Agenda Highlights

Keynotes & Conference Sessions Include:

Keynote: The DNA of the Champion
Sir Clive Woodward, England’s 2003 Rugby World Cup Winning Head Coach & Former Director of Sport Team GB

Keynote: The BA Bucket List: 5 Things to Do in your BA Career
Craig Rollason, UK Head of Project Delivery Services, National Grid

Keynote: Negotiation – A Process Not an Event
Suzanne Williams, Hostage Negotiator

Emerging Technology and the BA of the Future
Laura Firth, Business Systems Analysis Manager, Allianz Insurance
Vicky Wilson, Business Systems Analyst, Allianz Insurance

The Psychic Business Analyst
Nick Powell, Business Analyst, Lloyds Banking Group

Business Analysis – the Third Wave: Revisited
Debra Paul, Managing Director, AssistKD

Implementing Agile in a Waterfall Company
Guy Hudson, Business Analyst, Nationwide
Simon Hancock, Senior Business Analyst, Nationwide

The Power of Change – a Personal Journey
David Beckham, Senior Business Analyst, Aviva

The Zen of Customers – How to Be an Analyst in the Land of No Requirements
David Strachan, Lead Business Analyst, Standard Life

Top Tasks Management Approach
Jill Scott-Dodd, Business Analyst, Scottish Parliament
Edward Chandler, Client Experience, User Vision

Discovering the Essence of the Problem: the Route to the Best, Most Innovative, Solution
Suzanne Robertson, Principal & Founder, Atlantic Systems Guild

The Art and Science of Lean Change
James Conway, Business Analyst, BBC
James Insley, Business Improvement Manager, BBC

Business Analysis – A Coat of Many Colours
Lynda Girvan, Head of Business Analysis and Principal Consultant, CMC Partnership

The Future of Business Analysis
Jared Gorai, Director, Regions & Chapters, IIBA

Organisations Speaking include

Keynote & Featured Speakers





  • 3 Days
  • £1595
  • £1,595 + VAT (£319) = £1,914
  • 2 Days
  • £1245
  • £1,245 + VAT (£249) = £1,494
  • 1 Day
  • £795
  • £795 + VAT (£159) = £954
Group Booking Discounts
2-3 10% discount
4-5 20% discount
6+ 25% discount


  • Central Hall Westminster
  • Storey's Gate
  • London SW1H 9NH
  • United Kingdom

Join the conference group


Monday, 24 September 2018: Pre-Conference Workshops
Full Day Workshops
BCS Foundation Certificate in Business Analysis

AssistKD and BCS present an intensive workshop covering the syllabus for the BCS Foundation Certificate in Business Analysis. Delegates will be able to sit the examination at the end of the workshop and get their results on the same day. Pre-workshop personal study, is strongly recommended. Pre-registration is required for this workshop and examination.

The Foundation Certificate in Business Analysis covers the breadth of concepts, approaches and techniques relevant to Business Analysis. It provides a foundation for the range of modular certificates provided by BCS in the areas of Business Analysis, Consultancy and Business Change. In addition, it provides foundation–level Business Analysis knowledge for specialists in other disciplines. Topics covered include:

  • The role and competencies of a Business Analyst
  • Strategy analysis
  • Business system and business process modelling
  • Stakeholder analysis
  • Investigation and modelling techniques
  • Requirements engineeringBusiness case developmentImplementation of business change

BCS will be providing and running the examinations. The exam takes 1 hour and will take place at 17:00 on the workshop day.

Please note only delegates who have signed up for all 3 days of this event will be entitled to attend this workshop and be certified. A fee of £100 will be added to your invoice for the certification. Places are limited to 20.

BCS Foundation Certificate in Business Change

AssistKD and BCS present an intensive workshop covering the syllabus for the BCS Foundation Certificate in Business Change. Delegates will be able to sit the examination at the end of the workshop and get their results on the same day. Pre-workshop personal study, is strongly recommended. Pre-registration is required for this workshop and examination.

The BCS Foundation Certificate in Business Change covers the landscape of concepts, life cycle and techniques relevant to Business Change. It provides a foundation for the range of modular certificates provided by BCS in the areas of Business Analysis, Consultancy and Business Change. In addition, it provides foundation–level Business Change knowledge for specialists in other disciplines. Topics covered include:

  • Overview of business change
  • Business change techniques
  • Business and IT alignment
  • Business improvement definition
  • Business change design
  • Business change implementation
  • Benefits realisation

BCS will be providing and running the examinations. The exam takes 1 hour and will take place at 17:00 on the workshop day.

Please note only delegates who have signed up for all 3 days of this event will be entitled to attend this workshop and be certified. A fee of £100 will be added to your invoice for the certification. Places are limited to 20.

09:30 – 17:30
BCS Foundation Certificate in Business Analysis

James Cadle, Director, AssistKD

James Cadle

Director, AssistKD

James has been involved in business analysis and project management for nearly forty years, as a practitioner, consultant and, latterly, trainer. He is the co-author of five books, including the best-selling Business Analysis and Business Analysis Techniques, both published by BCS, The Chartered Institute for IT. He is a Chartered Fellow of BCS and an oral examiner for the BCS International Diploma in Business Analysis.

BCS Foundation Certificate in Business Change

Ian Glenister, International Delivery and Consultant, PCMI Limited

Ian Glenister

International Delivery and Consultant

PCMI Limited

Ian has worked across the globe as an international consultant, providing training and capacity development to public and private sector organisations in over 25 different countries. His work has included the design and delivery of a range of programmes across a large number of sectors that include IT, banking, energy, telecommunications and infrastructure. Continually striving to help organisations to focus on change that aligns to business requirements, Ian is an advocate for the necessity of effective Business Analysis in every change programme.

Morning Workshops
Pre-Project Problem Analysis: Techniques for Early BA Engagement

Effective change starts with a thorough understanding of the problem or opportunity that is being addressed.  It can be tricky to get a quick, concise and precise view of a potential project, and it is all too easy to get lost in the detail too early.  Sound familiar? This workshop is for you!

This practical, hands-on workshop focusses on a range of complementary techniques that can be used early in the project lifecycle to define a high-level “project concept summary” — a succinct and extremely high level document that can help shape the project.

This session will cover:

  • How to define a problem or opportunity statement
  • Eliciting and documenting the likely scope of a problem
  • Defining expected outcomes using an adapted version of the balanced scorecard
  • Creating a precise, concise 1-page “Project Concept Summary” which can be used to drive further work


Are you interested in learning more about gamestorming and how you can use it in your everyday work environment? Then this highly interactive workshop is for you.

This session covers why Business Analysts should know about gamestorming and the tools and techniques that are available in this space.  As Business Analysts it is important that we get the most out of our users and we do it in a creative and fun way. By using gamestorming tools you will be able to challenge your users to view and explore problems in a different way, this can result in innovate solutions being developed for your company.

In the session, Amy and Rohela will go through different tools that are available within gamestorming. The attendees will be given plenty of opportunities in the workshop to try these tools, first hand.

By the end of the session, the attendees will gain:

  • Insight to how they can view a problem through the gamestorming lense
  • Knowledge of the different tools and techniques that they can use when they return back to work
  • Opportunity to try out gamestorming and discuss with other attendees ways to apply back at work

Options Engineering

There are always options. But when making business and IT change we often forget to consider them properly, to the detriment of the overall outcome. The reason for this is the way the human mind processes ideas, and dates back to the cognitive revolution around 70,000 years ago.

In this session you will learn:

  • How humans have ideas and make decisions
  • Why considering options is so important, and yet so hard
  • How to overcome these difficulties – a structured, yet lightweight, approach that I like so much I decided to give it a name

Are You Thinking What You Think You Are Thinking

Have you ever been on a project where even though you are objective about your stakeholders’ needs, understand the project scope and determine the cost benefit, things still don’t turn out as expected? Could you have been affected by cognitive biases?

  • Why aren’t people coming up with new ideas in your workshops? It’s the status-quo bias, compounded by bandwagon bias.
  • Are your problem-solving sessions reaching the right solutions? If not, maybe it’s the conjunction fallacy or loss aversion bias
  • Why is estimating seen as a black art? Blame the planning fallacy and optimism bias.

Join me in this workshop and we will explore these problems and others, drawing on the fields of psychology, neuroscience and behavioural economics and applying them to Business Analysis. We’ll also investigate ways to overcome biases and help counter the natural tendencies of our brains.

You will take away from this session

  • What Cognitive Biases are
  • How they affect both you, as a Business Analyst, and your stakeholders
  • How to spot common Cognitive Biases in others and help them see them too.
  • How to spot them in yourself
  • Approaches for overcoming them, or using them to your advantage

Initiation in Holistic Business Analysis

‘Holism’ originates from the Greek word ‘holos’ (= ‘all’, ‘whole’, ‘entire’), and is the concept that systems (physical, biological, chemical, social, economic, etc.) should be viewed as wholes, not just as a collection of its parts.

Business Analysts are very often absorbed by their work on solutions, customer journeys, business process improvements, and so on … whereas each of those initiatives are very likely to have an impact on the whole organisation. As such, the Holistic Business Analyst looks at an organisation as a whole and not only as a collection of employees, business domain(s), customers, processes, systems, change initiatives, etc.

In this workshop, Stefan initiates you into the world of Holistic Business Analysis, including the different levels on which the Holistic BA can contribute, the different levels of requirements, the different types of scope, the different types of stakeholders, and how all of these are connected.

The workshop will:

  • Invite you to see the BA profession beyond the tasks and techniques
  • Invite you to see your organisation as a whole as well as a collection of its parts
  • Introduce you to concepts & techniques essential to Holistic Business Analysis

09:30 – 13:00
Pre-Project Problem Analysis: Techniques for Early BA Engagement

Amy Morrell, Lead Business Analyst, The Home Office

Amy Morrell

Lead Business Analyst

The Home Office

Amy Morrell has been a business analyst for over 7 years working in the public sector. Amy has worked on large complex IT transformation projects; designing and delivering change across large and geographically complex stakeholder.

Rohela Raouf, Business Analyst, Business Analysis Hub

Rohela Raouf

Business Analyst

Business Analysis Hub

Rohela Raouf has over 5 years’ business analysis experience both in public and private sector. Over, her career business analysts she has worked in large complex IT projects ranging from digitalising a paper based process to creating a new financial products.

Options Engineering

Tony Heap, Business Analyst Designer, and Equal Experts

Tony Heap

Business Analyst Designer and Equal Experts

Tony Heap is a freelance agile business analyst / agile coach / trainer based in the UK. He has worked for a variety of clients including HMRC, ASDA, Morrisons, NHS, RWE nPower, Arcadia, BT, Barclaycard and Egg. In his spare time, he likes to share his experiences and ideas on his blog, and he is also an associate BA with Equal Experts, an award-winning agile consultancy specialising in simple software solutions for big business challenges. He is particularly interested in agile approaches and how they apply to business analysis. He is a requirements denier. Follow Tony on Twitter @tonyheapuk.

Are You Thinking What You Think You Are Thinking

Liz Calder, Director, Blue Racoon

Liz Calder


Blue Racoon

Dr Liz Calder’s experience ranges from leading cross-functional and global teams in large organisations to being part of a small digital agency team, with clients from the science, life-science and education sectors.  Whatever the environment she knows that what makes a change a success is the combination of good practice and getting the best from the people you are working with. She is determined that all stakeholders will get the most out of a change programme and uses insights from the fields of psychology & behavioural economics to push for the best outcomes for all involved. Liz is Director of Blue Raccoon Ltd, a Business Analysis consultancy, and blogs at her site She is the author of the upcoming book Unbiasing: How cognitive bias affects your project and what you can do about it. Twitter:@LizCalder


Initiation in Holistic Business Analysis

Stefan Bossuwé, Holistic Business Analyst, Stef BOSS Coaching & Consulting

Stefan Bossuwé

Holistic Business Analyst

Stef BOSS Coaching & Consulting

Being passionate about business analysis, Stefan Bossuwé founded together with a small group of business analysis enthusiasts the IIBA® Brussels Chapter (covering Belgium and Luxembourg) in 2009, where he got appointed as Chairman. He has followed several business analysis trainings, including the indispensable ‘Mastering the Requirements Process’ workshops (Volere), given by Suzanne and James Robertson. In 2012 Stefan became the very first Certified Business Analysis Professional™ (CBAP®) in Belgium and Luxembourg.  He has got more than 25 years of experience in various roles and in a wide range of different business domains.  Stefan also assists organisations in increasing their maturity on business analysis: coaching business analysts, introducing and deploying methodologies & best practices, etc.  Stefan firmly believes in the importance of business analysis, spends much of his time in promoting the business analysis profession, and shares his knowledge and experience as a speaker at various conferences and seminars throughout Europe.

11:00 - 11:30
Morning Break
13:00 - 14:00
Afternoon Workshops
The Innovation Game

Innovation is a real buzzword. But what actions really make a difference?

With The Innovation Game you can experience how to make the right, evidence-based decisions for innovation. During the game your team starts a new company. Your team is the management team and you want your company to become more innovative. In 4 rounds your team will be confronted with several decisions you have to make to stimulate innovation. If you make the right decisions, you’ll see your company grow. What do you think about a new coffee corner, a power nap room or a jacuzzi at the office? After each challenge you’ll receive feedback on why your decision was good or bad for innovation. Everything in the game is backed up by scientific literature.

  • Evidence-based insights on innovation in a fun way
  • Factors that predict innovation culture and team innovation
  • How to tackle an innovation process

Initiating and Leading Collaborative Projects

Making significant change and launching innovation projects requires collaboration. However, initiating those connections and projects, as well as making sure things get done, is challenging. Getting new teams to find common ground and move from ideas to action can be difficult – there’s a delicate balance between encouraging creativity and being productive.

You will learn specific skills, tools and practical techniques to help you facilitate collaboration with confidence, enabling you to complete your innovation projects successfully.

