Who It's For

Leadership Strategies for Enterprise Architects is a course designed for everyone who is interested in maximising the contribution of Enterprise Architecture, including:

  • Chief Enterprise Architects
  • Enterprise Architects, Business Architects
  • Change Portfolio Managers
  • Senior Business Analysts
  • Consultants specialising in Strategy, Enterprise Architecture or Portfolio Management


Chris Potts

Practitioner, Mentor, Trainer and Author

Dominic Barrow

Chris works with people in diverse countries, cultures and industries, helping them to grow their capabilities and performance at investing in change.  Architecture is always one of the essential ingredients for success, and shapes many of the changes that an organisation invests in.  Today’s market dynamics, accelerated transformations and increasingly fragmented changes, make the Architect’s role more valuable than ever. He has been a practicing Enterprise Architect for over 25 years, chaired EAC Europe from 2013-2017, and now chairs IRM UK’s Business Change and Transformation Conference.  Since the early 2000s he has been exploring in practice the overlaps and distinctions between Enterprise Architecture and Business Architecture.  His very first EAC Europe speech, in 2002, included a model – since considerably updated – of the inter-relationships between them. Chris also wrote the world’s first-ever trilogy of business novels – FruITion, RecrEAtion and DefrICtion – in which an Enterprise Architect emerges as one of the central characters in how organisations successfully change and transform, and achieve the joined-up outcomes they need from all the individual changes they invest in. Follow Chris: @chrisdpotts

Public Course:

Dynamic Strategies for Investing in Change

28-29 November 2019, London

Enterprise Architecture Conference Europe 2019 Workshop:

Investing in Architecture: Enterprise, Business or Both?





  • 2 days
  • £1,245
  • £1,245 + VAT (£249) = £1,494
Group Booking Discounts
2-3 10% discount
4-5 20% discount
6 + 25% discount

Cancellation Policy: Cancellations must be received in writing at least two weeks before the commencement of the seminar and will be subject to a 10% administration fee. It is regretted that cancellations received within two weeks of the seminar date will be liable for the full seminar fee. Substitutions can be made at any time.

Cancellation Liability: In the unlikely event of cancellation of the seminar for any reason, IRM UK’s liability is limited to the return of the registration fee only. IRM UK will not reimburse delegates for any travel or hotel cancellation fees or penalties. It may be necessary, for reasons beyond the control of IRM UK, to change the content, timings, speakers, date and venue of the seminar.



  • Radisson Blu Portman Hotel
  • London
  • 22 Portman Square
  • London W1H 7BG
  • UK