Overview

Enterprise Architects are valued for their impact on business results. EA frameworks, methods and tools provide some essential foundations for achieving that impact. Success depends on an EA leadership strategy that is tuned to the organizational culture, integrated with the investment process, and driving architectural investments.

This intensive two-day course explores successful leadership strategies for EA. It includes EA’s value proposition and scope, how to measure an enterprise’s architectural performance, diagnosing where EA fits in the organizational culture, validating EA’s role in the investment process, and how to position architectural investments in the projects portfolio. Using a fascinating and challenging case study, the course demonstrates how to formulate, communicate and execute a winning EA strategy.

Entirely based on first-hand experiences of EA in practice, the course will help you to:

• Benchmark your EA leadership strategy
• Supplement your EA frameworks, methods and tools with strategic, political and investment skills
• Determine how best to maximise EA’s impact across your organization
• Build the reputation of Enterprise Architecture as a strategic capability

All public courses are available as in-house training. Contact us for more information.

Learning Objectives

The course is driven by these learning outcomes:

• Maximize EA’s impact on business performance
• Tune EA to the organizational culture
• Validate EA’s role in the investment process
• Drive the enterprise’s architectural investments
• Grow EA’s influence through a ‘quid-pro-quo’ network

Course Outline

Successful Leadership Strategies for Enterprise Architects
• Why some EA strategies work, and some don’t
• Identifying, validating and navigating strategy constraints

Establishing the Strategy’s Scope
• Enterprise Architecture’s value proposition
• What Enterprise Architects do, might do, and never do

Measuring the Enterprise’s Architectural Performance
• Creating architectural metrics from operational business results
• Using EA ‘guiding ratios’ to choose the strategic priorities for EA

Diagnosing the Enterprise Culture for Investing in Change
• Using tangible evidence to map the enterprise investment culture
• Interpreting the impact of the culture on EA’s probability of success

Validating the Design of the Enterprise Investment Process
• Ensuring the process is designed to value EA
• Positioning EA in the process to maximise contribution and influence

Integrating EA with Strategies and Investments
• Tuning-in to people’s preferences for exploring and enacting strategy
• Using scenario planning to drive EA-related innovations and investments

Making ‘Play-or-Pass’ Decisions to Maximise EA’s Impact
• Concluding the best EA leadership strategy, given the organizational context
• Setting, applying and reviewing the EA ‘play-or-pass’ criteria

Building the Influence Network for EA Success
• Focusing on the key relationships
• Developing a win-win basis for each relationship

Special Features
• Entirely founded on Chris’s work with enterprises around the world
• Case study based on real life situations and experiences
• Compatible with any EA-related method, framework or tool
• Interactive and participative, workshop format
• Chris’s training regularly receives 10/10 for content and delivery

Who It's For

This training is for everyone who has an interest in the business impact of Enterprise Architecture. With its focus on EA leadership, rather than frameworks, tools and methods, the course is relevant and valuable to a wider audience than technical EA training:

• Chief Enterprise Architect
• Enterprise Architect, Business Architect, Information Architect, Technologies Architect
• Corporate Strategist, Business Strategist
• Business Process Management (BPM) Specialist
• Programme Management Office (PMO) Leader
• Senior Business Analyst
• Consultant in Strategy, EA, or Portfolio Management

Speaker

Chris Potts

Corporate Strategist and Author

Chris works with people around the world as a hands-on practitioner, mentor and trainer, with over 25 years’ experience in strategy, Enterprise Architecture, and investing in change. He is an inspirational and entertaining speaker, and chairs conferences on EA, innovation, business change, and technology.  He has also delivered guest lectures at New York University, City University London, and the IT University of Copenhagen. Chris is the author of a trilogy of business novels: “FruITion”, RecrEAtion” and “DefrICtion”. Follow Chris on Twitter: @chrisdpotts.

Testimonials

"Truly an essential seminar for anyone seeking to embed enterprise architecture at the highest levels of their organisation."

Philip Hellyer

Senior Consultant, Philip & Finch (UK) Ltd

Fees

  • 2 Days
  • £1245
  • £1,245 + VAT (£249) = £1,494
Group Booking Discounts
Delegates
2-3 10% discount
4-5 20% discount
6 + 25% discount

Cancellation Policy: Cancellations must be received in writing at least two weeks before the commencement of the seminar and will be subject to a 10% administration fee. It is regretted that cancellations received within two weeks of the seminar date will be liable for the full seminar fee. Substitutions can be made at any time.

Cancellation Liability: In the unlikely event of cancellation of the seminar for any reason, IRM UK’s liability is limited to the return of the registration fee only. IRM UK will not reimburse delegates for any travel or hotel cancellation fees or penalties. It may be necessary, for reasons beyond the control of IRM UK, to change the content, timings, speakers, date and venue of the seminar.

Venue

  • etc.venues Marble Arch
  • Garfield House
  • 86 Edgware Rd
  • London W2 2EA Edgware Road
  • London W2 2EA
  • United Kingdom

Accommodation

London Accommodation: IRM UK, in association with JP Events Ltd, has arranged special discounted rates at all venues and at other hotels nearby the venue. Please visit the JP Events website for further information.

Email: jane@jpetem.com Tel +44 (0)84 5680 1138 Fax +44 (0)84 5680 1139.

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