Participants will be able to:

  • Confidently build and lead teams for innovation projects
  • Design and facilitate collaborative workshops, keeping teams focused and motivated
  • Run more productive meetings, saving time and producing better outcomes
  • Use project management methods which support, rather than stifle, creativity
  • Synthesise content to move from vague idea to focused action

Business Agility Manifesto

Ronald G. Ross, Roger T. Burlton and John A. Zachman have published the “Business Agility Manifesto.”  It is a comprehensive survey of issues that must be considered by management as well as operations in any undertaking to make a business agile.

Warning:  this is an infusion of honesty.  If you are looking for a “silver bullet,” this presentation is not for you because there are no “silver bullets.”  Actual work is going to have to take place and the nature of the work is engineering work, engineering design work.

Having said this, business agility is NOT optional.  Any business that wants to stay in business is going to have to roll up their sleeves and start working on it.  It is going to have to become a way of life, not simply a project.

  • Definition of Business Agility
  • A sense of urgency to act
  • The nature of the engineering work required.

Make It Real - Alternative Future Worlds

Getting from a business need to a designed solution is a creative process that can require a “leap of faith”. Part of the answer is to use an iterative development approach where stakeholders can see the solution gradually emerging. But how can we help stakeholders to think about, and experiment with, different “future worlds” before getting into software development mode? Requirements documents and UML/BPMN diagrams don’t always engage people fully.

Using a case study, this session will give you intensive hands-on practice with three tools for meeting this challenge: journey maps, storyboards and paper prototyping. These concrete, practical and fun techniques are easy to use but have a dramatic effect on the project team’s ability to develop shared understanding while staying open to new ideas.

Delegates will learn how to:

  • Use journey maps to ensure the solution is focused on the customer’s needs
  • Sketch out the key elements of alternative “to be” worlds using storyboards
  • Get immediate high-quality feedback on solution options by prototyping them with paper

Digital Customer Journeys

Many companies in diverse industries are struggling to design perfect cross-channel experiences for their customers – solutions that incorporate the advantages of digital technology to provide their customers with invaluable personalised, up-to-date and on-time service. Improving customer experience is a key priority for enterprises today – and numerous competitors have already adjusted their customers’ journeys to capture big data information, IoT signals and other insights obtained from journey touch points. But to improve the customer experience, you must have the ability to measure it. By effectively analysing these types of insights, you can offer innovative online and off-line solutions to provide your own customers with an exciting offer of new products and services that are accessible 24/7. This workshop takes us through an example of one such journey from customer and company Needs to customer Value and Experience. We investigate important Decisions in the processes that serve to build customer value on the one hand, while measuring companies’ required KPIs to create a 360-degree view of the customers who buy their products and services, on the other. As an example, we measure the performance of marketing activities (in the context of the entire cross-channel customer decision journey) to encourage “next-best-offer” conversion. Customer Experience KPIs focus on improvement in terms of quality, efficiency and customer equity.

14:00 – 17:30
The Innovation Game

Michael Van Damme, Managing Partner, The Forge

Michael Van Damme

Managing Partner

The Forge

Michaël Van Damme is an experimental psychologist. In context of his PhD at Ghent University he studied and experimented on innovation and creativity in teams. Michaël has a unique expertise on the science of innovation in teams and organizations, group dynamics, charisma, humor and behavioural change. He’s passionate about translating this evidence based knowledge to tools, techniques and interventions that change behaviour at work. Therefore he started a Ghent University Spin-off in 2015: The Forge. Follow him at @WeAreTheForge

Initiating and Leading Collaborative Projects

Alison Coward, Founder, Bracket

Alison Coward



Alison Coward is the founder of Bracket and author of “A Pocket Guide to Effective Workshops”. She is a strategist, trainer and workshop facilitator. With over 15 years’ experience of working in, leading and facilitating creative teams, Alison is passionate about finding the perfect balance between creativity and productivity. At Bracket she helps teams to use the best of their talents to develop great ideas and collaborate to make them happen.

Business Agility Manifesto
Make It Real - Alternative Future Worlds
Digital Customer Journeys

Andrej Guštin, CEO, CREA Plus

Andrej Guštin



Andrej Guštin has more than 15 years’ experience in large-scale project management, business process management, consulting, training, functional design, touch points design, development and deployment, Information Technology and portal implementation. He has successfully led many business process, functional and technical projects in a variety of industries and companies. Andrej Guštin has been a Vice President of IIBA CHAPTER SLOVENIA since 2009. He holds a Master of Science Degree and a Certificate in Business Analysis. In his spare time, Andrej enjoys cycling, cross-country skiing and diving.

Igor Smirnov, CEO, NETICA

Igor Smirnov



Igor Smirnov has more than 20 years’ experience in implementing Business Intelligence (BI) projects, consulting, coaching and training activities in the fields of business analysis, data science and data analysis in telecommunications, retail, production and pharmaceuticals for global companies like Novartis, Toyota, A1, Pernod Ricard among many others. He is also an expert in customer focused solutions, particularly in big data analysis for the support of loyalty programs and customer insights with use of predictive analysis and machine learning. Igor’s passion is  understanding the power of data and releasing its potential in digital-driven companies and industry 4.0 initiatives. Igor has been a member of the IIBA Chapter Slovenia Board since 2009.

15:30 - 16:00
Afternoon Break
Tuesday, 25 September 2018: Conference Day 1 & Exhibits
08:00 - 09:00
09:00 - 09:10
Conference Welcome
Keynote: The DNA of the Champion

Sir Clive’s talk will focus on the three characteristics that he believes all true champion leaders exhibit in both sport and business which he defines as The DNA of a Champion.  Using examples from his career in business, rugby and the Olympics, Sir Clive will explain, what each of these characteristics are but also importantly how he coaches people to act in each area to create Champions.  Successful people and businesses need to have a huge amount of talent, but that alone would never be enough to ensure success.  It’s the base you start from, but “Talent alone is not enough” – so how do you leverage this talent….

Teachability: The ability to change and be open to new experiences is crucial…. Individuals have to become students.  Their willingness to learn and accumulate knowledge around their role and in particular how they can continually improve on what they already have.  New people become students easily.  It’s maintaining that thirst for knowledge as you go higher up in organisations that can often become more difficult.

Pressure:  People aren’t born able to perform under pressure, but it can be taught or coached and it’s a vital skill if you’re going to become a champion in business or sport.  Champions have to systematically work through every eventuality so that the team has already gone through the thought processes needed to overcome them.  This reduces the chances of coming up against something unexpected in the real world, allowing the team to use the little time they may have to think through the problem.

Mindset: Winning cultures must have the commitment to win.  It’s about being empowered and accountable and the attitude they display.  Sir Clive believes that you need an obsession for your work in order to become a champion, but that this obsession is more about having a passion for your subject and attention to detail than working crazy hours or sending emails at midnight.

09:10 - 09:55
Keynote: The DNA of the Champion
Business Analyst of the Year Award 2018

The search for 2018’s Business Analyst of the Year is now underway. The Award is sponsored by AssistKD and IIBA UK and recognises excellence in business analysis.

This year the Award will be given to the person who demonstrates the most significant contribution under three key areas:

Putting new skills into practice:

  • which new business analysis skills have you learnt and how have you applied them for business benefit?

Exploring options:

  • when have you identified and evaluated different options to meet business needs?

Analysing requirements:

  • how have you elicited and analysed requirements to uncover tacit knowledge or clarify business rules?

The Award ceremony will take place at the BA Conference Europe, organised by IRM UK and held in London on 24-26 September 2018. The winner will be selected from five finalists, who will all be given free entry to the Conference; each place at the Conference is worth over £1400. The finalists, and the eventual winner, will be selected by a panel of BA Experts.

09:55 - 10:10
Business Analyst of the Year Award 2018
10:10 - 10:40
Networking Break & Exhibits
BA Careers
Leadership and Governance
The BA Conference Through the Years
The Digital BA

Business and IT have traditionally been different organisational entities with the challenge of aligning them as best as possible. With the emergence of the digital enterprise, we now see the convergence of strategic IT and the business into a single organisational “digital” entity where it’s hard to distinguish between “business” and “IT”. What does the BA capability look like in the digital environment? Given these findings, the digital movement embraces BA capability that involves design-thinking, emotional intelligence, behaviour-consciousness (ethics), business-savviness, and collaboration; all of which set the stage for BA professionals being thought of as trusted advisors who help pin-point and develop digital business opportunities and foster productive business-IT relationships. In this interactive presentation, delegates will explore this converged setting and pinpoint effective behaviour between business people and IT behaviour people. Key takeaways include:

  • Understanding of the digital enterprise
  • Key digital capabilities for the BA
  • Effective business-IT behaviour

Keeping the Focus

Working agile in large programs brings issues, for the business stakeholders and the scrum teams. Business stakeholders lose grip on the progress of the program. At the same time the teams struggle to keep their focus on the right priorities. Geertje believes this is caused by the pitfall of working in short sprints, and therefor focusing on the short term, while the program requires a focus on the longer term as well. In several programs Geertje has learned that by defining clear goals, first for the program, but then decomposing the goals for the medium and short term  you can help the stakeholders as well as the teams. In her presentation, Geertje combines the use of roadmaps, visualisations and goal decomposition as techniques to engage her business stakeholders and to help teams to prioritise their backlogs better.

Don't Get Cross, Be Curious!

Being a Business Analyst is often a frustrating and stressful role. Change programmes can be hard; BAs must understand the real problem the organisation is seeking to solve, handle challenging and difficult stakeholders, and get everyone to understand the benefits of good Business Analysis. It’s not surprising then that they regularly feel burned out and lacking in motivation. This session will explore how to turn work frustrations into positives, get better project outcomes and look after personal well-being. It will take attendees through strategies to re-frame challenging situations and use tools from both the BA tool kit and coaching to enable them to get the best from every situation faced and stay balanced within themselves.

Delegates will leave this presentation knowing more about:

  • How to recognise personal patterns of behaviour when under pressure and stay in control of their emotional state.
  • Strategies for managing their well-being when faced with conflict and challenge.
  • Practical tips on how to be at their best, be adaptable and work well with different personalities.

The Business Analyst as an Innovation Enabler

We talk about innovation all the time but there is often some ambiguity around the term. Within the digital community, what does innovation really signify? Is it innovation always good? How can a BA help to drive innovation within a company?

The session explores how companies are innovating and what are the common mistakes and blockers that prevent them from succeeding.

The success of these companies will depend on how well they interrogate their data, identify and frame the issue, challenge their status quo and define a feasible path to release an innovative solution.

The Business Analyst has a critical role to play within the innovation process: from brainstorming, to inception, to the final release. Asking questions and challenging ideas will help divergent thinking to converge.

The aim of the session is to explore the following questions:

  • What is innovation?
  • Why is innovation important?
  • Is innovation always good?
  • What does it take for a company to be innovative?
  • What is the role of a Business Analyst in the innovation process?

The answers to the above stated questions will help us define the Innovation Framework

Implementing Agile in a Waterfall Company

Nationwide’s Guy Hudson and Simon Hancock share their experiences as BAs engaging with Agile methodology, despite their practice predominantly operating in projects using Waterfall.

Through Agile methodology, their team have successfully built a functioning Remortgaging app in a fraction of the time it would have taken using a Waterfall approach. While this achievement owes much to the Agile practices used by their team, Guy and Simon highlight the importance of mindset in the implementation of this approach, as their successes have not been shared by other teams attempting to adopt Agile methodology. They also share their realisation that Agile and Waterfall BA roles are far from opposites, and can be reconciled with a collaborative approach.

From this presentation you will learn:

  • The perceived differences between Agile and Waterfall BAs
  • The issues / opportunities faced when implementing Agile in a Waterfall practice
  • The importance of Mindset over Methodology

Business Analysis – the Third Wave: Revisited

Business Analysis has developed over more than two decades and, during this time, there have been notable step changes that have extended the discipline’s scope and focus. In her Keynote presentation in 2013, Dr Debra Paul reviewed progress within the Business Analysis discipline and suggested that three ‘waves’ of Business Analysis practice could be identified, one of which was in its early, if not aspirational, stage. In this presentation, Dr Debra Paul considers Business Analysis practice through the lens of the third wave concept, discusses whether or not the potential offered by the third wave has been achieved, and highlights the challenges Business Analysts face in 2018.

Delegates attending this session will learn about:

  • The rationale for the emergence and development of Business Analysis
  • The nature of the first, second and third waves of Business Analysis
  • The potential offered by Business Analysis and the challenges facing Business Analysis

10:40 - 11:30
The Digital BA

Mark Smalley, Global Ambassador, ASL BiSL Foundation

Mark Smalley

Global Ambassador

ASL BiSL Foundation

Mark Smalley, aka The IT Paradigmologist, thinks, writes and speaks about IT ‘paradigms’ such as DevOps. He is IT Management Consultant at Smalley.IT and Delivery Partner for GamingWorks’ The Phoenix Project DevOps business simulation. He is Global Ambassador at DevOps Agile Skills Association (DASA) and ASL BiSL Foundation. Contributor to bodies of knowledge such as ASL, BiSL, BRM, COBIT, DevOps, IT4IT, ITIL, and VeriSM. Mark has lectured at various universities and has spoken at hundreds of events in more than twenty countries.

Keeping the Focus

Geertje Appel, Business Analyst & Trainer, Le Blanc Advisors

Geertje Appel

Business Analyst & Trainer

Le Blanc Advisors

Geertje is a senior BA and works as a trainer for the BCS BA diploma. As business analysis often focuses on complex situations, Geertje strongly believes that cooperation and knowledge sharing is the only way to be successful. That is why she likes working as a trainer and coach just as much as joining an organisation for a business analysis assignment. Over the years she has become very enthusiastic about the Agile approach and enjoy working with Agile teams or coaching teams to make the transition towards a more agile way of working. Especially in cohesion with the subject of business analysis, which she thinks still is a skill that is needed in Agile environments.

Don't Get Cross, Be Curious!

