This course is tailored for professionals and managers of various backgrounds who are engaged in designing and developing digitalized business processes. This includes Process Analysts and Designers, Business Analysts, Business Leaders, Agilists, Business Architects, and anyone else interested in designing and sustaining an agile business.

In an increasingly digitalized world, the demand for seamless customer experiences is high. Regardless of the sector you're in, understanding how to optimize processes through digital innovation is crucial. This course will provide you with the necessary tools and methodologies to reimagine and design customer-centered processes. It will not only guide you through understanding the customer journey and identifying potential digital solutions, but also help you navigate complex aspects such as behavioral and cultural change.

The course focuses on the development of digitalized processes and services, equipping you with the skills to meet the rising demand for digital transformation in various organizations. You'll learn how to create a customer journey, identify bottlenecks, leverage digital technologies, and manage change effectively. Note that this course does not delve directly into digital strategies or digital architecture.

No, there isn't an exam for this course. The focus here is on equipping you with practical knowledge and skills that you can apply directly in your profession.

Upon completing this course, you will receive a certificate of completion from IRM UK. This serves as a testament to the valuable skills and knowledge you've gained in digital process analysis and design.

1. The Digital Challenge:

   • Understand the driving forces and trends behind digitalization.
   • Differentiate between digital strategy and digitalization.

2. Process Methodology Response:

   • Learn traditional approaches to process analysis and design.
   • Understand how process analysis and design are conducted in the digital world.

3. Understand Stakeholders, Vision, and Scope:

   • Determine the scope of your process.
   • Classify external stakeholders.
   • Define the North Star for your process design.

4. Analysis: Modelling and Analyzing the Process:

   • Determine the extent of analysis and modelling required.
   • Learn how to deal with data during the analysis phase.

5. Customer Process Experience Baseline:

   • Develop a customer journey map.
   • Identify moments of truth.
   • Understand the elements that contribute to a great customer experience.

6. Digital Inspirations:

   • Discover various digital solution patterns.
   • Explore how technologies like Robotic Process Automation (RPA) and Artificial Intelligence (AI) can enhance process design.

7. Design the Process and Capabilities:

   • Learn design principles for digital processes.
   • Create a new digital process.
   • Determine the necessary capabilities and resources.

8. Culture and Behavioural Change:

   • Address internal stakeholder concerns.
   • Learn effective communication strategies.
   • Discover ways to sustain progress through cultural and behavioral change.

9. Implementation Options:

   • Understand digital base capabilities.
   • Explore the role of various digital tools and standards.

10. Wrap Up:

    • Reflect on the course content.
    • Explore practical application of newly acquired skills in the real world.

Throughout the course, you'll participate in workshops, engage with case studies, and gain practical experience in designing digital processes. This hands-on approach is designed to prepare you for real-world challenges and opportunities.