Who It's For

  • Data management and business professionals can get ideas about data lineage and its application areas.
  • Professionals with a technical background may gain a better understanding of business needs and requirements for data lineage.
  • Project management professionals can become familiar with the best practices of data lineage implementation.


Irina Steenbeek

Managing Director

Data Crossroads

Dr. Irina Steenbeek is a data management practitioner with over 11 years of experience. The key areas of her professional expertise are the data management maturity assessment, implementation of data management frameworks, and data lineage. Irina has practical experience in software implementation such as ERP and DWH/BI, management consultation, financial and business controls, and data science. Through the years, she has worked for global institutions as well as large- and medium-sized organizations in different sectors, including but not limited to financial institutions, professional services, and IT companies. In 2016, she founded Data Crossroads – a training and coaching services enterprise in data management. Data Crossroads focuses on assisting companies in improving their decision-making by setting up an effective data management framework that fits-for-purpose the company business goals and resources. Irina is a strong believer that the success of data management initiatives is based on the combination of a pragmatic approach and clear and transparent methodology. She has shared her approach and implementation experience by publishing The “Orange” Model of Data Management, The Data Management Toolkit, The Data Management Cookbook, and Data Lineage from a Business Perspective. She is also the author of various white papers and articles on the topic of data management.


  • 2 days
  • £895
  • 2 days
  • £995
  • £995 + VAT = £1194 (PRICE AFTER 20TH SEPTEMBER)
Group Booking Discounts
2 - 3 Delegates 10% discount
4 - 5 Delegates 20% discount
6+ Delegates 25% discount