Corrine Thomas, Director, Choices Coaching Ltd

Corrine Thomas


Choices Coaching Ltd

Corrine Thomas is an experienced leader and Business Analyst with over 25 years of working as an analyst across a range of industry sectors including Local Government, Healthcare, Telecommunications and Financial services. She has a proven track record of creating and transforming capability of business analysis practices and has many years’ experience of delivering business analysis on large scale change programmes. Corrine is a director of the BA Managers Forum, an oral examiner for the BCS International BA Diploma and a mentor for apprentice BAs.
Corrine is passionate about helping people make choices in their careers to balance work and wellbeing. Alongside her work as a Business Analyst, she delivers executive and leadership coaching and is involved in the development of an outdoor based wellbeing programme for individuals and organisations. She is also currently studying wellbeing as part of a Masters degree in Positive Psychology.
The Business Analyst as an Innovation Enabler

Giulia Calveri, Digital Business Analyst, Aviva Digital

Giulia Calveri

Digital Business Analyst

Aviva Digital

Giulia has been working as a Digital Business Analyst in Aviva for the past two years. She has started her Aviva journey in the innovation team and she is now looking at improving the digital claim experience. She has gained experience in dealing with financial services clients thanks to her previous roles as a business consultant for Accenture and IBM. Her passion about innovation started when during her master in International Management she had the opportunity to research and write her dissertation about the “Innovation Landscape within the Financial Services”.

Implementing Agile in a Waterfall Company

Guy Hudson, Business Analyst, Nationwide

Guy Hudson

Business Analyst


Having experienced the successes of Agile methodology in driving meaningful change in a short space of time, Guy Hudson, alongside his co-presenter Simon Hancock, has first hand experience of the perceived differences between what Agile and Waterfall can achieve. This has been aided by operating in the largest BA practice in Europe, allowing him to draw direct comparisons between Waterfall and Agile BAs, as well as their differing roles and temperament. Before Nationwide, Guy built up a wealth of management experience whilst performing as Fleet Manager for Enterprise Rent-a-Car where he led his team to rank first for performance in the UK.

Simon Hancock, Senior Business Analyst, Nationwide

Business Analysis – the Third Wave: Revisited

Dr Debra Paul, Managing Director, AssistKD

Dr Debra Paul

Managing Director, AssistKD

Dr Debra Paul is the Managing Director of Assist Knowledge Development, a professional development and consultancy company specialising in business analysis, business change and solution development. Debra has extensive experience in business analysis and the development of business analysis teams. Debra jointly edited and wrote the best-selling publication, Business Analysis and is also the co-author of Agile and Business Analysis, Business Analysis Techniques and The Human Touch. Debra is a regular speaker at business seminars and industry events. She was a keynote presenter at the BA Conference Europe in 2013 delivering a presentation on the future of business analysis, entitled ‘Business Analysis: The Third Wave’. Debra helped to establish the IIBA UK chapter and is a founder member of the BA Manager Forum, a networking organisation for senior BAs and BA managers.

Designing our Analysis Family

The Royal London Group, like many organisations, has grown through mergers and acquisitions. This growth has obvious benefits for customers and members but also many challenges.  The integration of the systems, the data and the processes are obvious obstacles to spot, but the legacy of that growth is also felt in the alignment of roles and the organisational design. In late 2017, the Group began a journey of a radical redesign of all the roles across the group. Within the 650 strong Group Technology and Change team, this redesign was done using the Skills Framework for the Information Age (SFIA).

This presentation will examine the drivers for the redesign, the process followed and the key lessons other organisations should consider.  Attendees will take away:

  • The benefits of clear relationships between roles and role families
  • Identify some of the potential pitfalls during the design process
  • A summary of the key lessons learnt from the project

The 14 Habits of Highly Effective Data Modellers

“14 Habits?” That is a lot!  Normally people talk about the seven habits of highly effective [insert whatever profession you want to consider].

In this presentation Keith Gordon will draw on his experience over 30 years of modelling information and data to discuss good practice at both the strategic and tactical levels, introducing seven habits at each level. These habits should enable Business Analysts to develop models that ensure that the analyst:

  • Understands the information requirements for the business under consideration
  • Can successfully communicate those requirements back to the business
  • Can also successfully communicate those requirements to the developers of the potential solution.

When BAs Go BAD!

With collaboration being key to project delivery and organisational success, how we behave as BAs is more important than ever.

It’s time to hold up a mirror up to the BA profession and ask if we like what we see. There are some behaviours and attitudes that we as BAs commonly fall into, and we don’t always consider how these are perceived by others. By considering our behaviours, becoming more self-aware and being genuinely open to giving and getting feedback we can ensure that our behaviours reflect well on the profession and keep the BA role in demand for future generations.

In this session we will discuss:

  • Common BAD BA Behaviours
  • Improving our self-awareness
  • Feedback models and approaches.

Come along and share which BAD BA behaviours you have witnessed or perpetrated!

The Zen of Customers - How to Be an Analyst in the Land of No Requirements

What happens when you don’t know why there is a problem? How do we ensure we deliver what the customer actually wants? How do we know it’s the right thing?  More importantly how do you ensure you keep building the right thing?  When the problem is uncertain and the solution even more so where do you start? Building on some of the concepts behind Lean Startup, this talk will look at how you can create a culture of sustainable, customer focussed innovation and development.

The takeaways form this session will be:

  • An intro to Lean Startup
  • Customer jobs and expectations
  • Creating a sustainable innovation culture
  • The dark art of data
  • Creating breadth and depth in the BA Role

Playing the Same Formation

The 5Ps resonate with Michael’s experience since joining the British Council as Head of Business Analysis (September 2016). He moved from a comfortable role as a senior BA with HSBC, where he had worked since 2001, to pursue a challenge and work for a company with a rewarding purpose.

As keen football fans Michael and Mike like to use the analogy of a team playing the same formation. It doesn’t have to be perfect, but everyone needs to know what their role is and how they contribute to the team. They joined a BA practice that had lost its way, working to standards left over from another time or brought along from previous assignments. Not focussed or communicating and certainly not winning any fans.  This is the story of how they (and you can) pull together to instil some consistent practice and raise the standards, value add, engagement and spirit.

Learn how Business Analysts across all functions can benefit from Michael and Mike’s well established Community of Practice, by:

  • Understanding how a BA can add value to an initiative or project within a public sector organisation
  • Sharing tips, tricks, and templates with each other to broaden your BA toolkit
  • Having objective reviews carried out on your BA deliverables, and knowledge sharing to ensure you have cover on high-priority work

The Power of Change – a Personal Journey

Change is a force that acts on all aspects of life and business and those of us who work in Change Professions are continually assisting people through transformation, whether it be what the customer does, how they do it or even whether they do it in the future. Whilst in most cases the need for change is a positive one it can be an unsettling and even frightening experience. David was diagnosed with Parkinsons Disease in 2010 and in this session he will explain the personal impact this had on him and how it has deepened his understanding of the way change works. In his own uniquely humorous way David will explore the nature of change, the effects it has on people and the lessons he has learnt from his journey. He will share his own thoughts and philosophy on what motivates him, the inspirational figures who have guided him and how he has applied this to his work and personal life.

He will discuss:

  • Parkinson’s disease and the personal impact it has had on him
  • What is change and why do we fear it?
  • Two change models; the Change Curve and The Hero’s Journey
  • How to discover your own motivation to make change
  • How to discover what really motivates you

11:40 - 12:30
Designing our Analysis Family
The 14 Habits of Highly Effective Data Modellers

Keith Gordon, Principal, Gordon Blain Associates

Keith Gordon


Gordon Blain Associates

Keith Gordon has been an independent consultant and trainer specialising in data management and business analysis since retiring from the British Army in 1998.  Keith’s Army service culminated with leadership of the Army’s Data Management programme with the aim of managing data as a corporate resource across the Army. Keith is a UK delegate to Working Group 2 (Metadata) of the International Standards Organization Subcommittee for Data Management and Interchange (ISO/IEC JTC1/SC32), an examiner for the BCS in business analysis and data management, a former secretary of the Data Management Specialist Group of the BCS and a founder member of the UK Chapter of DAMA-I. The second edition of Keith’s book “Principles of Data Management: Facilitating Information Sharing” was published by the BCS in 2013.  His new book, “Modelling Business Information: Entity relationship and class modelling for business analysts” was published by the BCS in September 2017.

When BAs Go BAD!
The Zen of Customers - How to Be an Analyst in the Land of No Requirements
Playing the Same Formation

Michael Greenhalgh, Global Head of Business Analysis, British Council

Michael Leyland, Senior Business Analyst, British Council

Michael Leyland

Senior Business Analyst

British Council

Michael Leyland is a Business Analyst with over 10 years’ experience in the software, publishing and charity industries. After positions in product management, editorial and business analysis roles with Thomson Reuters, Michael joined the evolving BA practice at the British Council in March 2017.

The Power of Change – a Personal Journey
Oh No I'm Being Outsourced

The concept of outsourcing is not new, but when it happens in the organisation you work for and your role is being outsourced what would you do?  Your being forced to join a different organisation and being told the BA role is going to be obsolete.  The outlook is outsourcing, a role change with the prospect of redundancy.

Does being a Business Analysis provide you with a level of resilience, would your analysis skills help if you found yourself in this situation?

This conference session, based on a real example, shows how Catherine lent on her analysis skills to work through this change. In addition, it will provide attendees with an opportunity to explore how they might approach this situation themselves.

Delegates will learn:

  • How to deal with an enforced job change
  • The importance of:

o    maintaining a profile

o    building a network

o    evaluating career aspirations

o    exploring opportunities

PFB Diagrams: How to Innovate Your Way Through a Bad Agile Project

Even though agile has established itself as the customer-preferred approach for developing software, organisations still make traditional mistakes even when using agile – they neglect the customer and their requirements, they try to deliver quickly at the expense of quality, and they use outdated and inefficient tools and delivery models. In this presentation, you will learn how good Business Analysis can deliver great value for the customer in the face of bad project management.

You will walk away having learned:

  • How to use the newly-invented PFB (Process, Frontend, Backend) Swimlane Diagrams to rally customers, designers and developers around a unified vision for the product;
  • How to spot customer pain points in the agile process and how to fix them using innovative BA techniques;
  • How to use good Business Analysis to re-engineer a distributed project’s workflow and raise it to another level of trust and efficiency.

Influencing With Assertiveness

Imagine you are in a meeting you are chairing, people are talking over you and not answering key questions you need answered, time goes by and the meeting has finished. You haven’t got any of the questions you wanted. As a Business Analyst we need to get our information from key stakeholders. However, sometimes this means we have to be direct and assertive without being aggressive to get the information that we need. The ultimate BA knows how to build up trust whilst keeping authority when communicating, chairing meetings and delivering workshops. This talk will focus on three areas to teach you how to build up your assertiveness to enable you to influence participants in your meetings so that no one talks over you again, you get your key questions answered and you are in control of the meeting.

  • How to use assertive body language
  • How to use assertive verbal language
  • How to apply assertive techniques in meetings

Innovation Through Simplication

Is Innovation all about adding new ideas, creating new processes and changing the current processes? In today’s digital age, Innovation in business change is about untangling the complicated stuff and making things simple. Innovation can be Innovation, only if you simplify things. In this presentation, Menaka will be discussing driving business innovation through technology innovation using real-life examples of “Simplified Innovation(s)” that Aviva have adopted/implemented as an organisation and the key enablers to making this work.

Key Enablers:

  • Make it simple and easy for your customers and employees
  • Let your employees wear the thinking Hat!:
  • 3C’s to simplification: Communicate, Collaborate and Change

How to Form a BA Community has been on a journey for the past few years as a business and as a Business Analysis function. As a BA function they’ve grown from a team of 2 to 14 across retail and logistics. This has been a massive change and they have been able to support the different business areas more effectively at a greater breadth. Their BAs are domain aligned and have influenced a large amount of change in the business. This presentation will take you on their journey; how they’ve formed a community and their takeaways since they did their first BA retro back in Feb 2017. In this session, Darren and Marc will explain:

  • Their journey as a BA function
  • What they’ve learnt (good and bad)
  • How you can improve your own BA community
  • What’s next for them

Founders Panel Discussion

Moderator: Ian Richards

This year, we celebrate the 10th anniversary of the IRM UK Business Analysis Conference Europe, but how did it all begin?

This is your chance to meet the 5 founder members of this conference that started from humble beginnings into the extremely successful event that it is today. During this panel discussion we’ll be unearthing the founders’ early hopes, aspirations and fears, the challenges they had to overcome, initiatives that worked well and those that maybe didn’t work quite as well, their most memorable Keynotes and presenters and the moments that have lasted long in their memories.

This conference has adapted over the last decade to reflect the changes in Business Analysis, and who better to tell the story than those who had the foresight and vision to see the need to bring likeminded BAs together to share their knowledge, experiences and aspirations through the wider BA community. So be sure to bring your questions to what should be a lively and entertaining discussion that will bring insight into the past, present and future of this highly popular event in the BA calendar.

12:40 -13:00
Oh No I'm Being Outsourced

Catherine Plumridge, Senior Business Analyst, Aldemore

Catherine Plumridge

Senior Business Analyst


Catherine has been a business analyst for over 20 years working in a variety of business sectors on a wide range of programs and projects primarily introducing change via IT systems.  She has mentored many business analysts and is passionate about the BA profession and the positive impact it can have when executed well.

PFB Diagrams: How to Innovate Your Way Through a Bad Agile Project

Stoil Stoilov, Senior Business Consultant, Brightive

Stoil Stoilov

Senior Business Consultant


Stoil Stoilov leads the business analysis practice at Brightive, where he combines his expertise in BA, strategy, project management and IT to build solutions that truly help customers reach new heights. Stoil has more than 5 years of experience in technology, of which 2 years have been focused explicitly on business analysis. He is well-versed in the practical realities of BA work, having consulted major corporations in energy, justice services, insurance and healthcare across Europe. In all his work, Stoil has always been extremely customer-focused and as a consequence, both clients and fellow professionals frequently use phrases like “first-class”, “exceptional”, “one of the best BA’s I’ve ever worked with”, and even “an oasis of calm to those who need it” regarding Stoil. Stoil is a Member of the British Computer Society, is certified in ITIL and BCS Business Analysis, and is the first and only registered RITTech technician in Bulgaria.

