Conference Day Two - 20 May 2015

09:00-10:00 PLENARY
KEYNOTE
Ten Big Myths of Big Data
Rick van der Lans, R20/Consultancy
10:00-10:30   Break and Exhibits
10:30-11:30 MDM
KEYNOTE
MDM Analyst Keynote: Field Reports for 'Top 15' MDM Solutions
Aaron Zornes, Chief Research Officer, The MDM Institute
DG
KEYNOTE
Can We See Clearly Yet? Data Protection Reforms
Dr Ian Walden, Professor of Information and Communications Law, Queen Mary, University of London
11:35-12:20 MDM Track 1
MDM of Customer
Global Product MDM in a Distributed Organization
Patrick Gobin, Project Manager, Médecins Sans Frontières
MDM Track 2
MDM of Product
& Reference Data
Information Modelling— Understanding the Master Data Landscape
Martin East, Senior Data Architect, Credit Suisse
MDM Track 3
Master Data
Governance, Futures
EXPERT PANEL: Best Practises in Master Data Governance
Moderator:
Aaron Zornes, Chief Research Officer, The MDM Institute
Panellists:
Matthew Smith, Enterprise Architect (Data), Medtronic
Bradley Smith, Group Master Data Services Manager, Meggitt
Andrew Hazelwood, Independent Data Quality Consultant, Yorkshire Building Society
DG Track 1
Data Governance Implementation at Major Insurance provider in North East US
Michael Davis, Data Quality Engineer Lead
Dawid Duda, Director of Product Development, Compact Solutions Polska
DG Track 2 The Dark Side of the Information Pyramid
Dirk Coutuer, Information Architect, ING Bank
12:20-13:45   Lunch and Exhibits
12:45-13:10 Industry
Innovation
Session
The Data Governance Network, Because Connections Matter
Patrick Dewald, Director, Diaku Limited
Darius Clayton, Director, Diaku Limited
Industry
Innovation
Session
Why CRM Needs MDM to Manage the Expectations of the Interconnected Customer
Ross McIntosh, Chief Operating Officer, VisionWare
Dave Struth, Head of Marketing, VisionWare
13:15-13:40 Industry
Innovation
Session
CASE STUDY: Single View of Customer - Cornerstone of Creating Customer Experience
Rob Pearson, Senior Digital Development Manager, Boots
Claire O’Connell, Senior Delivery Manager, Boots
Souparna Giri, Associate Director, Cognizant Technology Solutions UK Ltd
13:45-14:30 MDM Track 1
MDM of Customer
EXPERT PANEL: Best Practises in MDM of Customer Data
Moderator:
Aaron Zornes, Chief Research Officer, The MDM Institute
Panellists:
Khalid Lhalouani, Director, AXA Group Solutions
Tomáš Lancinger, Data Science Manager, Komerční Banka (Société Générale)
MDM Track 2
MDM of Product
& Reference Data
Applying Open Software to Manage Standard Reference Data
Becky Russell, Data & Information National Lead, Environment Agency
Grant McMellin, Data & Information National Lead, Environment Agency
MDM Track 3
Master Data
Governance, Futures
Creating an “Organic” Global Data Governance Program
Matthew Smith, Enterprise Architect (Data), Medtronic
DG Track 1
Utilising the Change Delivery Lifecycle to Embed Data Governance Practices
Ellie Fitzpatrick, Data Governance Manager, Yorkshire Building Society
Andrew Hazelwood, Independent Data Quality Consultant, Yorkshire Building Society
DG Track 2 Selling Data Governance or DG by Stealth?
Donna Burbank, VP of Information Management Services, FromHereOn
14:35-15:20 MDM Track 1
MDM of Customer
Operationising “Information as a Service” on a Global Scale
Khalid Lhalouani, Director, AXA Group Solutions
DV Singh, Author/Director Enterprise Services/Entrepreneur, AN Info Systems GmbH
MDM Track 2
MDM of Product
& Reference Data
From Tactical MDM to Enterprise MDM
Oliver Monroche, MDM Domain Leader – EIS/GDD IS, Sanofi
MDM Track 3
Master Data
Governance, Futures
Expert Testimony: Field Reports for 'Top 10' MDG Solutions
Aaron Zornes, Chief Research Officer, The MDM Institute
DG Track 1
DG PANEL: Data Governance as Corporate IT is Remade by Cloud, Mobile, Social and Big Data
Moderator: Brian McKenna, Business Applications Editor, Computer Weekly
Panellists:
Donna Burbank, VP of Information Management Services, FromHereOn
Dirk Coutuer, Information Architect, ING Bank
Richard Shreeve, Consulting Director, IPL

John Sands, Qlik
DG Track 2 Data Quality and Data Governance: Driving your Customer Centric Strategy
Sue Geuens, EPI-USE & DAMA International
15:20-15:45   Break and Exhibits
15:45-16:30 MDM Track 1
MDM of Customer
Developing an Operational Global MDM & Data Governance Function
Martyn Edwards, Operations Standards and Data Manager, British American Tobacco   
Martin Stapelfeldt, Operations Data Steward, British American Tobacco          
MDM Track 2
MDM of Product
& Reference Data
Managing the Scope for an Enterprise-Wide CUSTOMER Master Hub
Tomáš Lancinger, Data Science Manager, Komerční Banka (Société Générale)
MDM Track 3
Master Data
Governance, Futures
CASE STUDY: The Role of MDM in the UK General Election
Hilary Simpson, MDM Implementation Leader, London Borough of Camden
Tony Ellis, MDM Specialist, IBM
DG Track 1
It’s What’s Inside That Counts: How Your People Can Lead Your Data Governance
Charles Joseph, Data Quality Manager, Beazley
DG Track 2
Implementing New Processes for Data Maintenance and Data Governance 
Geert Janssen, Corporate Data Officer, ASML
Tony Klerks, IT Project Lead, ASML
16:35–17:20 MDM Track 1
MDM of Customer
Aligning Business & IT Requirements in Global MDM for the World Bank Group
Deepa Krishnan, Senior Information Officer, International Bank for Reconstruction and Development
Jennifer Trotsko, Acting Head, Information Quality Group, International Finance Corporation
MDM Track 2
MDM of Product
& Reference Data
Product MDM in a Decentralized Organization with a Multi-Domain Vision
Xavier Beslay, Information Systems Manager, TIMAC Agro International
François-Xavier Nicolas, VP, Product Management & Marketing, Semarchy
MDM Track 3
Master Data
Governance, Futures
Delivering Business Value through Reference Data Governance for Financial Applications
James Gordon, Managing Director, Seismi
Doug Cosby, VP MDM Product Development, Oracle
DG Track 1
Ontology and Glossaries: a Method to Deploy Data Governance Focussing on Key Business Concepts
Dean Melo, Business Analyst – Data, Petrobras S.A.
DG Track 2
Data Governance – from Local Optimisation to Outsourcing 
Andreas Reichert, Partner, BEI St. Gallen AG
17:25-17:35   Conference Close
 09:00–10:00 PLENARY KEYNOTE
Wednesday
20 May
09:00–10:00

