James Robertson

Principal, the Atlantic Systems Guild

James Robertson has been associated with hundreds of projects. From this rich experience he has witnessed time and again that development efforts only succeed when they profoundly understand the problem to be solved, and derive a solution that elegantly delivers the needed functionality and qualities.

He has established an agile approach to business analysis that gives the team better opportunities to explore and understand the real problem. Only by doing so can they deliver an innovative solution that is welcomed — and used — by its customers.

James is the author of six books, numbers courses, video instruction, and many articles and talks that have provided insights to better business analysis.

He is a founder of The Atlantic Systems Guild, a think tank known for its innovations in the world of systems and development techniques.


  • 2 Days
  • £1245
  • £1,245 + VAT (£249) = £1,494
Group Booking Discounts
2-3 10% discount
4-5 20% discount
6+ 25% discount

Cancellation Policy:
Cancellations must be received in writing at least two weeks before the commencement of the seminar and will be subject to a 10% administration fee. It is regretted that cancellations received within two weeks of the seminar date will be liable for the full seminar fee. Substitutions can be made at any time.

Cancellation Liability:
In the unlikely event of cancellation of the seminar for any reason, IRM UK’s liability is limited to the return of the registration fee only. IRM UK will not reimburse delegates for any travel or hotel cancellation fees or penalties. It may be necessary, for reasons beyond the control of IRM UK, to change the content, timings, speakers, date and venue of the seminar.


  • etc.venues Marble Arch Garfield House 86 Edgware Road London W2 2EA