Influencing With Assertiveness

Sophie Anne Jones, Business Analyst, University College London

Sophie Anne Jones

Business Analyst

University College London

Sophie Jones is a Business Analyst at University College London having worked in various industries including telecommunications, pharmaceuticals, healthcare, retail, social housing, mining and education. Sophie has achieved the BCS Business Analysis International Diploma and has worked as a Business Analyst since 2010.

Innovation Through Simplication

Menaka Shanmugavadivelu, Senior Business Analyst, Aviva Health, UK

Menaka Shanmugavadivelu

Senior Business Analyst

Aviva Health, UK

Menaka has over 14 years of experience following her degree in Computer Technology and post graduation in MBA. Menaka has predominately worked in Financial Services sector which includes working in India for 7 years and 8 years in UK. She had an opportunity to work with leading FS companies like Prudential, Capita, Zurich, Met Life, SJP and Aviva delivering multiple projects that include Digital Apps , Data Analytics and Regulatory projects in both waterfall and Agile methodologies.  As a Business Analyst, Menaka advocates the Agile way of working and shares her knowledge with the wider BA community. She has presented in the IIBA Business Analysis Conference Europe in 2016 on Distributed Agile titled “BA in a Fragile environment” and in the Innovation, Business, Change and Transformation Conference Europe” in March 2017. Menaka is also a volunteer for the IIBA south West and has also presented at the South West conferences. Outside work she is mother of two and enjoys networking and also sharing her knowledge through presenting in conferences and mentoring. You can follow her on twitter @mptwitts or connect her on Linked In.

How to Form a BA Community

Marc Huntington, Business Analyst, Mr

Marc Huntington

Business Analyst


Marc Huntington has been an Agile Business Analyst for over 7 years.  This give him a varied skill set allowing a unique ability to investigate, analyse and create robust and cross departmental IT requirements and solutions with the view to increase efficiencies. He has experienced working with project teams following a number of project management methodologies including Agile.

Darren Moorghen, Lead Business Analyst,

Founders Panel Discussion

Paul Turner, Former Director of AssistKD

Paul Turner

Former Director of AssistKD

Paul Turner FBCS, is a former Director of Assist Knowledge Development. He specialises in the provision of training and consultancy in the areas of Business Analysis, Business Architecture and IS Consultancy skills. Paul has presented at many conferences and seminars across Europe, often as keynote, and is an oral examiner for the BA Diploma for the BCS. He is co-author of a number of books including the BCS publication ‘Business Analysis Techniques’. He was a member of the founding committee of the European BA Conference and has been involved with the conference every year since its inception 10 years ago.

James Archer, Privacy Champion, ITV

James Archer

Privacy Champion


James traces his structured approach to understanding processes and data to solve problems back to being trained as a Cobol programmer 30 years ago. He has 20 years experience practicing and teaching business analysis.  Building on the success of IIBA events in London that he organised, James is a co-founder of this conference. He was awarded a Masters in Innovation, Creativity and Leadership and with Penny Pullan co-edited the book, Business Analysis and Leadership (Kogan Page).   Recent work includes collaborating with NHS and Social Care organisations to set-up self-managed teams of nurses and care workers, adapting an innovative model from the Netherlands; and as a Privacy Champion for ITV International Studios to implement GDPR regulations for ITV.  James has taught Business Analysis in 17 different countries and believes that the key to great business analysis is an inclusive leadership style, thinking innovatively, working collaboratively, acting strategically and helping people discover their real business needs and requirements.

Rachael Levermore, Head of Compliance, BCS, The Chartered Institute for IT

Rachael Levermore

Head of Compliance

BCS, The Chartered Institute for IT

As Head of Compliance for BCS, The Chartered Institute for IT, Rachael Levermore is responsible for ensuring compliance with regulatory conditions as well as with several ISO standards for the IT and digital industries.  Rachael has been a learning and development professional since 1999 and brings a wealth of experience to this role.

Ian Richards, Head of Business Analysis and Process Re-Engineering, Capita Transformation

Ian Richards

Head of Business Analysis and Process Re-Engineering

Capita Transformation

Ian is the Head of Business Analysis and Process Re-Engineering profession for Capita Transformation. He has been a Certified Business Analysis Professional (CBAP®) for some time and has written questions for the relatively new Certification of Capability in Business Analysis® (CCBA®) exam. He also holds the BCS International Diploma in Business Analysis and is due to become an oral examiner with the BCS.

Ian has presented at many IIBA® National Events, at companies such as Deutche Bank, Barclaycard and the National Grid and at the IRM Business Analysis Conference Europe 2014, 2016 and 2017. Ian is pleased to be a current member of the IRM Business Analysis Conference Europe Advisory Panel alongside distinguish thought leaders in the field of Business Analysis.

A winner of the IIBA® UK Business Analyst of the Year in 2016, Ian is passionate about all things Business Analysis and sharing his expertise through coaching others.

Dr Debra Paul, Managing Director, AssistKD

BCS: Meet the Oral Examiners

Where are you in your Accreditation journey ? Not started, started but not finished, or finished and wondering what is next ? About to do the Oral Exam or wanting to know why it is useful for your teams ? Worried about which options to choose and what they can do for you ?

Why not come along and meet some of the team of BCS Oral Examiners and have a chat about your options and see what BCS accreditation can do for you.  During the day there will be Examiners available to talk to you about the exams in general and the ‘dreaded’ Oral exam specifically.   Knowledge, they say, dispels fear.  Come and meet us at the BCS Stand and get some real knowledge of what the BCS Diploma is all about from the experts.  In future you may even enjoy your exams!

13:00 - 14:25
Lunch, Exhibits, Perspective Sessions, Open Space and Fish Bowl Sessions
BCS: Meet the Oral Examiners
Perspective Session - From Ideation to Execution: An Airport Case Study

Jonas Hulstaert, Principal Consultant, Orbus Software

An international airport is embarking on a digital transformation, with the aim of building a modern airport fit for the 21st century. In this case study I will focus on 2 important parts of this transformation: the management of ideas that drive innovation, and the integration of near-real-time operational data to monitor execution against the planned transformation.
1. Ideation. Key in this transformation is innovation and ideation: a focus on evaluating ideas, submitted by the Airport’s staff and customers, and the viability of emerging, disruptive technologies.
2. Near-real-time Operational Data. Operational data is required to measure outcomes. Capabilities, processes, and customer journey maps can be assessed by integrating this data to assess their performance and report against pre-defined KPI’s.

13:30 -13:55
Perspective Session - From Ideation to Execution: An Airport Case Study

Jonas Hulstaert, Principal Consultant, Orbus Software

Jonas Hulstaert

Principal Consultant, Orbus Software

Jonas has more than 12 years’ experience in EA and BPA in various organizations in Europe. He started his career in Business Process Outsourcing and later Banking and Insurance where he was responsible for EA and BPA tools and standards implementation.

Jonas is currently a Principal Consultant at Orbus Software, the leading software vendor of the iServer Business and IT Transformation Suite, because he believes that there is no EA and BPA without a tool. In this position he has assisted tens of customers, predominantly large, blue chip organizations across the globe, in their EA and BPA initiatives.

Open Space Session: 10 Things I Hate About Being a BA

Sandra Leek, Senior Lead Business Analyst, Lloyds Banking Group

Sandra Leek

Senior Lead Business Analyst, Lloyds Banking Group

Sandra Leek is currently working as a Senior Lead BA for Lloyds Banking Group. She has worked in analysis for 20 years, specialising in financial services.  Starting her career as a Programmer she has sampled roles such as Project Manager but has decided on the dark art of analysis.  She was BA of the Year in 2014 and was one of the first people to achieve Expert BA status. As well as her day job she is also a BCS oral examiner and a magistrate on her local bench, utilising her analysis skills within her community.  In her sparse spare time Sandra likes to scuba dive, go to gigs and read – not necessarily at the same time. She also runs a Blues Music club in her local community.

Ian Richards, Head of Business Analysis and Process Re-Engineering, Capita Transformation

Fishbowl Session - Business Change: Common Ground or Turf War

A ‘Fishbowl’ is a type of self-organising collaborative game that can be used to cultivate conversations amongst large groups of stakeholders.  In this session, you’ll hear a brief intro into what a ‘Fishbowl’ is, and then we’ll use the technique to discuss and debate a topic that is relevant for the BA community.  Please come prepared with your ideas!

We’ll discuss how business analysis intersects and interacts with different disciplines.  As BAs, we work alongside a whole range of other professionals, and whilst sometimes this works collaboratively and harmoniously, other times it can feel like ‘turf warfare’.  How can we ensure we are working effectively and efficiently with the other professions, ensuring there is a healthy dose of mutual professional respect? How can we avoid ‘silos’ and ‘land grab’? Most of all, how can we ensure that we work together collaboratively to deliver positive outcomes for our stakeholders?

Come along and find out!

14:00 - 14:20
Fishbowl Session - Business Change: Common Ground or Turf War
Keynote: The First Female Team to Cross Antarctica

Setting 3 new world records, the Ice Maidens were the first female team, but also the largest team, ever to ski across Antarctica. What enabled their team to succeed where others had failed? What bound them together during 2 months of storms, illness and temperatures of -56C? This is a story of exceptional teamwork, extreme resilience and breaking boundaries in the most inhospitable environment on earth.

14:25 - 15:05
Keynote: The First Female Team to Cross Antarctica

Sophie Montagne, Polar Performance

Sophie Montagne

Polar Performance

Sophie Montagne was part of the first female team to ski across the Antarctic continent, coast-to-coast, using muscle power alone. A London-based desk-dweller that hates the cold, she was the least likely candidate for a record-breaking polar team. Breaking every boundary she had ever known, from conquering a fear of falling by jumping into crevasses, to facing commuters’ smirks as she dragged her training tyre across central London on her way to work, she was selected from 250 candidates for the final team of six. The Ice Maidens’ two month journey, culminating in January 2018, broke three world records and provides a fascinating insight into the key components for a successful team.
Twitter/Instagram: @polarperform

15:05 - 15:35
Networking Break & Exhibits
2018: A Skills Odyssey

Continuous learning may be more commonly associated with programmers and software developers, but never more than now has it been so important for Business Analysts.

With the technological and competitive landscape enabling ever-more innovative business models and increasingly unique customer journeys, defining a common skillset would be almost futile. Because of this, continuous learning is one of two core tech skills at John Lewis.

This talk will share real examples of how expectations on a BA have exploded of late, and how the freedom to explore, choose and develop one’s own skills is at the heart of improved tech delivery at John Lewis.

You will hear…

  • How continually specialising tech roles is not effective in many organisations
  • How this explosion of demand opens up new career paths and opportunities for Business Analysts
  • The skill trends right now at John Lewis, what they once were, and what they will be

Top Tasks Management Approach

Many organisations focus their websites on internal structures rather than their users’ needs.  This leads to a negative experience as users can’t find or do what they want to, with the organisation unaware of the problem.  A user-centred design approach can change this.

The “Top Task Management” approach prioritises tasks that users want to perform and ensures digital projects are created around users’ actual needs. The outcomes are then applied to:

  • Measure website effectiveness,
  • Create a new Information Architecture
  • Develop designs around the users’ core tasks.

User Vision will explain the Top Task approach and how to apply its outputs during the user-centred design process. The Scottish Parliament will explain how they applied this approach alongside other user research methods and how the outcomes led to a clear information structure for the beta parliament site which has been iteratively tested and revised based on user feedback prior to launch.

Delegates will learn:

  • Why managing top tasks is especially important as the volume of content online increases
  • The role of the Top Tasks approach alongside other user needs research methods
  • How the Scottish Parliament, a large organisation with a wide range of tasks and user types, applied the Top Task approach as part of their user-centred approach to designing a new website

The Jason Bourne Academy of Facilitation: Assassinating Bad Behaviours in Workshops without People Noticing

Ever been part of meetings where the agenda is packed with items twice as much as is humanly possible to accomplish in the time provided? Or where people get into wandering debates that often lead nowhere? What about dominant characters who most likely have a PHD for being disruptive?

Do you want to know how to minimise and eradicate these shocking traits that waste so much potential productive time? Do you want to have the attendees of your meetings and workshops leave with a feeling of delight and accomplishment, not quite understanding why that was?

Then please join the Bourne Academy of Facilitation.

In this session, we will give you a crash course in assassinating bad behaviours by the following:

  • The Client Supremacy, Assessing the interest, ideas and influence of the client
  • The Problem Identity, Introducing the difference between ‘tame’ and ‘wicked’ problem types and how to find them
  • The Process Ultimatum, Knowing that you are the process

Creative BA: How to Foster Innovation Not Play the Innovator

Positive user experience has proven to be the core success factor for modern interactive systems.  However, looking at the average IT project in large organisations, the outcomes are rather “infancy” from the perspective of the users of the system. Unveiling true user needs upfront the project and turning them into relevant user requirements leading to positive user experience becomes more and more a popular approach. The “disciplined agile delivery” (DAD) now promotes this approach as part of the “get going in the right direction” phase. This approach is rather analytical than creative but leads to creative solutions. It is the role of the Business Analyst to facilitate this early discovery phase in large projects.

Delegates will learn how to:

  • Identify and state user needs leading to innovation in a systematic style in a very early phase of a project
  • How to engage stakeholders in true user requirements analysis rather than flat feature requests
  • How to link analytical approaches to agile development
  • How to gain visibility by fostering innovation rather than trying to be one of those “creative people”

The Mistakes Peter Made…..or the Value of BA Standards

In this session, Mark will:

First – tell a story. A story about a young developer who thinks that he “has what it takes” to be a Business Analyst. He is put on his first project. It fails because of his shortcomings as a BA.