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Ten Big Myths of Big Data
Rick van der Lans, R20/Consultancy

It always happens when a topic becomes trendy, when everyone gets involved: confusion rules. This has clearly happened with today’s biggest trend: big data. Many blogs, articles and books have been written on the topic, and countless sessions have been presented discussing its merits. But not all paint the right picture. In this critical keynote the ten following tenacious myths on big data are discussed.
  1. Analytics demands big data
  2. Big data is textual and unstructured data
  3. More data is better
  4. Analytics together with big data are disruptive
  5. Store everything, because we can – the coming of data lakes
  6. It's big data when it doesn't fit in a relational database
  7. Eighty percent of all data is unstructured
  8. Big data is big information
  9. Big data complements the data warehouse
  10. Big data is Hadoop

Featured Speaker:

Rick van der Lans Rick van der Lans
R20/Consultancy

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Wednesday
20 May
10:00–10:30
Break and Exhibits
 10:30–11:30 KEYNOTES

Wednesday
20 May
10:30–11:30

MDM
KEYNOTE

 

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MDM Analyst Keynote: Field Reports for 'Top 15' MDM Solutions
Aaron Zornes, Chief Research Officer, The MDM Institute

Evaluating MDM solutions is comparable to purchasing your first home— too many new variables, lack of transparency in the pricing, and high pressure sales tactics. On top of this flux, IT executives have to contend with the marketing dogma of ongoing “stack wars” among the mega vendors and the dogmatic “we are the world” viewpoints of MDM and (even) Business Process Management (BPM) vendors. To cope during 2015-16, many large enterprises will increasingly mandate a unified approach to both data and process architecture/design/management tools. This session will focus on the why and how of MDM platform technical evaluations by providing insight into:
  • Understanding the pros & cons of the dominant architectural models & evaluation criteria— e.g., pro-active data governance, identity resolution, hierarchy management, scalability, Big Data & Cloud integration capabilities, etc.
  • Assessing the vendor landscape— e.g., registry, data hub, ultra-hub, EAI/EII, portals, SOA-based web services, data service provider, system-centric BPM, human-centric BPM, etc.
  • Applying a rigorous methodology to product evaluations for both mega vendor solutions (IBM MDM, Informatica MDM, Microsoft MDS, Oracle MDM, SAP MDG) and more pure play (Ataccama, IBI MD Center, Kalido, Orchestra Neworks, Riversand, Semarchy, Stibo, Talend, Teradata, TIBCO, Visionware, et al)

Featured Speaker:

Aaron Zornes Aaron Zornes
Chief Research Officer
The MDM Institute

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Wednesday
20 May
10:30–11:30

DG
KEYNOTE

 

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Can We See Clearly Yet? Data Protection Reforms
Dr Ian Walden, Professor of Information and Communications Law, Queen Mary, University of London

This keynote will examine the data protection reform process in Europe; where it has got to and the outlines of the likely outcome. It will also consider the implications the reforms will have for data controllers and processors. In addition, the session will place the reform process in the broader context of privacy and data protection developments in Europe, including the latest case law from the European Court of Justice; the reforms in the area of criminal justice; and the state of negotiations with the United States for an agreement facilitating trans border flows of personal data. 

Delegates will:

    • Find out the latest position on the reform process
    • Understand the compliance implications
    • Learn about other recent developments

Featured Speaker:

Dr Ian Walden Dr Ian Walden
Professor of Information and Communications Law, Queen Mary
University of London

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11:35–12:20 CONCURRENT SESSIONS

Wednesday
20 May
11:35–12:20

MDM Track 1
MDM of Customer

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Global Product MDM in a Distributed Organization
Patrick Gobin, Project Manager, Médecins Sans Frontières

Médecins Sans Frontières (MSF) / Doctors Without Borders is a world-wide, non-governmental organisation created by doctors and journalists in France in 1971.  Today, MSF provides independent, impartial medical assistance in more than 60 countries to people whose survival is threatened by violence, neglect, or catastrophe, primarily due to armed conflict, epidemics, malnutrition, exclusion from health care, or natural disasters.  In 1999, MSF received the Nobel Peace Prize.  In 2011, MSF launched their Codification Project, which is an MDM project designed to maintain and improve the quality and the interoperability of their Product Master Data for their entire organization. In this session, MSF will describe their journey by discussing topics such as:
  •  Establishing the requisite program design for enterprise reference data
  •  Managing the MDM solution— from selection through implementation
  •  Provisioning the necessary Data Governance body structures

Featured Speaker:

Patrick Gobin Patrick Gobin
Project Manager
Médecins Sans Frontières

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Wednesday
20 May
11:35–12:20

MDM Track 2
MDM of Product
& Reference Data

 

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Information Modelling— Understanding the Master Data Landscape
Martin East, Senior Data Architect, Credit Suisse
MDM requires data governance.  At Credit Suisse (€21B and 46,000 employees), it is vital that the data architects are successful in describing enterprise information content and data flows across the entire investment bank. The approach enables an enterprise-wide common data language, and facilitates identification and designation of information ownership, sources and master copies. Delegates will learn:
  • Leveraging a framework of common terminology & architectural standards to describe enterprise information flows
  • Determining the rules required to maintain clear & consistent models
  • Applying the framework to determine ownership, sourcing & mastering approaches

