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Conference Day One - 19 May 2015

08:00-09:00   Registration
08:15-08:50   Successful Data Governance Through Best Practices
John Ladley, DGPO & President, IMCue Solutions
09:00-09:10   MDM Summit and DG Conference Opening
Aaron Zornes, Chief Research Officer, The MDM Institute
Jan Henderyckx, Managing Partner, Inpuls
09:10-10:10 OPENING
KEYNOTE
Information is Beautiful
David McCandless, Author of ‘Information is Beautiful’
10:15-11:00 MDM Track 1
MDM of Customer
Leveraging MDM to Support & Drive Strategic Priorities
Doug Kirby, Global Enterprise Architect, Premier Farnell
MDM Track 2
MDM of Product
& Reference Data
MDG – Unwrapping Hidden Data Governance
Bradley Smith, Group Master Data Services Manager, Meggitt
Ralf Teschner, Managing Consultant, Data Management, Capgemini
DG Track 1

There’s an Elephant in the Room
Neil Storkey, Information Management Manager, BG Group
DG Track 2
Data Quality as an Integrated Part of Data Governance
Michael Bendixen, Data Governance Manager, Grundfos
DG Track 3 EU Directive around Data Privacy and Protection: Impact Your Company and Timing
Christoph Balduck, Senior Information Management Consultant, Inpuls
11:00-11:30   Break and Exhibits
11:30-12:15 MDM
KEYNOTE
"Master Relationship Management" is Coming of Age
Aaron Zornes, Chief Research Officer, The MDM Institute
DG
KEYNOTE
Taking Information Governance to the Next Level: Creating an Information Centric Organisation
Jan Henderyckx, Managing Partner, Inpuls
12:20-13:05 MDM Track 1
MDM of Customer
CASE STUDY: Master Data Governance for Big Data Privacy
Christoph Kögler, Head of Innovation, T-Systems Multimedia Solutions
MDM Track 2
MDM of Product
& Reference Data
Establishing Business-Led Multi-Domain MDM & RDM
Paul Gately, MDM - Group Data Management, Catlin Holdings
DG Track 1
Data Governance – Implementing Real Change at Novozymes
Christian Olsen Lentz, Data Manager, Novozymes
Michael Schat-Holm, Head of Data Excellence, Novozymes
DG Track 2
Real Impact: How Data Governance is Delivering Dividends and Driving a New Data Culture
Sanjay Jacob, Global Head, Cloud & Enterprise Businesses, Strategic Industries, Microsoft Corporation
Jacky Wright, VP MSFT IT Strategic Enterprise Services, Microsoft
DG Track 3 Using Enterprise Architecture to Manage Data Governance and Information Management
John Ladley, President,  IMCUE Solutions
13:05-14:35   Lunch and Exhibits
13:35-14:00 Industry
Innovation
Session
The Data Black Box – Unravelling the Mysteries of Your Data Environment
Kiran Gill, Practice Director, Advisory Services UK, EMEA, ROW, Trillium Software
Industry
Innovation
Session
MDM Innovation: Linking Data Semantically in the Cloud
Martin Schiesser, Founder & CEO, Firefly Information Management AG
14:05-14:30 Industry
Innovation
Session
Worst Practices in Master Data Management and How to Avoid Them
Jeremy Pritchard, Solution Consultant, Information Builders
Industry
Innovation
Session
Achieving Proactive MDM
Darren Peirce, CTO & VP Products, Magnitude Software
14:35-15:20 MDM Track 1
MDM of Customer
Unlocking Business Value in R&D via MDM
Guido Claes, Director DDIG MDM, Janssen Pharmaceutical Companies
Supriya Moghe, Delivery Manager, Tata Consultancy Services
MDM Track 2
MDM of Product
& Reference Data
Expert Testimony: Field Reports for 'Top 10' RDM Solutions
Aaron Zornes, Chief Research Officer, The MDM Institute
DG Track 1
Data Governance: A Topsy-Turvy Integration for Most Companies
Erik Leene, Director Innovations, Kadenza
DG Track 2
The Information Governance Journey at Norges Bank
Elin Vaage Lafton, Data Architect, Norges Bank
Nicola Askham, The Data Governance Coach
DG Track 3 Communication and Change Management for Governance Programmes
Gerard Bartley, Director Global Master Data, FrieslandCampina
15:25-16:10 MDM Track 1
MDM of Customer
Leveraging MDM for M&A – The “Ultimate” Master Data Challenge
Ramon Chen, VP of Marketing, Reltio
MDM Track 2
MDM of Product
& Reference Data
BEST PRACTISES: Avoiding the MDM, RDM & Master Data Governance 'Money Pit'
Aaron Zornes, Founder & Chief Research Officer, The MDM Institute
DG Track 1
Top 5 Data Architecture Challenges: Using Modelling Techniques and Strategies for Corporate Benefit
Eric Mellor, Head of Enterprise Data Warehouse, TalkTalk
Ron Huizenga, Product Manager, Embarcadero
DG Track 2
Prepare for Big Data - by Governing Small Data
Lena Lindroth, Enterprise Information Architect, Volvo Penta
Håkan Edvinsson, CTO, Informed Decisions
DG Track 3 My Journey through Data Governance and Lessons Learned
Garry Manser, VP Data Stewardship, Barclays Bank
16:10-16:40   Break and Exhibits
16:40-17:25 MDM Track 1
MDM of Customer
EXPERTS PANEL: Best Practises in MDM of Reference Data
Moderator: Aaron Zornes, Chief Research Officer, The MDM Institute
Panellists:
Jochen Kespohl, Senior Director, Group Data Management, adidas
James Gordon, Managing Director, Seismi
Becky Russell, Data & Information National Lead, Environment Agency
Graham Bolton, Managing Partner, The OSQR Group
MDM Track 2
MDM of Product
& Reference Data
Driving Value in Business Processes via Multi-Domain MDM
Steve Jenkins, Global IT Director for Technology, Regulatory, Quality, Compliance & MDM, Valspar
DG Track 1 Integrating Big Data Analytics And Technologies Into Your Existing Analytical Environment
Mike Ferguson, Managing Director, Intelligent Business Strategies
DG Track 2
Lean Data Governance
Dhivya Venkatachalam, Consultant – Data Architecture, Governance and Strategy, Onecode Ltd
DG Track 3
Establishing Data Ownership at DNB
Petter Larsen, Manager, Data Governance, DNB
17:25-18:45   Drinks Reception and Exhibits
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Tuesday
19 May
08:15-08:50