Second – identify the problems that caused the project to fail.

Third – look at possible solutions. These range from having standard methodologies (processes, templates, techniques, etc.), standard knowledge (including a look at certification), standard tools to considering communities of practice and centres of excellence. Mark will desribe the business value that all these things have.

Fourth – this last part is interactive where Mark will ask the audience for their input and ideas.

And then the Magic Happens: What BAs can Learn from the World of Magic

On projects, it often feels like our stakeholders expect us to be magicians.  They expect us to carry out high quality work with far less time and resources than we really need.  We have a broad and varied toolkit, but sometimes it feels like we need some real magic to make our projects work.

But what if we really could use magic?  Or at least the techniques from a magician’s toolbox?

In this interactive session Adrian Reed explains how a chance meeting with a Magician challenged the way he thought about Business Analysis.   You’ll hear:

  • A range of techniques from magic, conjuring and mentalism that have parallel applications in the world of Business Analysis
  • The importance of audience management, and what this means for BAs
  • How to avoid “magic for magicians” (or “analysis for analysts”)
  • You’ll take away practical tips and techniques, whilst seeing some magic tricks too.

15:35 - 16:25
2018: A Skills Odyssey
Top Tasks Management Approach

Jill Scott-Dodd, Business Analyst, Scottish Parliament

Edward Chandler, Client Experience, User Vision

Edward Chandler

Client Experience

User Vision

Ed Chandler heads up User Vision’s Client Services and is also a Principal UX Consultant and has been working in User Centred Design for 15 years. He believes that digital experiences are enhanced by accurately defining real world user problems and exploring user behaviours. Ed has extensive experience working across the public sector, travel and tourism, finance, telecommunications and consumer electronics for many global brands. Ed is published on many topics including personal navigation, innovation and payments, evaluating mobile devices and bringing UX and accessibility together to create inclusive design strategies.

The Jason Bourne Academy of Facilitation: Assassinating Bad Behaviours in Workshops without People Noticing

Graham Newton, Business Analyst, National Grid

Graham Newton

Business Analyst, National Grid

Graham is a Lead Business Analyst at National Grid, currently working on a large upgrade of a critical national infrastructure system. He joined both the company and the profession 3 years ago, previously working as a nuclear metallurgist. He is also an Educational Ambassador for National Grid, working to promote STEM subjects and the IT profession among local schools. In November 2016 he was awarded the BCS young IT professional of the year.

Charlie Payne, Business Analyst Manager, National Grid

Creative BA: How to Foster Innovation Not Play the Innovator

Thomas Geis, Senior User Experience Engineer, UXQB

Thomas Geis

Senior User Experience Engineer


Thomas Geis has been a full-time usability professional for the past 25 years. After 10 years of work in usability testing, Thomas specialized in user requirements engineering and structural product design. He is the editor of several ISO standards for usability and user experience and has co-authored a curriculum entitled “Certified Professional for usability and user experience” (CPUX), both at the foundation and advanced level “User requirements engineering”.  Thomas’ roles and responsibilities have included:

  • Chairman of the International Usability and User Experience Qualification Board (UXQB)
  • Liason Officer between IIBA and UXQB
  • Head of the ISO Committee “Common Industry Format for Usability”
  • Managing Director of ProContext Consulting GmbH
The Mistakes Peter Made…..or the Value of BA Standards

Mark Owen, Independent Business Analyst

Mark Owen

Independent Business Analyst

Mark J. Owen has 20 years of experience as a certified Business Analyst, Information Professional and enthusiast for continual improvement. Over these years he has worked on many different projects. Mark has worked with enterprise clients in four different continents and has been active in both the Information Management arena, as well as the field of Business Analysis. He was one of the first to attain AIIM CIP status in the Netherlands and is also IIBA CBAP certified. He has also been writing Information management and Business Analysis posts on his blog since 2006.

Born in New Zealand, Mark now lives in Ede, a wonderful town in the Netherlands with his Dutch wife and two daughters. In his spare time, he enjoys studying culture and languages, exploring Europe, and is a keen photographer.

And then the Magic Happens: What BAs can Learn from the World of Magic
Can I Train an Apprentice BA?

2017 saw the long awaited introduction of the Business Analysis apprenticeship scheme offering people from diverse backgrounds the opportunity to become apprentice BA’s. Whilst a fantastic opportunity for a ‘would be BA’ this probably raises questions for the ‘would be’ employers: What is involved? Do I have the time to invest in training someone? What are the challenges and benefits?

Aviva Digital have taken up the challenge with 5 apprentices beginning their learning in October 2017.  In this session Karen and Tiffany share the experiences of an internal mentor and an apprentice BA; talking about the challenges they’ve overcome and discussing the pro’s and cons of the scheme. The presentation will cover:

  • Background to the government backed scheme – (how it all works)
  • The employer pre-work involved
  • The input required from an internal mentor
  • The challenges faced and commitment level required of the apprentice
  • The benefits to the employer
  • The benefits to the apprentice and the wider BA profession

Key Take-Aways:

  • Session attendees will gain a practical insight to one of the first BA Apprentice schemes to run in the UK. Aviva will be sharing their ‘Top Tips’ to make the scheme work for you.
  • Attendees will gain a close understanding of what is involved in training apprentice BA’s and will be in a position to decide whether this is something their organisation may be interested in undertaking.

Story Writing Best Practices

With over 10 years working as a Business Analyst, Rosanna will share some tips and tricks of moving from traditional business requirement documents to writing user stories.  This interactive session will explain the benefits of the lightweight approach of user stories and explain the structure and value that a user story brings. Rosanna will talk about tips and tricks on how to effectively write compelling user stories.  She will also talk about right levels and sizes of stories, vertical slicing, and story backbone.  In the end, she will cap it off with an interactive quiz!

  • User stories vs requirements
  • User story format
  • Story depth
  • User stories best practices
  • Vertical slicing – different ways to slice and dice the requirements
  • The walking skeleton
  • Quiz!

The Four Beautiful B's

It is so easy to get trapped in the busyness of life. It often feels like we are running harder and faster just to keep up with the changing nature of work. With life becoming less structured and more stressful we often feel like we’re fighting a loosing battle to keep all the balls in the air.

But all is not lost! This humorous and inspirational talk will take you through just 4 simple rules to gain clarity, simplify your life and at the same time make a profound, positive impact on your career.

For us veterans of the battle, this talk offers a reminder of how it feels to be more effective and efficient. For our newest recruits, this talk offers a series of practical tips to manage and prosper in our increasingly complex world.

  • The 4 B’s are conceptually very easy to understand, but they require constant commitment to really make a difference.
  • It is seductive to get pulled into the busyness of life, almost like an addiction. Learn how to recognise and fight the addiction.
  • Our ability to perform Business Analysis with a high level of professionalism is partly based in our ability to convince others that we are able to manage the chaotic world of change.
  • Learn simple ‘self hacks’ that you can develop that will start you on the journey to be more effective.

Business Analysis and Neurodiversity

This presentation will look at neurodiversity, how it is relevant to Business Analysis and why it is important to your organisation. Glynn will explain how an inclusive approach can deliver better outcomes for the individuals involved, the organisations they are working within and their customers.

Inclusive design is about understanding customer diversity and applying this to the design of mainstream products. This way, we can better satisfy people’s needs and deliver commercial success. Glynn will describe current UK consumer trends and why inclusivity is so important.

The presentation will provide an overview of the common challenges that Business Analysts and customers face, and give an insight into how market leaders have used alternative thinking to their advantage.

  • An understanding of neurodiversity and how people work differently
  • How to leverage this understanding to get the most value out of people involved in the analysis process
  • Inclusive BA techniques and the value of inclusive design to the organisation and its customers
  • Examples of alternative thinking that has added value to organisations

Building an Effective Community of Practice

Is your community of practice really a community, or is it just a meeting?

Community of practice meetings fulfil an important role in today’s work-place, but can fail to impact individual performance or deliver measurable results to the organisation.

Drawing on experience of running Business Analysis practices in a range of different organisations, this presentation will share tried and tested techniques that ensure community of practice meetings have a lasting impact on the performance of Business Analysts.  From tips to improve collaboration between Business Analysts, to identifying which areas to focus on, and how to build collaboration between virtual teams, this presentation will help you build a true community and deliver community of practice meetings that make a difference.

Attendees will learn how to:

  • Leverage the combined skills of the BA team to improve Business Analysis performance
  • Have a lasting impact after the community of practice meeting
  • Ensure BA communities of practice address the needs of the business as well as the needs of the Bas

Discovering the Essence of the Problem: the Route to the Best, Most Innovative, Solution

Instead of telling you the real problem that they want you to solve, people are much more likely to tell you a solution. A Business Analyst needs to be able to make the necessary abstractions to discover what the real problem is. Then, and only then, the analyst can compare alternative solutions and come up with innovative ways of satisfying the real need.

This is an interactive session where the audience experiments with techniques for looking at problems from both essential and solution-oriented points of view.

  • How to find the real problem
  • Separating essence and implementation
  • Techniques for improving abstraction skills
  • Multiple viewpoints of the same problem
  • Searching for the most innovative solution

16:35 -17:25
Can I Train an Apprentice BA?

Karen Lees, Senior Business Analyst, Aviva Digital

Karen Lees

Senior Business Analyst

Aviva Digital

Karen Lees has over twenty year’s analytical experience and a career spanning the full project lifecycle. Karen currently works as a Senior BA for Aviva Digital and is responsible for major innovation programmes within the mobile technology area of the business. She is a passionate advocate of the Business Analysis role and is responsible for training and mentoring numerous other BA’s. Most recently she has been involved in setting up the BA Apprenticeship scheme within Aviva and believes that the legacy of all professionals is to pass on their knowledge to the next generation.

Tiffany Taylor, Apprentice Business Analyst, Aviva Digital

Tiffany Taylor

Apprentice Business Analyst

Aviva Digital

Tiffany Taylor has worked for Aviva for eleven years and has a wealth of knowledge in customer sales and servicing, customer experience and customer marketing. She has most recently joined the Aviva Business Analyst apprenticeship scheme driven by her customer centric approach and appetite for Aviva Digital’s future vision.

Story Writing Best Practices

Rosanna Choy Ang, Lead Business Analyst, Thoughtworks

Rosanna Choy Ang

Lead Business Analyst


Rosanna has spent over a decade working with start-ups and FTSE100s to quickly drive and deliver positive changes and tangible benefits for her clients and their customers in the technology space. Rosanna’s passion is to build great products in a holistic sense – by epitomizing (1) product development and execution (2) user experience and (3) business strategy backed by data. Rosanna has worked in several industries and has extensive experience in building products for the financial space and other industries.

The Four Beautiful B's

James Neethling, Competency Lead: Business Consulting, Saratoga Software

James Neethling

Competency Lead: Business Consulting

Saratoga Software

James is a Principal Consultant and heads up the Business Consulting Competency for the 120 strong consulting team. During his 19-year career he has developed extensive experience in a broad range of environments; starting from running his own web-development company in the early 2000’s, to being a successful systems analyst and turning his attention to the challenges of Business Analysis. James is very interested in the way the human behavior and economic theory can provide interesting views and help predict longer term implications. He was awarded his a CBAP in 2015 and is an active member of the South African BA community as chairperson for the Cape Town Branch.

Business Analysis and Neurodiversity

Glynn Wakefield, Business Analyst, Nationwide Building Society

Glynn Wakefield

Business Analyst

Nationwide Building Society

Glynn joined Nationwide Building Society as a Business Analyst just over 2 years ago. He is a BCS accredited professional and has worked various projects within the business and IT arena.  Previously Glynn spent 12 years at the Environment Agency as a System Analyst, Project Manager & Business Analyst. He is now in the role of a Business Analyst, responsible for eliciting & documenting requirements and problem solving. Glynn has a passion for supporting and guiding people to achieve their goals.

Building an Effective Community of Practice

Michelle Shakesheff, Business Analyst Manager

Michelle Shakesheff

Business Analyst Manager

Michelle Shakesheff has been leading business analysis teams for twelve years, and has extensive experience of running communities of practice for both business analysts and project managers in organisations including ING, LeasePlan and Zurich. Michelle is a longstanding member of the BA Manager Forum and a Chartered IT Professional, and has worked with the BCS on a number of their product development panels for BA Diploma modules. Michelle is a committed advocate for the business analysis profession and has a passion for building and maturing business analysis practices.

Discovering the Essence of the Problem: the Route to the Best, Most Innovative, Solution
17:25 - 18:30
IIBA UK Drinks Reception Sponsored by AssistKD
Wednesday, 26 September 2018: Conference Day 2 & Exhibits
09:00 - 09:10
Keynote: The BA Bucket List: 5 Things to Do in your BA Career

Organisations are under increasing pressure to change and evolve to meet customer needs, stay ahead of competition and exploit new business models, technologies and tools. The BA role is beautifully positioned in organisations to help them meet the new challenges. But it’s not easy – the role can be seen as a more junior role to other professionals (e.g. project management), and this means a leap is still needed to become more influential. BAs need to ensure they continue to develop their skills and position in organisations.

The BA bucket list introduces 5 areas that BAs should focus on to develop as a professional to develop their career and meet the new challenges. Craig shares his perspectives as a former BA, building a BA practice and as a senior manager in National Grid.

  • Learn how to survive and thrive in your organisation
  • Understand the BA skills needed in today’s workplace
  • How to grow as a professional

09:10 - 09:55
Keynote: The BA Bucket List: 5 Things to Do in your BA Career
09:55 - 10:25
Networking Break & Exhibits
BA Careers
Leadership and Governance
The BA Conference Through the Years
From Analyst to Strategist: A BA Journey

Business Analysis is a well established and trusted service within the IT department at Nottingham Trent University. The potential for the service to add wider value has been recently recognised, with the BAs now at the heart of the University’s strategy implementation. In this presentation, NTU will share how Strategic BAs in their organisation are embarking on this exciting voyage of discovery, joining a newly established strategic change team and bringing a unique set of skills and experiences to shape the University of the future. Working with the University’s senior leaders and other partners, NTU have defined what Business Analysis looks like as a strategic enabler. NTU will share how the Strategic BA capability is evolving and maturing, how they have established credibility at the most senior levels in the organisation and reflect on the personal journey from analyst to strategist.