Featured Speaker:

Martin East Martin East
Senior Data Architect
Credit Suisse

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Wednesday
20 May
11:35–12:20

MDM Track 3
Master Data
Governance, Futures

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Expert Panel: Best Practises in Master Data Governance
Moderator:
Aaron Zornes, Chief Research Officer, The MDM Institute
Panellists:
Matthew Smith, Enterprise Architect (Data), Medtronic
Bradley Smith, Group Master Data Services Manager, Meggitt
Andrew Hazelwood, Independent Data Quality Consultant, Yorkshire Building Society

Data Governance is vital to success of MDM projects— both initially and ongoing.  During 2015-16, enterprises will mandate that no MDM program be funded without the pre-requisite Data Governance framework.  Moreover, proactive Data Governance (UI & workflow) that includes the entire master data lifecycle will increasingly be mandated as a core deliverable of most large-scale MDM projects. Given the substantial investment required for MDM programs, the co-dependence/synergy of MDM and Data Governance must be given close scrutiny— not only to contain costs, but also to insure success. Beyond committees, councils and stewards, what is the real work to be done, who should do it and what is the impact if not done properly? This panel will focus on the answers to such questions to help understand the relationship and dependencies between MDM and Data Governance by discussing:
  • Communicating to executive management why Data Governance is essential as phase zero deliverable & determining initial ROI of such investments
  • Establishing metrics for measuring the success of an ongoing Data Governance program
  • Determining non-intrusive yet self-sustaining strategies for fostering continuity of Data Governance roles & processes

Moderator:

Aaron Zornes Aaron Zornes
Chief Research Officer
The MDM Institute

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Panellists:

Matthew Smith

Matthew Smith
Enterprise Architect (Data)
Medtronic

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  Bradley Smith

Bradley Smith
Group Master Data Services Manager
Meggitt

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Andrew Hazelwood

Andrew Hazelwood
Independent Data Quality Consultant
Yorkshire Building Society

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Wednesday
20 May
11:35–12:20

DG Track 1

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Data Governance Implementation at Major Insurance provider in North East US
Michael Davis, Data Quality Engineer Lead
Dawid Duda, Director of Product Development, Compact Solutions Polska
A global health insurance provider is implementing a combined data governance and data quality initiative in order to solve some of the key challenges of daily operations. During the sessions we will describe how the program has been structured and how a common metadata platform, combining detailed technical data lineage with business glossary, has been used to underpin the overall initiative. The session will include:
  • Why Data Governance – key challenges & buy-in arguments
  • Program overview
  • Technical lineage – how to ensure end to end data tracking in a complex, heterogeneous environment and use it to drive your data governance program
  • Lessons learned – what to look for and do (or not to do) to make your data governance program successful

Featured Speakers:

Michael Davis Michael Davis
Data Quality Engineer Lead

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  Dawid Duda Dawid Duda
Director of Product Development
Compact Solutions Polska

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Wednesday
20 May
11:35–12:20

DG Track 2

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The Dark Side of the Information Pyramid
Dirk Coutuer, Information Architect, ING Bank
People working in the field of data governance spend a lot of effort in obtaining well managed and trusted data/information, only to be used in controlled situations. They put in place different roles, processes and tools and think this is all there is to be done to obtain good business results.

But, they are wrong!  Welcome to the world of abuse, misdirection, illusions, scams, believers and non-believers, manipulations, lies, misconceptions, blindness, wishful thinking , misinterpretations and swindlers!!

  • Using lots of multi-media examples (pictures, video’s and sound) this presentation will show what can go wrong in every step of the pyramid and even beyond.
  • It will also offer hints to discover unknown aspect of data.
  • What have Bill Clinton, the Woodstock festival, an Abba tribute band, David Copperfield, mondegreens, the war in Iraq, Paul McCartney, criminal profiling, recoloring, the sound track of Psycho, the Titanic, etc. to do with data governance? Everything!
  • The examples will be used as metaphors and translations to business oriented data and information challenges will be included.

For more than 3 years Dirk has been collecting tons of original material, based on popular, funny and other examples, to come up with an entertaining, non-traditional and useful presentation.  The result goes beyond traditional PowerPoint but is more a multi sense experience.  Deleates will go home with a renewed and enriched look on the use and management of their data and information.

Featured Speaker:

Dirk Coutuer Dirk Coutuer
Information Architect
ING Bank

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Wednesday
20 May
12:20-13:45

Lunch & Exhibits

INDUSTRY INNOVATION SESSIONS

Wednesday
20 May
12:45-13:10

Industry
Innovation
Session

 

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The Data Governance Network, Because Connections Matter
Patrick Dewald, Director, Diaku Limited
Darius Clayton, Director, Diaku Limited

The modern firm only seems to grow more complex and more difficult to understand and govern. Understanding information flows, their context and relevance is challenging. Data, systems, processes, regulation and change are interwoven, interconnected, fast changing and no single person or function has the integrated view  
  • Learn how graph technology enables integration across data, business and IT disciplines
  • Discover how complex data and business landscapes can be made easy to understand and contribute to for everyone
  • Understand how to embed data management into the everyday business view to drive sustainable improvements

Speakers:

Patrick Dewald Patrick Dewald
Director
Diaku Limited

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  Darius Clayton Darius Clayton
Director
Diaku Limited

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Wednesday
20 May
12:45-13:10

Industry
Innovation
Session

 

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Why CRM Needs MDM to Manage the Expectations of the Interconnected Customer
Ross McIntosh, Chief Operating Officer, VisionWare
Dave Struth, Head of Marketing, VisionWare

We all know that organisations should go into MDM projects with clear business focused outcomes in mind. In a recent VisionWare survey we found that 60% of IT decision makers were motivated to invest in MDM technology in a bid to improve customer experience. In this 25 minute session we will discuss the importance of integrating MDM into the heart of CRM applications to ensure that strategic decisions are only ever made based on trusted data and that front line staff are no longer held to ransom by missing, incomplete and inaccurate customer information.

