IRM UK Webinars

Barry Devlin Beyond BI is... Business UnIntelligence
Barry Devlin
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The old world of business intelligence is being transformed into a new biz-tech ecosystem. Analytics is forcing the recombination of operational and informational systems in a consistent and coherent IT environment for all business activities. Big data—despite the hype—introduces two very different types of information that transform how business processes interact with the external world. Together, these directions are driving a new BI, so different that I call it “Business unIntelligence”. This session covers:

Business drivers and results of the biz-tech ecosystem

Modern conceptual and logical architectures for information, process and people

Positioning of all forms of business analytic and big data

A roadmap from today’s BI to tomorrow’s business insight and innovation

Dr. Barry Devlin is among the foremost authorities on business insight and one of the founders of data warehousing, having published the first architectural paper on the topic in 1988. With over 30 years of IT experience, including 20 years with IBM as a Distinguished Engineer, he is a widely respected analyst, consultant, lecturer and author of the seminal book, “Data Warehouse—from Architecture to Implementation” and numerous White Papers. His new book “Business unIntelligence—Insight and Innovation beyond Analytics and Big Data” is published in October by Technics Publications.
Barry is founder and principal of 9sight Consulting. He specializes in the human, organizational and IT implications of deep business insight solutions that combine operational, informational and collaborative environments. A regular contributor to BeyeNETWORK, SmartDataCollective and TDWI, Barry is based in Cape Town, South Africa and operates worldwide.

Barry will be speaking at IRM UK's Enterprise Data & BI Conference Europe 2013, 4-6 November, London

This event is run in partnership with DAMA UK ( and the Data Management Specialist Group, BCS (

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