In this presentation, you will understand:

  • The evolution and enablers of the Strategic BA career journey at NTU
  • The nature of work and how Strategic BAs have added value on specific strategic initiatives
  • Opportunities and challenges in growing the Strategic BA capability
  • Personal reflections on moving outside of IT into a more strategic role
  • How to access your organisations readiness for strategic analysis

The Psychic Business Analyst

They are found throughout history, throughout the world and seem to defy explanation. They are readings performed by psychic entertainers.

But what do these entertainers and BAs have in common? Very little you may think, but you’d be wrong!

Surprisingly these two seemingly diverse professions share a number of similarities and techniques that they utilise to reach their audiences and stakeholders, and achieve a successful outcome.

Developing good working relationships and adapting techniques such as data analysis or user personas is key to both. The difference being that a Business Analyst must take all the information gathered one step further to remove ambiguity and achieve a common understanding to achieve their successful outcome.

The intention of the presentation is to demonstrate the alignment between the two seemingly extreme professions and understand how these diverse techniques can be used day-to-day by the BA.

Take away points:

  • How is it that two diverse professions can share commonalities and insights
  • What the BA can learn from the approaches and techniques of a psychic entertainer
  • Whilst a BA may sometimes feel that they need to be “psychic” when dealing with stakeholders this may not be as advantageous as it first seems.

How to Free Yourself from the Pressures of BA Life

Do you love your work but suffer from the pressures of BA life? Are you straining under the weight of too much information, mounds of data, difficult stakeholder relationships or a lack of time to think, plan, analyse and create quality outputs? Perhaps you take on too much and don’t deliver to deadlines. Maybe you feel that your lack of technical knowledge puts you at a disadvantage to your peers, or maybe you’re frustrated that you don’t have enough time to fully understand your industry or subject matter? If this sounds all too familiar, this presentation offers a number of simple, easy to apply suggestions that can help you to overcome these challenges and enhance your BA career! Learn how to:

  • Prioritise and manage your time well, don’t procrastinate!
  • Work with people more effectively.
  • Improve your technical knowledge.
  • Look after you first.
  • Establish yourself as a solid BA professional.

Driving Innovation with 20 Questions

When you get right down to it, the process of innovation is not a difficult task. And yet, for so many of us, innovation scares us, almost to the point of avoidance. Simply put, it is much easier, and in our minds, safer, to stick with “that’s the way we’ve always done it”. And yet, we know that usually, in business, fortune favours the bold; those companies and people who have the courage and vision to push the proverbial envelope, are usually rewarded for that behaviour. So, what does that mean for you? How can you ensure you’re bringing value to your projects, generating new, high quality ideas, and moving away from “Business as Usual”? In “Driving Innovation with 20 Questions”, participants will learn a simple, but under-used technique, that ensures that you and your team are driving towards new solutions, while improving project team, and operational, performance.

Learning Objectives:

  • Understand the value of innovation in business, and project and change management.
  • Increase the quality of decisions made within your business projects.
  • Learn a simple technique to drive optimal project results…getting things done cheaper, faster or just better.

Forgiveness vs Permission: Taking Ownership of Project Decisions

What do you do when the whole team is looking to you to make a decision, and you haven’t a clear way forward? BAs bridge the worlds of product & technology. Most fundamentally, we are relied on to understand the business goals that drive a project. That often means that we facilitate, explore and influence decisions, but are not usually expected to make them. In principle, that makes sense, but in practice there are times when your team will look to you to drive delivery forward by making a call on how to proceed. Do you stick or twist?

Our presentation will help you to:

  • Analyse the different scenarios where you may be faced with decision-making
  • Explore different approaches to assess the risk of sticking or twisting
  • Understand the behaviours required to make those decisions and ‘ask for forgiveness’ successfully

Systems Thinking and Business Agility: From Local Government to Love Island

Most Business Analysts concentrate on processes and technology without spending enough time understanding people and organisations. When we do investigate people and organisations we often reveal different perspectives or interpretations of reality.  Systems Thinking provides us with a rich often counter intuitive set of approaches, tools and models that can help us understand the potential impact of business solutions.

This talk will draw on the theories of a wide range of systems thinkers including Russell Ackoff’s management f-laws e.g. “Improving communication between the parts of an organisation may destroy it!” Changing the culture of organisations can seem like turning the Titanic. Using examples, learnings and reflections from the last 8 years James revisits this session and will argue that the key to Business Agility change lies in understanding how potential solutions will fit into the organisation.

Three key learning points are:

• Creating virtuous circles instead of vicious circles.
• Thinking about the impact of any solution before you start creating it e.g. how people will learn to use it.
• Understanding the cultural context you are working in.

10:25 - 11:15
From Analyst to Strategist: A BA Journey

Ed O’Regan, Strategic Business Analyst, Nottingham Trent University

Ed O’Regan

Strategic Business Analyst

Nottingham Trent University

Ed has 13 years’ experience as a Business Analyst in the Food Distribution, Financial Services and Higher Education sectors, and his latest role is as a Strategic Business Analyst at Nottingham Trent University. Ed’s background is in the IT arena but he has lately had a particular focus on defining and implementing new approaches to managing business change at the portfolio level; balancing theoretical best practice against the practical and often complex mechanics of organisations. Ed is a strong advocate of the role of Business Analysis in influencing and realising effective business change. Ed’s relaxed style and pragmatic approach have earned him a strong reputation at NTU and he is now actively influencing change management approaches at NTU in an organisation-wide setting.

Suzi Jobe, Strategic Business Analyst, Nottingham Trent University

Suzi Jobe

Strategic Business Analyst

Nottingham Trent University

Suzi is a Strategic Business Analyst at Nottingham Trent University with 15 years’ BA experience in both the Utilities and Higher Education industries. Suzi places a strong focus on stakeholder relationships, customer value and business benefits. Using a range of techniques, she influences and challenges business leaders to make well informed, contextual decisions, providing clarity and transparency for all stakeholders. Suzi’s change expertise and networks across NTU means she is a key change agent for numerous strategic initiatives, whilst also focusing on developing and influencing best practice around NTU’s approach to implementing strategic change.

The Psychic Business Analyst
How to Free Yourself from the Pressures of BA Life

Lisa Hudson, Business Analyst, Welcom Digital Ltd

Lisa Hudson

Business Analyst

Welcom Digital Ltd

Lisa Hudson is a UK based IT professional with over 14 years IT experience within the Finance and Education sectors. Lisa is a firm advocate for Business Analysis and continually strives to demonstrate the value of the BA role. She is currently a Business Analyst at Welcom Digital Ltd.

Driving Innovation with 20 Questions

Vincent Mirabelli, Principal, Global Project Synergy Group

Vincent Mirabelli


Global Project Synergy Group

Vincent Mirabelli is a leader in the fields of business process improvement, business analysis and Lean Six Sigma, and lives by the simple phrase, “the world runs on process”, with the goal of fixing it, one process at a time.  A highly sought after speaker and instructor, Vince’s primary focus has been to share his knowledge and experience, helping businesses achieve optimal project and process outcomes. He is a certified Project Management Professional (PMP®), Certified Business Analysis Professional (CBAP®), Certified Customer Experience Professional (CCXP), and a Lean Six Sigma Master Black Belt.

Forgiveness vs Permission: Taking Ownership of Project Decisions

Andrew Love, Senior Business Analyst, Valtech

Andrew Love

Senior Business Analyst


Andy has been a Business Analyst with Valtech since January 2017 and has over a decades expertise in agile delivery. Over the last 10 years, he has worked extensively with several startups, across a range of industries as well as one of the UK’s largest media companies. Through his time with Valtech, Andy has worked with multiple Government departments and delivered on various Private Sector projects in the Healthcare and Automotive industries. His passion lies in making software delivery simple and the building & development of great teams.

Margaux Dumon, Business Analyst, Valtech

Margaux Dumon

Business Analyst


Margaux joined Valtech UK May 2017 as junior data Business Analyst and has predominantly worked on big data projects. Within this space Margaux has worked in teams to deliver big data platforms to enable scaling, driving efficiency and operating costs. Margaux is passionate about bringing diverse people together to deliver successful agile projects. As a new agile consultant Margaux is keen to explore the role of innovation in the BA space and how to develop greenfield solutions to complex problems.

Systems Thinking and Business Agility: From Local Government to Love Island
The Business Analyst - From Zero to Heroes

Without doubt, Business Analysts play a crucial part in every project. However, pursuing a successful career as Business Analyst is not always straightforward. Often trainees, graduates and junior Business Analysts suffer from a lack of structure, guidance and mentoring. In a fast-paced project environment, they feel exposed with their day-to-day deliverables and fear they cannot provide the expected level of expertise and support.

This session provides an honest account of a typical journey from having an under-utilised Business Analysis function to developing a confident, trusted and high performing team that the business actively seek out as authority of transformation. It sheds light on the good, the bad and the ugly with plenty of ‘hands-on’ pointers for managers and analysts alike.

Attendees will learn:

  • Simple techniques to redefine the role of Business Analysts
  • How to use an assessment matrix to determine the ‘right’ mix of structure and autonomy for career development

The Good Requirements Checklist

All Business Analysts have come across various mnemonics and checklists to enable them to write quality requirements or stories.  For example – INVEST is used as criteria for a well written story.  This presentation looks at the techniques to help BAs fulfil such criteria and uses examples from projects that failed to use analysis techniques to meet the criteria of a good requirement.

However, as we move into the world of machine learning and artificial intelligence, are these checklists still relevant?  In fact, how do we even write quality requirements for something when we don’t understand the to-be; for example, when we are building experiments or testing a hypothesis.

The Importance of Diversity in Driving Innovation

Do you want to:

  • Promote innovative thinking in your organisation?
  • Better understand your client’s needs?
  • Improve your organisation’s performance?

As Business Analysts we all know the importance of having soft skills in our toolkit; these might include stakeholder management skills, influencing skills, and creative problem-solving skills, but how much do we actively seek-out and look to leverage the skills that diversity can bring to our teams?

It has been proven that gender and ethnic diversity are clearly correlated with profitability, but women and minorities remain underrepresented (McKinsey). We will therefore look to explore the benefits that true diversity can bring to Business Analysis teams, and highlight the barriers that are still to be overcome. We will delve into how, as a BA community, we can be the drivers of much-needed change, and provide the strategic direction required by our companies to enable us to rise to the challenges faced.

You will take away from this session:

  • The benefits that diversity can bring to Business Analysis teams,
  • An understanding of the hurdles that are still to be overcome in achieving diversity,
  • Methods for driving the improvement in diversity within your business.

Emerging Technology and the BA of the Future

We live in a period of unprecedented and accelerating change; technologies are more advanced and accessible than they ever were, and the data that is produced is increasing in volume and variety, resulting in additional complexity in its application.  With these advancements in the technological and digital revolution, the BA of today needs to consider how they can support these developments in order to become the BA of the future.  Using case studies from Allianz’ future technologies teams, we will consider what new and traditional BA methods and techniques complement our assessment and development of new technologies for Allianz, and what new skills a BA might need to gain to support the future technology state.

We will investigate:

  • Geospatial initiatives; driving value from data enrichment and spatial tools
  • Smart and emerging technologies
  • Investigating how potential solutions can be assessed for multiple business areas
  • Provision of analysis at a global and local level

Using Emotional Intelligence to Build a Successful BA Community of Practice

Business Analysts are sometimes an under-used resource in an organisation, which in our view is an incredible waste of talent! One reason for this is that Business Analysis can be perceived as a niche support function within Information Systems; existing simply to engineer requirements and give good documentation. We believe that a vibrant Community of Practice (CoP) can be key to establishing Business Analysis as a centre of mission-critical competence, which sits at the heart, rather than the periphery, of the organisation. But building a successful CoP requires more than energy, commitment and resources, it needs to have INFLUENCE – and Emotional Intelligence is the powerful tool that can help deliver that.

In this practical session you will learn:

  • What do we mean by ‘Emotional Intelligence’?
  • Why EI is so important for BAs looking to develop their influencing and leadership skills
  • How to use EI to build a successful and respected Community of Practice, which delivers value to your organisation

Business Analysis - A Coat of Many Colours

Back in 2012 Lynda discussed whether Business Analysis, Business Process Improvement and Business Change are they the same roles but from different perspectives and whether they are unique roles requiring distinctly different skills and methods?

In 2018 Lynda again discusses the same three roles and their various methods, such as Agile, Lean and Prosci. Lynda will justify why she still believes Business Analysis contains the fundamental skill set that underpins the success of projects, demonstrating multi-faceted skills which makes Business Analysis a coat of many colours. Lynda explains how being a T’shaped Business Analyst is critical in 2018 ensuring successful outcomes including business improvements and cultural change.

By attending this session delegates will:

  • Understand different methods and lifecycles underpinning Business Analysis, process improvement and business change
  • Understand how BA skills have relevance in business improvement and change jobs.
  • Appreciate the benefits of blended skills enabling BAs to be deployed across a broad spectrum of engagements.

11:25 - 12:15
The Business Analyst - From Zero to Heroes
The Good Requirements Checklist

Alison Wright, Principal Business Analyst, Alison Wright Consultancy Ltd

Alison Wright

Principal Business Analyst

Alison Wright Consultancy Ltd

Alison is currently an analyst/architect consultant and has worked in change teams for over 20 years across many organisations including Nationwide, Intel and Lloyds, where she was Head of Business Analysis within the Insurance division.   As well as extensive experience across different industries, she has a particular interest in how business analysis techniques can really add value to a project in order to understand the customer and how to bring problem/opportunity to life for stakeholders.  She loves to share stories of how business analysts make a difference and has been invited to give guest lectures at universities and is a previous speaker at the BA conference.