You will learn:

  • The misconceptions around CRM and single customer view
  • The architecture of integrated MDM
  • The impact of not having a single customer view connected across the enterprise
  • How to leverage integrated MDM to tackle the challenges of data migration and CRM consolidation
  • Integrated MDM in practice (customer stories)

Featured Speakers:

Ross McIntosh Ross McIntosh
Chief Operating Officer
VisionWare

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  Dave Struth Dave Struth
Head of Marketing
VisionWare

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Wednesday
20 May
13:15-13:40

Industry
Innovation
Session

 

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CASE STUDY: Single View of Customer - Cornerstone of Creating Customer Experience
Rob Pearson, Senior Digital Development Manager, Boots
Claire O’Connell, Senior Delivery Manager, Boots
Souparna Giri, Associate Director, Cognizant Technology Solutions UK Ltd

Boots’ ambition is to be the world’s best pharmacy-led Health and Beauty retailer, helping customers to feel good.  To achieve this, the company needed to constantly delight its customers and exceed their expectations, which are changing rapidly across all business areas.

As a company which operates across multiple channels (online, in store, by phone) and business areas (retail, pharmacy, opticians) it is a challenge to understand how customers interact with Boots and deliver a personalised experience.  A key priority is to bring together disparate customer data from across the business areas through a Single View of the Customer.  This key strategic programme is an enabler for many initiatives across Boots.

This multiphase programme is divided into two key streams; customer Data Governance and the technology platform.  Boots is on a journey to set up enterprise Data Governance to deliver operational efficiencies, drive insight and improve the customer experience.  This session will provide insights into Boots' experience by discussing such topics as:

  • Starting on the Single View journey
  • Overcoming the challenges in setting up enterprise Data Governance
  • Understanding & benefitting from the importance of standards & validation

Speakers:

Rob Pearson Rob Pearson
Senior Digital Development Manager
Boots

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  Claire O’Connell Claire O’Connell
Senior Delivery Manager
Boots

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Souparna Giri Souparna Giri
Associate Director
Cognizant Technology Solutions UK Ltd

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ss13:45–14:30 CONCURRENT SESSIONS

Wednesday
20 May
13:45–14:30

MDM Track 1
MDM of
Customer

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EXPERT PANEL: Best Practises in MDM of Customer Data
Moderator:
Aaron Zornes, Chief Research Officer, The MDM Institute
Panellists:
Khalid Lhalouani, Director, AXA Group Solutions
Tomáš Lancinger, Data Science Manager, Komerční Banka (Société Générale)

The ability to deliver a single, trusted, shareable view of customer is universally seen as a key business strategy for commercial and public sector enterprises.  Yet most enterprises struggle to provide even a 90°, let alone a 360°, view of those entities.  While historically, many organizations and vendors originally focused on derivatives of CRM, ERP or other vertical industry solutions as their system of record, industry-leading enterprises have since moved on to multi-domain MDM, Big Data/Social MDM and other key augmentations to that original concept. This panel will focus on answers to such questions as:
  • Establishing the seeds to grow customer data integration— e.g., compliance & risk management; cost optimization & efficiency; cross-sell, up-sell & retention
  • Determining the pace to embrace multi-domain MDM, Big Data, Cloud MDM & Social MDM
  • Rationalizing an "MDM of CUSTOMER hub" architecture with the reality of multiple ERP, CRM & other MDM hubs

Moderator:

Aaron Zornes Aaron Zornes
Chief Research Officer
The MDM Institute

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Panellists:

Khalid Lhalouan Khalid Lhalouan
Director
AXA Group Solutions

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  Tomas Lancinger Tomáš Lancinger
Data Science Manager
Komerční Banka (Société Générale)

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Wednesday
20 May
13:45–14:30

MDM Track 2
MDM of Product
& Reference Data

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Applying Open Software to Manage Standard Reference Data
Becky Russell, Data & Information National Lead, Environment Agency
Grant McMellin, Data & Information National Lead, Environment Agency

The Environment Agency (EA) is a non-departmental public body sponsored by the United Kingdom’s Department for Environment, Food and Rural Affairs (DEFRA), with responsibilities relating to the protection and enhancement of the environment in England.  Approximately half of the department’s £1B+ expenditures is on flood risk management for the nation’s rivers.  EA’s 10,000+ staff and the nation as a whole are benefiting from a recent IT program to therefore apply data standards to better manage these rivers.  This session will focus on using master data as an evolving approach to standards and reference data management to both improve data management and meet open data responsibilities in a cost effective way.  Topics include:
  • Building a standards framework & infrastructure using common and open software
  • Applying open technologies to meet open data responsibilities by making it easier to integrate data from different sources
  • Understanding how changing the approach will benefit the EA’s partners

Featured Speakers:

Becky Russell Becky Russell
Data & Information National Lead
Environment Agency

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  Grant McMellin Grant McMellin
Data & Information National Lead
Environment Agency

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Wednesday
20 May
13:45–14:30

MDM Track 3
Master Data
Governance, Futures

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Creating an “Organic” Global Data Governance Program
Matthew Smith, Enterprise Architect (Data), Medtronic
Covidien is a global medical device manufacturing company with over $11 Billion in annual revenue. In addition to global complexity, the company has also grown significantly through acquisitions. All of which call for an increased focus on Data Quality. Due to its increasing maturity and dependencies, getting started in the world of Data Quality can be a challenging exercise. This session will take you through what you need to know and provide the building blocks required to drive a major Data Quality and Governance initiative within your organisation. Moreover, it will also highlight the “organic” journey in evolving from Data Quality into MDM and Data Governance.  Topics include:
  • Justifying and gaining business adoption for a sustainable Global Data Quality and Governance Model
  • Defining & provisioning the Data Governance organisational structures & distributing the capabilities to make this happen on the ground
  • Identifying the techniques necessary to lead a Global Data Quality initiative

Featured Speaker:

Matthew Smith Matthew Smith
Enterprise Architect (Data)
Medtronic

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Wednesday
20 May
13:45–14:30

DG Track 1

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Utilising the Change Delivery Lifecycle to Embed Data Governance Practices
Ellie Fitzpatrick, Data Governance Manager, Yorkshire Building Society
Andrew Hazelwood, Independent Data Quality Consultant, Yorkshire Building Society
Yorkshire Building Society Group’s Data Governance team was established during the early phases of a large regulatory programme of work in 2012. Since then, a range of business groups, processes and capabilities have been established. One of these initiatives has been to integrate data governance (DG) into the organisation’s change delivery lifecycle, with the goal of ensuring governance and management of information assets is embedded into business functions.