 

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Successful Data Governance Through Best Practices
John Ladley, DGPO & President, IMCue Solutions

The Data Governance Professional Organization (DGPO) is the only non-profit professional organization dedicated entirely to data governance. Since the founding of the group in 2011, the DGPO has grown to 4,500 list members and over 1,100 members representing 16 countries.

One of the many questions the DGPO receives from members is "What are data governance best practices?" Based on this the DGPO has developed some industry data governance best practices. Join us and learn about top DG Best Practices from successful practitioners.

Topics include best practices for:

  • Getting started in data governance and stewardship
  • Processes
  • Communications
  • Metrics
  • Data governance organizations

Featured Speaker:

John Ladley John Ladley
DGPO &
President
MCue Solutions

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Tuesday
19 May
09:00-09:10

 

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MDM Summit and DG Conference Opening
Aaron Zornes, Chief Research Officer, The MDM Institute
Jan Henderyckx, Managing Partner, Inpuls


Featured Speakers:

Aaron Zornes Aaron Zornes
Chief Research Officer
The MDM Institute

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  Jan Henderyckx Jan Henderyckx
Managing Partner
Inpuls

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 09:10–10:10 PLENARY KEYNOTE
Tuesday
19 May
09:10–10:10

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Information is Beautiful
David McCandless, Author of ‘Information is Beautiful’

Data visualization is a rising trend across many disciplines: journalism, science, marketing, and web.  In an age of high-speed living, “Big Data” and info overload, visualised information has incredible potential to help us quickly understand, navigate and find meaning in a complex world.

A leading-practitioner in the field, David will share his passion for this merging of design, information, text and story. His popular blog and best-selling book, “Information Is Beautiful” are dedicated to visualising information and data - and to discovering new patterns and stories in the seas of data surrounding - and sometimes, swamping - us.

He’ll show how visualising large datasets can help quickly surface insight, pattern and story. Using his own work, he will illuminate its rules and dynamics, best-practice, and the growing role of interactivity, exploration and “play” in the handling of data.

Along the way, he will unveil some of the interesting, unexpected and sometimes magical things that happen when you start to visualise data, knowledge and ideas.

Key Learnings:

  • Introducing the many new methods and approaches for visualising data
  • Inviting more creative, ‘playful’ approach to data, based on exploration and discovery, for better results
  • Showing how to combine design-thinking and statistical rigour without compromising either

Featured Speaker:

David McCandless David McCandless
Author of ‘Information is Beautiful’

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10:15–11:00 CONCURRENT SESSIONS

Tuesday
19 May
10:15–11:00

MDM Track 1
MDM of Customer

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Leveraging MDM to Support & Drive Strategic Priorities
Doug Kirby, Global Enterprise Architect, Premier Farnell

Premier Farnell is a £1B multi-channel marketer and distributor of products and services in the time-critical, innovation-focused, electronic components sector. Through an extensive proposition of over 600,000 products from 3,000 leading suppliers, the company supports hundreds of thousands of customers, ranging from electronics design engineers to purchasing professionals and electronics enthusiasts around the world.  Following delivery of a new global eCommerce platform, including a strategic data integration hub, we are now planning further transformation, enabling customers to benefit from a single global distribution partner in the increasingly global electronics design and production sector. Data is seen as crucial to the success of this transformation.  This presentation will cover:
  • Leveraging synergies between MDM & other transformational change
  • Enhancing management of customer & product data as key foundational elements
  • Identifying ROI to move the strategy forward & address business & IT challenges

Featured Speaker:

Doug Kirby Doug Kirby
Global Enterprise Architect
Premier Farnell

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Tuesday
19 May
10:15–11:00

MDM Track 2
MDM of Product
& Reference Data

 

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MDG – Unwrapping Hidden Data Governance
Bradley Smith, Group Master Data Services Manager, Meggitt
Ralf Teschner, Managing Consultant, Data Management, Capgemini
Following a successful SAP ERP implementation, Meggitt, the large British aircraft subsystems manufacturer, wanted to build its data management maturity across 40 disparate business units by installing an SAP MDG hub for Customer, Vendor, Material and Finance master data.  Key to the successful deployment (seven months, goal achieved) was the strategy to unwrap hidden Data Governance processes and understand the gaps.  This session will provide such insights by discussing these topics and more:
  • Discovering why the unwrapping of hidden Data Governance processes is so important to MDG rollouts
  • Understanding why a parallel investment by the Business into the various Data Governance components is so crucial
  • Planning for the next steps that need to be addressed
  • How to orchestrate 70 influential stakeholders across 50 different DG workstreams?

Featured Speakers:

Bradley Smith Bradley Smith
Group Master Data Services Manager
Meggitt

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  Ralf Teschner Ralf Teschner
Managing Consultant, Data Management
Capgemini

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Tuesday
19 May
10:15–11:00

DG Track 1

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There’s an Elephant in the Room
Neil Storkey, Information Management Manager, BG Group

Many businesses today recognise there is no silver bullet for their data and information woes. With vast amounts of data being captured across the enterprise, the challenge is to find those nuggets of value that can be harnessed as an asset.