The Importance of Diversity in Driving Innovation

Eleanor Drury, Principal Consultant, Capita Transformation

Darryl Brissett-Dowe, Senior Consultant, Capita Transformation

Darryl Brissett-Dowe

Senior Consultant

Capita Transformation

Darryl Brissett-Dowe is a Senior Consultant at Capita Transformation within the Business Analysis and Process Re-Engineering Profession. She has a background in Lean Consulting, Process re-design and Agile Software Development; she has worked from Strategy design right through to implementation. Darryl is keen to “cross-pollenate” and share learning and inspiration from across industries and apply them to Business Analysis. She has interests in Neuroscience, Psychology and the pursuit of better understanding herself and others.  She is on the General Committee for the British Science Association, with a vision to make science relevant and relatable to all.  She is also on the Advisory Board for an All Party Parliamentary Group on Diversity and Inclusion in Science, Technology, Engineering and Maths with the aim of championing the benefits of diversity of perspective, backgrounds and experiences whilst identifying the opportunities to create a more inclusive STEM sector.

Emerging Technology and the BA of the Future

Laura Firth, Business Systems Analysis Manager, Allianz Insurance

Vicky Wilson, Business Systems Analyst, Allianz Insurance

Vicky Wilson

Business Systems Analyst

Allianz Insurance

I am a Business Systems Analyst for the Emerging Technologies team in Allianz IT. After completing my Artificial Intelligence degree in 2016, I became aware of the role, which would make use of my IT knowledge but also put me in a more customer-focussed space than the traditional computing-grad career. I joined Allianz after graduation where I have been building my skills and experience. I am particularly interested in the evolution of the Business Analyst role, having come into the profession at a time when industries have recognised the integral nature of the position and I am passionate about driving excellence into the business analysis community.

Using Emotional Intelligence to Build a Successful BA Community of Practice

Philippa Thomas, Managing Director, Skills Shift Ltd

Philippa Thomas

Managing Director

Skills Shift Ltd

After an early career in hardware sales, Philippa moved into IT training, where she specialised in the consultancy, design and project management of large-scale user training programmes for blue-chip organisations. She grabbed an opportunity to move into business analysis, where she was able to use her skills to establish a BA-led training services outsourcing division, which grew to rapidly to a £10m+ turnover. For the past 12 years, as an executive director, Philippa has been helping customers worldwide to deliver change by developing the people skills of their managers. Passionate about the business analysis profession, Philippa is a judge for the Business Analyst of the Year Award and also co-authored the BCS book ‘The Human Touch – personal skills for professional success’.

Richard Moxham, Managing Director, HRTeam UK Ltd

Richard Moxham

Managing Director

HRTeam UK Ltd

Richard is a highly experienced learning consultant, with over 25 years’ experience of working with international corporations in the design and delivery of talent development programmes. Richard’s particular specialism is in helping managers in IS and Finance develop the skills required to manage outsourced and offshored suppliers. Prior to moving into L&D, Richard enjoyed a successful career in sales management at executive levels, with predominantly US-owned multinationals. He is also the author of a time management book “Taming Time” published by Capita.

Business Analysis - A Coat of Many Colours
12:15 - 13:45
Lunch, Exhibits & Perspective Sessions
Dementia Friends Information Session

Facilitator:  Peggy Ennis

There are 850,000 people in the UK with dementia. Many people within this group need to be in contact with organisations in order to access services and information. How sure are you that your organisations services, systems and processes are accessible and usable to these people?

Alzheimer’s Society’s Dementia Friends programme is its biggest ever initiative to change people’s perceptions of dementia. It aims to transform the way the nation thinks, acts and talks about the condition. Stigma and lack of understanding cause many people with the condition to experience loneliness and social exclusion. This face-to-face information session is an opportunity to learn more about dementia and the small ways you can help.

Whilst not a traditional “BA” topic, we hope that this session will help create awareness of dementia, and also encourage practitioners to think about people with different needs when defining or designing processes and systems.

12:45 - 13:40
Dementia Friends Information Session
Perspective Session - IIBA UK: The BA Community in Conversation

IIBA UK is all about conversations. This is your chance to engage in a discussion with some of the members and volunteers who make up the organisation, to make suggestions, ask questions and hear from a panel of board members about the current and future plans for moving the BA profession forward in the UK and representing your interests.

12:45 - 13:10
Perspective Session - IIBA UK: The BA Community in Conversation

Tina Schuster, IIBA UK - Joint President

Tina Schuster

IIBA UK - Joint President

Tina is an experienced Senior Business Analyst, with over 15 years of experience in Hi-Tech, Financial, Veterinarian and Non-Profit sectors. She has held the CBAP® designation since 2012 and is also a Lean Six Sigma Black Belt. She joined the IIBA UK board in 2013 as South West Communities Director, in which capacity she organised over 20 events in the region, nurturing an active BA community and regular event hosts. Tina is passionate about continuous development and professional growth. In April 2018, she became joint IIBA UK president, together with Nick de Voil, giving her the opportunity to shape the future of the UK chapter, ensuring its growth and delivery of value to its members.

Perspective Session - BCS, The Chartered Institute for IT: Shifting the Mindset of the BA Professional

Adam Thilthorpe, BCS Director of External Affairs

Business Analysts are charged with the transformation of organisations, systems and processes in a world of ubiquitous IT. With this power to reach people and change lives comes massive responsibility, what do we know about the credibility and capability of BAs – and how do great BAs demonstrate their credentials and skills? Adam Thilthorpe will be discussing the difference between best and next practice; please come and join us.


13:15 - 13:40
Perspective Session - BCS, The Chartered Institute for IT: Shifting the Mindset of the BA Professional

Adam Thilthorpe, Director for Professionalism, BCS, The Chartered Institute for IT

Adam Thilthorpe

Director for Professionalism

BCS, The Chartered Institute for IT

Adam Thilthorpe speaks regularly at BCS and Industry conferences about the need to have the capability to disrupt yourself, and your organisation, before someone does it to you. Having the ability to do todays stuff well, good practice, is vital but not enough on its own. Next practice is doing tomorrow’s stuff first and it is the creative and disruptive force of technology that the IT profession must harness. Adam raises awareness of the changes and challenges in the IT profession and how we must seek to understand and address the current issues around capability and talent. He engages with companies and organisations that employ IT practitioners and helps them to understand that we are all in the technology business. Adam gained his early experience in the City of London with financial institutions JP Morgan Chase and Georgeson Shareholder before building relationships on behalf of BCS with strategically significant organisations.

Keynote: Negotiation - A Process Not an Event

Hostage negotiations are high stake business deals which are usually conducted with unsavoury characters in a difficult context and against the backdrop of a life at risk.  Remarkably there are many similarities between such extreme communication and the day to day negotiations conducted in the workplace on a daily basis.

Based on real life incidents and 25 years experience, the presentation is intended to transfer the skills used by international hostage negotiation experts into the realities of the business environment.

The emphasis of the Keynote speech is on the core elements of negotiation which are strategy and methodology.  It is intended strengthen personal skills and competency with the know-how and confidence essential to achieve successful results whilst maintaining enduring relationships with diverse stakeholders.

Participants in the audience will learn:

  • The significant preparation work which should be considered prior to entering into any negotiation.
  • The various tactics of influence that can be deployed in order to persuade.
  • How to avoid the common mistakes that prevent a satisfactory conclusion.

13:45 - 14:30
Keynote: Negotiation - A Process Not an Event
14:30 - 15:00
Networking Break & Exhibits
The Future of Business Analysis

Times are changing at a faster and faster pace and Business Analysis professionals need to understand the changes and how they affect the world around them.  The McKinsey Global Institute identified 12 disruptive technologies that will transform life, business and the global economy in the very near future.

In this interactive session, Jared will review some of the disruptors that will likely affect Business Analysts during their careers as well as discuss the future trends and core concepts in Business Analysis and the outlook on the future for the Business Analysis professional.

Bringing Allies On Board

Allies can be tricky things to bring along on the journey. When you are the Knight of Swords, who rides sword drawn into the howling gale.  How do we make such an energetic solitary figure into the general of an army of allies?  Through tales of battles as the Knight of Swords, some queer theory and practical examples, this tells how to bring the business, stakeholders, and customers into the fray as allies, and keep them connected with the battles.

This is a fun (slightly geeky) high energy talk about how to bring allies along side – using experiences from both working as a Business Analyst and in the world of diversity and inclusion

What people will take away from the session:

  • How to bring allies on board
  • How to change your style to make that easier
  • How to lead from the front with an army behind you

The Art and Science of Lean Change

Business Analysts are often tasked with facilitating change within an organisation. Change is not just about IT systems and process, it is fundamentally about connected people and culture. This provocative presentation will detail how Business Analysts and Lean inspired Business Consultants help facilitate change at the BBC. Attendees will learn how:

  • BBC applies Lean principles across IT, TV and support teams
  • Data is used to inform decision making by taking opinions out of the conversation
  • Individuals and culture are emphasised over processes and tools to effect sustainable change
  • Value is maximised through the path of least resistance
  • How the role of Business Analysis is changing and expanding outside the auspices of IT departments

The Key to Innovation is Epibration

Innovation is a real buzzword.  Everybody talks about it. But what should you actually do to be innovative? What works and what doesn’t? Well, for the past 30 years scientists all over the world have been researching exactly these questions. However, this valuable knowledge is not being translated or used in the real world. It has been lying in the basements of our universities. With this presentation we want to change that. During this interactive session you will learn some surprising, hands-on insights based on more than 30 years of scientific research on innovation around the world.

What will you learn:

  • Why we like to talk about innovation, but don’t do it
  • Which factors predict innovation in organisations and teams
  • Tips on how to stimulate an innovative culture
  • Tips on how to tackle an innovation process

Customer Interview Level 80. Upgrade Yourself

According to Harvard Management Update, 80% of companies believe they deliver superior customer experience, but only 8% of their customers agree with it. What is superior customer experience for you? Is it related to services, products, and attitude? What about a customer interview? Is it enough to make an interview pleasant and engaging for a customer? Are you sure that such an interview will capture customer pain points and deep insights? A speaker who conducted 1000+ interviews will guide you through the effective customer interview process, highlight typical mistakes and boost your confidence as an interviewer.

Learning points of the workshop:

  • Discover how to be market-driven and why it is important
  • Learn about techniques, best practices, tips and tricks how to build better customer experience and capture customer pain points during the interview and try to use them in practice
  • Understand how to apply customer insights to your roadmap and scope

Stakeholder Skills for Drug Busts - Reflections on Dealing with Difficult People in Dangerous Situations

Have you ever had to spring a ‘surprise’ on a stakeholder and you are not entirely sure how their response is going to be? How do you catch someone off guard and still maintain the best chances for a successful outcome? This session provides insights from a former police officer who spent 2 years on a high performing proactive drugs unit. Charlie will take you through the stakeholder lessons learned from the perspective of executing a drugs warrant and cover essential skills on de-escalation in highly charged environments that make the board room battles look like child’s play.

This presentation will provide you with fresh perspectives on helping you to think through stakeholder engagements and challenge you to apply the following principles:

• All about the game plan
• Woosah works
• Use of force and tactical communications

15:00 - 15:50
The Future of Business Analysis
Bringing Allies On Board

Dr J Harrison, Business Analyst, ThoughtWorks

Dr J Harrison

Business Analyst


Dr J joined ThoughtWorks as a Business Analyst/Service Designer, they have almost 20 years experience from their work implementing Call Centres, and building service teams for Symbian and then Nokia. They then spent 4 years working in Design Agencies and installing Taleo for an Engineering firm. They are most fired up by getting businesses to make the changes they need to get process software and people aligned. They are passionate about getting the business to come along on the journey, and finding new ways to facilitate conversations to break the quotidian mindsets and see what is possible. They are also a champion for diversity and inclusion, most recently they were a speaker at the Women in Technology conference held in London.

The Art and Science of Lean Change

James Conway, Business Analyst, BBC

James Insley, Business Improvement Manager, BBC

James Insley

Business Improvement Manager


James is an experienced Business Improvement Manager at the BBC and leads and deploys lean change management tools across the organisation from support services to local radio.  James joined the BBC 4.5 half years ago and has worked on 15 projects.  Before joining the BBC James worked in strategy at a support services company and help deliver a strategic plan after a £400m acquisition. In addition, James has work with Network Rail and Highways England where he acquired six sigma training and was involved on multiple continuous improvements projects.  James uses the different sectors experience with a blend of lean and agile methodologies, alongside project management when working on change initiatives.

The Key to Innovation is Epibration
Customer Interview Level 80. Upgrade Yourself

Olena Kisylychka, Business Analyst, Business Analysis CoE, Softserve

Olena Kisylychka

Business Analyst

Business Analysis CoE, Softserve

Olena has over 8 years of experience in IT field and over 5 years of cooperation with European companies. She is a Certified Pragmatic Marketing Product Manager (PMC-III) and Certified Coach (EuCF, ICF).  She has worked mostly in Retail domain. Since the beginning of 2017, Olena has been performing pre-sales and up-sales activities. She has experienced working with startups and enterprises, has profitably led multiple projects within 1 product, has swimmingly led a distributed team.  She also has experience working as a member of Board of Directors. She has acted as a Product Manager, Delivery Manager and partially as an Account Manager.

Stakeholder Skills for Drug Busts - Reflections on Dealing with Difficult People in Dangerous Situations
BA Apprenticeships

Apprenticeships are an increasingly attractive option for employers looking for ways to bring fresh talent into their organisation.  There are clear benefits to both the apprentice and the business; for the Business Analysis function, it means they can build a highly motivated workforce who has been trained specifically to meet their organisations’ needs. Allianz have led the way with being the first UK based organisation to take on multiple BA apprentices and the programme has provided a growth opportunity for their entire Business Systems Analysis practice. This session will outline and discuss the benefits and learning insights they have gained from participating in this scheme.