Fitzpatrick and Hazelwood detail the teams and skills within a change function that can assist with delivering DG into business functions, how to make DG ‘non-invasive’, structuring knowledge shares for delivery teams and how to quantify data-driven business risks.

YBS also shows how to build a DG team and supporting organisational structures, gain buy-in/support stakeholders, in addition to aligning data governance practices with existing business capabilities.

Key findings shared with delegates are:

  • Approaches to establishing DG maturity
  • Establishing project compliance reviews for DG implementation
  • Practical project ‘health checks’ for DG implementation

Featured Speakers:

Ellie Fitzpatrick Ellie Fitzpatrick
Data Governance Manager
Yorkshire Building Society

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  Andrew Hazelwood

Andrew Hazelwood
Independent Data Quality Consultant
Yorkshire Building Society

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Wednesday
20 May
13:45–14:30

DG Track 2

 

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Selling Data Governance or DG by Stealth?
Donna Burbank, VP of Information Management Services, FromHereOn
How can (or even should) DG be introduced when the key stakeholders don't get it?  Ever faced the issue of needing to "sell" Data Governance to stakeholders?  Maybe they don't get it, maybe they are too busy.  For whatever reason the "business case" proves to be a difficult, and for some organisations an insurmountable hurdle to cross in their DG journey.  As a reaction some choose the "DG by stealth" approach.

This session will show:

  • How to produce a pragmatic business case for DG linked to business motivations
  • Where DG fits within an overall Enterprise Information Management strategy yet can be consumed in bite size pieces
  • How to introduce DG by stealth... and the real risks of this approach
  • Why MDM initiative and DG are necessary but sometimes uncomfortable bedfellows
  • A workable framework for Data Governance

Speaker:

Donna Burbank Donna Burbank
VP of Information Management Services
FromHereOn

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ss14:35–15:20 CONCURRENT SESSIONS

Wednesday
20 May
14:35–15:20

MDM Track 1
MDM of
Customer

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Operationising “Information as a Service” on a Global Scale
Khalid Lhalouani, Director, AXA Group Solutions
DV Singh, Author/Director Enterprise Services/Entrepreneur, AN Info Systems GmbH

Axa (AXA Insurance) is in the midst of executing a corporate strategy for MDM aiming to harmonize product and customer data along with five other master data domains from across its three main business units-- Property & Casualty insurance, Life & Savings and Asset Management.  As one of the largest multinational insurance companies in the world (150,000+employees, 56+ countries, 100million+ clients), enterprise-level IT programs are significantly challenging in both complexity and scale.  One of the ongoing primary objectives is to reduce the cost of non-differentiating IT through standardization of "Information as a Service" and Real time Master Data governance.   All master data collections will become actively managed "system of reference" data hubs via a "Real time Orchestra as MDM/RDM tool and Informatica as ETL tool for data exchange between Orchestra and SAP systems" SOA platform with management processes on top of them.  Both product and customer data will be continuously synchronized with a variety of production systems in the IT landscape.  Realizing that ability to manage real time master data issues using real time services is not a differentiating capability of AXA, plans to launch a BIG & Expensive MDM initiative is no more the strategy.  The strategy is now to operate MDM and Data Governance processes as a new service offer by the IT Shared services department on top of service-enabled data services hosted on the enterprise Flyer platform that caters to Global new GL reporting, Payment clearance and Investment portfolio. 

Delegates will take away from this session key lessons learned such as:

  • Establishing an enterprise architectural pattern for standardization of near real-time "Information as a Service" via the true SOA compliant platform
  • Offer a central data governance and data quality function by operationalizing a generic service interface and the use of business-friendly data model
  • Reducing the time and cost of acquisition and deployment of an MDM tool by implementing a mutualized model, technology and platform

Featured Speakers:

Khalid Lhalouani Khalid Lhalouani
Director
AXA Group Solutions

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  DV Singh DV Singh
Author/Director Enterprise Services/Entrepreneur
AN Info Systems GmbH

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Wednesday
20 May
14:35–15:20

MDM Track 2
MDM of Product
& Reference Data

 

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From Tactical MDM to Enterprise MDM
Oliver Monroche, MDM Domain Leader – EIS/GDD IS, Sanofi
Sanofi, a multi-national company headquartered in Paris, is the world's fifth-largest pharmaceutical by prescription sales (~€34B).  With more than 110,000 employees across 100+ countries, the company envisions IT as a means to become a “global healthcare partner” with synergistic platforms to bring innovative products to the market faster while focusing on patient needs.  The challenge? Achieve and sustain group transformation from a functional silos organisation (R&D - IO - Marketing) to a global transversal multi-company structure.  In this session, attendees will learn how, starting with a tactical MDM investment, Sanofi developed a strategic Data Governance framework using TIBCO MDM to support enterprise-wide IT transformation.  Topics include:
  • Provisioning a federated model (centralized global MDM hub with regional master data centers) to support multi-domain (Product, Customer, Employee)
  • Leveraging reference data to create common language, standards & norms via both “project” & “service” modes
  • Applying MDM with a digital approach to be closer to patients, customers, consumers & partners

Featured Speaker:

Oliver Monroche Oliver Monroche
MDM Domain Leader – EIS/GDD IS
Sanofi

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Wednesday
20 May
14:35–15:20

MDM Track 3
Master Data
Governance, Futures

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Expert Testimony: Field Reports for 'Top 10' MDG Solutions
Aaron Zornes, Chief Research Officer, The MDM Institute
Data Governance is critical to achieving sustainable and effective MDM.  Failure to execute Data Governance concurrently with an MDM program greatly decreases the probability of success and economic sustainability of MDM programs. Clearly, Data Governance is both synergistic & co-dependent with MDM.  When deploying MDM, a proper Master Data Governance (MDG) discipline should consider the business drivers, project scope, roles and people filling each role, policies and procedures, data quality, inheritability, social norms, and the business operating model.  Moreover, Data Governance is more than a single product or process, rather, it is an ecosystem of products, processes, people, and information.  At present, Data Governance for MDM is moving beyond simple stewardship to convergence of task management, workflow, policy management and enforcement. 