BG Group recognised establishing Data Management capabilities, in a federated oil and gas world, affecting a change in behaviour and corporate culture was fundamental to success.

But first the business had to recognise there was a data problem or an information need that was outside the responsibility of the IT department. A business lead data management strategy then addressed the change management journey right across the company avoiding information indigestion.

This session will focus on how to:

  •  Effectively engage Stakeholders
  •  Define the Value proposition
  •  Find the elephant in the room
  •  Drive cultural and behavioural change

Featured Speaker:

Neil Storkey Neil Storkey
Information Management Manager
BG Group

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Tuesday
19 May
10:15–11:00

DG Track 2

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Data Quality as an Integrated Part of Data Governance
Michael Bendixen, Data Governance Manager, Grundfos
Getting a data governance organization to take off is a challenge in many organizations. To maintain executive sponsorship of a data governance organization it is critical to demonstrate results. The ability to identify data quality issues and measure the quality of data to visualize results of data quality improvement efforts, is a key element in demonstrating business value of a data governance organization. In this session delegates will learn:
  • How data quality can be integrated in a data governance framework
  • Roles and responsibilities regarding data quality in a data governance organization
  • How to measure data quality and identify data quality issues
  • How to keep business attention on data quality

Featured Speaker:

Michael Bendixen Michael Bendixen
Data Governance Manager
Grundfos

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Tuesday
19 May
10:15–11:00

DG Track 3

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EU Directive around Data Privacy and Protection: Impact Your Company and Timing
Christoph Balduck, Senior Information Management Consultant, Inpuls
Personal data is being breached in companies and institutions around the world.  In fact, the majority of the people attending the conference probably have had some of their personal data breached over the course of the last few years – often without even being aware.  The EU has been working on a new and very strict regulation with regards to data privacy and data protection (which is close to final approval/release) giving its citizens and authorities more extensive rights and putting constraints on the processing of personal data by companies & institutions.  As this new regulation directly affects most of the known information management capabilities (data governance, master data management, data quality, data architecture, DWH & BI, data security…), insights will be provided into how companies can practically deal with this new regulation and use these IM-capabilities on their journey towards compliance.  Additionally, organizational impacts will be discussed and a roadmap towards compliance will be presented.  You will learn:
  • Understanding of the new regulation & its context.
  • Understanding of its scope and the impact it has on your organization.
  • Understand how information management capabilities (e.g. MDM) can be utilized to facilitate compliance.
  • Understanding of the practical next steps towards compliance avoiding massive costs & manpower.

Featured Speaker:

Christoph Balduck Christoph Balduck
Senior Information Management Consultant
Inpuls

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Tuesday
19 May
11:00–11:30
Break and Exhibits
 11:30–12:15 KEYNOTES

Tuesday
19 May
11:30–12:15

MDM
KEYNOTE

 

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MDM Keynote: "Master Relationship Management" is Coming of Age
Aaron Zornes, Chief Research Officer, The MDM Institute

Clearly, the “solid but boring” aspect of master data management (MDM) remains a key challenge for most enterprises.  While MDM purports to span the entire master data lifecycle, new dimensions such as Big Data, mobile, social, cloud and real-time are exerting tidal forces on the classic notion of MDM.  Moreover, IT leadership struggles when selecting MDM software because the solutions are diverse with no single vendor able to meet all requirements and use cases. Given the prevalence of multiple MDM brands and architectures as a result, two relatively newcomers (data governance and graph database) are proposing to unify these silo’ed worlds to overcome both organizational and technical issues as well as market dogma.

The mega vendor-centric offerings thwart the notion of heterogeneous data and process integration, and often lack pro-active governance capabilities for end-to-end data lifecycle management. Concurrently, best-of-breed and niche vendors look to exploit this vacuum (cross-mega vendor governance and relationship management) yet are stymied by lack of resources and market traction.

Mismatches in reference data (also called “enterprise dimensions”) affect the integrity of business intelligence reports and are also a common source of application integration failure. Due to the strategic nature of and difficulty to build/maintain custom reference data management (RDM) capabilities, savvy IT organizations and Finance departments are increasingly opting to buy and not build RDM solutions.

This keynote will review strategic planning assumptions such as:

  • Determining what your organisation should focus on in 2015-16 to initiate “master relationship management”  via data governance & graph database
  • Planning to leverage Big Data & RDM as part of an enterprise MDM program
  • Understanding where MDM, RDM and Master Data Governance are headed in the next 3-5 years

Featured Speaker:

Aaron Zornes Aaron Zornes
Chief Research Officer
The MDM Institute

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Tuesday
19 May
11:30–12:15

DG
KEYNOTE

 

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Taking Information Governance to the Next Level: Creating an Information Centric Organisation
Jan Henderyckx, Managing Partner, Inpuls

Our society is rapidly evolving towards being information driven. Pretty much every industry and line of business is confronted with increasing amounts of data and a push towards better decision taking. The domain of data governance has transformed into a much broader field of expertise that is about much more than being an honest broker focussing on better definitions and clarify ownership. The rapid adoption of analytics, increasing sets of data sources, HOV (harder to obtain value) data and compliance needs has resulted in mushrooming of often unrelated initiatives. The next generation of Information Governance needs to embrace these developments and use the domain experience to allow the convergence of the disparate initiatives and to use the energy and enable information centric organisations.
  • Setting the scene: Defining ‘Information Centric Organisation’
  • Positioning Information Governance in a CDO context: Information innovation as a driver
  • Drowning in the data lake or having a breach? Data Governance as a safeguard
  • Defining and selling the information strategy

