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Welcome to the IRM UK August newsletter.


In this issue we feature the following articles:


No1. Where does EA Fit in the Value Chain?  

by Chris Potts


No2. The Objective of Requirements

by Robert Anderson 


No3. From Rulebook Management to Business Governance

by Ron Ross


No4. Making the Best Decisions: Using Context, Inclusion and Information Foraging

by Stephen Sowyer


No5. The Data Model Scorecard - Category 1 of 10

by Steve Hoberman


The agenda for the Enterprise Data & Business Intelligence Conference Europe is viewable online.


• Choose from 5 conference tracks, over 20 case studies and 16 pre-conference workshops – a total of over 65 presentations to choose from!


• Case studies and contributors include HSBC, Walt Disney Parks & Resorts, Rolls-Royce, Visa Europe, BBC, T-Systems (part of Deutsche Telekom), British Sky Broadcasting, British Telecom, TNT Express, Thomson Reuters, NFU Mutual, Nestlé Nespresso, Michelin, Walgreens, De Persgroep, Tullow Oil, Deloitte, Swedbank, University of St Andrews, Petroleum Development Oman, Emirates NBD Banking Group and many more …


Visit more information.


Announcing the inaugural TDWI London Chapter meeting on 19 September at the Radisson Portman Hotel in London.


Transforming Classic BI System Data Architecture to Meet the Demands of the Modern Analytical Business by  Mike Ferguson, Intelligent Business StrategiesFor more information or to register for this free evening event click here



In this issue we feature the following articles:


1. Where does EA fit in the Value Chain by Chris Potts 


Say “value chain” and, most likely, people will think of Michael Porter’s value chain model, which he introduced in his 1985 book Competitive Advantage. Porter’s model, or at least the thinking behind it, still influences the way enterprises are designed today. That gives enterprise architects a tricky challenge. Porter’s model isn’t designed to show strategic capabilities like EA, so it obscures rather than reveals where they fit and the value they add. To understand EA, and to realize its true potential, requires a different and complementary value chain model. Download this article.


Chris will be presenting his seminar on Driving Business Innovation with Enterprise Architecture, 19-20  September 2013, London and Chris will be presenting his seminar on The Corporate Strategy for IT, 19-20 November 2013, London. 


2. The Objective of Requirements by Robert Anderson


My wife and I approach purchasing things in different ways. For example, when we bought a new tablet PC that we were both going to use at home, my wife focused on what colours it’s available in, the accessories that we could buy for it and how easy it was to use. I focused on the number of CPU cores, how much memory there was and how many pixels per inch the screen had. And then there were things which we both came up with, such as budget, the size of the screen and how heavy (or light) it should be. Download this article.


3. From Rulebook Management to Business Governance by Ron Ross


Business rules and the governance of your business are inherently and inextricably linked. The better your company gets at business rules – and business rule management – the better it can become at the nuts and bolts of governance. What does the governance process of a company involve, and how should it be supported? This discussion explains. The goal: smart governance. Download this article.


Ron will be presenting his seminar on Business Rules and Decision Masterclass, 24 - 25 October 2013, London.


4. Making the Best Decisions: Using Context, Inclusion and Information Foraging by Stephen Sowyer


When it comes to decision making, what you exclude can be as important as what you include. When it comes to decision making, what you exclude can be just as important as what you include. It isn’t just that making a decision involves conscious or deliberate evaluation, discrimination, and selection - it’s that decision-making has an unconscious aspect, too: certain alternatives might not occur to you, or you might simply rule out or dismiss options without even considering them simply out of force of habit. Download the article here.


5. The Data Model Scorecard - Category 1 of 10 by Steve Hoberman


An application’s flexibility and data quality depend quite a bit on the underlying data model. In other words, a good data model can lead to a good application and a bad data model can lead to a bad application. Therefore we need an objective way of measuring what is good or bad about the model. After reviewing hundreds of data models, I formalized the criteria I have been using into what I call the Data Model Scorecard. Download the article here.


Steve will be presenting his seminars on Data Modelling Fundamentals and Data Modelling Masterclass, 10 - 11 September and 12 - 13 September 2013, London.


Information from our Partners:


DAMA International

DAMA International is a not-for-profit, vendor-independent association of technical and business professionals dedicated to advancing the concepts and practices for data resource management and enterprise information. The primary purpose of DAMA International is to promote the understanding, development, and practice of managing data and information to support business strategies. DAMA International has chapters throughout the world. DAMA members network with other professionals to share ideas, trends, problems, and solutions., the Data Administration Newsletter is the industry leading publication for people interested in learning about data administration and data management disciplines / best practices. Each monthly issue addresses the most challenging issues of the day. Click here to subscribe.








IRM UK Conferences:


Business Analysis Conference Europe, 23 - 25 September, London.

Enterprise Data & BI Conference Europe, 4 - 6 November, London.


IRM UK Seminars:


Enterprise Architecture

TOGAF Certification

Zachman Certification

Enterprise Cloud Computing

IT Strategy

Aligning Business and IT

Mind Mapping for Business with Tony Buzan

Business Process

Business Rules

Business Analysis

Requirements Process

Data Modelling

Information Strategy

Data Quality

Business Intelligence

Big Data


Visit for full information on our events.



Information from our Partners:



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