovative, impactful, and sustainable change.

If you’ve delivered a service design initiative within the past 24 months that has enhanced customer or user experiences — or improved how services are delivered or supported — we invite you to share your story.

Why Enter?

• • Gain industry recognition for your impact, innovation, and leadership in service design.
• • Showcase your success in front of peers, experts, and leading organisations.
• • Inspire the next wave of best practices in the field.
• • Finalists will receive a complimentary 2-day ticket to the Enterprise & Business Architecture Conference Europe 2025.

**Please note that we will not be accepting submissions from vendors or consultants directly. Any submissions must come from the end-user organisation **

🎯 Award Purpose

To celebrate service design initiatives that:

• Are grounded in user needs and design thinking

• Deliver measurable improvements to services or experiences

• Demonstrate collaboration, creativity, and practical impact

📝 Submission Questions

Please structure your submission by answering the following questions:

1. Project Overview
   Describe the service design challenge or opportunity. What were the objectives and the scope of the initiative?

2. User Research and Engagement
   How did you involve users, staff, and stakeholders in the design process? What insights shaped the direction of your work?

3. Design Approach and Innovation
   What service design tools, methods, or frameworks did you use? What innovative ideas or approaches were introduced?

4. Outcomes and Impact
   What improvements or benefits did the initiative deliver (e.g., increased satisfaction, efficiency, accessibility)? Please share any metrics, feedback, or evidence of impact.

5. Sustainability and Lessons Learned
   How is the new service or experience being maintained and evolved? What challenges did you encounter, and what key learnings can others take from your work?

You may upload up to 3 supporting documents, such as:

• Personas, journey maps, or service blueprints

• User research summaries

• Feedback or evaluation reports

• Visualisations of the service experience

🧠 Judging Focus

Our panel will evaluate submissions based on:

• Human-centred design thinking

• Research-led and inclusive process

• Impact on service experience and value

• Creativity and innovation in solutions

🗓 Submission Window

Open: 1 April 2025
Close: 14 May 2025

✅ Ready to Submit?

Share your service design story and celebrate your impact.