Featured Speaker:

Jan Henderyckx Jan Henderyckx
Managing Partner
Inpuls

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ss12:20–13:05 CONCURRENT SESSIONS

Tuesday
19 May
12:20–13:05

MDM Track 1
MDM of
Customer

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CASE STUDY: Master Data Governance for Big Data Privacy
Christoph Kögler, Head of Innovation, T-Systems Multimedia Solutions
One of the most important concerns about the introduction of Big Data technologies among European customers is “data privacy”. In a time of ongoing discussions about international data privacy, an unsettled public looks for guaranteed security of their personal data, especially from the Big Data players in the market.  In 2015, the tide is turning.  Most big companies in Europe, and especially in Germany, have established data privacy policies and codes of conduct for handling customer personal data.  This session presents typical pitfalls and how to avoid them based on lessons learned from the Data Governance project that lead to the master data policies of Deutsche Telekom, the biggest telco provider in Europe, by discussing:
  • Setting up organizational & technical measures to win customer's trust
  • Accommodating the multitude & diversity of different privacy laws in the US & Europe
  • Leveraging how Data Governance policies potentiate the business

Featured Speaker:

Christoph Kögler Christoph Kögler
Head of Innovation
T-Systems Multimedia Solutions

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Tuesday
19 May
12:20–13:05

MDM Track 2
MDM of Product
& Reference Data

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Establishing Business-Led Multi-Domain MDM & RDM
Paul Gately, MDM - Group Data Management, Catlin Holdings

As a leading global property & casualty insurer and re-insurer, three years ago Catlin Holdings embarked on an MDM project whereby business goals included gaining a global picture of customers, ensuring international sanctions were not breached, maximizing re-insurance recoveries and managing financial transformation.  Achieving these business goals required cross walking across MDM and reference data management (RDM) domains – all while engaging business ownership of the master data.  Attend this session to learn how Catlin tackled this multi-domain, business-led MDM initiative by hearing about these topics:
  • Identifying & mapping complex relationships among different domains – including charts of accounts & party
  • Establishing integration rules between internal sources & external party reference data
  • Integrating both MDM & RDM into a business-led data governance initiative

Featured Speaker:

Paul Gately Paul Gately
MDM - Group Data Management
Catlin Holdings

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Tuesday
19 May
12:20–13:05

DG Track 1

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Data Governance – Implementing Real Change at Novozymes
Christian Olsen Lentz, Data Manager, Novozymes
Michael Schat-Holm, Head of Data Excellence, Novozymes
Novozymes is the world leader in bioinnovation. Our business is industrial enzymes, microorganisms, and biopharmaceutical ingredients. We provide business-to-business biological solutions used in the production of numerous products such as biofuel, detergents, feed, and crops.

Novozymes has over 6.000 employees working in research, production, sales and corporate functions and has recently made a strategic decision to implement an ambitious cross-functional multi-domain data governance setup to support operational efficiency and reporting.

The presentation will outline how Novozymes has succeeded in implementing real change and the prerequisites that are needed to make it happen.  Focus will be placed on:

  • The logic behind the chosen governance model and the options that were considered
  • The competencies needed of the different key players and teams
  • The toolbox used across the domains including concrete examples of the key documents
  • Examples of what real change looks like

An additional viewpoint will be how the Data Governance piece plays into and supports the move to a broader Information Management Strategy including Business Intelligence and Analytics.

Featured Speakers:

Christian Olsen Lentz Christian Olsen Lentz
Data Manager
Novozymes

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  Michael Schat-Holm Michael Schat-Holm
Head of Data Excellence
Novozymes

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Tuesday
19 May
12:20–13:05

DG Track 2

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Real Impact: How Data Governance is Delivering Dividends and Driving a New Data Culture
Sanjay Jacob, Global Head, Cloud & Enterprise Businesses, Strategic Industries, Microsoft Corporation
Jacky Wright, VP MSFT IT Strategic Enterprise Services, Microsoft
The proliferation of connected devices means that many organisations have vast troves of data that could hold the insights they need to tackle some of their toughest issues. As organisations handle this growing volume of data and use it in more diverse ways, leveraging Analytics, Cloud and Mobility technologies, they encounter not only privacy and compliance-related concerns but persistent and fundamental questions regarding data governance and data management. Microsoft-sponsored research from IDC has found that government organisations worldwide could gain more than US$200 billion in value from data over the next four years by bringing together information from multiple systems and using advanced analytics to turn data into actionable insights. Citing specific examples, Microsoft will show that building a robust data culture, using a combination of people, process and technology, is within the reach of most organisations. Learn:
  • How to focus your efforts to ensure the right teams and technology are engaged, invested and aligned in effecting positive change
  • How to lead from within your organisation while implementing a disruptive change
  • How to determine which flavor of cloud (e.g. public/hybrid/hosted/private clouds) based on per-application requirements
  • How Microsoft IT drives data governance evangelization, structure, and organisational changes to enable effective cloud migration

Featured Speakers:

Sanjay Jacob Sanjay Jacob
Global Head, Cloud & Enterprise Businesses,
Strategic Industries
Microsoft Corporation

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  Jacky Wright Jacky Wright
VP MSFT IT Strategic Enterprise Services
Microsoft

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Tuesday
19 May
12:20–13:05

DG Track 3

 

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Using Enterprise Architecture to Manage Data Governance and Information Management
John Ladley, President,  IMCUE Solutions
Many organizations have enterprise and information architects. But very few organizations have figured out how to integrate the two areas. A prime example is the explosion of SOA work with poor or nonexistent data consideration.  In fact, they often clash.  How do you reconcile enterprise architecture work, information management and data governance?  John will present an assessment and measurement tool he has used to demonstrate to management that there is powerful promise in taking a holistic view.  John will use the Zachman Framework but also show TOGAF.