Understanding the scope, diversity and limitations of current Data Governance solution offerings is tremendously challenging – even more so, given the fast pace of M&A & complexities of integrating such diverse software portfolios.  Nonetheless, business and IT leadership chartered with defining and executing MDM programs need help to understand and navigate through the number and variety of MDG options. During 2015, major systems integrators, MDM boutique consultancies and Tier 2/3 MDM solution providers will focus on productising Data Governance frameworks while mega MDM software providers struggle to link governance process with process hub technologies.  During 2015-16, vendor MDM solutions will finally move from “passive-aggressive" mode to “proactive" Data Governance mode. This session will a review of the current solutions in market as well provide a “top10” list of evaluation criteria for such solutions. Topics include:

  • Understanding the “top 10” evaluation criteria for MDG solutions — e.g., E2E lifecycle management, Big Data & ECM support, DQ/ETL integration capabilities, etc.
  • Assessing the vendor landscape— e.g., passive, active, integrated, pro-active, and passive aggressive, etc.
  • Determining an enterprise-specific road map to evolve from a siloed, motley collection of DQ tools, processes & point products to a non-obtrusive enterprise MDG program (supporting multiple domains & federated data management groups)

Featured Speaker:

Aaron Zornes Aaron Zornes
Chief Research Officer
The MDM Institute

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Wednesday
20 May
14:35–15:20

DG Track 1

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DG PANEL: Data Governance as Corporate IT is Remade by Cloud, Mobile, Social and Big Data
Moderator: Brian McKenna, Business Applications Editor, Computer Weekly
Panellists:
Donna Burbank, VP of Information Management Services, FromHereOn
Dirk Coutuer, Information Architect, ING Bank
Richard Shreeve, Consulting Director, IPL
John Sands, Qlik

While security has dogged cloud computing from its inception, it has also masked the real issues with cloud: the loss of corporate IT control, the lack of data governance. The reality of adopting cloud computing -- which is at once a species of outsourcing and a significantly different variant of it – is a greater ceding of control to external forces.  Similarly, though enterprise mobility can improve employee productivity, it also poses problems for information risk management.  The rise of social media poses problems, too, for how employee generated information is to be governed.  And the burgeoning realm of unstructured data – text, voice and video – and the ever increasing volume of both traditional relational, and machine-generated data pose relatively novel governance problems. Putting vendor hyperbole to one side, these new factors – cloud, mobile, social and big data – are indeed wreaking change in corporate organisations. How are data governance business professionals dealing with these forces, capturing the imagination of senior management, and working with their peers in IT, information security and legal?
  • How cloud is changing corporate IT governance
  • How enterprise mobility, social and big data are changing data governance
  • How governance professionals in different corporate functions are dealing with the new technology forces

Moderator:

Brian McKenna Brian McKenna
Business Applications Editor
Computer Weekly

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Panellists:

Donna Burbank Donna Burbank
VP of Information Management Services
FromHereOn

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  Dirk Coutuer Dirk Coutuer
Information Architect
ING Bank

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Richard Shreeve Richard Shreeve
Consulting Director
IPL

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  John Sands John Sands
Qlik

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Wednesday
20 May
14:35–15:20

DG Track 2

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Data Quality and Data Governance: Driving your Customer Centric Strategy 
Sue Geuens, EPI-USE & DAMA International
Without a doubt, organisations are striving to be more customer focused. No longer is it OK just to do what they have always done before. No longer can an organisation depend on it’s old way of doing business. In the current market, more and more organisations are understanding that their market share is no longer theirs – if a competitor does better or offers something more, customers will move. There is no longer the past corner shop loyalty. 

So what do Data Quality and Data Governance have to do with this change? The need for accurate, timely and valid data is the key to a customer centric driven business. Having this data available from the right place, at the right time and for the right purpose is mandatory. A program of Data Governance supporting Data Quality Initiatives can provide the foundation for making this happen. Sue shares some ideas on how to derive improved customer experience and more focused business decision making and ultimately reducing risk and costs while improving efficiency and gaining coveted market share through a program of Governance and Quality!

Featured Speaker:

Sue Geuens

Sue Geuens
EPI-USE & DAMA International

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Wednesday
20 May
15:20-15:45
Break and Exhibits
15:45–16:30 CONCURRENT SESSIONS

Wednesday
20 May
15:45–16:30

MDM Track 1
MDM of
Customer

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Developing an Operational Global MDM & Data Governance Function
Martyn Edwards, Operations Standards and Data Manager, British American Tobacco   
Martin Stapelfeldt, Operations Data Steward, British American Tobacco   
British American Tobacco (BAT) is a multinational company headquartered in London, United Kingdom.  BAT have come from a globally federated background and evolved into a globally consistent organisation underpinned by a global operating model across all business functions. The key changes for data management within the Operation’s function have been BAT’s SAP consolidation programme and a new global MDM organisational structure deployed to drive rigorous standardisation across data processes and governance worldwide.

The design for global data management for Operations at BAT is also aligned cross functionally with Marketing and Finance and depends on standardised capabilities to manage data across the business. This combines with compliance monitoring plus a model for strong governance of changes to data and data standards via the Data Stewards and Functional Standards Councils.