Cecilia and Danielle will discuss how taking on apprentices has:

  • Offered experience and education for those at the entry point of their BA career
  • Presented growth and development opportunities to experienced analysts
  • Provided a stepping stone to new leadership and line management opportunities

Hidden Pitfalls in Modelling

This session will discuss “the not-so-obvious characteristics that can make or break your modelling”. It is about the things you don’t learn in modelling class.

You learn how to model, you watch all the (technical) issues, and create correct diagrams.  And yet, they don’t seem to work, you don’t get the feedback you need.

In the talk Danny will share his experiences where he has learnt the hard way that things like company culture, targeting the right audience, and making the model “look good” play an important part in achieving your modelling goals. A lot of these things you will not learn in modelling training, as these are mostly aimed at creating technically correct models.

Hitting the Ground Running

Projects come, projects go, the only constant is change.  With project lifespans getting shorter and organisations demanding an increasing pace of change in all areas of the business, it’s not just contractors that need to adapt quickly.

Beyond the project initiation documentation, stakeholder lists & RACI matrices … because we all know they’re complete and accurate from day one.  How do you start to make a positive impact when you don’t know the organisation, business processes or people?

Spoiler alert – it’s not magic … it comes down to knowing yourself, having a range of communication styles and finding the right people.

This session will give tips on:

  • How to build confidence and credibility quickly
  • What to look for and where to look
  • Why culture matters
  • How to handle mistakes

Perfect your Pitch through Ritual Dissent

You or your team have a great, innovative idea. Everyone’s thrilled! Management will love it! Only, they don’t. Your pitch raises so many questions and concerns. “Did you actually think this through very well?” Of course not! It’s only a rough idea. Why don’t they ‘get’ it? Maybe we should have prepared better, but that takes time. Doesn’t it? Not with Ritual Dissent!

Ritual Dissent is a workshop method designed to rapidly test and enhance proposals, stories, ideas or whatever by subjecting them to ritualised dissent (challenge) or assent (positive alternatives). Your idea is being discussed and challenged by a group of peers while you are facing away from the group, thereby depersonalising feedback, forcing you to listen and preventing you from participating in the discussion to defend your idea.

Participate in this active mini-workshop and experience Ritual Dissent for yourself. You’ll learn everything you need to perform Ritual Dissent in your own organisation.

Transform Your Requirements Practice

We all understand there are different flavours of BA Centres of Excellence and it is emerging practice that most organisations have adapted to introduce standardisation, one centre of truth, collaboration, best practices and support for chosen capability areas.

Recently working on implementing Requirements maturity model to benchmark an organisation’s effectiveness in requirements definition and management, Mythili will share how XL Catlin started their journey ,why they adopted Continuous improvement methodology to achieve the results and how they kept the momentum going even after realising the benefits by finding ways to improve further. So in this session we’ll explore

  • What was missing in the Requirement practice?
  • Benefits of CI approach
  • Phases in CI model
  • What CI methodology and tools were used?
  • How the tools helped to derive the solution?
  • Could they close all the gaps?
  • Realisation of the benefits

The Iterative Business Analyst – Increasing Insight, Reducing Waste, Delivering Value

In a uncertain economy, iterative delivery is a must if organisations want to reduce the risk of expensive projects failing to grasp and address customer needs.

The iterative Business Analyst has a better understanding than most that assumptions, research and rationale can be misguided or flawed. They add real value though clarifying goals and breaking down requirements in order to release early, get feedback and refine a plan, asking ‘What’s the simplest thing we can do to meet the (perceived) customer need?’ and ‘how can we establish we are on the right track?’  This presentation discusses a number of tried and tested methods and tools that the Business Analyst can use to reduce the amount of wasted analysis and development in order to deliver value quickly, covering :

  • Iterative techniques for a variety of projects
  • Generating meaningful feedback from end users/customers
  • Refining analysis and planning based on feedback

16:00 - 16:50
BA Apprenticeships

Cecilia Dexter-Tissington, Business Analyst, Allianz Insurance

Danielle Harley, Business Systems Analyst, Allianz Insurance

Danielle Harley

Business Systems Analyst

Allianz Insurance

I am a Business Systems Analyst in IT at Allianz and have been at Allianz for 3 years.  I have several years’ experience working as a Business Analyst in Business Change and IT divisions in the banking, finance and insurance sectors in the UK and Australia.  Having worked on a vast range of programmes and projects I am currently leading the business analysis for implementing GDPR in Allianz UK. My keen interest in knowledge sharing has led to me implementing several initiatives such as Lunch and Learn sessions and a Community of Practice for Agile Business Analysts.  I have mentored and line managed a number of business analysts over the course of my career and am always on the lookout for new things to learn.

Hidden Pitfalls in Modelling

Danny Kalkhoven, consultant/Trainer, Le Blanc Advies

Danny Kalkhoven


Le Blanc Advies

Since the 1980’s Danny has been involved in IT and business projects. He started out as a programmer/designer, but lacked the nerd-factor so moved on to business analysis. He is currently dividing his time between project work as a business analyst and trainer for various BA courses. This mix is beneficial for both roles! Besides many projects in the banking world Danny has also been involved in projects around government and healthcare administration, which are quite different worlds, populated by quite different people. You learn from each and every project, is the adagium!

Hitting the Ground Running

Angela Rich, Business Analyst, Spider Solutions

Angela Rich

Business Analyst

Spider Solutions

Angela has worked as a Business Analyst, first for a Consultancy and then as a Contractor, for nearly this entire century.  She found a spiritual home in the ever changing, competitive world of eCommerce and Retail and has worked for many well-known UK brands on projects ranging from small to large, across the entire business, throughout the lifecycle but mostly whilst transitioning from waterfall to agile. A lifelong learner who relishes new opportunities, her career has revolved around jumping in at the deep end.

Perfect your Pitch through Ritual Dissent

Filip Hendrickx, Business Architect Meets Innovator, Altershape

Filip Hendrickx

Business Architect Meets Innovator


After about 10 years in business consulting and a prior 10 years in software engineering and research, Filip Hendrickx founded altershape to help established organisations become corporate startups. To do this, he follows a structured yet pragmatic approach, by bridging BA with lean startup and innovation techniques. Filip is also co-author with Ian Richards of their upcoming book on business transformation. Finally, as VP Events of the IIBA Brussels Chapter, Filip helps supporting the BA profession and building the BA community in Belgium.
Transform Your Requirements Practice

Mythili Krishnaraj, Business Analyst Team Lead, AXA XL

Mythili Krishnaraj

Business Analyst Team Lead


Mythili is a Business Analyst team Lead responsible for the management of both permanent and contract BA’s as well as contributing to the implementation of new techniques and delivery framework to the practice. Mythili is also passionate in developing Business Analysis to be recognized across the enterprise and to drive a great understanding of what benefits BA practice could bring to our delivery model.

The Iterative Business Analyst – Increasing Insight, Reducing Waste, Delivering Value

Melanie Rose, Director, CoDo London

Melanie Rose


CoDo London

Melanie has a background in technology delivery management, business change, agile and digital transformation and has worked in a range of industries including publishing, online recruitment and retail for over fifteen years. In 2017, Mel set up CoDo London consulting to better help organisations from start ups to established businesses build the capability to change or improve how they work. Currently on assignment with Burberry, Mel is providing functional leadership for the digital BA community and mobilising strategic change initiatives for the global luxury retailer. Mel is a contributing author to Business Analysis and Leadership: Influencing Change, edited by Penny Pullan and James Archer.

Conference Close

Lucy Ireland, Managing Director, BCS Learning & Development Ltd

17:00 - 17:10
Conference Close

Lucy Ireland, Managing Director, BCS Learning & Development Ltd

Lucy Ireland

Managing Director, BCS Learning & Development Ltd

As Managing Director of BCS Learning and Development Ltd, Lucy Ireland is responsible for the delivery of world class standards in certification and education for the IT and digital industries. An astute, insightful and down-to-earth business woman, Lucy has been a learning and development professional since 1993 and brings clarity to the complexities of the training sector.

View a PDF of the agenda here or switch to a larger screen to browse the full agenda, including comprehensive session details and speaker information.


  • 3 Days
  • £1595
  • £1,595 + VAT (£319) = £1,914
  • 2 Days
  • £1245
  • £1,245 + VAT (£249) = £1,494
  • 1 Day
  • £795
  • £795 + VAT (£159) = £954
Group Booking Discounts
2-3 10% discount
4-5 20% discount
6+ 25% discount


IIBA Discount:
15% discount to all IIBA UK Chapter members
10% discount to all other IIBA members

BCS, The Chartered Institute for IT Discount:
15% discount to all BCS Members


UK Delegates: Expenses of travel, accommodation and subsistence incurred whilst attending this IRM UK conference will be fully tax deductible by the employer company if attendance is undertaken to maintain professional skills of the employee attending.

Non-UK Delegates: Please check with your local tax authorities

Cancellation Policy:
Cancellations must be received in writing at least two weeks before the commencement of the seminar and will be subject to a 10% administration fee. It is regretted that cancellations received within two weeks of the seminar date will be liable for the full seminar fee. Substitutions can be made at any time.

Cancellation Liability:
In the unlikely event of cancellation of the seminar for any reason, IRM UK’s liability is limited to the return of the registration fee only. IRM UK will not reimburse delegates for any travel or hotel cancellation fees or penalties. It may be necessary, for reasons beyond the control of IRM UK, to change the content, timings, speakers, date and venue of the seminar.


  • Central Hall Westminster
  • Storey's Gate
  • London SW1H 9NH
  • United Kingdom

In Association With

Founding Sponsor

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The Association of Business Process Management Professionals International (ABPMP) is a non-profit, vendor independent organization dedicated to the advancement of BPM concepts and practices. ABPMP is practitioner-oriented and practitioner-led. Visit
The mission of ABPMP International is:
•    to engage in activities that advance the practice of Business Process Management
•    to promote and evolve a Common Body of Knowledge of BPM
•    to foster the development and advancement of skills and competencies of BPM practitioners
•    to validate professional qualifications and certify BPM practitioners
ABPMP developed the BPM Common Body of Knowledge (BPM CBOK®), and oversees the Certification program for BPM practitioners (CBPP®).

Association of Enterprise Architects   

The Association of Enterprise Architects (AEA) is the definitive professional organization for Enterprise Architects. Its goals are to increase job opportunities for all of its members and increase their market value by advancing professional excellence, and to raise the status of the profession as a whole.

BA Manager Forum

Since 2009 the BA Manager Forum has provided a means for anyone with managerial responsibility for Business Analysis to engage with their peers and share information at a strategic level. The management of BA resources is a relatively new and unique role and the Forum provides an opportunity to build common understanding and advance the BA profession as a whole.

Media Partners

Business Bullet

Business Bullet is dedicated to the field of Business Analysis and promoting its benefits. The aim is to share useful strategies to common practical problems a business analyst may come across and demonstrate the value of their role.  The website is founded by Helen Winter who has 20 years’ experience in business analysis.

Examples of questions answered are:

• What do I do if my stakeholders don’t know their requirements?

• What do I do if my stakeholders only want to focus on going straight to a solution?

• What do I do if my stakeholders disagree?

• What do I do if ALL the requirements are top priority?

• What can I do if the estimates and project deadlines conflict?

Future Strategies Inc.

Future Strategies Inc. ( ) publishes unique books specializing in all areas of  business process management, workflow and electronic commerce and produces several annual book series in print and digital editions including Excellence in Practice (award-winning case studies) and the BPMN Handbook and BPM Handbook series in collaboration with WfMC.


Founded in 1993, the WfMC is a global organization of adopters, architects, analysts and academics engaged in Workflow and Business Process Management. The only standards organization focused purely on process, the WfMC is the creator of XPDL, used in over 80 BPM solutions, as well as Wf-XML, Workcast, and Business Process Analytics Format (BPAF).
WfMC publishes process thought-leadership books and papers through Future Strategies Inc., ( including the annual BPM Handbook and Excellence in Practice series. WfMC sponsors two prestigious awards programs; Global Awards for Adaptive Case Management and the Global Awards for Excellence in BPM and Workflow.

IT-LATINO.NET is the most important online Hispanic IT Media Network. With more than 120,000 registered users we have become an important online IT Business Forum organizing daily webinars and conferences on different Technology issues. We inform regularly a strong IT community from both sides of the Atlantic: Spain and Latin America.

Modern Analyst is the premier community and resource portal for business analysts, systems analysts, and other IT professionals involved in business systems analysis. Find what you need, when you need it. The community provides Articles, Forums, Templates, Interview Questions, Career Advice, Profiles, a Resource Directory, and much more, to allow you to excel at your work. From junior analysts to analysis managers, whether you integrate off-the-shelf products, perform systems analysis for custom software development, or re-engineer business processes, has what you need to take your career to the next level.

Silicon UK

Silicon UK  is the authoritative UK source for IT news, analysis, features and interviews on the key industry topics with a particular emphasis on IoT, AI, cloud and other transformative technologies.   The site is your guide to the business IT revolution, offering other resources such as jobs, whitepapers and downloads alongside its coverage.   Stay informed, register to the newsletters.

Via Nova Architectura

A number of thought leaders in the area of business – and IT architectures have set up a digital magazine on architecture: Via Nova Architectura. Although started as an initiative within the Netherlands, the magazine should reach all those interested in the area of architecture, where-ever they live. Via Nova Architectura aims to provide an accessible platform for the architecture community. It is meant to be the primary source of information for architects in the field. The scope of Via Nova Architectura is “digital” architecture in the broadest sense of the word: business architecture, solution architecture, software architecture, infrastructure architecture or any other architecture an enterprise may develop to realize its business strategy. (Belorussian Community of Business Analysts and Systems Analysts) — professional community of people who works in, would like to work in or just interested in Business Analysis, systems analysis and close to these fields.

Analysts Anonymous

Analysts Anonymous contains interesting articles, notices and general updates from contributors around the business world.