James Robertson

Principal, the Atlantic Systems Guild

James Robertson has been associated with hundreds of projects. From this rich experience he has witnessed time and again that development efforts only succeed when they profoundly understand the problem to be solved, and derive a solution that elegantly delivers the needed functionality and qualities.

He has established an agile approach to business analysis that gives the team better opportunities to explore and understand the real problem. Only by doing so can they deliver an innovative solution that is welcomed — and used — by its customers.

James is the author of six books, numbers courses, video instruction, and many articles and talks that have provided insights to better business analysis.

He is a founder of The Atlantic Systems Guild, a think tank known for its innovations in the world of systems and development techniques.