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Welcome to the IRM UK September newsletter.


In this issue we feature the following articles:


No1. The Information Life Cycle - Vital for Managing Data Quality

by Danette McGilvray


No2. The Buck Stops with Senior Management 

by Deanne Earle 


No3. Conversations with Martians about Requirements

by Suzanne Robertson


No4. The Expanding Scope of Visualization e of Ve

by Stephen Swoyer


No5. Why Do MDM Projects Go Wrong?

by Steve Sarsfield


The Enterprise Data & Business Intelligence Conference Europe takes place in London, 4-6 November


• Choose from 5 conference tracks, over 20 case studies and 16 pre-conference workshops – a total of over 65 presentations to choose from!


• Case studies and contributors include HSBC, Walt Disney Parks & Resorts, Rolls-Royce, Visa Europe, BBC, T-Systems (part of Deutsche Telekom), British Sky Broadcasting, British Telecom, TNT Express, Thomson Reuters, NFU Mutual, Nestlé Nespresso, Michelin, Walgreens, De Persgroep, Tullow Oil, Deloitte, Swedbank, University of St Andrews, Petroleum Development Oman, Emirates NBD Banking Group and many more …


Visit more information.



In this issue we feature the following articles:


1. The Information Life Cycle by Danette McGilvray 


Healthy information requires committed involvement from various people with knowledge carrying out effective processes and practices (such as all those who create and maintain the data ensuring they do no harm to other systems and people using the data elsewhere; data quality analysts, data modelers, and information architects applying their specialized skills; business subject matter experts who know how the information is used; managers who reward attention to good data management practices) and applying the right technology (such as applications built with an eye to data quality, networks that move the data without corruption, and data quality specific tools) throughout the lifetime of the information. Download this article.


Danette will be presenting her seminar on Ten Steps to Data Quality, 5-6 December 2013, London.


2. The Buck Stops with Senior Management by Deanne Earle


Half way through the IRM UK BPM & EA Conference 2013 a definite theme was emerging – the buck stops with Senior Management. These are the decision makers and direction setters that sit at Executive, C-level and up. Companies that achieve targeted outcomes from their initiatives work and behave in a way where regardless of the business division, function, or the job at hand, the role of Senior Management is central to that success. Download this article.


3. Conversations with Martians about Requirements by Suzanne Robertson


Greetings Earthling. Take me to your leader. Not that old cliché again. Do you mean the CEO, the CIO, the CTO, the lead BA, the project manager, the programme manager, the product owner or the technical lead? Download this article.


4. The Expanding Scope of Data Visualization by Stephen Swoyer


These days, the term “data visualization” has a less specific, less technical meaning. Increasingly, “data visualization” means how we expect to consume information. A new report from TDWI Research explores this change. Download this article.


5. Why Do MDM Projects Go Wrong by Steve Sarsfield


Like so many other major IT and business initiatives, Master data management (MDM) projects have been a hit or miss proposition. If we take the key goal as being the creation a consolidated accurate view of enterprise data and using that to drive enhanced business decision-making, leading to improved business performance and increased business agility, then some projects are wildly successful. Others are yet to prove business value. While the potential benefits of MDM are clear, actual success depends on a number of factors.


Let’s consider five key reasons why MDM projects can go wrong and briefly look at how a new model for master data can deliver value for customers. Download the article here.


Information from our Partners:


DAMA International

DAMA International is a not-for-profit, vendor-independent association of technical and business professionals dedicated to advancing the concepts and practices for data resource management and enterprise information. The primary purpose of DAMA International is to promote the understanding, development, and practice of managing data and information to support business strategies. DAMA International has chapters throughout the world. DAMA members network with other professionals to share ideas, trends, problems, and solutions., the Data Administration Newsletter is the industry leading publication for people interested in learning about data administration and data management disciplines / best practices. Each monthly issue addresses the most challenging issues of the day. Click here to subscribe.








IRM UK Conferences:


Enterprise Data & BI Conference Europe, 4 - 6 November, London.


Highlights from the IRM UK WhereScape Partner event from 18 June:


Watch the highlights video from the IRM UK WhereScape Partner Event on Data Warehouse Automation event here.  The next WhereScape Data Warehouse Automation event will take place in London, 8 November, register here.


IRM UK Seminars:


Enterprise Architecture

TOGAF Certification

Zachman Certification

Enterprise Cloud Computing

IT Strategy

Aligning Business and IT

Mind Mapping for Business with Tony Buzan

Business Process

Business Rules

Business Analysis

Requirements Process

Data Modelling

Information Strategy

Data Quality

Business Intelligence

Big Data


Visit for full information on our events.



Information from our Partners:





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