2-Day Seminar & Workshop

Driving Business Performance and Innovation with Enterprise Architecture

Chris Potts

Click here to hear Chris give a short overview of this seminar


Chris Potts  

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The purpose of Enterprise Architecture is to improve business performance.  Success depends on having highly-influential Enterprise Architects, providing leadership in business decisions about the enterprise’s structure, innovations and investments in change. 

The more that Enterprise Architects drive better business performance through innovation, the greater the influence they can have.  As the history of Enterprise Architecture has also shown, the opposite is also true.  The less it impacts business performance, the less influential Enterprise Architects will be, however much they excel at the technical aspects of their role.

This seminar is designed for Enterprise Architects and the people they work with, to explore how best to make Enterprise Architecture a highly-valued innovative and influential business discipline.  At its core, this means integrating formalised Enterprise Architecture with corporate and business strategies, business planning, and the process of creating value from investments in change. 

The focus of the seminar is on how to embed Enterprise Architecture into mainstream business decision-making, rather than on the frameworks and processes that Enterprise Architects use. 

Entirely based on first-hand experiences of what works, and what doesn’t, the seminar will help you to benchmark and develop your organisation’s maturity at driving business innovation and performance with Enterprise Architecture, including:

  • The ‘Double-E, Double-A®’ journey for integrating formalised Enterprise Architecture with mainstream business leadership
  • How to think and act like an enterprise investor:  evaluating the architectural performance of a business and where investing in change will improve it
  • How Enterprise Architecture drives performance-enhancing business innovations
  • The Enterprise Architect as a scenario planner.
  • Understanding the politics of Enterprise Architecture, and its impact on business culture

Learning Objectives
You will take away a comprehensive understanding of how to integrate Enterprise Architecture with mainstream business management, and how to realize the full potential of Enterprise Architects.  Many people find that the experience permanently changes their perspective of what Enterprise Architecture is all about, including:

  • Your strategy for innovating with Enterprise Architecture
  • Specific, architectural, measures of business performance that Enterprise Architects need, to plan their most valuable interventions
  • Developing, illustrating and applying design themes for the enterprise’s architecture
  • How Enterprise Architects use scenario planning to guide business decision-making
  • The interdependencies between Enterprise Architecture and investing in change
  • Fostering collaboration around the enterprise in ways that enhance measurable results.

Seminar and Workshop Outline

The Evolution of Enterprise Architecture

  • Before Enterprise Architecture was formalised
  • The emergence, development and future of formalised Enterprise Architecture

Integrating Enterprise Architecture with Business Decision-Making

  • The Double-E, Double-A® Journey
  • Enterprise Architecture, Business Innovation and Investments in Change

Case study

  • Introduction and background
  • The Enterprise Architect’s strategic contribution

The Corporate Strategy for Enterprise Architecture

  • Setting the right scope for Enterprise Architecture
  • Using business performance ratios to target EA designs and interventions

Thinking and Acting Like an Enterprise Investor

  • Developing architectural design themes
  • Working with and influencing C-level executives

Choosing the Most Valuable Interventions

  • Focusing EA on architectural innovations
  • Developing and using your enterprise design

Knowing When to “Play” or “Pass”

  • Every Enterprise Architect’s daily dilemma
  • Building and using your enterprise’s EA network

Integrating EA with Strategy and Planning

  • The EA implications of strategy scenarios
  • EA and business plans

The Ultimate Realization of EA’s Potential

  • Managing the structural impact of investments in change
  • Creating new value with cross-silo collaborations

This seminar is for everyone involved in creating value from Enterprise Architecture. In particular:

  • Chief Enterprise Architect
  • Enterprise Architect
  • Corporate Strategist
  • Business Strategist
  • Business Analyst
  • Chief Information Officer
  • Chief Technology Officer
  • Head of Programme Management Office

This seminar is about how Enterprise Architects influence business innovations, investment decisions to enhance performance, rather the frameworks and techniques that Enterprise Architects use to document and design architecture.  As a result, any perceived differences between Enterprise Architects and people from the wider business community are rapidly eliminated through a common language, skilled facilitation and a shared purpose. 

Special Features:

  • Entirely founded on Chris’s practical work with leading companies around the world
  • Case studies based on real life examples
  • No technical IT knowledge required
  • Workshop format
  • Chris’s seminars regularly receive 10/10 for both content and style

Speaker Biography

Chris Potts

Chris Potts works globally as a hands-on practitioner, and as a mentor to Enterprise Architects, CIOs and their executive colleagues.  He has over 25 years’ real-world experience in corporate, business and IT strategies, Enterprise Architecture, investing in change, and project delivery.  He is the author of two books - “FruITion:  Creating the Ultimate Corporate Strategy for Information Technology”, and “RecrEAtion: Realizing the Extraordinary Contribution of Your Enterprise Architects”. 

Chris is an award-winning speaker, delivering seminars and conference keynotes worldwide.  He has also given guest lectures on Enterprise Architecture at the IT University of Copenhagen, and on the different generations of CIO strategy at both New York University and City University, London.  He has judged ‘CIO of the year’ awards in both the USA and the Middle East.

In-House Training
If you require a quote for running this course in-house, please contact us with the following details:

  • Subject matter and/or speaker required
  • Estimated number of delegates
  • Location (town, country)
  • Number of days required (if different from the public course)
  • Preferred date

Please contact:
Jeanette Hall
E-mail: jeanette.hall@irmuk.co.uk
Telephone: +44 (0)20 8866 8366
Fax: +44 (0) 2036 277202

Speaker: Chris Potts
Chris Potts

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IRM UK Conferences

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2 co-located conferences
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2 co-located conferences
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Enterprise Data Conference Europe 2017
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Click here to purchase past conference documentation.