Speaker:

John Ladley John Ladley
President
IMCUE Solutions

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Tuesday
19 May
13:05–14:35

Lunch & Exhibits

INDUSTRY INNOVATION SESSIONS

Tuesday
19 May
13:35–14:00

Industry
Innovation
Session

 

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The Data Black Box – Unravelling the Mysteries of Your Data Environment
Kiran Gill, Practice Director, Advisory Services UK, EMEA, ROW, Trillium Software


Data quality scares so many of us – even those of us that are dependent on good data to complete our day to day activities efficiently and accurately. These environments scare us so much so that data quality processes are often set up and then left to run in the background, as a black box. These black boxes go unnoticed, untouched and unimproved for weeks, months and years, presenting data quality challenges that are usually addressed by introducing workarounds. This session explores the real life scenarios.
  • Where data quality processes are not visible or regularly updated.
  • The impact on businesses and how this can lead to data degradation as well as process degradation. 
  • Tips on how to bring data quality to the forefront of the business.
  • How to make data a more accessible and regularly updated environment that is supported by Data Governance.

Speaker:

Kiran Gill Kiran Gill
Practice Director
Advisory Services UK, EMEA, ROW
Trillium Software

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Tuesday
19 May
13:35–14:00

Industry
Innovation
Session

 

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MDM Innovation: Linking Data Semantically in the Cloud
Martin Schiesser, Founder & CEO, Firefly Information Management AG

After “think global, act local" the paradigm for global companies is now “think and act globally … fully integrated“.  Mergers & acquisitions combined with organic growth as well as organizational change is driving master data growth. Other key drivers include: the increasing volume and detail of information captured by and about organizations via the Internet, the rise of social media, and the data in the semantic web.  Clearly, these drivers will fuel an exponential growth in data for the foreseeable future. No wonder that these dynamics drive new challenges for MDM around relevancy, validity and interdependency of available data that is currently complex, siloed, and residing in inflexible IT solutions.

Companies need reliable data at their fingertips to compete in this environment and thus require a new approach to MDM – beyond big data, analytics and business intelligence as known today.

Rather than just consolidating and harmonizing data sources, the “linked master data management” approach is a paradigm change to semantically integrate both structured and unstructured company data with other systems and sources within and also outside the organization – and eventually throughout each company’s ecosystem of partners.
Clear semantic definition of data elements, together with the ubiquity and openness of data, can eliminate data silos and create new opportunities to harvest knowledge to be used in more intelligent processes and data-driven decisions.

This presentation features a client case study focused on market insights applied to achieve a competitive advantage. Customer, competitor and product data are internally as well as externally semantically linked in the example presented. Topics include:

  • Understanding the fundamentals on how to establish semantic MDM in an enterprise
  • Showing client use case market insights to integrate web data & big data with master data
  • Leveraging the pros & cons of cloud master data solutions – how to start small & scale up

Featured Speaker:

Martin Schiesser Martin Schiesser
Founder & CEO
Firefly Information Management AG

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Tuesday
19 May
14:05–14:30

Industry
Innovation
Session

 

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Worst Practices in Master Data Management and How to Avoid Them
Jeremy Pritchard, Solution Consultant, Information Builders

Master Data Management (MDM) is a key foundation for trusted data and more efficient business processes, touching almost every important activity in a company. Using this data strategically can differentiate you from your competitors. To succeed when planning and designing an MDM program, you need to understand where things can go wrong. Join us as we outline the top worst practices to avoid and discuss how to ensure your MDM initiative is a success.

Speaker:

Jeremy Pritchard Jeremy Pritchard
Solution Consultant
Information Builders

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Tuesday
19 May
14:05–14:30

Industry
Innovation
Session

 

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Achieving Proactive MDM
Darren Peirce, CTO & VP Products, Magnitude Software

For years MDM and data quality tools have focused on reactionary data cleanup – trying to remedy the redundancy, poor quality and inconsistencies in master & reference data after the fact. But more modern approaches that focus on using automation, stewardship and governance can enable a more proactive prevention of bad data from entering your business environment at the start. Just like a disease, the cost of preventing or treating a problem is vastly cheaper, quicker and less invasive then addressing it after it has infected your business environment. So how can you enable your organization to transition from Reactive MDM to Proactive MDM? Attend this session where we will discuss:
  • Breaking down the walls between business & IT by enabling business users to request changes directly to master data
  • An approach to centralize master data authoring
  • Using technology to enable continuous, rules-driven proactive improvement in data quality
  • The need for a cross-domain solution, to truly enable enterprise engagement with master & reference data is the “glue” that links together business processes, systems and business intelligence

Featured Speaker:

Darren Peirce Darren Peirce
CTO & VP Products
Magnitude Software

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ss14:35–15:20 CONCURRENT SESSIONS

Tuesday
19 May
14:35–15:20

MDM Track 1
MDM of
Customer

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Unlocking Business Value in R&D via MDM
Guido Claes, Director DDIG MDM, Janssen Pharmaceutical Companies
Supriya Moghe, Delivery Manager, Tata Consultancy Services
Janssen R&D is a worldwide leader in delivering innovative medicines for the treatment of an array of health concerns.  In order to produce such medicines and achieve the ultimate goal of helping people live healthy lives, effective management of information assets must be in place.  The primary activities associated with the pharmaceutical industry include management of the product portfolio and development of new breakthrough products.  Given the huge investment made in building and supporting processes to maintain data, it is vital to establish consistency of business critical data in these systems to create substantial strategic advantages via improved productivity and quality of core deliverables. MDM improves such data exchange between business functions. Governance with clear data ownership is critical, including well defined terms with business rules.  Drug Development Information Governance (DDIG) for Janssen Pharmaceuticals R&D was launched several years ago with the same objective.  Data quality rules are derived and will generate data cleansing rules to resolve data issues.  Clearly, data management plays a significant role in operational execution.