This session will present BAT’s journey of delivering master data services as a capability within a global manufacturing enterprise by discussing these topics and more:

  • Defining BAT’s global master data challenges & recurrent issues
  • Identifying what might have been done differently with the benefit of hindsight
  • Leveraging truly global data management best practises in a company where a team of dedicated Data Stewards has been on a journey to transform Data Governance over the past few years

Featured Speakers:

Martyn Edwards Martyn Edwards
Operations Standards and Data Manager
British American Tobacco   

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  Martin Stapelfeldt Martin Stapelfeldt
Operations Data Steward
British American Tobacco 

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Wednesday
20 May
15:45–16:30

MDM Track 2
MDM of Product
& Reference Data

 

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Managing the Scope for an Enterprise-Wide CUSTOMER Master Hub
Tomáš Lancinger, Data Science Manager, Komerční Banka (Société Générale)
Three years ago, Komerční Banka (KB) was facing an interesting problem, and a big opportunity at the same time. An existing, in-house built solution designed to consolidate customer data had many limitations— minimal data quality processing, becoming too slow, difficult to use as a SOA component, limited matching capabilities, and couldn't work with legal entities and their relationships. At the same time, there was a huge business opportunity to extend the solution and bring in customer data from other KB entities (insurance company, building society, etc.). Also, the marketing department had a vision to integrate prospects into the hub to identify relationships between existing and potential customers. Clearly, in order to grasp this opportunity, the hub needed a major overhaul or replacement. The data management processes would have to be re-engineered to reflect new data sources, new regulations, data quality processes, etc. But before starting, IT had to put together a strong business case to convince KB’s board of the ROI.  The speaker will share KB’s MDM journey in discussing such topics as:
  • Establishing the business case for an enterprise-wide CUSTOMER master hub (Party Referential hub)
  • Collecting requirements in an ever-changing environment via non-intrusive data governance processes
  • Avoiding scope explosion yet staying sufficiently flexible to keep the business involved

Featured Speaker:

Tomas Lancinger Tomáš Lancinger
Data Science Manager
Komerční Banka (Société Générale)

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Wednesday
20 May
15:45–16:30

MDM Track 3
Master Data
Governance, Futures

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CASE STUDY: The Role of MDM in the UK General Election
Hilary Simpson, MDM Implementation Leader, London Borough of Camden
Tony Ellis, MDM Specialist, IBM

The MDM journey at the London Borough of Camden continues. Using data sourced from 16 systems the council built a single trusted view of its 220,000 citizens and households. The project was implemented in just 3 months. With the UK public sector facing major budget cuts Camden has maximised the value of the data it holds. This award winning project has already realised major financial savings, enhanced customer service and forms a key part of the council’s new Digital Strategy.

As we all know an MDM project is a journey and new business benefits continue to be identified. One of most topical is the role the MDM project played in the last week’s UK General Election. In this session attendees will hear what challenges the council faced in registering potential voters and the critical role the MDM project played is ensuring Camden had one of the most accurate Electoral Registers in London. The democratic process lies at the heart of modern society and during this session we will cover the following topics:

  • Overcoming the challenges faced in implementing the new “individual electoral registration”
  • Optimising how the MDM project leads engaged with the electoral services team
  •   Leveraging “joined up” data to achieve new higher levels of voter registration 

Featured Speakers:

Hilary Simpson Hilary Simpson
MDM Implementation Leader
London Borough of Camden

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  Tony Ellis Tony Ellis
MDM Specialist
IBM

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Wednesday
20 May
15:45–16:30

DG Track 1

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It’s What’s Inside That Counts: How Your People Can Lead Your Data Governance
Charles Joseph, Data Quality Manager, Beazley
Whether it is regulatory pressure, a drive to cut costs, or even a sense that things need to be better – there comes a point when a business will realise that it needs to manage its data assets better to succeed.

To deal with this, many people, when faced with the challenges of data quality, will look to a consultancy or software solution to “make things better”.  However, neither of these can create the data governance environment which you need unless you can engage with your people and give them the tools they need to transform the business from within.

In this session, Charles will look at how you can use people, process and relatively simple technology to strengthen data governance and quality in your business.

  • The right questions to ask
  • Framing the data quality challenge
  • Engaging people to deliver the solutions

Featured Speaker:

Charles Joseph Charles Joseph
Data Quality Manager
Beazley

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Wednesday
20 May
15:45–16:30

DG Track 2

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Implementing New Processes for Data Maintenance and Data Governance
Geert Janssen, Corporate Data Officer, ASML
Tony Klerks, IT Project Lead, ASML
ASML has started an initiative to improve the quality of master data, master data processes and master data governance. Several initiatives have been started in this area. During the presentation Geert and Tony will explain the approach taken by ASML in one of the data domains and give their views on the challenges that you can face.

During the projects SAP MDG and Information Steward are implemented to support the newly designed processes.  Lessons learned will be shared during the presentation.

Featured Speakers:

Geert Janssen Geert Janssen
Corporate Data Officer
ASML

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  Tony Klerks Tony Klerks
IT Project Lead
ASML

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16:35– 17:20 CONCURRENT SESSIONS

Wednesday
20 May
16:35–17:20

MDM Track 1
MDM of
Customer

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Aligning Business & IT Requirements in Global MDM for the World Bank Group
Deepa Krishnan, Senior Information Officer, International Bank for Reconstruction and Development
Jennifer Trotsko, Acting Head, Information Quality Group, International Finance Corporation

The World Bank Group (WBG) realizes that managing its data effectively has a profound effect on its ability to alleviate global poverty. Comprised of separate legal entities, including the International Bank for Reconstruction and Development (IBRD) and the International Finance Corporation (IFC), the WBG is currently implementing an Enterprise Master Data Management (MDM) framework, which is seen as a cornerstone of its data management strategy. Providing a consistent view of key business entities within this federated environment is seen as a critical success factor of the WBG MDM implementation.

As a first step, it was considered critical to achieve absolute clarity regarding the current or proposed treatment of master data as it is designed, captured, mastered, governed, and maintained. To achieve this clarity, a joint IBRD/IFC team took the concept of a Data Specification Sheet (DSS) and expanded it greatly.  The result is an easy-to-use document containing field-level expectations, rules, and metadata as essential governance components of the MDM ecosystem. 

While the initial implementation at WBG consists of the IFC partner (aka customer) and reference data domains, the team is also focused on establishing a reusable framework and processes that can be applied as MDM is expanded to other domains.

