Who It's For

Practitioners who will need to read, consume or create data models to gain a better understanding of data during Information Management initiatives including:

  • Business Intelligence & Data Warehouse Developers & Architects
  • Data Modellers
  • Data Architects
  • Data Analysts
  • Enterprise Architects
  • Solution Architects
  • Application Architects
  • Information Architects
  • Business Analysts
  • Developers
  • Database Administrators
  • Project / Programme Managers
  • IT Consultants
  • Data Governance Managers
  • Data Quality Managers
  • Information Quality Practitioners


Chris Bradley

Information Strategist

Data Management Advisors Ltd

Christopher Bradley has spent 39 years in the forefront of the Information Management field, working for International organisations in Information Management Strategy, Data Governance, Data Quality, Information Assurance, Master Data Management, Metadata Management, Data Warehouse and Business Intelligence.   Chris is an Information Strategist and a recognised thought leader.  He advises clients including, Alinma Bank, American Express, ANZ, British Gas, Bank of England, BP, Celgene, Cigna Insurance, EDP, Emirates NBD, Enterprise Oil, ExxonMobil, GSK, HSBC, NAB, National Grid, Riyad Bank, SABB, SAMA, Saudi NIC, Saudi Aramco, Shell, Statoil, and TOTAL. He is VP of Professional Development for DAMA-International, the inaugural Fellow of DAMA‑International, past president of DAMA UK.  He is a core author of the DMBoK 2.0 and author and examiner for professional certifications.  In 2016 Chris received the lifetime achievement award from DAMA International for exceptional services to furthering Data Management education and to the International Data Management community. Recently he has delivered a comprehensive appraisal of Information Management practices at an Oil and Gas super major, a Data strategy for an Energy Utility, and Information Management training for a Government Organisation. Chris guides Global organisations on Information Strategy, Data Governance, Information Management best practice and how organisations can genuinely manage Information as a critical corporate asset.  Frequently he is engaged to evangelise the Information Management and Data Governance message to Executive management, introduce data governance and new business processes for Information Management and to deliver training and mentoring.  Chris is Director of the E&P standards committee “DMBoard”, sits on several International Data Standards committees, teaches at several Master’s Degree University Classes Internationally.  He authored “Data Modelling for the Business”, is a primary author of DMBoK 2.0, a member of the Meta Data Professionals Organisation (MPO) and a holder at “Fellow” level of CDMP and examiner for several professional certifications.  Chris is an acknowledged thought leader in Data Governance, author of several books and papers including the acclaimed “Data is NOT the new oil”, and is an expert judge on the annual Data Governance best practice awards.