This session will discuss best practices derived from experiences of Janssen R&D DDIG  regarding how and why MDM provides strategic value for R&D by discussing:

  • Establishing an information governance model as key to success
  • Providing data management capability that is critical for monitoring data quality in business processes
  • Outsourcing data management capability for MDM to a strategic partner

Featured Speakers:

Guido Claes Guido Claes
Director DDIG MDM
Janssen Pharmaceutical Companies

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  Supriya Moghe Supriya Moghe
Delivery Manager
Tata Consultancy Services

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Tuesday
19 May
14:35–15:20

MDM Track 2
MDM of Product
& Reference Data

 

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Expert Testimony: Field Reports for 'Top 10' RDM Solutions
Aaron Zornes, Chief Research Officer, The MDM Institute
The impact of poor or non-existent reference data management (RDM) is profound.  Errors in reference data ripple outwards affecting quality of master data in each domain, which in turn affects quality in all dependent transactional and analytical systems.  Because reference data is used to drive key business processes and application logic, errors in reference data can have a major negative and multiplicative business impact.  More than 55% of large enterprises surveyed by the MDM Institute are planning on implementing RDM in the next 18 months.  This session will focus on the “why” and “how” of RDM by providing insight into: Why is RDM mission critical today?  How does RDM differ from (how is it similar to) MDM?  What are the top business drivers for RDM?  Where are most organizations focusing their RDM efforts?  Topics to be discussed include;
  • Understanding the pros & cons of commercial RDM solutions vs. custom-built (“Buy vs. Build”)
  • Applying a “top10” evaluation criteria methodology to product evaluations for both mega vendor solutions (IBM RDM Hub, Informatica, Oracle DRM) and more pure play (Ataccama, Collibra, Kalido, Orchestra, Software AG, Teradata, et al)
  • Planning for the future of RDM (dimension management for Big Data marts) & its relationship to overall MDM programs

Featured Speaker:

Aaron Zornes Aaron Zornes
Chief Research Officer
The MDM Institute

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Tuesday
19 May
14:35–15:20

DG Track 1

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Data Governance: A Topsy-Turvy Integration for Most Companies
Erik Leene, Director Innovations, Kadenza
When data governance is introduced most companies are wildly enthusiastic, full of ideas of how beneficial data governance will prove to be for their company. Yet, over time attention and commitment drop. Enthusiasm dwindles fast and data governance is seen as another boring registration process and no more commitment for its upkeep. The result: waste of money and time. Another failed system is being shelved and forgotten.

With this successful, inspiring and totally different approach you will learn:

  • How to successfully organize data governance, its technical implications
  • How to secure it and how to integrate data governance in your day-to-day routine.
  • Thus data governance will become a successful, steady and lasting force in your company. Worth every penny and always reliable.

Featured Speaker:

Erik Leene Erik Leene
Director Innovations
Kadenza

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Tuesday
19 May
14:35–15:20

DG Track 2

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The Information Governance Journey at Norges Bank
Elin Vaage Lafton, Data Architect, Norges Bank
Nicola Askham, The Data Governance Coach
Find out how even considering the implementation of an information governance framework at the Norwegian Central Bank started an important journey towards a proactive, renewed data environment and the breaking down of silos.  In this session you will hear about:
  • Evangelism: the importance of bringing everyone together and ensuring they all understand what information governance and data architecture is.
  • Eating the Elephant: the approaches to get the journey started
  • The next steps on Norges Bank Information Governance journey.

Featured Speakers:

Elin Vaage Lafton Elin Vaage Lafton
Data Architect
Norges Bank

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  Nicola Askham Nicola Askham
The Data Governance Coach

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Tuesday
19 May
14:35–15:20

DG Track 3

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Communication and Change Management for Governance Programmes
Gerard Bartley, Director Global Master Data, FrieslandCampina
Using the FrieslandCampina master data centralisation programme journey as a model, this session will focus on key elements in delivering a successful governance organisation.  It will outline the prerequisites for starting such a governance programme, linking them together via different communication techniques to form an end-to-end plan. It will introduce governance frameworks, stakeholder management techniques and on-boarding materials as part of an extended implementation programme.

Delegates should be able to take away advice on :

  • How to build a structured change programme
  • Who does what and when
  • Practical examples to help them implement their own governance programmes

Featured Speaker:

Gerard Bartley Gerard Bartley
Director Global Master Data
FrieslandCampina

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15:25–16:10 CONCURRENT SESSIONS

Tuesday
19 May
15:25–16:10

MDM Track 1
MDM of
Customer

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Leveraging MDM for M&A – The “Ultimate” Master Data Challenge
Ramon Chen, VP of Marketing, Reltio
Mega-mergers are on the rise with ongoing corporate consolidation occurring across every industry as companies look to bring together their businesses to lower costs and thrive from synergies to continue to grow.  Clearly, master data is a critical component of every such merger.  Overlap between customers, products, processes and each siloed system that manages information holds the key to how cost effective the merger will ultimately be. Yet it has been virtually impossible to bring together such a wide variety of information from across the merging companies because of the time it traditionally takes to get to that MDM “single version of the truth”. Adding to the complexity is the fact that neither company can view the blended data until after the merger, yet they and their auditors must respond to government requests demanding divestitures (of customers, of product lines, etc.) in order to consummate the merger. This case study will show how a new breed of data-driven MDM can help solve the “Ultimate” master data challenge by discussing:
  • Agglomerating M&A data together from the merging parties into a single Cloud environment to rapid deploy Big Data analytics
  • Creating a pre-merger information model that clearly shows synergies between merging parties while providing post-merger foundation for consolidation & business growth
  • Masterminding data-driven applications to simultaneously support downstream needs of hundreds of legacy applications across hundreds of operating divisions/business units