This session will explore the steps in creating an enterprise MDM strategy and roadmap by discussing topics such as:

  • Establishing the business case for MDM & laying an enterprise MDM foundation;
  • Applying a robust & rigorous Data Specification Sheet (DSS) including business, operational & technical metadata to set clear expectations for data usage, content, structure & control, including usage of the DSS by various teams besides the core MDM team for developing user interfaces, solution design, data models, data quality controls and data integration patterns;
  • Integrating data quality processes and data governance and stewardship  activities as a core component of MDM;
  • Design considerations in an enterprise implementation including scalability, flexibility and access controls;
  • Developing a strategy and roadmap from a business and technology perspective; and,
  • Challenges and best practices in an initial, enterprise MDM implementation.

Featured Speakers:

Deepa Krishnan Deepa Krishnan
Senior Information Officer
International Bank for Reconstruction
and Development

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  Jennifer Trotsko Jennifer Trotsko
Acting Head, Information Quality Group
International Finance Corporation   

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Wednesday
20 May
16:35–17:20

MDM Track 2
MDM of Product
& Reference Data

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Product MDM in a Decentralized Organization with a Multi-Domain Vision
Xavier Beslay, Information Systems Manager, TIMAC Agro International
François-Xavier Nicolas, VP, Product Management & Marketing, Semarchy
With operations in over 42 countries worldwide, TIMAC Agro International (Agro supplies branch of the Roullier Group) manufactures and commercializes fertilizers and nutritional specialties for crops and animals. The PROFERT (PROduct FERTilization) project consisted of building a Master database of all products sold by the European companies of the Agro supply branch while ensuring data conformity and regulatory compliance. This project included managing the product data lifecycle and data quality as well as distributing and sharing this reliable product information.  This session will share some recommendations and guidelines that have helped during the PROFERT project in discussing topics such as:
  • Understanding the role & value of agile methods, organization & steps used for this project
  • Overcoming the various challenges faced— from getting executive sponsorship to maintaining a constant communication flow
  • Determining how & why this project has been positioned in a wider multi-domain initiative

Featured Speakers:

Xavier Beslay Xavier Beslay
Information Systems Manager
TIMAC Agro International

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  François-Xavier Nicolas François-Xavier Nicolas
VP, Product Management & Marketing
Semarchy   

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Wednesday
20 May
16:35–17:20

MDM Track 3
Master Data
Governance, Futures

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Delivering Business Value through Reference Data Governance for Financial Applications
James Gordon, Managing Director, Seismi
Doug Cosby, VP MDM Product Development, Oracle
While many organisations are establishing Data Governance teams, very few have been able to make their governance processes “sticky” with sustainable business user adoption.  This is because the implementation approach many organisations take is focused on technical data flows, not business-controlled governance.  This presentation examines the critical area of Reference Data Management for Financial Applications and how a controlled approach to master data improves the quality and confidence in the numbers an organisation reports.  The benefits of effective reference data governance will be contrasted against the risks associated with allowing financial applications to move independently of one another. Ultimately, while a Reference Data Governance program will require IT support, the ownership and maintenance of the data should reside with the business users and Reference Data Governance solutions that are not designed for business participation are destined for failure.  A case study will be discussed in which a financial services provider implemented Oracle DRM for Reference Data Management and is in the process of rolling it out across the enterprise.  This session will focus on approaches any organisation should take in:
  • Determining the core requirements for successful & sustainable enterprise Reference Data Governance
  • Understanding why Enterprise RDM requires the business to embrace & own the solution deployment
  • Leveraging the lessons learned as a case study for sustainable enterprise Reference Data Governance

Featured Speakers:

James Gordon James Gordon
Managing Director
Seismi

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  Doug Cosby Doug Cosby
VP MDM Product Development
Oracle

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Wednesday
20 May
16:35–17:20

DG Track 1

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Ontology and Glossaries: a Method to Deploy Data Governance Focussing on Key Business Concepts
Dean Melo, Business Analyst – Data, Petrobras S.A.
Ontologies have been used as artefacts for promoting mutual agreement among humans and for ensuring semantic interoperability among systems. In this context, several studies have been advocating for the application of ontological analysis as a general approach for developing ontologies that fit better to the domain conceptualization and that are more integrable. In this session Dean investigates how to apply ontological analysis for formally specify key concepts, properties and relationships in an ontology for the domain of landslide risk evaluation. In this work, the ontological analysis is guided by the Unified Foundational Ontology (UFO). This foundational ontology provides a domain-independent system of meta-categories and ontological meta-properties that are philosophically well-founded and that can constrain the development of domain ontologies. This ontology was built from a glossary of 29 terms that were acquired from the domain literature and that were evaluated through business manager feedback. The resulting well-founded ontology offers a common baseline of concepts that can guarantee that some further developed software for rock and soil description is potentially integrable with other applications referring to the same concepts. It will play the role of a layer between the physical database model and the business glossary, which improve access control management and changes in database attributes. 

Featured Speaker:

Dean Melo Dean Melo
Business Analyst – Data
Petrobras S.A.

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Wednesday
20 May
16:35–17:20

DG Track 2

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Data Governance – from Local Optimisation to Outsourcing
Andreas Reichert, Partner, BEI St. Gallen AG

There is not only one way for implementing data governance. Taking a deeper look into approaches companies have chosen, there are multiple options to achieve high data quality by descent governance structures. Options vary from purely local optimisation of data lifecycle processes to global shared service structures, both being applied with great success. Complexity is added by requesting different patterns of handling different master data objects even within one company, being said that product master data and customer master data could require different approaches.

The presentation will give insights into data governance patterns, which have been identified in different company settings. By showing 2 detailed best practices participants could reflect their own situation and come to new solution scenarios. Furthermore, the author will give insights into lessons learned after having realized structural changes in several companies.

  • Design options for data governance: from local optimisation to outsourcing
  • Best practices, approaches by leading companies for implementing data governance
  • Lessons learned: from data governance “powerpoint” concept to business reality

Featured Speaker:

Andreas Reichert Andreas Reichert
Partner
BEI St. Gallen AG

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Wednesday
20 May
17:25-17:35

 

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