Featured Speaker:

Ramon Chen Ramon Chen
VP of Marketing
Reltio

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Tuesday
19 May
15:25–16:10

MDM Track 2
MDM of Product
& Reference Data

 

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BEST PRACTISES: Avoiding the MDM, RDM & Master Data Governance 'Money Pit'
Aaron Zornes, Founder & Chief Research Officer, The MDM Institute


Given the substantial investment that enterprises undertake with implementation partners, the selection of the appropriate partner(s) must be given considerable scrutiny - not only to contain costs, but to insure success of these vital MDM, RDM and Master Data Governance initiatives.  Implementation partners such as systems integrators and specialist consultancies are more important than ever – not just because of the services:software ratio for such projects (universally ascribed as  approaching 4:1) but precisely because of an ongoing severe shortage of experienced MDM, RDM and Data Governance professionals.  In a recent MDM Institute survey of more than 1,800 such programs, systems integrators (SIs) have been seen as essential to the success of the majority of such projects, yet previously incumbent SIs are becoming less dominant.  Expert assistance from SIs will remain especially critical and problematic to the success of these programs during 2015-16 as organisations deal with a shortage of MDM/RDM/MDG experience, and tool expertise.

This session includes findings from a year-long readiness assessment of more than 75 leading consultancies to provide a balanced view of:

  • Understanding why SIs are essential to the success of your MDM, RDM & Master Data Governance projects
  • Structuring how an enterprise should evaluate the capabilities of "new" potential SI partners
  • Orienteering the SI landscape for both the traditional leaders as well as the new "young Turks"

Featured Speaker:

Aaron Zornes Aaron Zornes
Founder & Chief Research Officer
The MDM Institute

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Tuesday
19 May
15:25–16:10

DG Track 1

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Top 5 Data Architecture Challenges: Using Modelling Techniques and Strategies for Corporate Benefit
Eric Mellor, Head of Enterprise Data Warehouse, TalkTalk
Ron Huizenga, Product Manager, Embarcadero
Over the past 20 years, the role of data architects and modellers has changed significantly. Many initiatives are now business-driven as opposed to IT-driven, significantly changing the dynamics of solution delivery. This is compounded by complex environments consisting of a variety of solutions on disparate platforms. Corporate governance is also a growing concern, driving Data Governance, Data Quality and Master Data Management activities.

Today's data architect must be prepared to address all these needs across business and IT. In this session you will learn about:

  • Team dynamics and changes in methodologies within IT
  • Defining an enterprise modeling strategy in a complex environment
  • Modeling techniques to help address these initiatives
  • Talk Talk  will explain how using their centralised data modelling solution is driving their strategic business initiatives to gain true value from their enterprise data.

Featured Speakers:

Eric Mellor Eric Mellor
Head of Enterprise Data Warehouse
TalkTalk

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  Ron Huizenga Ron Huizenga
Product Manager
Embarcadero

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Tuesday
19 May
15:25–16:10

DG Track 2

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Prepare for Big Data - by Governing Small Data
Lena Lindroth, Enterprise Information Architect, Volvo Penta
Håkan Edvinsson, CTO, Informed Decisions
Volvo Penta started their Master Data initiative in 2011 and has a formalized data governance organization working since 2012. Using a non-invasive approach, they have moved from no data governance at all, to a state of great business pull for master data work and data governance outcomes.

Volvo Penta has not only worked with common enterprise-wide master data like Product and Customer, they have also addressed some of the most important reference and contextual data structures. That has paved the way for business development, improved market offerings, improved business monitoring and a readiness to manage larger data volumes.

The presentation will show:

  • How the business representatives have taken complete ownership over the data management
  • How the Master Data work has become crucial for any project that makes changes in the business or IT
  • How a cultural change towards data centricity was possible using proper awareness, right timing, flexible implementation and a business-friendly way of working

Featured Speakers:

Lena Lindroth Lena Lindroth
Enterprise Information Architect
Volvo Penta

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  Håkan Edvinsson Håkan Edvinsson
CTO
Informed Decisions

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Tuesday
19 May
15:25–16:10

DG Track 3

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My Journey through Data Governance and Lessons Learned
Garry Manser, VP Data Stewardship, Barclays Bank
Having worked with data for a number of years I have seen various attempts at implementing data governance in a myriad of organisations. This presentation will take through my experiences, the good times, the bad times and the surreal one. I will share the errors I have seen been made and also the errors I made myself but more importantly what I learned from them and how I fixed the issue. Rather than be process and framework based, this presentation will cover the sometimes forgotten factor of data governance, the people in our organisations and  how we can use them, characters and all, to support the implementation and business as usual activities of Governance. Examples will include identifying data owners and stewards, through governance forums and revising processes.  Specifically it will cover:
  • Identifying mistakes that can be made when implementing data governance
  • How a bad experience can be made good
  • Why people are the most important asset…….
  • ….. and how to use them correctly

Featured Speaker:

Garry Manser

Garry Manser
VP Data Stewardship
Barclays Bank

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Tuesday
19 May
16:10-16:40
Break and Exhibits
16:40– 17:25 CONCURRENT SESSIONS

Tuesday
19 May
16:40–17:25

MDM Track 1
MDM of
Customer

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EXPERTS PANEL: Best Practises in MDM of Reference Data
Moderator: Aaron Zornes, Chief Research Officer, The MDM Institute
Panellists:
Jochen Kespohl, Senior Director, Group Data Management, adidas
James Gordon, Managing Director, Seismi
Becky Russell, Data & Information National Lead, Environment Agency
Graham Bolton, Managing Partner, The OSQR Group

RDM is a relatively new offspring of MDM functionality to provide the processes and technologies for recognizing, harmonizing and sharing coded, relatively static data sets for reference by multiple constituencies (people, systems and other data).  Mismatches in reference data can have a major impact on data quality, can affect the integrity of BI reports, and is a common source of application integration failure.  Home-grown RDM systems suffered for a number of reasons, and just as businesses no longer build their own custom CRM, ERP and MDM systems, so too are organizations acquiring commercial RDM solutions which can be easily tailored or configured and which have the full ongoing support of a software vendor. Moreover, RDM use cases are increasingly being approached by enterprises as entry points into the broader world of MDM.  This panel will focus on the answers to such issues to help understand the relationship and dependencies between RDM and MDM by discussing:
  • Rationalizing the trade-offs between multi-domain RDM solutions & do-it-yourself RDM
  • Determining whether RDM might serve as a suitable proof-of-concept for the utility, performance & ease-of-use evaluation for a general purpose MDM solution (CDI, PIM, multi-domain)
  • Understanding the business value & evaluation criteria for standalone RDM solutions versus MDM-enabled RDM

Moderator:

Aaron Zornes Aaron Zornes
Chief Research Officer
The MDM Institute

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Panellists:

Jochen Kespoh Jochen Kespohl
Senior Director, Group Data Management
adidas

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  James Gordon James Gordon
Managing Director
Seismi

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Becky Russell Becky Russell
Data & Information National Lead
Environment Agency

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  Graham Bolton Graham Bolton
Managing Partner
The OSQR Group

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Tuesday
19 May
16:40–17:25

MDM Track 2
MDM of Product
& Reference Data

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Driving Value in Business Processes via Multi-Domain MDM
Steve Jenkins, Global IT Director for Technology, Regulatory, Quality, Compliance & MDM, Valspar
As the sixth largest paint and coating corporation in the world, Valspar is a US$4B+ international manufacturer of paint and coatings with nearly 10,000 employees in 25 countries. Valspar's global MDM initiative is aimed at lowering costs through improved visibility into the supply chain, better supplier and customer satisfaction through enhanced product quality and higher profitability through lower cost of materials.  In this session, find out about Valspar's MDM journey, how they recognised that supplier relationship and data management tools can help improve sourcing process efficiency and the key considerations for building the business case for back office productivity/efficiency and M&A synergies.  Topics include:
  • Establishing a proactive global Data Governance framework to drive & sustain centralized data stewardship with business owners
  • Managing sourcing risk, automating the vendor RFP process & Raw Material SKU rationalization
  • Integrating golden master copies with BI reporting systems to provide clean, consistent automated reports & KPIs

Featured Speaker:

Steve Jenkins Steve Jenkins
Global IT Director for Technology, Regulatory, Quality, Compliance & MDM
Valspar

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Tuesday
19 May
16:40–17:25

DG Track 1

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Integrating Big Data Analytics And Technologies Into Your Existing Analytical Environment
Mike Ferguson, Managing Director, Intelligent Business Strategies
Most organisations today have a significant investment in traditional data warehouse and BI technology. However, the arrival of new big data sources, and new technology platforms has resulted in many organisations trying to understand how all this should fit together in a modern analytical architecture.  This session looks at traditional and new big data workloads, and shows how traditional DW/BI and new big data analytics technologies can be brought together to create an integrated analytical ecosystem.
  • Traditional data warehouse architectures
  • New data, new big data analytical workloads
  • Why a new architecture is needed for multi-platform analytics
  • Component technologies in a modern analytical ecosystem
  • Deploying analytics across big data and traditional environments
  • Accessing big data using existing BI tools and SQL on Hadoop
  • Data management across traditional and big data environments
  • Dealing with high volume and high velocity data ingest

Featured Speaker:

Martijn Spaan Mike Ferguson
Managing Director
Intelligent Business Strategies

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Tuesday
19 May
16:40–17:25

DG Track 2

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Lean Data Governance
Dhivya Venkatachalam, Consultant – Data Architecture, Governance and Strategy, Onecode Ltd
Most companies think of Data governance as a very long term initiative which needs too many people, too much effort and a large pot of money. In this presentation, I have tried to look at lean data governance, the bare minimum needed to setup and run your governance, with little money and very few resources. The objective is to eventually grow into a mature data governance enterprise, with the initiative proving it’s value every bit of the way. This is a look at the first 100 days of a lean data governance program - How to set it up, to engage with the stakeholders, how to get the right people and the delivery. This would be useful for any organisation thinking of setting up a data governance in their company.  Delegates will learn:
  • How to start on a lean data governance journey
  • Who are the people
  • What is the bare minimum - resources, deliverables, groundwork
  • The long term roadmap

Featured Speaker:

Dhivya Venkatachalam Dhivya Venkatachalam
Consultant – Data Architecture, Governance and Strategy
Onecode Ltd

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Tuesday
19 May
16:40–17:25

DG Track 3

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Establishing Data Ownership at DNB
Petter Larsen, Manager, Data Governance, DNB

The data owner role is one of the most important roles when setting up a permanent Data governance function, and in DNB we see “Establishing ownership” as a data governance discipline on its own. This presentation is based on the experiences we have made so far in DNB, and will look into the following topics:
  • Why do we need data owners?
  • The data owner role: Role definitions and role varieties
  • Data ownership models: How many owners do you need?
  • Implementing ownership: The process of establishing data ownership

Featured Speaker:

Petter Larsen Petter Larsen
Manager, Data Governance
DNB

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Tuesday
19 May
17:25– 18:45

 

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Drinks Reception and Exhibits